Native Advertising Platforms
Best Native Advertising Platforms include:
Google AdSense, Amazon Advertising Sponsored Products, Yahoo Native, Outbrain, Taboola, TripleLift, Revcontent, Reddit for Business, Adcash and Maximus.
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Brax Software in New York offers their platform Brax to help users manage Outbrain, Taboola, Revcontent and Oath campaigns in one place.
Advertise, from Stack Overflow, helps companies get the word out about their software products to an audience of developers and technologists.
Zemanta, an Outbrain company (acquired 2017) is a demand side content marketing platform (DSP), featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zemanta can be bundled with service. Also, Zemanta can…
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plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able…
The Fluid Ads Platform provides the ability to:- Create digital display adverts using an Ad Builder tool.- Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system.- Select and manage the channels and websites where adverts will…
Headquartered in Boca Raton, AdStyle supports digital marketing and native advertising. It is an engine that can be used to manage, control and monetize editorial experience by personalizing ad content for readers.
Mondiad, is a global advertising network, specialized in Push & Natives ads with many tools to track and optimize advertising campaigns, providing users with complete control over them. Key features of Mondiad:Mainstream & Adult Traffic Global Coverage3.5B Daily Impressions…
Crealytics offers what they describe as a holistic approach to search, shopping and paid search campaigns, exclusive to the retail sector.
In game development, game creators seek a reliable and effective solution to monetize their hard work. PubSale aims to provide game developers with a platform designed to maximize profits while minimizing the complexities of monetization. Why PubSale?1. Streamlined Monetization: PubSale…
ad:personam is a Self Serve Demand Side Platform (DSP), offering businesses, startups, and SMB marketing agencies a solution for programmatic advertising and campaign management. Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates…
Speakol is a content discovery and native advertising network in the MENA and GCC regions. The technology helps publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands.
Maximus, from the company of the same name in Miami Beach, is media buying software designed to put native advertising strategies on autopilot with autonomous, cross-platform native advertising campaign management.
Yandex Advertising services (Yandex.Direct) include the ability to display ads on Yandex searches and across the Yandex Advertising Network. Services include native advertising for mobile, video advertising, as well as retargeting.
Takeads is a platform designed for publishers who aim to monetize their digital content platforms. Whether for a website, a web app, or any online media, Takeads offers a streamlined solution to transform their traffic into sustainable revenue streams. With a focus on maintaining…
Roundforest has created an end-to-end shopping ecosystem comprised of its proprietary websites, native publisher solution, social shopping community, and email newsletters. Their technology identifies the best product for each customer and provide highly specific buying recommendations…
Verve Group is a global brand performance ad platform connecting brands and publishers to people in real time. Its in-app data platform provides a brand-safe and transparent programmatic and managed-service solution by overlaying location contextual audiences onto premium enriched…
Powering over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to websites and apps. The software enables customers to create and host native, shoppable video content for engaging product discovery,…
Zeropark is a commerce media platform providing advertising and monetization solutions for global brands and businesses.
Seedtag is a contextual advertising company operating in Europe and LATAM, headquartered in Madrid. Their AI technology based on Machine Learning algorithms aims to drive relevant and engaging communications in a privacy-first world through Contextual Advertising. Seedtag was founded…
Pressboard’s technology solutions aim to empower brands and publishers to make better, more profitable content at scale. Pressboard aims to bring great brands and influential publishers together to create content that people love to read, watch and share.
BuySellAds in Boston helps marketers diversify their advertising strategy, and publishers maximize their advertising revenue. For marketers, BuySellAds is a cross-channel advertising network that enables them to diversify their advertising strategy using a single platform: run native,…
AdNativia is a platform for native advertising headquartered in the United Kingdom, specializing in the dissemination of ads through "recommended" content across a wide spectrum of popular media portals. This approach ensures that advertisements integrated into the user experience…
From online performance marketer Media Breakaway, Redirect.com is a service for purchasing traffic from email newsletters, display websites, pop-ups, network traffic, native ads, etc, or monetizing existing, non-targeted, or lost traffic through a traffic bidding platform.
Voluum DSP is a native Ad Platform to buy, track, and scale global advertising, from Codewise in Krakow.
Cardlytics for Marketers is a native ad platform that integrates ads within online, mobile, and email channels at banks in the US & UK. Customers browse ads to plan where they’ll spend and save. Native ads created in this way reach only verified adults who are actively managing their…
Learn More About Native Advertising Platforms
What are Native Advertising Platforms?
Native advertising platforms support the creation and distribution of ads or paid content that match the form, style, and function of the media in which they appear. By blending into the native content of the target platform, these ads are perceived as being less intrusive. Readers are even sometimes unaware of the promotional nature of the post.
Native advertisements are usually presented in one of the following ways: in-feed ads that appear in social media, promoted search listings, and content recommendations. They are used on social media platforms, streaming services, news sites, by ad agencies, and affiliate marketers.
Native advertising can be considered part of its ad distribution operation and is often part of a company’s overall content marketing strategy. These types of ads are an increasingly popular format for advertisers.
Native advertising software is highly effective when integrated with a DSP (Demand Side Platform) that allows advertisers to buy space for online advertising. DSPs are part of a broader category known as Programmatic Advertising, which automates a large part of the advertising process.
Native Advertising Platform Features
Most native advertising platforms will offer the following features:
- A/B Testing for Ads
- Ad Inventory Management
- Affiliate Management
- AI/Machine Learning
- Analytics/Ad Attribution Tracking
- Audience Targeting
- Automated Publishing
- Behavior Analytics
- Bidding Strategies
- Ad Campaign Management
- Communication Management
- Community Management
- Cross-channel Attribution
- Customer Segmentation
- Display Ad Management
- Multi-Channel Marketing
- Reporting/Analytics
- Video Support
These types of platforms support Cloud, SaaS, web-based implementations.
Native Advertising Platform Comparison
When evaluating native advertising platforms, consider the following key factors:
- Channels: How well does the product work with your target advertising channels? These may include social media, Google search results, online publications, marketplaces like Amazon and eBay, etc.
- Use case: Some products are better suited for specific users and industries. Some platforms are specifically designed for use by affiliate marketers, agencies, video advertisers, retail, finance, government, health care, and manufacturing businesses.
- Integrations: How well does it integrate with your content marketing and programmatic advertising platforms?
Pricing Information
Pricing is dependent upon the product features and the scope of ad campaigns you plan on running. Large corporations or agencies will likely have large budgets to spend on advertising platforms. But for smaller businesses, campaign costs can start as low as $10 a month and increase up to a minimum of over $100 a month.
Most vendors require interested buyers to request a customized quote, especially when handling enterprise-level ad campaigns. Several products with advanced features have feature-driven pricing. Free trials are rare to come by. Some vendors provide free online training as part of their offerings.
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Frequently Asked Questions
What do Native Advertising Platforms do?
What are the benefits of using Native Advertising Platforms?
There are several benefits of using a native advertising platform:
- Ad performance: Many marketers believe they perform better than traditional ads. They’ve been noted to receive more views and clicks and increase purchase intent, compared to traditional online ads.
- Brand awareness: They help to build brand awareness and increase your reach.
- Lead generation: They can be an effective way to generate more leads, ultimately increasing sales revenue.
- Engagement: Engagement with native ads is either the same or sometimes higher than the original content in which they are embedded.
- More seamless experience: Because they are seen as being less intrusive and interruptive than traditional digital ads, they help fight ad fatigue.