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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

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Recent Reviews

Good Product

9 out of 10
February 20, 2019
Incentivized
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience …
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IBM is dead

2 out of 10
March 07, 2018
Incentivized
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
Incentivized
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
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IBM Digital Analytics Review

8 out of 10
May 22, 2014
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …
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Pricing

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What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(86)

Attribute Ratings

Reviews

(1-1 of 1)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment that enables us to act on any data gathered by IBM Digital Analytics (via Exact Target for example). After the deployment is complete, we audit the tagging permanently and offer advice to our clients. For our clients that are in the finance industry, we often provide dashboards and in-depth analyses using IBM Digital Analytics.
  • Overall support
  • Good ecosystem
  • Data reliability
  • Very pricey
  • No new features
  • Old technologies
Recently, we introduced IBM Digital Analytics for our company's B2B operations. It is largely used by our marketing department to analyse incoming traffic, evaluate the ROI of conversion rates, and set engagement objectives. In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.
  • UI
  • Automated reports
  • Easy to use
  • Better optimisation
  • Pricier than competition
  • Learning curve and set up curve is steep
In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM Recommendations, are very simple to use. When opposed to Google, IBM's key advantage over GA is its ability to execute considerably more accurate analyses by drilling down to the visitor level. Additionally, it might be challenging to trust Google's data computation and attribution techniques due to their obscurity.
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