AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website. Tasty a chance to easly testing live new featuresAB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team. We learn everyday by testing things that would take longer to develop on the first hand.,Measuring the impact of different layouts on the homepage Developing scenarios of onsite retargeting Optimising funnel and UX,The heat mapping must not be on only 25% of the homepage,9,n/a,Emarsys, GetNotify, Hotjar,9,No,We use a payment solution to retarget special customers on our website; we knew that AB Tasty would be a substitution to replace this solution. We send our work process and we get full results with two major improvements - the solution is included in our general fee and is more flexible and data oriented.
AB Tasty
45 Ratings
Score 8.3 out of 101
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AB Tasty Reviews

AB Tasty
45 Ratings
<a href='' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
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About AB Tasty

AB Tasty aims to help marketers optimize their websites and increase conversion rates through A/B testing, personalization and user engagement. Users can modify pages and create new designs with a visual editor and library of widgets called AB Tasty Engage. Users can apply modifications to their website, read statistically accurate results in real-time and improve the user experience.

AB Tasty has offices in New York, London, Paris, Nantes, Cologne and Madrid to accommodate clients’ need for prompt support in their own languages.

Any type of testing and personalization

Users can display different variations of a design and discover how they compare to the original design. AB Tasty supports all kinds of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Widget library: AB Tasty Engage

The widget library allows users to add features from scratch, such as pop-ins, surveys, chat functions, countdown banners.

AB Tasty Features

Has featureA/B testing
Has featureSegmentation & Personalization
Has featureUser Engagement
Has featureInsights
Has featureNudge Engagement
Has featureSocial Proof

AB Tasty Screenshots

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

AB Tasty Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United Kingdom, Ireland & Nordics, France, Germany, Spain, United States, Australia, China
Supported Languages: English, French, Spanish, German, Deutch, Polish