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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

6sense gives your the information you need

Rating: 9 out of 10
January 22, 2025
IncentivizedVetted ReviewVerified User
We use 6sense as a targeting tool, building segments and pushing those to our integrated tools. We also sue it as an advertising engine and an intent platform in marketing. We...
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Neville Wiles
Strategist - Marketing
Digital Marketing Strategist
Service Express
6sense4 years of experience

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
November 6, 2024
IncentivizedVetted ReviewVerified User
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are...
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Nandkumar Bhujbal
C-Level Executive - Sales
Chief Innovation Advisor- UX Design
Vrunik Solutions
6sense1 year of experience

Leveled Up With 6sense

Rating: 9 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize ou...
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Emily Reggia
Director - Marketing
Enterprise Marketing Director
Sandler
6sense2 years of experience

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Back in the day we would essentially go through phone books, right? Maybe not like that, but through our CRM, the way that we use 6sense is we identify organizations that are ...
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David Dang
Manager - Sales
Manager of Business Development
IMAGINiT Technologies
6sense2 years of experience
Verified on LinkedIn

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
I think that one of the business problems was delivering insights across a massive organization within a timely manner. One of the simplest aspects of the tool that I think is...
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Kaiti Xouris
Director - Marketing
Director of a BM
Journey
6sense5 years of experience
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How 6sense Differs From Its Competitors

Account Identification

When reaching out to accounts and prospects based on my 6sense report, I haven't had too much success. Despite finding the right person to speak with at the agency and engaging them in conversation based on the keywords 6sense provided, they showed no interest in exploring our solutions. I'm not …
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Account Identification

It has played an impact but hard for us to measure exactly how much. Sometimes it's easier than others to find out who might be searching key words based on their location. It's usually a guessing game since most of the time they aren't cookied and you don't know what their name is.
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Account Identification

Not as well as I would like it to. As I had said, I love the daily emails, but find the program hard to navigate through. To actually go into 6sense and use it is something I do not do. I feel so lost with it. I would advise training in increments.
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Account Identification

To be determined. As of now, I find it more noise than signal. Too many signals per account, a lot of them not legitimate. Also, your recommended leads and contacts has been a pretty huge bust. I may just have tough accounts -- very possible -- but while it has helped me identify target accounts, …
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AI-Powered Predictions

Really through intent scores. As mentioned above, I think it should be weighted differently -- if people are opening my emails, maybe clicking on a link, the account naturally gets boosted by intent score. What if they're clicking on my link to unsubscribe? I still feel that it gets boosted, and …
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Account Identification

It has. Gives you actionable things to follow up on and relevant people that are engaged and have more merit to them than cold leads. positive business impact all around to understand how well new products are doing and trends in the prospect's changing priorities. I'd say it's a good thing to …
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Account Identification

yes, 6sense has been extremely helpful as it relates to allowing us to spend our time to the best of our ability. We found that roughly 90% of our meetings were being registered at hot accounts in purchase or decision and there was a direct correlation with strong profile fits of people that were …
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AI-Powered Predictions

It shows how strong of a profile fit they are. How much content they have downloaded of ours, which keywords they have researched, and what content of competitors they have downloaded such as "alternatives to XYZ solution". Overall it is very helpful in regards to pointing us in the right …
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Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …
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AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
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Account Identification

Yes, 6sense has helped us match anonymous signals to accounts. Accuracy on this front seems to be OK but certainly not perfect. The main benefit is to help uncover "quiet buyers" who are researching our products but have formally reached out.

Perhaps the biggest benefit has been to show when a …
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Account Identification

Technographic data provided by 6sense allows our teams to approach target accounts and contacts with more focused messaging using our competitive advantages.
Highlighting contacts - both known and anonymous - within our target accounts allows our teams to expand their sphere of influence, identify …
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AI-Powered Predictions

6sense provides both account and contact profile fit based on our historical data. We also rely on 6sense to provide us predictive lead grade to that helps the team prioritise their outreach to those with higher propensity to convert.
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Account Identification

Yes! We have gained a lot of insight from both web activity on our own site and activity across the web around our specific keywords. We work in a very specific industry and have had a poor account match rate with other technology. With 6sense, the match rate to our market accounts is very high.
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Account Identification

Yes we have been able to match anonymous signals to accounts with 6sense. This has helped our sales team be more efficient with where they outbound and spend their time. It also helps marketing prioritize their campaigns and also gives us another KPI to measure marketing success (i.e. did any …
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AI-Powered Predictions

