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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

Best INTENT Buyer detection tool ever.

Rating: 10 out of 10
November 6, 2024
IncentivizedVetted ReviewVerified User
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services. Cold emails and cold reach outs are...
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Nandkumar Bhujbal
C-Level Executive - Sales
Chief Innovation Advisor- UX Design
Vrunik Solutions
6sense1 year of experience

Leveled Up With 6sense

Rating: 9 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize ou...
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Emily Reggia
Director - Marketing
Enterprise Marketing Director
Sandler
6sense2 years of experience

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
Back in the day we would essentially go through phone books, right? Maybe not like that, but through our CRM, the way that we use 6sense is we identify organizations that are ...
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David Dang
Manager - Sales
Manager of Business Development
IMAGINiT Technologies
6sense2 years of experience
Verified on LinkedIn

6sense Review

Rating: 10 out of 10
November 5, 2024
IncentivizedVetted ReviewVerified User
I think that one of the business problems was delivering insights across a massive organization within a timely manner. One of the simplest aspects of the tool that I think is...
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Kaiti Xouris
Director - Marketing
Director of a BM
Journey
6sense5 years of experience

6sense Review

Rating: 8 out of 10
October 14, 2024
IncentivizedVetted ReviewVerified User
I use this product daily. I get emails, inbound emails at daily report emails to qualify to go through leads. I'm in that tool every day. If not, I have a job because of 6sens...
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Jo Monroy
Analyst - Other
Campaign strategist and BM Analyst
Calix
6sense2 years of experience
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How 6sense Differs From Its Competitors

Account Identification

6sense has helped us uncover intent signals and dig deeper to learn where the signals are coming from - Using the platform's insights such as location, we're able to learn who is most likely engaging within our active target accounts. While there is still room to grow in its recommendation's …
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AI-Powered Predictions

6sense's AI-powered predications have definitely helped us identify where our target accounts are on the buying journey. The intent activities and buying phases have helped both Sales and Marketing know where to invest our time and budget - For accounts that are still top and middle of funnel, …
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Account Identification

6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to …
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Account Identification

6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.
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Account Identification

Definitely. In our most recent round of QBR's run by sales leadership, multiple people had identified 6sense as the source of the opportunity by identifying that the account was in market. Our sales reps worked closely with our lead gen team to come up with a plan of attack on how to approach …
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AI-Powered Predictions

We comb through the touchpoints of an account leading up to an opportunity being created to see if they are searching for something generic and aren't sure which software may help them solve a problem or if they know us or the competition. We also use the graphic version of the touchpoints to show …
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Account Identification

Yes - 6Sense has helped our organization accurately match signals to accounts. It has also allowed both teams to come together to learn new tactics that can help both teams rather than hinder. By coming together and understanding the funnel and the accounts that are in it, we can adjust our …
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Account Identification

6sense has helped us see what accounts are most interested in us. As well as contacts that have engaged with out content that sales can contact or reengage. It has been instramental in helping us decide what accounts are best to target.
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Account Identification

6sense has helped our organization to better focus our marketing efforts using account data and insights, however due to a struggle with sales adoption our sales team has not significantly benefited from the solution (something we are currently working to address).
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AI-Powered Predictions

When we set up new campaigns, we always focus on tailored messaging and content for each stage in the buying journey. 6sense has helped our organization to ensure that we are delivering the right messaging to the right buyers in the right stage of the buying journey which has helped improve our …
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Account Identification

6sense gives more than just insights. 6sense has helped identify what accounts are in specific buying stages, what content they are most interactive with, what technology they are currently using, etc. From a marketing perspective, we are able to prepare strategies to push more accounts into our …
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AI-Powered Predictions

Their predictive model is a game-changer for ABM. If this is something that you are looking to explore or you want to bring into your organization, this specific feature gives your the ability to not only understand where an account might be but also generate and deliver relevant content on a 1:1, …
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Account Identification

