Mobile Advertising Platforms
Best Mobile Advertising Platforms include:
Google AdMob, Apple iAd, AppLovin MAX, ironSource, AppLovin Exchange (ALX), Adstream, Tapjoy, Digital Turbine, InMobi and GroundTruth.
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Israeli company Woobi offers their eponymous in-app or mobile game advertising and monetization technology.
DropIn is a mobile advertising solution built on location intelligence, from CraveLabs in Boston, Massachusetts.
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Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow.According to the vendor, key features and business benefits…
Clickky is a full-stack platform for mobile advertisers and publishers that offers both programmatic and performance solutions for demand and supply partners. Clickky focuses on the growth of its own SSP and RTB Marketplace.The platform partnered with some of the world’s top DSPs.…
Peak 226 is an innovative Results Driven DSP enabling RTB buying for both Display and Video at no risk for the advertiser, any risk is on us. We offer our media partners integrations with the world’s leading SSPs, a superior optimization algorithm that ensures CPV & CPC targets…
According to the vendor, SOOMLA is the market leader in mobile monetization measurement. SOOMLA says they were the first company to offer monetization measurement but more importantly, they are the only company who is 100% focused on measuring in-app ads.They don’t do attribution,…
Mobiz is a SMS marketing platform that aims to elevate SMS marketing to be more powerful and customizable than email. Their interface is designed to help users build mobile landing page campaigns to engage, convert, and optimize customer communications. With Mobiz users can send…
plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able…
Swace is a social gaming application that rewards its users for engaging with branded content and spreading the word out of associated brands in a fun and interactive way. Via the Swace app, which is already in Beta testing with future features currently in development, any brand,…
Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns, a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. Thanks to the underlying real-time bidding technology, this booking process…
SplitMetrics Acquire (formerly SearchAdsHQ) is the Apple Search Ads automation platform that enables users to hit business goals and boost KPIs with a better focus on strategy and market trends via automation rules, ad and app performance overview, bulk management, and MMPs data…
The Fluid Ads Platform provides the ability to:- Create digital display adverts using an Ad Builder tool.- Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system.- Select and manage the channels and websites where adverts will…
Headquartered in Boca Raton, AdStyle supports digital marketing and native advertising. It is an engine that can be used to manage, control and monetize editorial experience by personalizing ad content for readers.
Vpon, headquartered in Taipei, offers the Wee Data Platform, a data product supporting mobile advertising.
A unified hub to find the ideal solutions to enhance a revive ad server functioning, including enhanced revive ad server plug-ins. It enables web administrators to rotate banners from both in-house ad campaigns as well as from paid or third-party sources, such as Google Adsense. Revive…
Mondiad, is a global advertising network, specialized in Push & Natives ads with many tools to track and optimize advertising campaigns, providing users with complete control over them. Key features of Mondiad:Mainstream & Adult Traffic Global Coverage3.5B Daily Impressions…
Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating…
Influensly is a TikTok AdTech Platform. It uses programmatic technologies and intelligent targeting services that locate targeted audiences within chosen parameters and promote TikTok videos with the ads. Smart targeting from Influensly includes settings of Location, Language, Interest…
In game development, game creators seek a reliable and effective solution to monetize their hard work. PubSale aims to provide game developers with a platform designed to maximize profits while minimizing the complexities of monetization. Why PubSale?1. Streamlined Monetization: PubSale…
Cidewalk is mobile advertising technology from Chitika headquarered in Westborough, Massachusetts.
Emodo (now including the former Placecast, acquired by Ericsson Emodo in 2020) aggregates, curates, and activates carrier data to deliver advertising solutions. Emodo has access to this data as part of Ericsson, a global telecommunications company that drives more than 50% of the…
Maple Media is a mobile media, advertising, and technology company that acquires and operates category-leading, consumer apps on the App Store and Google Play. Based in Los Angeles (HQ) and Quebec, Maple Media is led by mobile app & games industry veterans from Google and Jam City.…
Learn More About Mobile Advertising Platforms
What are Mobile Advertising Platforms?
Mobile advertising platforms provide the infrastructure to publish ads on smartphones and tablets. The platform acts as a broker between advertisers (advertising agencies, businesses, and individuals) and publishers for the purpose of buying, managing, and placing ads on popular mobile ad real estate.
