AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website. Tasty ReviewI use AB Tasty for our online website ( We are using it to find out which best catch lines work best on our user's acquisition. I do it for both languages: English and French. Segmentation between variations is great. We are offering a new kind of service (platform as a service), so basically, a lot of things have to be done in our marketing field.,Great report/dashboard Ease of use,UI seems old Slow performance,7,We got a +30% acquisition rate,5"AB Tasty" is what you need!As a conversion rate optimization agency, we always have to prove the efficiency of our recommendations and adopt a data driven strategy for our clients. AB Tasty is used by all our consultants, in support of their missions. It helps them backed up their recommendations and is really useful to demonstrate the return on investment of CRO efforts.,AB Tasty is really easy to learn and use. Our consultants are up and running quickly without the need for heavy training. This is much appreciated when resources and timing are short. Next, they are independent to make change to the client pages. They don’t have to wait for technical validation and deployment, which means they can test and act really quickly for better results. Our clients often have very specific test scenarios in mind, which involve targeting users based on different criteria such as their behavior, the traffic source they are coming from … This is something that AB Tasty handles very well with advanced targeting options. We almost can answer positively to all our client requests. The AB Tasty support team is fast to answer our requests and its feedback is always valuable. It’s important to have someone we can talk to to get things sorted out quickly without waiting 1 or 2 days. It helps us to be more reactive and get things done right away so we can move to the next topic.,It’s inherent to most of client-side tools, but testing modifications that impact the client back-office or database is not possible or quite difficult: we have to ask the client to host the technical changes on a new page and then use AB Tasty split mode to redirect users to the correct pages. Some user interface details can be made clearer and it lacks some contextual help to avoid having to get back to the help center when you need more information. For instance, the” multi page” options is not intuitive and more explanations on how to use it would be appreciated. We lost some time in exchanges with the support to get it right.,8,AB Tasty helps us to move really fast without having to rely on our client's IT team. Above all, the figures proved the efficiency of our recommendations and CRO strategy. Clients have experienced huge improvements on their conversion rate.,Optimizely,Visual Website Optimizer,8Efficient and easy to use toolI propose AB Tasty to our clients in order to be able to optimise their traffic, websites and address their message the most efficient way to their audience. AB Tasty is very easy to use and test, and gives clear data to make the right decisions. The AB Tasty team is also very professional and assists well in getting started and using this tool. In a business where performance is my core objective, AB Tasty is simple, clear and efficient which makes it easy to use and make quick decisions.,Easy to get started Clear data and figures for decision making Professional team,No need,9,No data to communicate,,8AB Tasty: dope your conversion!AB Tasty helps our clients to improve their conversion rate.,Easy to use without any technical skills Improves conversion Experienced team,Test in real condition Statistic Simple tool,9,Increase conversion rate,,9AB Tasty - A Solution that Helps Improve Your Conversion Within a Few ClicksAB Tasty is used by the communication department in order to improve the performance of our website. For example, a whole category of our website was never visited. Thanks to AB Tasty we launched many tests to improve our menu, with an objective to get more visibility. This has been very successful!,The interface is clear and easy to use. Tests are easy to launch , with the possibility to target it. The dashboard is clear and, one more time, easy to use.,Contextual help might be helpful The possibility to get a summary of results by e-mail each day or each week,10,We increased sales of our services.,kameleoon,10
AB Tasty
45 Ratings
Score 8.3 out of 101
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AB Tasty Reviews

AB Tasty
45 Ratings
<a href='' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
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August 05, 2014

AB Tasty Review: "An easy to handle tool that met our goals on A/B testing"

Score 10 out of 10
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AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms.
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About AB Tasty

AB Tasty aims to help marketers optimize their websites and increase conversion rates through A/B testing, personalization and user engagement. Users can modify pages and create new designs with a visual editor and library of widgets called AB Tasty Engage. Users can apply modifications to their website, read statistically accurate results in real-time and improve the user experience.

AB Tasty has offices in New York, London, Paris, Nantes, Cologne and Madrid to accommodate clients’ need for prompt support in their own languages.

Any type of testing and personalization

Users can display different variations of a design and discover how they compare to the original design. AB Tasty supports all kinds of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Widget library: AB Tasty Engage

The widget library allows users to add features from scratch, such as pop-ins, surveys, chat functions, countdown banners.

AB Tasty Features

Has featureA/B testing
Has featureSegmentation & Personalization
Has featureUser Engagement
Has featureInsights
Has featureNudge Engagement
Has featureSocial Proof

AB Tasty Screenshots

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

AB Tasty Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United Kingdom, Ireland & Nordics, France, Germany, Spain, United States, Australia, China
Supported Languages: English, French, Spanish, German, Deutch, Polish