It does a great job of identifying companies that are viewing my webpage. I'm unsure of how good it works for identifying individual contacts, or maybe my company hasn't set it up in a manner to accel at that. 6sense definitely allowed my team to view anonymous signs that have helped close deals.
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Account Identification

I would say not yet, just because like I said, we're only three months in. However, I will say in the last month of our full launching, we had about four meetings with the anonymous buying title and they did convert to a meeting booked and sales-qualified lead. I would say it's just going to keep …
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Account Identification

We use 6sense to uncover which accounts are visiting our website and determine the likelihood to be in the market. It integrates well with Salesforce to allow both marketing and sales to align on target accounts so we can proactively reach out to get into more deals and get into deals earlier.
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AI-Powered Predictions

6sense scores every account on a scale of 0 to 100. The higher the score, the more likely the account is to be in the market. They also band the scores into buying stages. This allows us to focus our resources and efforts on those accounts that are most likely to be on market.
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Account Identification

6sense has taken us beyond vanity metrics ("100,000 sessions this month") and show true, meaningful, actionable data ("target account Widget Co. from US Bay Area 1 was on the blog consuming information on product X") allowing our SDRs and AEs to prospect in a targeted, intelligent manner, with …
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AI-Powered Predictions

We've leveraged 6sense data to go beyond the MQL and create a Lead Class system based on account engagement and contact intent. This allows our lean SDR team to perform in an Allbound manner, spearing both inbound and outbound leads efficiently versus waiting on Marketing to provide MQLs and start …
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Account Identification

I think it has a massive impact. I'll use one example. I had a lead who I've been researching and trying to go cold toward and I noticed that they had some individuals from their organization who came to our website. Utilizing that context as well as understanding the buyer group via 6sense, I was …
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Account Identification

Yes it has been helpful but again we do feel as if Sales is wasting time as account info is sometimes incorrect. I would probably say something is incorrect 25% of the time like the people listed to reach out to or the company location or the company assigned account could be in different AE's …
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AI-Powered Predictions

Yes this has been the best part so far as we can really see where these accounts are in their buying journey. I find it helpful to know if they are close to purchasing as I can tailor my messaging accordingly when reaching out. I also know if there could be competitors involved depending on how …
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Account Identification

6sense identifies companies with specific targeted attributes, and whether they have engaged in our website or shown search intent on keywords. It is very effective at providing insights that our sales and marketing teams can act upon. Our sales team receives territory-specific activity reports …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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6sense Review
04:03
6sense Review
10:26
6sense Review
04:41
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Pricing

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6sense

6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.7

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 8.2
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 99)

Light it up!

Rating: 10 out of 10
Incentivized
September 19, 2023
HK
Hunter Kincannon
Marketing Operations Technology Manager
Vonage (Telecommunications, 1001-5000 employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Use Cases and Deployment Scope
We use 6sense for intent, segmentation, modeling, and personalization.
Pros
  • Customer Support
  • Enablement
  • Documentation
Cons
  • Segment filtering by priority or operation
  • Segment exports could have more data within them
  • Sometimes the model isn't as accurate as we'd like
Likelihood to Recommend
Defining a target market and honing in on specific campaigns is what 6sense does best. Segmentation functions could be more customizable/functional.