It has helped us by letting us know a few crucial details. Firstly, it lets us Identify what keywords they are researching, with that information, we can reach out to that group with similar interests. Secondly, it helps us identify which stage of the buying process they are at so we can use the …
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Account Identification

6sense has had an immensely positive impact on our sales/marketing team. Their promise is to help sales and marketing teams uncover their full-funnel by turning anonymous buying signals into rich account data and insights. Despite some data discrepancies, the tool has fully delivered on that …
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Account Identification

We haven't been able to perfect things on the sales side, just yet, but we've gotten key insights on how some of our accounts buy. It has also helped us identify the job titles we may not have been hitting in certain accounts and provided a path for us to fill that gap.
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Account Identification

6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.
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Account Identification

Yes, 6sense has made that process much better and easier. This is achieved by at least identifying topics that the IT department is researching. Often times I can open the door with a lower-level admin that will share info on initiatives or who the correct person to speak with may be
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
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Pricing

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6sense

6sense

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Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.7

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 8.0
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation and 3rd party intent signals highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 41)

Haven't had much success using it when prospecting for the public sector

Rating: 6 out of 10
Incentivized
June 13, 2022
Verified User
Representative in Sales
Information Technology & Services Company, 1001-5000 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
We use 6sense to gain insight on which accounts to target, gauge their interests, and find suggested prospects.
Pros
  • Identify accounts
  • Share key words to gauge what they're interested in
  • Provide suggested prospects
Cons
  • Understanding intuitively what "key words" refers to and how that data is gathered
Likelihood to Recommend
Members of my team who sell to Corporate businesses have more success with 6sense compared to other verticals.

2 year 6sense user

Rating: 7 out of 10
Incentivized
September 30, 2024
Verified User
Manager in Sales
Information Technology & Services Company, 51-200 employees
Vetted Review
Verified User
6sense
2 years of experience
Use Cases and Deployment Scope
We use 6sense to guide our SDR's list building. It helps them prioritize which accounts they should be focusing on. We also look at the key words that 6sense flags a prospect is researching and make sure to mention that specifically in emails and over the phone so that our platform resonates most with them.
Pros
  • Giving a lot of detail
  • Identifying companies that are hot
  • Flagging specific prospects to engage with
Cons
  • More specific contact data instead of just location
  • Missing functionality - a AI generated multi step sequence for an SDR to send out based on keywords they're researching
  • Platform is difficult to use at first
Likelihood to Recommend
Well suited for sales teams with a big BOB who need help prioritizing
Not a fit for upsell/cross sell teams whose goal is to find deals within current clients, as the data could be skewed

Navigation

Rating: 7 out of 10
Incentivized
June 08, 2022
Verified User
Representative in Marketing
Telecommunications Company, 501-1000 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is used for lead milling. With the daily notices I receive in my emails, I look up POC with that company.
Pros
  • Sending daily emails with company information.
  • Giving Key Words of interest by company.
  • Integrating well with current program.
Cons
  • Ease of use.
  • Easier to navigate through.
  • Better training.
Likelihood to Recommend
When it comes to lead milling companies 6sense is great. It is just complicated trying to navigate. I think follow-up training would be great. There is so much to take in at the beginning, it seems to me that a month later I am so full of questions on navigation.

Solid Addition to Tech Stack

Rating: 9 out of 10
Incentivized
June 04, 2022
BB
Blake Buford
Partnerships
Andela (Staffing & Recruiting, 1001-5000 employees)
Vetted Review
Verified User
Use Cases and Deployment Scope
Use 6sense for talking points and to find accounts who may be interested in our services.
Pros
  • Find new accounts.
  • Provide talking points.
  • Provide key words to help with call/email.
Cons
  • Pushes certain accounts to the wrong people.
Likelihood to Recommend
Seems to highlight a lot of companies that we are already reaching out too.

Compass to uncovering more pipeline!

Rating: 9 out of 10
Incentivized
October 10, 2024
Verified User
Contributor in Marketing
Computer & Network Security Company, 5001-10,000 employees
Vetted Review
Verified User
6sense
4 years of experience
Use Cases and Deployment Scope
Account based marketing or 1:1 and 1:few programs
Pros
  • Identifying accounts with intent
  • Understanding themes of account clusters
  • knowing when and how to connect with those accounts
Cons
  • Minor UX features - ex when you edit a segment having to re-save and it takes you back to segments features
  • Quicker turn around time for refreshing key words
Likelihood to Recommend
Focusing in on accounts that you can move the needle with, instead of casting a wide net. 6Sense allows you to hone in on account clusters and hit them with the right message at the right time
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