The perfect optimization tool
February 24, 2022
I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce …
AB Tasty
AB Tasty
Starting at $40 per month
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Recent Reviews
Reviewer Sentiment
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Awards
Popular Features
View all 24 featuresTraffic allocation control (16)
8.7
87%
a/b experiment testing (17)
8.5
85%
Test reporting (17)
8.2
82%
Conversion tracking (16)
7.9
79%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/us/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $40 per month
Features Scorecard
Testing and Experimentation
8.1
81%
Audience Segmentation & Targeting
8.6
86%
Results and Analysis
7.8
78%
Product Details
What is AB Tasty?
AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.
AB Tasty Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Mobile app testing
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
AB Tasty Screenshots
AB Tasty Video
AB Tasty Downloadables
AB Tasty Integrations
- Adobe Marketing Cloud
- Crazy Egg
- Google Analytics
- Kissmetrics
- Webtrends Analytics
- AT Internet
- Mapp Intelligence, powered by Webtrekk
- Tealium AudienceStream
- Woopra
- GoSquared
- Heap
- Commanders Act TagCommander
- Mixpanel
- SessionCam
- Contentsquare (Clicktale)
- Mouseflow
- Clicky
- Comscore Ad Metrix
- WordPress
- PrestaShop
- Drupal
- Twilio Segment
- Slack
- FullStory
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Magento Commerce Cloud (formerly Magento)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Advalo
- Baidu
- CNZZ
- Comscore
- Coremetrics
- Econda
- Eulerian
- Heap Analytics
- Matomo (formerly Piwik)
- Adobe Analytics / Omniture
- Universal Analytics
- Webtrends
- Yandex
- Ysance
AB Tasty Competitors
AB Tasty Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 20% |
AB Tasty Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
| Supported Languages | English, French, Spanish, German, Dutch, Polish |
Comparisons
View all alternatives
Frequently Asked Questions
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
How much does AB Tasty cost?
AB Tasty starts at $40.
What are AB Tasty's top competitors?
What is AB Tasty's best feature?
Reviewers rate Client-side tests highest, with a score of 8.9.
Who uses AB Tasty?
The most common users of AB Tasty are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
(74)
Reviews
(1-25 of 48)- Popular Filters
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February 24, 2022
The perfect optimization tool
I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.
It helps us :
It helps us :
- To test each optimization before investing in dev
- To personalize our offer for each customer
- No limits - Unlimited tests
- The AB Tasty team - always available and always have a solution
- Code editor (HTML/CSS/JS) for quick fix or test
- The UI to implement a test
- Widget to quick adding message ont website
- Heatmap (but I know they [are working] on it)
- Page flow in the report part
- Session recording
June 27, 2020
AB Tasty: Easy to use
We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like newsletter recipients. We also use it for easy website modifications like temporary info banners, pop-ins, or overlays. We are sure we have not even reached 20% of what AB Tasty is able to do.
- Easy to use
- Intuitive
June 26, 2020
No need for gut feeling anymore
We starting working with AB Tasty a few months ago with the Marketing department. The ease of use makes it really accessible to set up a test without any help. We are already seeing the results of the ab test that we did. The support of AB Tasty is great. They work with you towards your goals and are proactive in thinking with you. After their training, you are fully ready to start to make your customer journey even better.
I would definitely recommend AB Tasty for their software and their support!
I would definitely recommend AB Tasty for their software and their support!
- Support
- The variation software
- The ease of use
- If you have many different websites, it takes a bit of managing
AB Tasty is used in the E-commerce or Marketing department working closely with Web Development. It is used mainly to validate issues detected and to enhance the personalization experience. Once the tool is fully implemented, it gives us accurate information for our hypothesis, following a complete conversion optimization methodology.
- Number of experiments is unlimited.
- Experiments can overlap or not (I prefer not having overlapping).
- Widgets feature is great because you can quickly validate best practices.
- Google Analytics integration is fine but it requires code developing.
- Sometimes the information received is not accurate and they have to apply manual internal processes in order to fix it.
- Automatic insights about audience performance (ex. for an experiment running, giving info about public coming from Spain buy less).
June 17, 2020
Great tool, easy to use, 100% recommend
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
February 27, 2020
Why we chose AB Tasty
AB Tasty is being used by my Digital & Marketing team for a lot of different reasons. Firstly, we use it as a way to reach specific targets with personalized content, thanks to the use of a DMP that is directly connected to AB Tasty. We are then able to customize our own banner according to the user. Secondly, thanks to AB Tasty's Editor, we are also able to integrate a chatbot that we have developed. We can specify where we want it to appear on our website, on which specific pages, and we can also pause it if there is a problem we need to address.
- Intuitive editor
- Complex targeting
- Mobile QA Testing
February 13, 2020
A/B Tasty can help us to create better user experience
We are using A/B Tasty to test ideas before they end on developers table, optimize existing solutions and to gather more user insight as it offers a good way to gather quick snapshots to complement analytics. Also as we are in transition to newer platform, we are running test on both old and new version of the webiste to find better solutions for our users. We mostly do the tests with UX team, but also developers and other colleagues are integrated in the process when needed.
- Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
- Fairly easy to use, also people without development background can manage to do tests with the editor.
- Dealing with dynamic elements is quite complicated and usually requires developers help.
- We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
January 22, 2020
I like the tool but I need more assistance
AB Tasty is a quite good tool, however, we need more assistance to use the tool properly. We need also to see more use cases to have ideas and to improve the performance of our website.
- You don't require advanced skills
- UX is quite good
- Fast
- More features
- More assistance and training
January 08, 2020
Split Testing Review
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, add specific response points, analyze the reports and provide recommendations to our clients. It is being used only within the Conversion Department in our company.
