Skip to main content
TrustRadius
6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

Read more

Learn from top reviewers

6sense

Rating: 10 out of 10
May 8, 2025
IncentivizedVetted ReviewVerified User
I use it everyday to prospect and see which accounts are hot in my book of business. I start my day by looking at the recent activities and then I move on to the hot new and h...
Continue reading
Kennedy Nash
Employee - Sales
Business Development Representative
Sprout Social
6sense1 year of experience
Verified on LinkedIn

Multi-functional platform. Essential for your ABM motion.

Rating: 9 out of 10
May 5, 2025
IncentivizedVetted ReviewVerified User
We use the 6sense platform as our ABM platform. It helps us identify qualified accounts that are in-market, in our ABM TAL or similar ICPs. 6sense helps our Sales Development ...
Continue reading
Rebeca Kelly
Manager - Marketing
Senior ABM Manager
JFrog
6sense3 years of experience

Deanonymizing website traffic

Rating: 10 out of 10
April 30, 2025
IncentivizedVetted ReviewVerified User
We have used 6sense for ABM for the last 2 years, and sales for the last 1. The biggest problem it addresses is bringing to light account engagement. We're able to see when an...
Continue reading
Verified user
Employee
6sense2 years of experience

6sense gives your the information you need

Rating: 9 out of 10
January 22, 2025
IncentivizedVetted ReviewVerified User
We use 6sense as a targeting tool, building segments and pushing those to our integrated tools. We also sue it as an advertising engine and an intent platform in marketing. We...
Continue reading
Neville Wiles
Strategist - Marketing
Digital Marketing Strategist
Service Express
6sense4 years of experience

AI powered intelligent platform.

Rating: 9 out of 10
January 2, 2025
IncentivizedVetted ReviewVerified User
6sense has helped us implement an AI-driven predictive intelligence strategy to identify potential customers, prioritize leads, and optimize their marketing and sales efforts....
Continue reading
Verified user
Program Manager
6sense1 year of experience
Log in with LinkedIn to see content from your network

How 6sense Differs From Its Competitors

Account Identification

Not as well as I would like it to. As I had said, I love the daily emails, but find the program hard to navigate through. To actually go into 6sense and use it is something I do not do. I feel so lost with it. I would advise training in increments.
Continue reading

Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.
Continue reading

AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.
Continue reading

Account Identification

Haven't used it long enough but it has impacted my business positively so far. I check the dashboard every week to see what's new in my territory and it is very specific. Our company offers training which has been extremely helpful to understand and navigate this platform as it can be overwhelming …
Continue reading

Account Identification

6sense has enabled us to understand better which accounts are in the market or maybe in a discovery stage. I can attest that the insights are mostly accurate. There are detailed instances where accuracy becomes compromised, but this is easy to spot as the platform gives you in-depth data rather …
Continue reading

Account Identification

This level of account-based marketing intelligence helps sales and marketing teams to better understand their target customers' needs, preferences, and behavior, enabling them to create more effective and personalized campaigns that generate higher-quality leads and drive revenue growth.
Continue reading

AI-Powered Predictions

The 6sense helps sales and marketing teams to identify and prioritize high-intent accounts, engage with them at the right time, and deliver relevant content and messaging that drives conversions.
Continue reading

Account Identification

Knowing that I can anonymously match keywords searched by potential clients to what it is that we are selling is definitely a game-changer when it comes to cold calling. 6sense has enabled me and my team to turn “cold calls” into warm leads by being able to see what it is the customers are …
Continue reading

AI-Powered Predictions

Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time “spraying …
Continue reading

Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …
Continue reading

AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
Continue reading

Account Identification

We are still within our first year with 6sense, and have a 1-2 year sales cycle. However, we have already seen a lift in Account engagement. Our Sales team is better prepared for customer & prospective customer-facing conversations. We've done our best to verify 6sense provided data with reality …
Continue reading

AI-Powered Predictions

We never knew how popular our blog and other sections of our website were. Basic web analytics did NOT paint a full picture of the impact this content clearly has. We also never understood how often Accounts discover us through researching our bigger and more well known competitors. It has also …
Continue reading