These platforms generally support 3 ways of launching and managing ad campaigns: managed service, programmatic, and self-serve. They are most commonly used by digital and social media marketers or independent advertising agencies. The self-managed option gives small businesses and individuals the flexibility to purchase ad space and manage ad campaigns themselves.
Major mobile advertising platforms can be broken down into the following, sometimes overlapping, categories:
Mobile Ad Networks
Mobile Ad Servers
Mobile DSPs (Demand Side Platforms - supporting the purchase of ads across multiple ad exchanges or social media platforms)
Mobile Advertising Platform software supports ad campaign budgeting and ad targeting. Targeting parameters typically include device type, operating system, location, time of day, customer behavior, and demographics. Increasingly AI is deployed to optimize targeting. Ads can be placed within Google search results, within a mobile app, and on mobile websites. They are supported by a variety of formats: native ads, video ads, interstitial ads, and banner ads.
The platforms support all the major mobile operating systems and offer access to global markets. Most mobile platforms also provide analytics and reporting capabilities to evaluate ad performance. Mobile advertising platforms are often part of larger cross-channel advertising platforms.
Mobile Advertising Platforms Features
Most mobile advertising platforms will include the following features:
Managed service, programmatic service, and self-serve options
Campaign dashboards
Ad budgeting
Ad targeting, retargeting, and meditation
Placement in search results, mobile apps, mobile websites, push notifications, and SMS
Multiple ad formats: native ads, video, interstitial ads, offer-walls, banner ads
Content tools for creating ads or uploading ads
Mobile advertising ids
Support for Android and IOS mobile operating systems
Fraud protection
Ad campaign tracking and performance analytics
Mobile Advertising Platforms Comparison
Before investing in a new mobile advertising platform, consider the following key points:
Target Audience: Identifying your target audience is critical to choosing the right ad platform and tailoring your ad accordingly. Which mobile apps and websites do they spend the most time on? Apps? Gaming? Social Networks? Mobile websites? What are their consumption and search patterns and what devices do they use?
Scope and Objectives: What are your ad objectives? What is your budget? Do you prefer specific ad formats? Video? Do you require delivery across multiple advertising networks or do you want to advertise exclusively on one or two networks (E.g. LinkedIn and Twitter)? How extensive is your need for ad campaign performance metrics and reporting?
Fraud Protection: There are opportunities for abuse by advertising networks and mobile ad platforms. For example, some users feel that certain platforms render their campaigns more costly and less effective. Evaluate your choices to ensure the appropriate controls and metrics are in place to identify or help prevent this type of activity.
Pricing Information
There is a wide variety of pricing models for mobile advertising platforms. Many platforms allow you to set your own ad budget and bid for placements.
Some of the different types of pricing models include CPM, CPC, CPI, CPA, and CPE:
CPM (Cost per Mille) pricing is calculated as the cost per 1,000 views of the ad.
CPC (Cost per Click) pricing is based upon the number of clicks an ad receives.
CPI (Cost per Install) bills based upon the number of app installations.
CPA & CPE (Cost per Action, Cost per Engagement) calculates the cost based upon specific user actions taken within an app or a game.
The placement of the ad along with its format will dictate the pricing. More coveted ad real estate will be more costly. Ads with more complex formats such as video will be more expensive than banner ads.
Some platforms offer basic plans beginning at $99 per month, ranging to over $5,000 per month offering a set package of ads and services bundled to support your campaigns.
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Frequently Asked Questions
What services do Mobile Advertising Platforms provide?
What are the benefits of using Mobile Advertising Platforms?
- Engagement and Personalization: The ability to target a specific audience with personalized ads based on their behavior, location, and demographics.
- Accessibility and Immediacy: You can reach your audience where they spend much of their time, on their smartphones and tablets, with timely messages.
- Cost-Effectiveness: Mobile ads are less costly than traditional ad channels. Many feel that mobile advertising is more effective than internet advertising, especially with people spending more and more time on their smartphones.
- Campaign Performance: Ready ability to track campaign performance and your audience’s response.
What are the best Mobile Advertising Platforms products?
Here are some of the more popular mobile advertising platforms: