Partner Relationship Management Software
Top Rated Products
(1-2 of 2)
Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound…
All Products
(26-50 of 62)
Partnero is a partnership management platform that allows running bespoke affiliate and referral programs with a focus on fully customizable program settings, partner experience and ease of use. Partnero features include:running multiple affiliate and referral programs under one…
PwC’s modular, web-based platform, Partner Hub Portal, standardizes information gathering and issuance of partnership related information, while aiming to reduce hours spent on manual processes and mitigating risk. When combined with PwC's managed service approach, the vendor states…
The Bamboo Rose Marketplace, from Bamboo Rose headquartered in Boston, is a B2B marketplace for sharing product development ideas and merchandise planning.
Explore recently added products
TrackStreet™ monitors what’s happening with a brand across the Internet and delivers actionable market data. The TrackStreet platform is used to gain deep insights into online markets, gauge market opportunities for new products and brands, manage and enforce MAP programs, and understand…
Zomentum's PartnerAlign is a partner management tool that delivers a sales enablement program to the user's partners, to drive their success. PartnerAlign enables users to integrate into a Partner’s workflow, making it simpler for them to recommend and sell the PartnerAlign user'…
Reditus helps B2B SaaS companies to setup a partner program which can scale beyond their own network.
ULUD is a platform for managing mobile and web marketing partnerships. The same platform allows users to maximize ROI from connecting to work through payouts with important partners - affiliates, networks, influences, agencies, and any other relationship to grow business. The platform…
A channel marketing automation platform designed for simplicity, xAmplify helps engage partners, generate partner-led leads and enables partners to close deals. It works at any stage of channel maturity. Boasting decades of experience, the vendor states xAmplify is designed with…
GoInterpay is a partner relationship management (PRM) software solution offered by GoInterpay.
PartnerPortal is a partner relationship management (PRM) software solution offered by Computer Market Research, Ltd.
Tradeshift Engage is part of the company's suite of e-procurement solutions, that gives sellers free access to collaboration and analytics tools along with what the vendor presents as predictable, prompt payments.
CSG Digital Wholesale supports telecom operators worldwide with the CSG Digital Wholesale suite—Interconnect, Route, Assure and Exchange—a suite designed to help protect and improve interconnect margins and improve the customer experience through comprehensive billing, rating and…
The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…
Performance Leader pairs technology with a consulting mindset to help firms to: • Build a culture of accountability for behaviours and results• Clarify and align strategic and client objectives• Develop, engage and retain talented partners and employees• Stimulate productivity,…
Channelyze is cloud-based partner relationship management (PRM) software that simplifies the process of managing partners, helps vendors grow their sales channel and drives partner experience. It helps software and hardware vendors increase their reach into markets by providing…
Kademi's Partner Relationship Management platform enables companies to onboard, engage, and accelerate performance with their channel partners.
360insights is a global channel technology provider offering its Channel Success Platform™, with the first integrated cloud solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated…
Cellxpert offers their affiliate program management solution. Their platform is designed to cultivate trust and transparency throughout the lifecycle of partnerships, allowing users and their partners, whether they are affiliates, influencers, or publishers, to focus on nurturing…
AC Partner Co-Branding is a PRM solution for Salesforce Experience Cloud, designed for implementing a co-branding strategy between partners. The app enables partners to create various types of co-branded marketing assets within seconds by incorporating their company details, such…
OpenText™ Active Access is a partner management solution designed to remove the obstacles that prevent supply chains from thriving in the digital age. Active Access gives suppliers, partners, distributors and other trading partners secure access enterprise supply chain information…
Learn More About Partner Relationship Management Software
What Is Partner Relationship Management Software?
Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.
PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.
PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.
Partner Relationship Management Software Features
Some of the most common features PRM tools have are:
- Partner workflow for compliance with business rules
- Partner portal and collaboration tools (e.g. community boards)
- Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
- Channel marketing automation (e.g. newsletters, product listing updates, etc.)
- Onboarding and education, partner improvement plans
- Automated lead distribution with optimization, scoring
- Deal registration, trial licensing, demo support
- Offers, discounts, and sales suggestions and guidance
- Document management and search engine, co-branded collateral
- Distribution of marketing and sales support material (i.e. partner-oriented sales enablement).
- Performance insights and KPI benchmarking for partner performance
- Integration with CRM & ERP, or common business systems
Partner Relationship Management Software Comparison
Before investing in a partner relationship management system, consider the following key points:
- Ease of Use: PRM tools are meant to simplify the process of communicating through a single platform, which saves the user a lot of time. Make sure the platform you end up purchasing is user-friendly and easy for the rest of your team to learn how to use.
- Size of Business: Some PRM software, such as Zift Solutions and Impartner are well-suited for midsize, large, and enterprise companies and shouldn’t be considered for smaller businesses. It’s best to measure the size and amount of licenses needed prior to deciding on the right PRM.
- Partners: Another factor when deciding on the right PRM application involves looking at your partners and choosing a software designed to work best with them. For example, Tune is most compatible for businesses running an affiliate program whereas LeadMethod works best with outside representatives and distributors.
Pricing Information
PRM software prices vary depending on channel operation size. Some partner relationship management solutions may be purchased in a package as part of an ERP or CRM system. Because pricing is very unique to specific business details such as the number of users, it is best to contact the vendor directly for customized quotes.
Related Categories
Frequently Asked Questions
What does partner relationship management software do?
What are the benefits of using partner relationship management software?
What are the best partner relationship management software products?
The top-rated partner relationship management (PRM) products include:
How much does partner relationship management software cost?
PRM software prices vary depending mainly on channel operation size. Certain products can be purchased as part of a large enterprise ERP or CRM application suite. Vendors like Oracle, Salesforce, IBM, and SAP often offer these types of solution bundles.
Since pricing for partner relationship management software can vary, it is best to contact the vendor directly for customized quotes.