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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
November 6, 2024
IncentivizedVetted ReviewVerified User
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are...
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Nandkumar Bhujbal
C-Level Executive - Sales
Chief Innovation Advisor- UX Design
Vrunik Solutions
6sense1 year of experience

Leveled Up With 6sense

Rating: 9 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize ou...
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Emily Reggia
Director - Marketing
Enterprise Marketing Director
Sandler
6sense2 years of experience

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Back in the day we would essentially go through phone books, right? Maybe not like that, but through our CRM, the way that we use 6sense is we identify organizations that are ...
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David Dang
Manager - Sales
Manager of Business Development
IMAGINiT Technologies
6sense2 years of experience
Verified on LinkedIn

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
I think that one of the business problems was delivering insights across a massive organization within a timely manner. One of the simplest aspects of the tool that I think is...
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Kaiti Xouris
Director - Marketing
Director of a BM
Journey
6sense5 years of experience

6sense Review

Rating: 8 out of 10
October 14, 2024
IncentivizedVetted ReviewVerified User
I use this product daily. I get emails, inbound emails at daily report emails to qualify to go through leads. I'm in that tool every day. If not, I have a job because of 6sens...
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Jo Monroy
Analyst - Other
Campaign strategist and BM Analyst
Calix
6sense2 years of experience
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How 6sense Differs From Its Competitors

Account Identification

Definitely. In our most recent round of QBR's run by sales leadership, multiple people had identified 6sense as the source of the opportunity by identifying that the account was in market. Our sales reps worked closely with our lead gen team to come up with a plan of attack on how to approach …
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AI-Powered Predictions

We comb through the touchpoints of an account leading up to an opportunity being created to see if they are searching for something generic and aren't sure which software may help them solve a problem or if they know us or the competition. We also use the graphic version of the touchpoints to show …
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Account Identification

With the help of 6sense and their amazing customer success team we have been able to build out an expansive but valuable keyword strategy that allows us not only to track interest in our products, but on keywords in the general industry that help us stay competitive.
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AI-Powered Predictions

6sense's ability to place accounts into specific buying stages has helped us automate our marketing campaigns and save on ad spend. Guaranteeing that we only target those that the campaign's goal is intended for whether that is brand awareness or demand generation.
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Account Identification

We use 6sense to uncover which accounts are visiting our website and determine the likelihood to be in the market. It integrates well with Salesforce to allow both marketing and sales to align on target accounts so we can proactively reach out to get into more deals and get into deals earlier.
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AI-Powered Predictions

6sense scores every account on a scale of 0 to 100. The higher the score, the more likely the account is to be in the market. They also band the scores into buying stages. This allows us to focus our resources and efforts on those accounts that are most likely to be on market.
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Account Identification

No I am not sure it was accurate and lots of holes in it. Cant help but wonder how it could be so wrong? Lots of money spent targeting right titles at surging companies and millions of impressions and tons of "clicks" but not one form fill. And none of the clicks registered on our other anonymous …
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AI-Powered Predictions

It did not allow us to do any of this. It could not even get the first part of the equation right. I have lost all confidence. Sad to say but I wonder if they just make it up? Hard to say for sure since it is a black box.
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Account Identification

Yes it has been helpful but again we do feel as if Sales is wasting time as account info is sometimes incorrect. I would probably say something is incorrect 25% of the time like the people listed to reach out to or the company location or the company assigned account could be in different AE's …
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AI-Powered Predictions

Yes this has been the best part so far as we can really see where these accounts are in their buying journey. I find it helpful to know if they are close to purchasing as I can tailor my messaging accordingly when reaching out. I also know if there could be competitors involved depending on how …
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Account Identification

6sense has enabled us to understand better which accounts are in the market or maybe in a discovery stage. I can attest that the insights are mostly accurate. There are detailed instances where accuracy becomes compromised, but this is easy to spot as the platform gives you in-depth data rather …
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Account Identification

6sense has succeeded in it's mission of casting light onto the dark funnel. Where I think they still have room to improve is passing that information to even more platforms in order to communicate more complete information on behavior and intent from the accounts it is capturing. I also hope they …
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AI-Powered Predictions

