Partner Relationship Management Software
Partner Relationship Management Software Overview
Best Partner Relationship Management Software include:
Salesforce Partner Management, PartnerStack, Allbound, Impartner PRM, TUNE, WorkSpan, Partnerize, Kiflo PRM, Crossbeam, and Channeltivity.
Partner Relationship Management Products
(1-25 of 50) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Kiflo is a PRM platform built to enhance brand awareness, extend the sales footprint, and grow a customer base by creating affiliate, referral, or sales partner programs with software. Kiflo empowers users to manage and optimize partnerships in one place, giving users a solution…
WorkSpan is an ecosystem business management platform. The solution aims to give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. It connects partners on a live network with cross-company business applications to…
An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…
Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…
Squaredance is a partnership marketing platform that helps DTC brands attract new customers and grow sales in every channel, designed to support digital marketers. Users can connect their digital storefront, launch unlimited campaigns, get matched with media experts, attribute and…
Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.
PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…
CloudBlue, an Ingram Micro supports subscription, partner, and catalog management for users by helping them to grow their B2B ecosystem. The solution includes CloudBlue Commerce, and CloudBlue Connect.
Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.
The Salesforce Experience Cloud (formerly Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing,…
Crossbeam is a partner ecosystem platform from the company of the same name headquartered in Philadelphia. We act as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.
Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.
PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.
Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations…
Channel Mechanics offers software for companies leveraging the channel as their go to market model. Their cloud-based channel enablement platform, channelIT, gives customers tools, data and insights to execute sales and deploy programs with precision targeting.
Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-…
TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including…
Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel…
The Expenzing Supplier Portal is a digital workspace for suppliers to view information during execution of a contract, submit invoices, and track payment status. Suppliers can view Purchase Orders (POs) and plan deliveries accordingly. Once deliveries are made, they are able to…
SPS Commerce Fulfillment is a retail cloud services platform with features such as supplier onboarding, EDI compliance, ERP integration, product content management, and sales analytics.
The Bamboo Rose Marketplace, from Bamboo Rose headquartered in Boston, is a B2B marketplace for sharing product development ideas and merchandise planning.
ULUD is a platform for managing mobile and web marketing partnerships. The same platform allows users to maximize ROI from connecting to work through payouts with important partners - affiliates, networks, influences, agencies, and any other relationship to grow business. The platform…
Channelyze is cloud-based partner relationship management (PRM) software that simplifies the process of managing partners, helps vendors grow their sales channel and drives partner experience. It helps software and hardware vendors increase their reach into markets by providing…
Zomentum's PartnerAlign is a partner management tool that delivers a sales enablement program to the user's partners, to drive their success. PartnerAlign enables users to integrate into a Partner’s workflow, making it simpler for them to recommend and sell the PartnerAlign user'…
Learn More About Partner Relationship Management Software
What Is Partner Relationship Management Software?
Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.
PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.
PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.
Partner Relationship Management Software Features
Some of the most common features PRM tools have are:
- Partner workflow for compliance with business rules
- Partner portal and collaboration tools (e.g. community boards)
- Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
- Channel marketing automation (e.g. newsletters, product listing updates, etc.)
- Onboarding and education, partner improvement plans
- Automated lead distribution with optimization, scoring
- Deal registration, trial licensing, demo support
- Offers, discounts, and sales suggestions and guidance
- Document management and search engine, co-branded collateral
- Distribution of marketing and sales support material (i.e. partner-oriented sales enablement).
- Performance insights and KPI benchmarking for partner performance
- Integration with CRM & ERP, or common business systems
Partner Relationship Management Software Comparison
Before investing in a partner relationship management system, consider the following key points:
- Ease of Use: PRM tools are meant to simplify the process of communicating through a single platform, which saves the user a lot of time. Make sure the platform you end up purchasing is user-friendly and easy for the rest of your team to learn how to use.
- Size of Business: Some PRM software, such as Zift Solutions and Impartner are well-suited for midsize, large, and enterprise companies and shouldn’t be considered for smaller businesses. It’s best to measure the size and amount of licenses needed prior to deciding on the right PRM.
- Partners: Another factor when deciding on the right PRM application involves looking at your partners and choosing a software designed to work best with them. For example, Tune is most compatible for businesses running an affiliate program whereas LeadMethod works best with outside representatives and distributors.
Pricing Information
PRM software prices vary depending on channel operation size. Some partner relationship management solutions may be purchased in a package as part of an ERP or CRM system. Because pricing is very unique to specific business details such as the number of users, it is best to contact the vendor directly for customized quotes.
Partner Relationship Management Software Best Of Awards
The following Partner Relationship Management Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Winter Best Of Awards methodology here.
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Frequently Asked Questions
What does partner relationship management software do?
What are the benefits of using partner relationship management software?
How much does partner relationship management software cost?
PRM software prices vary depending mainly on channel operation size. Certain products can be purchased as part of a large enterprise ERP or CRM application suite. Vendors like Oracle, Salesforce, IBM, and SAP often offer these types of solution bundles.
Since pricing for partner relationship management software can vary, it is best to contact the vendor directly for customized quotes.