Leveled Up With 6sense

Rating: 9 out of 10
Incentivized
November 05, 2024
ER
Emily Reggia
Enterprise Marketing Director
Sandler (Education Management, 51-200 employees)
Vetted Review
Verified User
6sense
2 years of experience
View profile
Use Cases and Deployment Scope
Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize our marketing dollars - 6sense has helped us build particular segments of our target accounts and then deliver customized campaigns/messages to them. Additionally, we can run our LinkedIn campaigns through 6sense, which allows us to use Retargeting. If we see an account actively engage with our 6sense ads, we can retarget them on LinkedIn. 6sense has also enabled us to track our customer journey, allowing us in Marketing to deliver the right message at the right time. Not to mention, we can provide our BDRs/Sellers with so much more intent data when it comes time for them to take over outreach - Our accounts that get shared with Sales are higher quality and more likely to close. Sellers are likelier to invest time and energy with 6sense because it gives them many clues about the buying committee, search activity, and website engagement. Our sellers get a peek behind the curtain at these accounts, making their first touchpoint so much more impactful. From top to bottom, 6sense has taken our sales and marketing efforts to the next level.
Pros
  • Segmenting Target Accounts into tiers and priorities.
  • Deliver specific ad campaigns and messaging to target accounts at the right time in their journey.
  • It lets us see the customer journey from the top to the bottom of the funnel.
  • Report on what assets, campaigns, and website pages have the most traffic (what assets/topics mean the most to our target audience).
Cons
  • They are helping sellers discover the WHO behind accounts to engage with the buying committee more efficiently.
  • Enable sellers with more AI to write prospecting messages to target accounts.
  • Allow Marketers to run campaigns on additional channels through the platform.
Likelihood to Recommend
6sense is a great fit for organizations with multiple branches and target audiences to reach - Large organizations with multiple target accounts/different ICPs that they need to reach with a unique message. Our organization delivers different products/services for different organizations based on size and industry - Within 6sense, we're able to reach all of these unique segments with the right ads/messages that we have to share with them. Smaller organizations with one specific target audience do not necessarily need such a robust platform because there is a learning curve associated with an ABM approach. Smaller organizations can run campaigns through more traditional means/channels, rather than adopting a whole new platform and marketing/sales approach.

Lighting up our funnel with 6sense data

Rating: 8 out of 10
Incentivized
June 18, 2024
Verified User
Strategist in Marketing
Computer Software Company, 501-1000 employees
Vetted Review
Verified User
6sense
4 years of experience
Use Cases and Deployment Scope
We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete clarity in which accounts, which people, what timing. We use 6sense across a buyer journey and is well loved and utilized by our AE's, SDR's and Marketing Teams.
Pros
  • Improve pipeline quality
  • Empower Sales/Marketing in actionable decisions
  • Provide the deepest transparency in accounts
  • Help create TAL Segments
Cons
  • Integration via Outreach is great - but we need more folks at 6sense who can train/coach sellers on how to use it.
  • 6sense dashboard can be overwhelming for leadership or newbies, a watered down version would be helpful for those who are not frequently in the weeds
Likelihood to Recommend
In my opinion, if your team has been doing some facet of ABM before onboarding 6sense, it'll help you reach new heights in your strategy. However - if you have a team/person in place to train and strategize weekly and own 6sense internally. It's a focused and targeted tool, and needs someone equipped to dedicate the time to trickle down data at least weekly.

6sense Doesn't Seem to Be Living Up to Its Promises.

Rating: 2 out of 10
Incentivized
August 28, 2024
Verified User
Contributor in Marketing
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Use Cases and Deployment Scope
We use 6sense to understand prospect data and to launch ABM campaigns. It solves the issue of finding prospect data elsewhere. Whether it's accurate is yet to be seen.
Pros
  • The filters work really well and are pretty intuitive.
  • It's easy to create segments.
Cons
  • The billing system for ads is absurd. They're too controlling with the minutia of ad spend.
  • The ad system is also not intuitive and incredibly clunky as a result.
  • I really hate their ad system.
Likelihood to Recommend
If you need prospect data you can't get anywhere else, 6sense would work for you. If you need good A/B testing for ads, 6sense will not work for you. Their ad system is horrible.

6sense Delivers on All Promises

Rating: 8 out of 10
Incentivized
November 05, 2020
Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Vetted Review
Verified User
6sense
1 year of experience
Use Cases and Deployment Scope
6sense is used across our organization, but mainly with marketing and sales. It's providing insights that were previously not visible to our teams, allowing us to be more efficient with our time.
Pros
  • Support team is fantastic to work with.
  • Platform is easy to use.
Cons
  • Harder to use without the predictive component/functionality.
Likelihood to Recommend
Perfect for companies with limited resources trying to make their outreach as efficient as possible.
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