Mobile Marketing Software
Top Rated Products
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Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer…
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An app for messaging campaigns and customer communication. HORISEN Business Messenger is a platform for campaign management and omnichannel communication. It is presented as a scalable application for businesses of all types and sizes, built for professional Messaging and Marketing…
WebMaxy WhatsApp Commerce helps to enhance customer experience and increase customer loyalty by reaching customers with personalized messages at the right time, when they show interest in products or services. It is used to engage with customers 24/7 even when a customer support…
Via Customers is a Mobile Commerce marketing platform for eCommerce brands that enables online businesses to send personalized messages to their customers for increased revenue and customer loyalty. Integrating with Shopify and BigCommerce, merchants connect with their customers…
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RelationCity is an omnichannel marketing platform that enables users to reach customers wherever they are. It offers the possibility to build personalized and targeted campaigns across platforms and channels. Among the key features of RelationCity are, a quick send function, effortless…
QRCodeChimp is a QR code generator and management platform offering a wide range of features to create custom QR codes and manage QR code campaigns. Key features include: * Static and dynamic QR codes * 60+ QR code shapes * Customization options * Page-type QR codes, like digital…
Skycore is a mobile marketing platform comprised of rich media messaging APIs as well as online design and campaign tools designed to enable businesses to engage and communicate with their customers. Businesses can text their customers pictures, videos, calendar files, contact cards,…
Appreciate is a mobile app marketing platform from Triapodi in San Francisco, boasting running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem. In addition to granular targeting, buyers have transparency at the exchange, app,…
SMS Idea is a bulk SMS messaging and marketing tool from Konceptwise Digital Media in Ahmedabad.
Swyft Media, a Monotype company, offers the Swyft Mobile Engagement Platform, a mobile marketing application that helps deliver personalized messaging into targeted audiences via native content.
Bell Integrator offers NliteN, an augmented reality platform for use in advertising, retailing (e.g. virtual dressing room), presenting product models (e.g. automotive), and mobile, in-context or on-location marketing.
Diebold Nixdorf offers Vynamic Mobile Retail, for retailers, a mobile marketing solution providing in-store functionality like self-scanning, mobile coupons and personalized offers, customer loyalty cards, and other features supporting retailers.
A cloud based multi-channel marketing platform, helping businesses in Africa deliver data-driven, “intelligent” and cost-effective offline (SMS) and online (WhatsApp) customer acquisition and engagement campaigns, directly on mobile. - Gain rich insights on first party customer data…
Boostly provides text marketing & feedback software for restaurants that works with their POS & online ordering providers.
SIGMA messaging is an omnichannel messaging platform that helps enterprises of all sizes to connect, serve and support their customers. They are a Russia-based company formed in 2010. The vendor aims to become the leading expertin A2P technologies in Russia and CIS, and rapidly expand…
Text Marketing web service designed for Small - Medium businesses in the US & Canada. TextP2P combines Text (SMS & MMS), Email, and Ringless Voicemail drops into one platform. Users can send and receive messages from a computer using local or toll free numbers. Automation…
Ascendum Solutions company Open Commerce offers ROADS, an in-venue marketing application leveraging mobile devices and social media to gain knowledge about customers and allow customers to engage others around products.
MightySignal headquartered in Las Vegas offers their mobile SDK supporting account based mobile marketing, and advertising.
Aspire Systems headquartered in Chennai offers PRIOS, a "phygital" retail analytics that uses mobile marketing and intelligence to provide a connected, smart retailing experience for customers.
M-STAT, a Greek company, focuses on developing mobile products and mobile messaging services that support mobile marketing campaigns and business processes.
Yuboto, a Greek company, presents their technology portfolio, which consists of a range of mobile marketing channels and mobile services such as SMS, MMS, M-Ticketing, M-Couponing, M-Loyalty, M-Apps and innovative telecommunication solutions such as Click2Call®, VoIP and Autodialer.…
Kayzen is a SaaS platform custom-built for mobile marketers to run programmatic app user acquisition, retargeting and branding campaigns inhouse based on the principles of performance and full transparency & control.
Equiitext is an Artificial Intelligence Conversational Messaging service. With the EquiiText platform, users can manually send messages to their customers to establish true 2-way engagement, or they can use ALINA (our Artificial Language Intelligence Assistant) to seamlessly respond…
Messente helps businesses across the world to reach out to anyone on the planet with a mobile phone. The world of global business messaging is full of different business solutions and platforms: SMS, WhatsApp, Viber, and many others. Messente advises companies on which types of messages…
Shopkick is an in-store proximity based mobile marketing platform developed by the company of the same name that was acquired and is now owned and supported by Trax in Singapore.
Mobile Marketing Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Mobile Marketing Software
What is Mobile Marketing Software?
Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
- products that enable users to send marketing SMS (text), MMS (multimedia), and push notifications, and
- products that enable users to market their mobile apps, commonly called mobile app marketing.
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
- segment their mobile audience
- create messages, campaigns, and promotions, often using templates
- reach their mobile audience via SMS, MMS, push notifications, and in-app ads
- analyze campaign engagement
- calculate mobile marketing ROI
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Types of Mobile Marketing Software
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
On the other hand, WompMobile, Trumpia, Twilio SMS, Urban Airship, and EZ Texting are examples of mobile campaign tools that serve only the mobile channel use case.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
Mobile Marketing Software Comparison
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
- Automated customer segmentation
- Behavior-based messaging automation
- Context-triggered notifications
- CTIA and mobile carrier compliant security
- Customer journey mapping
- Custom push notifications
- Email and drip campaign management
- Fast lead identification
- Inbound & outgoing messaging
- Inbox and one-to-one SMS
- Integrated link shrinking
- Integration with CRM software
- Mass-text scheduling
- Mobile-optimized landing pages
- Personalized analytics & reporting
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
Start an Mobile Marketing software comparison
Pricing Information
Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.
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Frequently Asked Questions
What is a mobile marketing strategy?
A mobile marketing strategy aims to target a specific set of users or a wider audience on mobile devices (e.g. smartphones and tablets). The primary goal of mobile marketing is to increase conversions of mobile users by serving them personalized, real-time, and relevant experiences on their mobile devices.
Mobile marketing typically involves setting up multi-channel campaigns across digital channels, including:
- SMS / text message
- Mobile apps
- Websites
- Social media platforms
What is mobile marketing important?
What is a mobile marketing platform?
A mobile marketing platform allows marketing teams to execute their mobile marketing strategy. This includes marketing to new users, engaging existing users, and boosting customer retention via mobile channels.
Critical mobile marketing features include:
- Audience segmentation capabilities
- Real-time mobile communications
- Create multi-channel mobile campaigns
- Engage users with promotions and discounts
- Mobile campaign analytics
- Mobile marketing attribution
What are the best mobile marketing platforms?
According to end-user feedback from reviewers on TrustRadius, the top-rated mobile marketing software products are:
Buyers looking for mobile marketing software frequently compare these two products with alternatives like Branch, Hustle, Twilio, and SimpleTexting.