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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

6sense gives your the information you need

Rating: 9 out of 10
January 22, 2025
IncentivizedVetted ReviewVerified User
We use 6sense as a targeting tool, building segments and pushing those to our integrated tools. We also sue it as an advertising engine and an intent platform in marketing. We...
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Neville Wiles
Strategist - Marketing
Digital Marketing Strategist
Service Express
6sense4 years of experience

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
November 6, 2024
IncentivizedVetted ReviewVerified User
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are...
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Nandkumar Bhujbal
C-Level Executive - Sales
Chief Innovation Advisor- UX Design
Vrunik Solutions
6sense1 year of experience

Leveled Up With 6sense

Rating: 9 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize ou...
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Emily Reggia
Director - Marketing
Enterprise Marketing Director
Sandler
6sense2 years of experience

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Back in the day we would essentially go through phone books, right? Maybe not like that, but through our CRM, the way that we use 6sense is we identify organizations that are ...
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David Dang
Manager - Sales
Manager of Business Development
IMAGINiT Technologies
6sense2 years of experience
Verified on LinkedIn

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
I think that one of the business problems was delivering insights across a massive organization within a timely manner. One of the simplest aspects of the tool that I think is...
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Kaiti Xouris
Director - Marketing
Director of a BM
Journey
6sense5 years of experience
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How 6sense Differs From Its Competitors

Account Identification

6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.
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AI-Powered Predictions

Marketing is been able improve campaign targeting based on keyword insights and buying stage. Sales have developed more efficient processes in prioritizing and developing messaging on accounts.
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Account Identification

6sense has helped us uncover accounts with anonymous buying signals. In fact it has helped us pinpoint accounts with actiivty from third-party sites and also assisted us in routing these accounts to BDRs when 6qa. The BDRs then review the account data to find the best contacts to reach out to and …
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AI-Powered Predictions

We have set many of our campaigns to personalize based upon buying stage. 6sense is connected to Eloqua by RTS and as we nurture we start to send over 6qa to the BDRs also. This is very helpful to assist in quality of leads they receive.
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Account Identification

When reaching out to accounts and prospects based on my 6sense report, I haven't had too much success. Despite finding the right person to speak with at the agency and engaging them in conversation based on the keywords 6sense provided, they showed no interest in exploring our solutions. I'm not …
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Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.
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AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.
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Account Identification

Using 6sense's robust analytics, my team has been able to to discover customers that are already researching our product(s) or similar product(s), which helps us tailor our outbound marketing efforts. The insights show us customers who previously had no or very little contact with show …
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Account Identification

I have personally not used it to deal with anonymous busy signal calls, I was not aware this was something it was able to track or decode. I would be very interested in seeing how that aspect can help in the frequent issue with those types of calls we get.
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AI-Powered Predictions

Absolutely, i love this feature, it is great to see how far along they are and gives me more insight into how much work it will take to get the prospect to the point where they are ready to sit for a demo. It also helps me tailor my approach with each individual prospect .
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Account Identification

Yes we have been able to match anonymous signals to accounts with 6sense. This has helped our sales team be more efficient with where they outbound and spend their time. It also helps marketing prioritize their campaigns and also gives us another KPI to measure marketing success (i.e. did any …
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Account Identification

6sense has been a major (and really the most significant) player in our tech stack when it comes to deanonomizing data. We've found this especially valuable when it comes to pairing third party data with our own data sources like CRM activity, website visits, and sales engagements that we …
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AI-Powered Predictions

We use this as the primary foundation of telling our SDR, AE, and marketing teams which accounts to go after. And not just which accounts, but when, and which team should be taking point.
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Account Identification

6sense has been pertinent in day-to-day practices. Without it, I think it would be more challenging to create some of my day-to-day functions. Sometimes you're fine without a solution or product until you realize just how much help it is once you have it. That's how 6sense is for me. When I wasn't …
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Account Identification