Account Identification

6sense does a great job at matching intent signals. The problem is the way they master the accounts. We work on a regional basis and they master based on account then country. We just have to take a few extra steps to get the data sorted correctly.
Continue reading

AI-Powered Predictions

They do a great job at bringing together high intent, but it is difficult to determine what action items to take with that data. I think right now, we can use more guidance on - ok, we have this data and now what.
Continue reading

Account Identification

Yes, 6sense has helped turn anonymous buying signals into data that our sales teams use to decipher and build pipeline through additional meetings. We also use 6sense predictive model to deanonymize data to showcase the actual user that is showing the intent signals. This has been very useful for …
Continue reading

Account Identification

Yes it has been helpful but again we do feel as if Sales is wasting time as account info is sometimes incorrect. I would probably say something is incorrect 25% of the time like the people listed to reach out to or the company location or the company assigned account could be in different AE's …
Continue reading

AI-Powered Predictions

Yes this has been the best part so far as we can really see where these accounts are in their buying journey. I find it helpful to know if they are close to purchasing as I can tailor my messaging accordingly when reaching out. I also know if there could be competitors involved depending on how …
Continue reading

Account Identification

6sense has definitely helped our sales and marketing teams see into buying signals from prospects. When we see that these accounts are looking into keywords our product offers this helps us understand they may be looking into us, and from there we can figure out how to best approach them.
Continue reading

Account Identification

While we're still working on getting our entire sales team fully trained on it, the reps we piloted it with have enjoyed using the platform. They have their target list of accounts and also get inbound 6sense qualified accounts (6QAs) and are able to prioritize the 2 using the data 6sense …
Continue reading

AI-Powered Predictions

Allows us to see the timeline of activities an account is going through as well as how that goes into their buying stage. We haven't done anything with the contact portion of the platform because that is an additional fee and we have other tools like ZoomInfo that we can use for that.
Continue reading

Account Identification

Definitely. In our most recent round of QBR's run by sales leadership, multiple people had identified 6sense as the source of the opportunity by identifying that the account was in market. Our sales reps worked closely with our lead gen team to come up with a plan of attack on how to approach …
Continue reading

AI-Powered Predictions

We comb through the touchpoints of an account leading up to an opportunity being created to see if they are searching for something generic and aren't sure which software may help them solve a problem or if they know us or the competition. We also use the graphic version of the touchpoints to show …
Continue reading

Account Identification

6sense has helped us match anonymous signals, B2B network or website visitors to accounts and provided segments building capability (with different attributes) to slice and dice into important/ in-market accounts.
Continue reading

AI-Powered Predictions

6sense’s AI-powered predictions provide organisations with intelligence on intent buying stages and contacts with strong profile fit, this has allowed us to track and segment accounts based both on sales intelligence and real-time, data-backed audience/ account engagement through 6sense.
Continue reading

Account Identification

A very accurate snapshot of growth models. I feel that the product provides very valuable buying signals and growth trends to help in the preparation of a presentation for customer-facing meetings. I feel that this is a very valuable tool for any business trying to gain insight into companies.
Continue reading

AI-Powered Predictions

Maps out past growth really well and helps to gain insight on current growth, and future analysis and growth of companies as well as gaining valuable insight into trends and upward mobility. I use it in preparation of a customer facing meeting to gain valuable information and knowledge trying to …
Continue reading

Account Identification

I think 6sense does a great job at identifying anonymous signals, which has helped me uncover accounts I wouldn't have noticed before. I love how I'm able to get a better understanding of what the account is interested in, which allows me to tailor my prospecting to fit their specific needs.
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

View Playlist
6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
View more videos
Return to navigation

Pricing

View all pricing
6sense

6sense

N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

432 people also want pricing

Alternatives Pricing

PFL Direct Mail Platform

PFL Direct Mail Platform

$40,000
per year
What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

Return to navigation

Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.7

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.4

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 7.8
Return to navigation

Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation and 3rd party intent signals highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 99)