We have been using the intent data and buying stage from 6sense as key parts of our Account Segmentation and targeting for Digital Ad Campaigns. Without 6sense we could not accurately or regularly provide intent signals to our BDRs and AE who rely on this information to see if there is propensity …
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AI-Powered Predictions

6sense AI powered predictions turned nay sayers to believers. They predictive model ties in with our close won opps and shows us that the model aligned with new opps and won deals to help encourage every day users using the platform on a daily basis
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Account Identification

It has helped to a certain degree, my #1 complaint is that a lot of the intent data and buying signals are not authentically manufactured. For example, I will cold prospect (on my own) into account XYZ, after sending out some emails and calls to 5-10 prospects the very next day XYZ will show up in …
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AI-Powered Predictions

6sense shows this data all in the dashboard. I like to create my different segments and target accounts to analyze, strategize, build and create effective campaigns and get more engagement.
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Account Identification

These buying signals were critical for us to identify and engage prospects at the right time to grow sales. It allowed us to be engaged with the right clients at the right time. This facilitated higher close rates and productivity of the entire sales teams. It is like having radar to know where …
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Account Identification

Yes, 6sense has helped to a certain extent. We review 6sense account engagement regularly to assess if marketing has effectively penetrated our target accounts. It is difficult to tie it in with pipe, as it requires a very manual internal reporting process. The display advertising platform within …
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Account Identification

It's definitely helped match anonymous activity. Obviously the intent data, they even come to your first party. That again is the peer focus of understanding how to go to market. There's always going to be accounts that people want to sell to, but I feel like that's always a want. By having a …
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AI-Powered Predictions

It aggregates all the data in one place. That is the nice part about 6sense, which I think is important again for the seller team. Having everything that was dispersed before rolled up to the account is much easier for them. Instead of having to go click every single contact to see active, rolling …
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Account Identification

6sense has helped us uncover intent signals and dig deeper to learn where the signals are coming from - Using the platform's insights such as location, we're able to learn who is most likely engaging within our active target accounts. While there is still room to grow in its recommendation's …
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AI-Powered Predictions

6sense's AI-powered predications have definitely helped us identify where our target accounts are on the buying journey. The intent activities and buying phases have helped both Sales and Marketing know where to invest our time and budget - For accounts that are still top and middle of funnel, …
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Account Identification

Yes! We have gained a lot of insight from both web activity on our own site and activity across the web around our specific keywords. We work in a very specific industry and have had a poor account match rate with other technology. With 6sense, the match rate to our market accounts is very high.
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Account Identification

In early stages of 6Sense adoption, but has helped match some of our top accounts with signals we wouldn't have known before. This notification to our sales team gives them the option to follow up on these signals if needed.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
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Pricing

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6sense

6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.7

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 8.2
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 169)

Solid product for intent data

Rating: 9 out of 10
Incentivized
November 15, 2020
JB
Jim Barron
Director, Marketing Operations
Xactly (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
6sense
3 years of experience
Use Cases and Deployment Scope
We use 6sense for digital ad targeting for pipeline acceleration. We also train our sales and lead gen teams on the 6sense plugin within SFDC so they know how to more effectively prospect into warmer accounts. We have it integrated with LinkedIn Sales Navigator and SalesLoft to increase the speed of prospecting for sales reps at the contact level after they've identified an account that is 'in-market' (by our definition) using the 6sense intent scores and buying stages. We also use a set of reports and alerts that are set up for reps to reference so their list of 'in-market' accounts are easier to find.
Pros
  • Targeting
  • Segmentation
  • Intent
Cons
  • Training promotion
  • Persona tracking on opps
  • Data visualization
Likelihood to Recommend
If you're trying to identify contacts that are showing interest in an account, you will probably have to do some deep diving using LinkedIn Sales Navigator and another prospecting tool to get that person's contact information. The use of complementary tools with 6sense to identify anonymous activity happening on an account is a must. 6sense does a tremendous job at identifying accounts that are showing interest and contacts that are engaged (if they are known contacts in your database) and alerting reps to that activity through SFDC reports and 6sense alerts.

