Mobile Marketing Software
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Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer…
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Pyze lets brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant…
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mobileStorm is a mobile marketing platform from the company of the same name headquartered in Encino, California.
Shelfbucks is an in-store mobile marketing platform from the company of the same name in Austin, Texas.
Swirl Networks headquartered in Boston offers a suite of mobile marketing solutions built around in-store beacon technology.
Gimbal is a contextual awareness system for mobile, in-store marketing from the company of the same name in San Diego, California.
ROXIMITY is a proximity-based, in-store mobile marketing platform from the company of the same name in Denver, Colorado.
Greek company Cytech Mobile offers mCore Bulk SMS, with modules, for a mobile marketing solution.
AskingPoint is a mobile app analytics and marketing tool. It aims to help users improve their app's ratings and reviews and customer engagement, by allowing them to get feedback and better support app users. AskingPoint includes analytics, rating booster rating widget with feedback…
ShopAdvisor's (formerly from Retailigence) database of local point of purchase (POP) retail inventory and pricing data for 12 million product, spanning 100,000 U.S. retail locations is utilized by hundreds of consumer-facing marketing solutions. ShopAdvisor's online-to-offline marketing…
Aislelabs headquartered in Toronto offers a suite of in-store mobile marketing and iBeacon software.
Mobile Marketing Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Mobile Marketing Software
What is Mobile Marketing Software?
Mobile marketing software enables organizations to engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing software encompasses two types of products:
- products that enable users to send marketing SMS (text), MMS (multimedia), and push notifications, and
- products that enable users to market their mobile apps, commonly called mobile app marketing.
In both scenarios, mobile is treated as a distinct marketing channel, with a dedicated strategy.
Mobile marketing software allow users to:
- segment their mobile audience
- create messages, campaigns, and promotions, often using templates
- reach their mobile audience via SMS, MMS, push notifications, and in-app ads
- analyze campaign engagement
- calculate mobile marketing ROI
Ease of implementation and integration are two major considerations for buyers of mobile marketing software.
Types of Mobile Marketing Software
Some vendors provide SMS, MMS, and push notification functionality as part of a multi-channel platform. Email marketing and marketing automation vendors like SendinBlue, Mailigen, and Iterable are a few examples.
On the other hand, WompMobile, Trumpia, Twilio SMS, Urban Airship, and EZ Texting are examples of mobile campaign tools that serve only the mobile channel use case.
Mobile app marketing tools must integrate with the user's CRM, a mobile ad-serving platform, as well as the user's app itself. Examples of products in this group are Swrve, Apsalar, TUNE Marketing Console, Adjust, AppsFlyer, and Kochata. Mobile app marketing products tend to have stronger testing and measurement features, which overlap with the mobile analytics category.
Some mobile app marketing products also include features that allow users to promote their app to new users. This is done by increasing visibility of their app in the app store.
Mobile marketing software buyers should look at the industries commonly served by the vendor. For example, mobile marketing software that serves mostly gaming apps may or may not be a good fit for marketers working on a retail, travel, finance, or on-demand services app.
Mobile Marketing Software Comparison
To more easily compare Mobile Marketing Software look for tools that accomplish the following:
- Automated customer segmentation
- Behavior-based messaging automation
- Context-triggered notifications
- CTIA and mobile carrier compliant security
- Customer journey mapping
- Custom push notifications
- Email and drip campaign management
- Fast lead identification
- Inbound & outgoing messaging
- Inbox and one-to-one SMS
- Integrated link shrinking
- Integration with CRM software
- Mass-text scheduling
- Mobile-optimized landing pages
- Personalized analytics & reporting
You do not have to wait to try out a demo or free trial before analyzing software based on these features. Reviews from current users can help you identify the pros and cons as well as best use cases for specific products.
Start an Mobile Marketing software comparison
Pricing Information
Some mobile marketing tools offer pay-as-you-go models that charge per message sent. The price might start at less than one cent per message, and go down with greater volumes. Some also offer volume discounts or monthly subscription plans based on a planned level of use. Often the price per message will differ depending on the recipient’s country.
Mobile app marketing software might charge per install, per click or per in-app event, or offer a flat-rate pricing structure.
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Frequently Asked Questions
What is a mobile marketing strategy?
A mobile marketing strategy aims to target a specific set of users or a wider audience on mobile devices (e.g. smartphones and tablets). The primary goal of mobile marketing is to increase conversions of mobile users by serving them personalized, real-time, and relevant experiences on their mobile devices.
Mobile marketing typically involves setting up multi-channel campaigns across digital channels, including:
- SMS / text message
- Mobile apps
- Websites
- Social media platforms
What is mobile marketing important?
What is a mobile marketing platform?
A mobile marketing platform allows marketing teams to execute their mobile marketing strategy. This includes marketing to new users, engaging existing users, and boosting customer retention via mobile channels.
Critical mobile marketing features include:
- Audience segmentation capabilities
- Real-time mobile communications
- Create multi-channel mobile campaigns
- Engage users with promotions and discounts
- Mobile campaign analytics
- Mobile marketing attribution
What are the best mobile marketing platforms?
According to end-user feedback from reviewers on TrustRadius, the top-rated mobile marketing software products are:
Buyers looking for mobile marketing software frequently compare these two products with alternatives like Branch, Hustle, Twilio, and SimpleTexting.