TrustRadius
Visibility into the inbox - at last!250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.,Provides a seed list so you can weight the ISPs that are important to you Provides visual reporting so you can see how your email program is performing overall Support with knowledgeable team members,Does not specifically identify which email addresses are spam traps This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf,9,Greater inbox placement has led to higher open rates, leading to more conversions,Luminate and Salesforce Marketing Cloud Email Studio,25,000 to 100,000,B2C,Salesforce Marketing Cloud Email Studio, MailgunA must have tool for every email marketer, digital agency, and whoever sends bulk emails250ok is part of our deliverability toolkit along with ReturnPath, some internal proprietary apps, and publicly available tools like Senderscore, Google Postmaster, SNDS, and others. It is very helpful with inbox placement tracking and deliverability issue diagnosis. In our case, it is used across all offices by a dedicated deliverability department.,Use of recipients' engagement data to display campaign performance instead of panel data. Easy to use interface. Access to spam trap network and granular reports in real time. Blacklist monitoring in real time. Multi-point compliance checks.,Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide). Can't copy/paste certain things from the UI (i.e. IP ranges). Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.,8,Easy real-time inbox placement and deliverability monitoring for IPs and domains. Proactive problem resolution to avoid potential issues. Great addition to other deliverability tools to get the full picture on performance. Easy to partner with and to get trained.,Return Path,More than 5 million,Both,Skype, Microsoft Office 365, Adobe Acrobat DC, Adobe Photoshop, Cisco WebEx Room Series (formerly Cisco Spark Room Series), Return Path, Emarsys, HipChat, Mavenlink, JIRA Software, Atlassian Confluence, Zendesk, GoToMeeting, TeamViewer, Zoom, Salesforce.com, Trello, CLX Messaging Services (formerly mBlox), Paylocity Web Pay, Nexonia Expenses
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250ok Inbox
2 Ratings
Score 8.5 out of 101
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250ok Inbox Reviews

250ok Inbox
2 Ratings
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Score 8.5 out of 101
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Kevin Scally profile photo
January 08, 2019

250ok Inbox Review: "Visibility into the inbox - at last!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.
  • Provides a seed list so you can weight the ISPs that are important to you
  • Provides visual reporting so you can see how your email program is performing overall
  • Support with knowledgeable team members
  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
250ok is suitable for email senders who are on a dedicated IP address. Also, if you have emails from many different sources, this would be a good tool to get an idea of what is being sent on your behalf so you can identify spam/phishing using your name. If you are using a tool where you are on a shared IP address, there would likely be fewer applications for 250ok.
Read Kevin Scally's full review
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January 11, 2019

250ok Inbox Review: "A must have tool for every email marketer, digital agency, and whoever sends bulk emails"

Score 8 out of 10
Vetted Review
Verified User
Review Source
250ok is part of our deliverability toolkit along with ReturnPath, some internal proprietary apps, and publicly available tools like Senderscore, Google Postmaster, SNDS, and others. It is very helpful with inbox placement tracking and deliverability issue diagnosis. In our case, it is used across all offices by a dedicated deliverability department.
  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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250ok Inbox Scorecard Summary

Feature Scorecard Summary

A/B testing (1)
8
Mobile optimization (1)
10
Email deliverability (2)
9.5
List management (1)
7
Dashboards (2)
9.0
Standard reports (2)
8.5
Custom reports (2)
8.5

About 250ok Inbox

Categories:  Email Marketing

250ok Inbox Technical Details

Operating Systems: Unspecified
Mobile Application:No