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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (13)
    7.8
    78%
  • 3rd party intent signals (14)
    7.7
    77%
  • Downstream intent signals (13)
    7.4
    74%
  • Automated workflow & orchestration (13)
    6.6
    66%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.8

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.4.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(293)

Attribute Ratings

Reviews

(1-25 of 127)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sales and marketing teams. I use 6sense to identify accounts most likely to convert, enabling targeted marketing campaigns and content delivery to increase conversion rates and ultimately drive revenue.
Jana Gauvey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer Success team came to us and started talking about CDP data. We investigated 3-4 different platforms and narrowed our choices down to 2. We had a plethora of reasons we wanted to look at data in aggregate - our CRM and MAP systems while operating together, did not have data centralized in a fashion that was able to create reports or gather full information from both, marketing wanted a better understanding of which organizations were visiting our websites, and we wanted to be able to provide our sales team with additional insights on accounts beyond what we knew at that time.

Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
Claire Fletcher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
6sense has been a game changer for our account based marketing efforts. I was a part of the team that brought on 6sense and from implementation to now, we have had a great experience with the platform. The UI is intuitive, the ad set up is easy, and building out target segments is best in class. We love meeting with our CSM bi-weekly (weekly to start) to answer any questions, that has been so valuable to us getting the most out of the tool. We've had a large opportunity come from our ABM efforts which largely involve 6sense. Do not hesitate to bring this tool onto your team! You won't regret it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete clarity in which accounts, which people, what timing. We use 6sense across a buyer journey and is well loved and utilized by our AE's, SDR's and Marketing Teams.
Brandon McBride | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyper-targeted set of accounts based on parameters such as buying stages, industry, topic of interest, etc. and matching the offering and language to the needs of those accounts. On the sales side, we use the data available to make sure sales is focused on the accounts most likely to open an opportunity so they aren't wasting time on accounts that simply aren't ready to talk to sales. Through the Sales Intelligence platform, they can also acquire contacts recommended by 6sense based on the intent data. Imagine if ZoomInfo's intent capabilities did CrossFit. That's Sales Intelligence.
September 11, 2023

6sense is worth it!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have limited BDR resources so we need to make the most out of every message sent. Having the tracking to de-anonymize site traffic means we can start to get a better idea around who is in market and actually engaging.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to specifically target companies that are high priority. We also utilize 6sense to deanonymize site visitors and lead scoring for our sales development team. This allows are Sales Development Representatives and Account Executives to work together to target companies AND users that have shown purchase intent with our products.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize 6sense to assist us in identifying accounts that are actively seeking products or services, carrying out focused display advertising, and creating specific audience segments on LinkedIn based on targeted accounts. With 6sense, we can target both the accounts we are already interested in working with (based on account lists) and accounts that align with our ideal client profile but may not be known to us yet, yet are actively in the market to make a purchase. Furthermore, 6sense aids us in prioritizing accounts for sales outreach efforts.
April 04, 2023

Simply amazing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing real-time insights into customer behavior. We use the platform across our marketing and sales teams, and its integration with other marketing tools has streamlined our processes and improved our productivity. Overall, I highly recommend 6sense for its advanced features and ease of use.
Betty Webster | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
6sense unlocks al the hidden business potentials that can increase revenue. It pinpoints areas where there are potential clients who are more interested in our products. It gives digital team an opportunity to pan and transform manual processes that derail development plans. The product has enabled the sales and marketing team to understand behavior of consumers and how they can have productive engagements with them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to help us identify accounts that are in the market, execute targeted display advertising, and build account-based LinkedIn audience segments. 6sense enables us to target accounts we want to work with from a sales perspective (account lists) as well as accounts we don't know of yet that fit our ideal client profile and are in the market to buy. Additionally, they help us prioritize accounts for sales outreach.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Business Problems - finding the right buyer to reach out to at the right time (buying window)

Usage - daily email digest that tells the keyword searches (relevant to my industry) that indicate a company might be moving into a buying window so I know when to start reaching out with contextualized messaging based on what they are looking for.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use this to see how our prospect our interacting with us. We can see who is actively looking at our site, clicking on key links. It helps us focus on which prospects should be our top priority to go after. This is able to focus our efforts to the best accounts possible.
November 01, 2022

Solid tool

Score 8 out of 10
Vetted Review
Verified User
Great intent tool to guide SDRs and AEs to go prospecting into the right accounts in a timely manner. It's overall a good solution, and we've sourced some strong opportunities for it over time. Likewise, it's also a good tool to review around renewal time for customers to see if those accounts have been searching any of your competitors.
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