Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. …
Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Account identification (14)8.080%
- Behavioral visitor segmentation (13)8.080%
- 3rd party intent signals (15)7.979%
- Downstream intent signals (14)7.474%
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Reviewers rate Standard visitor segmentation highest, with a score of 8.5.
The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(294)Attribute Ratings
Reviews
(26-50 of 128)Companies can't remove reviews or game the system. Here's why
November 01, 2022
Solid tool
Score 8 out of 10
Vetted Review
Verified User
Great intent tool to guide SDRs and AEs to go prospecting into the right accounts in a timely manner. It's overall a good solution, and we've sourced some strong opportunities for it over time. Likewise, it's also a good tool to review around renewal time for customers to see if those accounts have been searching any of your competitors.
- Intent
- Prospecting
- Renewal
- Occasionally I find the data to be misleading, and some accounts will perpetually show to be in a buying cycle.
- Universities pop up often, but it's typically just students looking at tools.
October 31, 2022
6Sense help sales and marketing
6Sense helps us identify top accounts, and highlight what information prospects are engaging with. We use it to better understand target accounts and buyers, and align with our sales process.
- Identify top accounts
- Identify prospects to engage with in a more strategic way
- Mobilize on a strategy to better attack account plans
- I wish there was a way to click into accounts from the dashboard without leaving it
October 31, 2022
6sense Strengths and Weakness Compared to Other Tools.
I use 6sense daily to identify prospects and accounts who have interacted with my company's content and other online activity relevant to our product. I also use 6sense to identify prospects and accounts who are in the purchase or decision-buying stages for outreach. I use the 6sense intent score to rank contacts that need outreach in order to prioritize the most important prospects.
- 6sense works really well within SFDC with the intent scores and dashboard.
- It is good at identifying accounts or prospects who have recently searched keywords about or relevant to our products or competitors.
- It is also good at suggesting people to outreach based on intent and fit.
- Would be good to see some context into what decides each contacts buying stage.
- Would like to see how long contacts are interacting with specific pages on our website.
- Needs to allow direct links between contacts in 6sense to their sfdc contact page.
October 31, 2022
Monday Morning 6sense to start the week!
My integrated account management team uses 6Sense Hot Accounts and Intent weekly as both a gauge for measuring previous prospecting and a a guide for targeting future prospecting.
- Clear page view layout of Hot Accounts
- Provides actionable insight to Account Intent showing assets visited
- Love it when 6sense provides names of interested persons in Hot Accounts
- Provide tracking stats like #of weeks on Hot Account Lists, first time on list, not on this weeks list but was on last weeks list
June 28, 2022
Look no further, 6sense is here!
Mainly for prospecting and researching medium business clients. I work in the cybersecurity industry and our company introduced this resource last year to help with research, client contact information, what products they currently use, and what organization. I am still fairly new but it seems very helpful and I have seen some success initially. I look forward to using it more efficiently and hitting my quota. I highly recommend 6sense to any small, medium, or large firms that are looking for a good marketing resource. Look no further!
- Accurate data
- Simple to use
- Functionality
- Efficiency
- More training
- Add more features
- More support
June 28, 2022
6sense for health tech startup
We use 6sense to support both marketing and sales functions within our revenue organization. 6sense allows us to specifically target and track activity within target accounts as well as identifying other accounts that are in-market for our services. Using this data, we advertise targeted messaging to prospects in order to drive awareness and demand before passing these accounts to our sales team for outreach. The data 6sense provides has dramatically improved both marketing and sales' ability to drive pipeline and revenue.
- Advertising is exponentially more targeted and strategic with 6sense.
- The sales teams have deep insights into behavior, which informs their outreach and strategy.
- Reporting.
- Cleanliness of data in their systems.
- Integrations could be more robust.
June 27, 2022
6Sense Lover
It is used to prospect efficiently. I use it on a weekly basis to track which accounts to target. It allows me to see where and what my prospects are doing. It is the most useful when it is accurately linked to LinkedIn and I can connect with the right people
- Distinguishing what phase of the buying cycle accounts are in
- letting me know when prospects sign up for a webinar or reject emails
- integrated very well with LinkedIn
- It could be updated more frequently
- used as a weekly or biweekly tool
June 20, 2022
6sense delivers!
We use 6sense to dictate how we should spend time on outbound prospecting as well as who to target writhing and organization and what messaging to use for that organization based on they intent data by personas. 6sense helps my team prospect better and gives stronger, more resonating messages to prospects.
- Intent data.
- As segments.