Enabling our BDR teams to leverage account intent data

Rating: 10 out of 10
Incentivized
October 10, 2024
Verified User
Manager in Marketing
Human Resources Company, 201-500 employees
Vetted Review
Verified User
6sense
4 years of experience
Use Cases and Deployment Scope
6sense has helped us create and clarify our TAL, market to specific segments, and act on intent data to make sure we are specifically targeting and spending our resources and time in the most valuable way. Our Primary use cases range from Digital Marketing strategy, Product Marketing Insights, and Sales usage from both our BDR teams all the way to our Sales leadership.
Pros
  • Helps us hyper-focus our campaign segments on those that are actively researching our accounts and are in either a purchase or buying stage.
  • Enables our BDR teams to leverage account intent data to make educated approaches to their outreach in terms of problem statements, products of interest, and any potential competitors that may block a deal.
  • 6sense has an absolutely outstanding customer success team that prioritizes mutual success over self-interests. Between bringing innovative tactics to meetings or helping us keep an efficient system, they do it all .
Cons
  • LinkedIn Capabilities from within the 6sense platform
  • Tricky to navigate active/synced segments
Likelihood to Recommend
If you are looking to provide your sales team with accurate and live information in order to act quickly on hot leads, 6sense is a great solution. Once a few sales reps see the wealth of information 6sense is able to provide through alerts, it sparks a mini wildfire of requests.

Keyword Intent Signal Data with 6Sense

Rating: 8 out of 10
Incentivized
October 10, 2024
Verified User
Administrator in Marketing
Information Technology & Services Company, 1001-5000 employees
Vetted Review
Verified User
6sense
2 years of experience
Use Cases and Deployment Scope
Our team uses 6Sense for account-based marketing and display advertising
Pros
  • Buying Stage Identification
  • Keyword Intent Signal Data
  • User Experience
Cons
  • Integration functionality
  • Workflow ease-of-use
Likelihood to Recommend
6sense is Well suited for scenarios when the organization has a specific ICP defined.

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
Incentivized
November 06, 2024
NB
Nandkumar Bhujbal
Chief Innovation Advisor- UX Design
Vrunik Solutions (Design, 11-50 employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Use Cases and Deployment Scope
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are random and we need to be lucky to find someone who actually needs your services or product, slintel tells who are the highly probable people or companies that may take your services. Slintel solves the problem of connecting to hot lead.
Pros
  • Contact Discovery of people to have the intent to buy
  • Excellent filters that help zero in on your prospect
  • Real time information about the prospective buyers
  • helps find decision makers in a specific organization
Cons
  • Further break up of filters for detailed reach
  • Filters based on function of the employee can be improved
  • Not much to improve on, the tool is more or less right.
Likelihood to Recommend
Slintel is the best to find out who wants to buy your services, you put in a few key words and it gives you the list of companies that are most likely to buy your services. For example if I need to know people who want UI/UX design work outsources you just key in those keywords and they will give you the buyer intent data. This data is pretty accurate. I don't see any scenarios where it is not appropriate.

6sense provides superior intent signals and orchestration

Rating: 9 out of 10
Incentivized
October 31, 2021
RF
Renny Fidlon
Marketing Consultant
Aria Systems (Computer Software, 51-200 employees)
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
Currently, we use 6sense in marketing and sales. We are planning to roll it out to customer success. We use 6sense's intent signals to prioritize outreach and focus our marketing campaigns on the accounts most likely to be in the market across display, email, LinkedIn, content syndication, and appointment setting.
Pros
  • I really like to completeness of vision. It is great to be able to do everything on one platform. The UI is really intuitive and easy to use without being simplistic.
  • One of my favorite features is being able to push audience segments into other platforms like email and LinkedIn.
  • Make sure you utilize the Google Analytics integration. I know other vendors have this as well, but it is incredibly valuable to be able to look at GA data by the company or firmographic attribute
  • The SFDC integration is incredibly powerful. It allows our sales team to see all of the anonymous activity at the account level
Cons
  • Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
  • The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
  • The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.
Likelihood to Recommend
6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.
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