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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
November 6, 2024
IncentivizedVetted ReviewVerified User
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are...
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Nandkumar Bhujbal
C-Level Executive - Sales
Chief Innovation Advisor- UX Design
Vrunik Solutions
6sense1 year of experience

Leveled Up With 6sense

Rating: 9 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize ou...
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Emily Reggia
Director - Marketing
Enterprise Marketing Director
Sandler
6sense2 years of experience

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Back in the day we would essentially go through phone books, right? Maybe not like that, but through our CRM, the way that we use 6sense is we identify organizations that are ...
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David Dang
Manager - Sales
Manager of Business Development
IMAGINiT Technologies
6sense2 years of experience
Verified on LinkedIn

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
I think that one of the business problems was delivering insights across a massive organization within a timely manner. One of the simplest aspects of the tool that I think is...
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Kaiti Xouris
Director - Marketing
Director of a BM
Journey
6sense5 years of experience

6sense Review

Rating: 8 out of 10
October 14, 2024
IncentivizedVetted ReviewVerified User
I use this product daily. I get emails, inbound emails at daily report emails to qualify to go through leads. I'm in that tool every day. If not, I have a job because of 6sens...
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Jo Monroy
Analyst - Other
Campaign strategist and BM Analyst
Calix
6sense2 years of experience
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How 6sense Differs From Its Competitors

Account Identification

Not as well as I would like it to. As I had said, I love the daily emails, but find the program hard to navigate through. To actually go into 6sense and use it is something I do not do. I feel so lost with it. I would advise training in increments.
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Account Identification

6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.
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Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.
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AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.
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Account Identification

Using 6sense's robust analytics, my team has been able to to discover customers that are already researching our product(s) or similar product(s), which helps us tailor our outbound marketing efforts. The insights show us customers who previously had no or very little contact with show …
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Account Identification

Knowing that I can anonymously match keywords searched by potential clients to what it is that we are selling is definitely a game-changer when it comes to cold calling. 6sense has enabled me and my team to turn “cold calls” into warm leads by being able to see what it is the customers are …
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AI-Powered Predictions

Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time “spraying …
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Account Identification

I have personally not used it to deal with anonymous busy signal calls, I was not aware this was something it was able to track or decode. I would be very interested in seeing how that aspect can help in the frequent issue with those types of calls we get.
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AI-Powered Predictions

Absolutely, i love this feature, it is great to see how far along they are and gives me more insight into how much work it will take to get the prospect to the point where they are ready to sit for a demo. It also helps me tailor my approach with each individual prospect .
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Account Identification

yes, 6sense has been extremely helpful as it relates to allowing us to spend our time to the best of our ability. We found that roughly 90% of our meetings were being registered at hot accounts in purchase or decision and there was a direct correlation with strong profile fits of people that were …
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AI-Powered Predictions

It shows how strong of a profile fit they are. How much content they have downloaded of ours, which keywords they have researched, and what content of competitors they have downloaded such as "alternatives to XYZ solution". Overall it is very helpful in regards to pointing us in the right …
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Account Identification

6sense has been a major (and really the most significant) player in our tech stack when it comes to deanonomizing data. We've found this especially valuable when it comes to pairing third party data with our own data sources like CRM activity, website visits, and sales engagements that we …
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AI-Powered Predictions

We use this as the primary foundation of telling our SDR, AE, and marketing teams which accounts to go after. And not just which accounts, but when, and which team should be taking point.
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Account Identification

Yes we have been able to match anonymous signals to accounts with 6sense. This has helped our sales team be more efficient with where they outbound and spend their time. It also helps marketing prioritize their campaigns and also gives us another KPI to measure marketing success (i.e. did any …
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Account Identification

With the help of 6sense and their amazing customer success team we have been able to build out an expansive but valuable keyword strategy that allows us not only to track interest in our products, but on keywords in the general industry that help us stay competitive.
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AI-Powered Predictions

6sense's ability to place accounts into specific buying stages has helped us automate our marketing campaigns and save on ad spend. Guaranteeing that we only target those that the campaign's goal is intended for whether that is brand awareness or demand generation.
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AI-Powered Predictions

Marketing is been able improve campaign targeting based on keyword insights and buying stage. Sales have developed more efficient processes in prioritizing and developing messaging on accounts.
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Account Identification