- Persona messaging.
- Daily alerts.
- Segment reporting.
June 17, 2022
Account Executive
Great for people who has a lot of accounts who interact with your site and set alerts for engagement. It has been super helpful in understanding where to spend your time. Great for aligingin markeitng and sales.
- Usage alerts
- Site Engagement
- More detailed reporting
- Levels of Alerts
June 15, 2022
6sense : Making Invisible Data Visible
I use 6sense to get access to lead activity and follow up on customers and prospect customer engagement.
- Tracks usage among known visitors/leads.
- It is able to organize and sync data with Salesforce information.
- It is able to provide suggested questions or lines of questioning.
- The UI/UX is not great. It takes too long to get to the data I need in an accessible way.
- If the data was able to be configured based upon user preference, or filtered in ways that each user could organize based on what they prioritize that would help; eg if I am interested in organizing my recent activities by the account owner or industry and then filter them in such a way I could perform this.
- The click-down process into accounts is too tedious and inefficient. I think a collapsed/expand drop down based on account and user would work better. I've been making pivot tables based on the data in excel and it is a huge time saver for me personally.
June 15, 2022
SDR review
We use 6sense as a prospecting tool. It helps us learn where the fish are so we can fish.
- Provide a lens into what accounts MAY have some interest
- Provide contacts inside the company who to engage with
- Easy to use UI
- Not Updated information, LinkedIn sync is not very good.
- Intent data is manufactured by the rep engagement, not authentic intent data
- Cant navigate back and forth within 6sense window easily.
June 14, 2022
Streamlines and Automates My Creepiness Factor
Score 10 out of 10
Vetted Review
Verified User
We utilize 6Sense in conjunction with Salesforce and Outreach to identify buyer activity around interest in accounting automation. Our business problem is finding solid leads that are not a waste of time, as a means of limiting cold calling and having a more valuable talk track.
- Scoring persona to identify hot leads
- Layout and ease of use
- Integration with other cloud based software
- I would love a link directly to the contact record in Salesforce
- I would love a link directly to the contact in Outreach (we can create a sequence, but id love to connect to the contact record)
- Tutorials
June 14, 2022
6Sense Review
6Sense has been incredible to see where we need to double down on our efforts, and who is looking for more information on our company. We use 6Sense as our regular workflow to prospect into new accounts, and target existing prospects to create more tailored messaging. We save hours every day by having 6sense.
- Visibility
- Reporting
- High Account Volumes
- Easier access to reporting
- Separate dashboard
- Real time data
June 14, 2022
My 6senses are tingling
We use 6sense to support our ABM sales strategy. It is currently being used by all our Account Executives & SDRs/BDRs. It's helped us key in on which target accounts to prioritize and identify specific accounts that may be in the purchasing stage for a solution. By being able to see what particular web pages anonymous site visitors are looking at, we're able to better tailor our outreach to the right people with the right message.
- Identify accounts with high purchasing intent
- Identify specific people who are looking at our website
- Ad coverage to our target accounts
- I find that 6sense data isn't always accurate
June 14, 2022
Empowering Sales
6sense powers our entire prospecting process. Marketing leverages the tool so we understand who is in the market and a strong or moderate fit as a buyer of our tool. We then leverage the ads to continue to drive awareness and action. We focus on advancing buying stages. Once a 6QA field marketing works with our sellers to focus on these accounts that are in the market, we target them for our initiatives. The outreach is much more effective over a cold call.
- Bubbles up accounts that are in market
- Display Ad functionality
- learning what accounts are the best fit based on our own data and wins
- Would love if the maps showing where activity is happening could get more granular, at least to state, ideally to city
June 14, 2022
Let 6sense do the work for you!
I use 6sense in my day-to-day operations when it comes to identifying potential clients. 6sense does a great job of identifying traffic not only to our website but those organizations that are searching keywords that our company has set up. I also utilize the platform to identify the various buying stages of the potential customer. The breakdown that 6sense provides is excellent for helping to identify this. I think if the platform could be improved, it would make an effort to identify what types of people are accessing our website. By this I mean is it merely someone doing research, or is it a true decision-maker who is searching us.
- 6sense does a fantastic job identifying keywords that potential customers are searching for.
- 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
- 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
- 6sense makes it easy to download reports that can be shared with partners.
- 6sense could do better at identifying the operational status of the potential customers.
- 6sense platform could have better training on their help page to help their customers learn.
- 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.