- Graphs.
- Split Testing.
- The old graphs were better.
- More in-depth reporting.
January 02, 2020
Easy to work with & reliable.
Over the course of the past year, we've been using AB Tasty within in our marketing department. In recent months I've been working with our product development and product marketing teams to utilize AB Tasty for experimentation (AB Testing). AB Tasty has given us the ability to implement experiments and disseminate the results quickly.
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
- User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
- Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.
December 13, 2019
AB Tasty Review
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly using it to run AB tests on clients to help them improve conversion rates, revenue, and other important aspects of their business as well as make their websites have a better user experience.
- Reports are easy to understand and interpret for both myself and clients
- Customer support is always very helpful and responsive
- They got rid of graphs which were an important part of showing clients' performance.
- Preview links should be able to be shown if you navigate to another page.
December 13, 2019
Great platform with a wide variety of features
We use AB Tasty on our sites to test out different variations of our pages in terms of layout and overall content. Also, AB Tasty has allowed us to pilot a new initiative that has empowered our organization - exit-intent surveys.
- Widgets.
- Personalization.
- Preview mode.
- The editor.
December 05, 2019
Simple, effective!
We use AB Tasty to make the AB test to validate an evolution project on our site.
- Very intuitive
- Cool design
- Contact AB Tasty
- To be able to share the reports
- Prevent the Google bot from accessing the AB test in case of redirection
September 25, 2019
AB Delicious
We use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We use AB Tasty to quickly spin up experiments and gather insights which informs our next steps and road maps.
- Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
- AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
- AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
- One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
September 21, 2019
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
We use AB Tasty to run AB Testing and Personalization on our website, targeted to both enterprise users and direct-to-consumer users. It is used by the web, demandgen & e-commerce team almost exclusively and allows us to move much faster than having to add tasks to our already resource-strapped IT team's list.
- Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
- Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
- Consistently updating features and functionality.
- Does a real nice job with the reporting dashboards.
- Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
- Perhaps an improved folder and tagging system for easier organizing.
AB Tasty is being used by our ecommerce and digital marketing team to implement CRO testing, personalized experiences, and overall site improvements. It allows us to implement tests and general changes to the site almost immediately and without having to involve our development team.
- Easy setup - Simple script insertion into site header.
- Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
- Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.
September 17, 2019
AB Tasty works great for our startup running on a SPA
AB Tasty is a reliable, well-thought, user-friendly testing tool. We've been using it across our platform to gather insights about user preferences and to prioritize new features. AB Tasty is now the most powerful testing and personalization tool in the market but I suggest a real assessment of resources and capabilities because unless the company plans on using all the features of the most powerful ones, I think AB Tasty is an amazing alternative, with better cost/benefit ration, specially for startups.
- User-friendly interface
- Works well with single page application
- Customer support
- Never experienced a bug
- Reporting (they have been working on that)
September 17, 2019
Great platform!
It is used by our marketing department to help improve the UX on our external-facing website.
- Great customer service
- Fast response time
- Easy-to-use platform
- Cost effective
- Analytics dashboard could use some work (they did make recent improvements)
- Ability to see history of changes on a test isn't there
- Can only do time targeting via custom code
November 21, 2017
AB Tasty, an innovative solution for successful websites
AB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.
- Account Managers understand our needs and always listen to our technical or strategic questions.
- Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
- AB Tasty's interface is complete, intuitive and innovative.
- It would be useful to have more examples of winning tests in different industries, it is always inspiring.
- Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
November 14, 2017
Axure + AB Tasty, the winning duo !
We establish different tests and their variations, either in collaboration with an AB Tasty consultant, or internally. AB Tasty is used within the digital department but to serve all the others including marketing, sales, and the information systems division.
- Rich and versatile platform
- Stats analysis
- UX consulting
- No room for improvement
A/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
- Simple one-tag implementation allows you to get up and running in minimal time.
- In-page visual editor allows changes to be made to the site without technical expertise.
- Dedicated account and technical support with impressive turnaround times.
- Strong segmentation and personalisation options.
- Huge range of integrations.
- Occasional glitches within the visual editor, especially with responsive content.
- Better debugging tools when testing experiments locally i.e. a preview environment.
- Occasionally when adding goals in to the reporting tool, they will not load immediately.
October 27, 2017
My experience with ab tasty
AB tasty is our CTR, personalization and AB testing tool.
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.
- The account management and consulting support (our AB tasty consultant was really good).
- The simplicity of the tool (can be easily used by a non-developer person).
- Features (lot of advanced segmentation possibilities with the tool).
- New features ; new features available very, very often.
- Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great
October 27, 2017
AB Tasty a chance to easly testing live new features
AB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.
We learn everyday by testing things that would take longer to develop on the first hand.
We learn everyday by testing things that would take longer to develop on the first hand.
- Measuring the impact of different layouts on the homepage
- Developing scenarios of onsite retargeting
- Optimising funnel and UX
- The heat mapping must not be on only 25% of the homepage
August 28, 2017
Best A/B solution: AB Tasty
We used AB Tasty in a research development project. The software is simply genius but quite easy to use. As they are some tricky things, their members' staff are very reactive and efficient to provide solutions and help. A/B Tasty addresses almost all behavioural analysis, UX design problem solving as well as web marketing business problems.
- Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
- A/B campaign tests with easy to read indicators.
- A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
August 16, 2017
AB Tasty has the best customer service
We use AB Tasty to perform testing on all of our websites.
- A/B and multi veritable testing.
- Screen recording and targeting.
- WYSIWYG editor to create page variations.
- It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
- Creating reporting and targeting was probably the most difficult part for me.