6sense has been pertinent in day-to-day practices. Without it, I think it would be more challenging to create some of my day-to-day functions. Sometimes you're fine without a solution or product until you realize just how much help it is once you have it. That's how 6sense is for me. When I wasn't …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
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Pricing

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6sense

6sense

N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.7

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 8.2
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 218)

Works well and easy to use

Rating: 9 out of 10
Incentivized
June 02, 2022
Verified User
Team Lead in Sales
Telecommunications Company, 201-500 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is a great tool for sales reps to prioritize their outreach. Being a start-up, we have fairly large territories and hundreds of potential accounts to begin outreach. 6sense helps us find accounts that have the highest interest level in our product and the highest likelihood of being potential customers.
Pros
  • Find accounts that have interest in our product
  • Sort accounts based off their interest rate
  • Finds accounts that tipped off some SEO campaigns
Cons
  • Accuracy of interest level
  • More insights into when and where these accounts/prospects are located
  • Better metrics into company initiatives and news
Likelihood to Recommend
I have found many prospects and potential opportunities solely based on using 6sense.

Reporting is easy and effective

Rating: 8 out of 10
Incentivized
October 10, 2024
Verified User
Director in Marketing
Wireless Company, 5001-10,000 employees
Vetted Review
Verified User
6sense
3 years of experience
Use Cases and Deployment Scope
ABM functions. I manage ABM. Segments. Targeting etc Key words. Performance. Stage progression
Pros
  • Easy to use and understand
  • Reporting is easy and effective
  • Insights for planning and reporting are excellent
Cons
  • Executive roll up report to answer are we getting value?
  • Getting started for new users who will only be in 1 or 2 times and not fully use
  • More segments
Likelihood to Recommend
ABM focused. Segmentation. Dynamic segments.

6sense Doesn't Seem to Be Living Up to Its Promises.

Rating: 2 out of 10
Incentivized
August 28, 2024
Verified User
Contributor in Marketing
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Use Cases and Deployment Scope
We use 6sense to understand prospect data and to launch ABM campaigns. It solves the issue of finding prospect data elsewhere. Whether it's accurate is yet to be seen.
Pros
  • The filters work really well and are pretty intuitive.
  • It's easy to create segments.
Cons
  • The billing system for ads is absurd. They're too controlling with the minutia of ad spend.
  • The ad system is also not intuitive and incredibly clunky as a result.
  • I really hate their ad system.
Likelihood to Recommend
If you need prospect data you can't get anywhere else, 6sense would work for you. If you need good A/B testing for ads, 6sense will not work for you. Their ad system is horrible.

Navigation

Rating: 7 out of 10
Incentivized
June 08, 2022
Verified User
Representative in Marketing
Telecommunications Company, 501-1000 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is used for lead milling. With the daily notices I receive in my emails, I look up POC with that company.
Pros
  • Sending daily emails with company information.
  • Giving Key Words of interest by company.
  • Integrating well with current program.
Cons
  • Ease of use.
  • Easier to navigate through.
  • Better training.
Likelihood to Recommend
When it comes to lead milling companies 6sense is great. It is just complicated trying to navigate. I think follow-up training would be great. There is so much to take in at the beginning, it seems to me that a month later I am so full of questions on navigation.

Great to use 6sense!

Rating: 10 out of 10
Incentivized
October 10, 2024
MP
Mauro Paretti
Director of Marketing
Syncron (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
6sense
2 years of experience
Use Cases and Deployment Scope
We use 6sense for digital marketing campaigns using their advertising capabilities and this helps us increase brand awareness and creating demand for the Syncron's solutions.
Additionally we have Sales Intelligence to enrich the contacts for key accounts in order to help the BDR team to get a better outreach.

We use their predictive model to create 6QAs for the team having 3 models in the platform.
Pros
  • Digital Advertising capabilities
  • Contact enrichment
  • Predictive scoring
Cons
  • A more detailed success plan
  • A bit easier campaign set up for digital advertising
  • Segment analytics
Likelihood to Recommend
I think 6sense is very well suited for running digital marketing campaign and ensure consistent follow up with the 6QAs.
Digital advertising allows to connect also with LinkedIn Advertising and this allow full visibility with different campaigns.
Getting segment set up is quite easy and allow to see how companies are moving through different stages.
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