Partner Relationship Management Software

Partner Relationship Management Software Overview

What Is Partner Relationship Management Software?

Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.

PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.

PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.

Partner Relationship Management Software Features

Some of the most common features PRM tools have are:

  • Partner workflow for compliance with business rules

  • Partner portal and collaboration tools (e.g. community boards)

  • Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)

  • Channel marketing automation (e.g. newsletters, product listing updates, etc.)

  • Onboarding and education, partner improvement plans

  • Automated lead distribution with optimization, scoring

  • Deal registration, trial licensing, demo support

  • Offers, discounts, and sales suggestions and guidance

  • Document management and search engine, co-branded collateral

  • Distribution of marketing and sales support material (i.e. partner-oriented sales enablement).

  • Performance insights and KPI benchmarking for partner performance

  • Integration with CRM & ERP, or common business systems

Partner Relationship Management Software Comparison

Before investing in a partner relationship management system, consider the following key points:

  • Ease of Use: PRM tools are meant to simplify the process of communicating through a single platform, which saves the user a lot of time. Make sure the platform you end up purchasing is user-friendly and easy for the rest of your team to learn how to use.

  • Size of Business: Some PRM software, such as Zift Solutions and Impartner are well-suited for midsize, large, and enterprise companies and shouldn’t be considered for smaller businesses. It’s best to measure the size and amount of licenses needed prior to deciding on the right PRM.

  • Partners: Another factor when deciding on the right PRM application involves looking at your partners and choosing a software designed to work best with them. For example, Tune is most compatible for businesses running an affiliate program whereas LeadMethod works best with outside representatives and distributors.

Pricing Information

PRM software prices vary depending on channel operation size. Some partner relationship management solutions may be purchased in a package as part of an ERP or CRM system. Because pricing is very unique to specific business details such as the number of users, it is best to contact the vendor directly for customized quotes.

Partner Relationship Management Products

(1-25 of 31) Sorted by Most Reviews


TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was…


An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…

Referral Rock

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…

TUNE (formerly HasOffers)

TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including…

SPS Commerce Fulfillment

SPS Commerce Fulfillment is a retail cloud services platform with features such as supplier onboarding, EDI compliance, ERP integration, product content management, and sales analytics.

IBM Partner Engagement Manager

IBM Partner Engagement Manager is designed to help business manage relationships with partners and suppliers more efficiently. It facilitates better partner on-boarding and client engagements.


PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and use PartnerStack to manage and scale their partner…


Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations…

Salesforce Partner Management

Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.


Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers…

Zift Partner Relationship Management

Zift Partner Relationship Management (formerly Relayware) is a cloud-based partnering automation solution that is designed to improve partner performance and increase revenue growth.  This solution includes new best practices and processes for channel management as well as best practices…

Impact (formerly Impact Radius)

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-…


Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.


PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.


GoInterpay is a partner relationship management (PRM) software solution offered by GoInterpay.

Magentrix PRM

Magentrix PRM is designed to be a one stop hub for partner relationship management (PRM). Magentrix PRM features: Branded Channel Partner Portal Custom themes that match a website's look and feel: to provide users with a consistent brand experience and identity. Partner Leads…

Hawk Incentives

Hawk Incentives (formerly Blackhawk Engagement Solutions) is a partner relationship management (PRM) software solution and company, a property of Blackhawk Networks in Pleasanton, California.

TrueCommerce Datalliance VMI

TrueCommerce Datalliance supports replenishment collaboration with their vendor managed inventory system. TrueCommerce acquired Datalliance in September 2017 after TrueCommerce was separated from its parent company HighJump in another deal.


ChannelAssist is a product relationship management (PRM) software solution offered by ChannelAssist, Inc.


WorkSpan is an ecosystem business management platform. The solution aims to give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. It connects partners on a live network with cross-company business applications to…

Bamboo Rose B2B Marketplace

The Bamboo Rose Marketplace, from Bamboo Rose headquartered in Boston, is a B2B marketplace for sharing product development ideas and merchandise planning.


Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.


Tradedoubler, a global company headquartered in Stockholm, offers an affiliate marketing solution allowing web publishers of various kinds to monetize content through their network, and, for advertisers wishing to manage their own affiliate network, presents a white-label partner…

PwC Partner Hub

PwC’s modular, web-based platform, Partner Hub Portal, standardizes information gathering and issuance of partnership related information, while aiming to reduce hours spent on manual processes and mitigating risk. When combined with PwC's managed service approach, the vendor states…

RecVue Enterprise Monetization Platform

The RecVue Enterprise Monetization Platform, from RecVue in Palo Alto, is designed for any combination of subscription-, usage- or consumption-based business models. The platform includes transaction mediation tuned to support high volumes of transactions, a mobile app to capture…

Frequently Asked Questions

What does partner relationship management software do?

PRM applications are tools designed to help businesses communicate effectively and more smoothly to outside partners. These may include affiliates, suppliers, distributors, and resellers. They enhance channel collaboration through a single platform visible to all partners, which helps communicate data and enhance onboarding.

What are the benefits of using partner relationship management software?

PRM applications greatly enhance time saved and convenience for businesses in maintaining relationships with partners. This time saved may be utilized within the business to drive up revenue and further increase the number of partners they work with.

How much does partner relationship management software cost?

PRM software prices vary depending mainly on channel operation size. Certain products can be purchased as part of a large enterprise ERP or CRM application suite. Vendors like Oracle, Salesforce, IBM, and SAP often offer these types of solution bundles.

Since pricing for partner relationship management software can vary, it is best to contact the vendor directly for customized quotes.