Decent ABM Platform, Better Than Most

Rating: 7 out of 10
Incentivized
November 09, 2020
Verified User
Project Manager in Marketing
Computer Software Company, 501-1000 employees
Vetted Review
Verified User
6sense
2 years of experience
Use Cases and Deployment Scope
We use 6sense across our ABM campaigns and to run general brand awareness campaigns targeting our core audience based on intent. We run display ads, video ads and others, targeting different core industries for our business. Has its pros and cons. Con is the data is not always accurate, only about 30-40% match rate. Another con, is lackluster customer support. We get more help from their actual marketing team and how 6Sense uses their own product, then our CSM can provide. Pros are it's easy set up and manage.
Pros
  • Campaign setup.
  • Creative upload is easy.
Cons
  • Customer support from our CSM.
  • Reporting can be confusing.
  • Match rates with companies.
Likelihood to Recommend
It is great for ABM if you want to target specific accounts. If they match, it can really be helpful for a user.

Not good for targeting smaller companies, but good for Enterprise.

Great software with even better customer service!

Rating: 10 out of 10
Incentivized
June 13, 2022
CA
Chelsea A. King
Prospect Account Manager
HR Performance Solutions (Computer Software, 51-200 employees)
Vetted Review
Verified User
6sense
3 years of experience
View profile
Use Cases and Deployment Scope
We use Slintel to gather sales intelligence data on individuals specific to a market that we're interested in targeting our marketing efforts towards. We often are looking for a list of professionals within a certain role to target our marketing initiatives after whether it be by their location, industry, and/or technologies the organization might use. Slintel provides us quality data to use for these efforts.
Pros
  • Sales Intelligence
  • Quality Contact Information
  • Fantastic Customer Service
Cons
  • Price is a little higher than competitors
Likelihood to Recommend
When our organization wants to target users within a specific role, that have a certain level of decision-making power, are located within a specific area, and currently using a software we'd like to compete against, Slintel provides us a quality list of individuals matching our criteria to target. We've used these lists for cold emailing/calling campaigns, webinar invitations, and other misc marketing initiatives. We also will rely on Slintel when we need to find additional contacts at an organization possibly due to turnover and lost connection with the most-recent contact that we had available. The Slintel LinkedIn extension has been very helpful as well when prospecting for our sales team.

6sense is a very effective sales tool for AEs

Rating: 10 out of 10
Incentivized
November 01, 2018
LW
Laurie Wheeler
Partner Executive
PGi (Telecommunications, 1001-5000 employees)
Vetted Review
Verified User
6sense
2 years of experience
View profile
Use Cases and Deployment Scope
6sense is being used by our sales reps, as an effort to perform better, more effective research. It addresses a business problem by providing better quality data.
Pros
  • Quality data
  • Timing for updates
  • Excellent support
Cons
  • Not sure
Likelihood to Recommend
This is an excellent tool; no hesitation to recommend to others.

Navigation

Rating: 7 out of 10
Incentivized
June 08, 2022
Verified User
Representative in Marketing
Telecommunications Company, 501-1000 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is used for lead milling. With the daily notices I receive in my emails, I look up POC with that company.
Pros
  • Sending daily emails with company information.
  • Giving Key Words of interest by company.
  • Integrating well with current program.
Cons
  • Ease of use.
  • Easier to navigate through.
  • Better training.
Likelihood to Recommend
When it comes to lead milling companies 6sense is great. It is just complicated trying to navigate. I think follow-up training would be great. There is so much to take in at the beginning, it seems to me that a month later I am so full of questions on navigation.

6sense, predicting what could be

Rating: 8 out of 10
Incentivized
November 04, 2022
Verified User
Account Manager in Sales
Information Services Company, 10,001+ employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense helps me keep an eye on activity within my client portfolio and alerts me when my clients are looking for new solutions which means new opportunities.
Pros
  • Provide insight into my clients' searches and interests
  • Keep me informed when clients are looking for an alternative provider
Cons
  • I need all my information within my CRM
  • I need to be able to customize my own key words instead of going to an admin
  • Sometimes it's too much information
Likelihood to Recommend
I had a client who was searching for a solution we offer but the contact did not know me or what my company does. I saw someone from the company was searching for supplier risk information and called my contact to ask for a referral to their procurement department.
Return to navigation