June 14, 2022
Powerful ABM platform
We've been using 6sense to identify the behavior of known and unknown accounts not only on our website but also across other non-owned channels. Then we were able to prioritize the accounts based on the behavior and subsequently orchestrate a holistic, multi-channel, multi-touch campaign in order to increase engagement of the targetted accounts.
- Discover intent of accounts
- Identify accounts
- Segmentation
- Media network performance (Display)
- Business model, limited functionality with basic package
- Platform speed
June 14, 2022
Can't trust the data
The sales team uses 6Sense to understand which accounts are primed for purchasing our tool/product. The business problem is really trying to find warmer leads vs cold leads. We leverage to prioritize which accounts are worth prospecting into or find out which prospect is on our website.
- I'm not sure I'd say anything here
- I don't trust the data - I've had multiple examples using 6Sense where a person or account was flagged only for it to be wrong data
June 14, 2022
6Sense is every sales teams best friend
Finding warm leads through tracking activities from the domains that are within our account base. If a prospect has been engaged with our content on our direct website OR and relative syndicated content we get reminders through slack so that we can reach out to the respective prospect and help with any questions they may have regarding the content.
- tracks website engagement
- provides intent scores for our prospects to indicate their buying intent
- gives notifications when there are hot leads
- 6sense has been really active in working with our team to improve the accuracy of info and add filters to exclude any bad data
June 13, 2022
Great software with even better customer service!
We use Slintel to gather sales intelligence data on individuals specific to a market that we're interested in targeting our marketing efforts towards. We often are looking for a list of professionals within a certain role to target our marketing initiatives after whether it be by their location, industry, and/or technologies the organization might use. Slintel provides us quality data to use for these efforts.
- Sales Intelligence
- Quality Contact Information
- Fantastic Customer Service
- Price is a little higher than competitors
June 13, 2022
6sense helps inform your sales outbounding!
I use 6sense to find "scoops" on my prospects, which then informs my messaging outreach. Slack sends me notifications when prospects look at our website, and sometimes it even tells me the exact name and title of the person researching. Then, I know who to prioritize when outbound. 6sense gives me a talk track.
- Ranks accounts by decision making stage
- Gives detailed information about what prospects are researching about my company
- Allows me to prioritize certain accounts over others
- there are many, many notifications
- I wish I could see the names/titles of prospects whom I get notifications for
- more integrations with other platforms, like Outreach
June 13, 2022
6sense gives me a 6th sense
I use 6sense for outbound prospecting. It allows me to see what stage in the buying cycle a prospect is which then allows me to determine which companies I should reach out to who might have an interest. I can also see what employees work there although sometimes they may not be the best people to contact.
- Determines what buying stage the company is in
- Gives employees that work within that company related to your topic
- Allows you to see what keywords that company was looking into
- Persona information is not always accurate or great
- Data can be inaccurate in general
June 13, 2022
A tool that is not worth it...
I use 6sense via the weekly scheduled reports I get each week. How I use these reports is that anyone who comes in on the report I reach out to directly as well as anyone on their team who I find on LinkedIn. Based on the content they interact with, I send relevant messages to the other members of their teams. I have heard of some of my team members using daily reports so that they can reach out more promptly but I have not used this myself.
- Gives a way to know who is interacting with content from Databricks
- has the ability to send on a schedule so you do not forget to use the tool
- for a rep with 500+ accounts it helps to narrow the focus for me
- It seems like often times the people I reach out to have no idea why I am reaching out
- there should be a way to define which companies seem like a high priority fit
- there should be emailed lists of us for which companies or prospects we should reach out to
June 13, 2022
Relevant Info and Proper Integration
Outbound sales looking into people that interacted with content and recommended leads. Wouldn't really specify a business problem but the product does reveal people that might have gotten lost or not appeared through salesforce. The scope is pretty big - deal with various companies and greenfield accounts that require some insights as to relevant persona and sort of inbound patterns.
- Shows you people you might have missed
- Integrates very well with outreach
- Provides key words to understand trends
- convenient in terms of knowing which people not to contact
- some reports render people that no longer work at the company
- some reach prospect appear under the most engaged filter
- often lost as to what "positively responded" moment means
I find this very useful to see account buying stages and activity. This gives me a targeted approach to reaching out to warmer leads and groups. This also lets me know how engaged the current groups I'm working with are as we go through their evaluation. I think this has been pertinent in my sales role. One of the best tools we have available in our sales org.
- Account buying stages
- Easy to view and use within Salesforce
- built out Salesforce reports or filters that have been successful industry-wide would be cool
- More accuracy in information (though this isn't necessarily far off as of now)