6sense is simply the best tool to help every company find anonymous signals and convert that into business, with it we can uncover what companies have been visiting our website without them having any interaction or form submission with us previously. So technically 6sense enables us to see in the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
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Pricing

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6sense

6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 8.2
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation and 3rd party intent signals highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 223)

Works well and easy to use

Rating: 9 out of 10
Incentivized
June 02, 2022
Verified User
Team Lead in Sales
Telecommunications Company, 201-500 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is a great tool for sales reps to prioritize their outreach. Being a start-up, we have fairly large territories and hundreds of potential accounts to begin outreach. 6sense helps us find accounts that have the highest interest level in our product and the highest likelihood of being potential customers.
Pros
  • Find accounts that have interest in our product
  • Sort accounts based off their interest rate
  • Finds accounts that tipped off some SEO campaigns
Cons
  • Accuracy of interest level
  • More insights into when and where these accounts/prospects are located
  • Better metrics into company initiatives and news
Likelihood to Recommend
I have found many prospects and potential opportunities solely based on using 6sense.

Great to use 6sense!

Rating: 10 out of 10
Incentivized
October 10, 2024
MP
Mauro Paretti
Director of Marketing
Syncron (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
6sense
2 years of experience
Use Cases and Deployment Scope
We use 6sense for digital marketing campaigns using their advertising capabilities and this helps us increase brand awareness and creating demand for the Syncron's solutions.
Additionally we have Sales Intelligence to enrich the contacts for key accounts in order to help the BDR team to get a better outreach.

We use their predictive model to create 6QAs for the team having 3 models in the platform.
Pros
  • Digital Advertising capabilities
  • Contact enrichment
  • Predictive scoring
Cons
  • A more detailed success plan
  • A bit easier campaign set up for digital advertising
  • Segment analytics
Likelihood to Recommend
I think 6sense is very well suited for running digital marketing campaign and ensure consistent follow up with the 6QAs.
Digital advertising allows to connect also with LinkedIn Advertising and this allow full visibility with different campaigns.
Getting segment set up is quite easy and allow to see how companies are moving through different stages.

Using 6sense to target and attack accounts

Rating: 9 out of 10
Incentivized
October 10, 2024
Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Vetted Review
Verified User
6sense
4 years of experience
Use Cases and Deployment Scope
We use 6sense to target and attack accounts at the right time in their decision process. We utilize digital advertising and direct follow up depending on buying stage.
Pros
  • Account identification
  • Keyword research
  • Intent signals
Cons
  • Multiple accounts (duplication)
Likelihood to Recommend
More effective prospecting

Using 6sense to define our sales strategy

Rating: 8 out of 10
Incentivized
October 10, 2024
Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employees
Vetted Review
Verified User
6sense
4 years of experience
Use Cases and Deployment Scope
Right now our main use is around segment building and digital ads. Our goal is to futher BDR and Sales adoption.
Pros
  • Segmentation
  • reporting
  • advertising
Cons
  • customer training
Likelihood to Recommend
I think if you use 6sense to its full potential, its a great tool. Our problem is that we don't at the moment so hard to speak to this.

Using 6sense to create efficiencies in spending and targeting

Rating: 9 out of 10
Incentivized
October 10, 2024
Verified User
Director in Marketing
Computer Software Company, 501-1000 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense has been essential in the modernization of our sales and marketing workflows. Enabling our sales teams to streamline processes in discovering in market buyers and identifying the right solution for their engagement. All while providing marketing the data needed to run targeted and multi-channel campaigns to influence the top of funnel pipeline our sales teams need.
Pros
  • Combining insight into the accounts in market for our solutions and what solutions they are in market for.
  • Enabling our sales team to prioritize their outreach based on a propensity to buy.
  • Activating marketing campaigns that drive accounts though the buyer journey and nurturing net new opportunities for sales.
Cons
  • Providing the ability to add keyword groups to SI filters.
Likelihood to Recommend
We are new users to 6sense. In the short time we have used the tool we have been able to create efficiencies in spending and targeting with in our marketing processes and how we enable sales to actively go to market.
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