250ok Reviews

4 Ratings
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Score 7.7 out of 100

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Joe Hallissey | TrustRadius Reviewer
Score 8 out of 10
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After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.

Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
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Kevin Scally | TrustRadius Reviewer
Score 9 out of 10
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250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing in the inbox -- are you missing completely? Are you ending up in spam? How many spamtraps are being hit?
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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  • Return Path
We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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250ok Scorecard Summary

Feature Scorecard Summary

A/B testing (1)
8
Mobile optimization (1)
10
Email deliverability (4)
9.0
List management (2)
5.9
Dashboards (4)
7.7
Standard reports (4)
7.2
Custom reports (3)
6.5

About 250ok

Categories:  Email Marketing

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

250ok Technical Details

Operating Systems: Unspecified
Mobile Application:No