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Acoustic Campaign

Acoustic Campaign
Formerly Silverpop / IBM Watson Campaign Automation

Overview

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

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Recent Reviews

TrustRadius Insights

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for …
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I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Marketing evolution

10 out of 10
February 25, 2015
Silverpop Engage is used for all of our customer-facing marketing emails and is administered by the Email Marketing team. Marketing …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (10)
    8.0
    80%
  • A/B testing (10)
    7.0
    70%
  • Dashboards (10)
    4.2
    42%
  • WYSIWYG email editor (10)
    4.0
    40%
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Pricing

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N/A
Unavailable

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

17 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Demos

Acoustic Campaign demo - introduction

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

4.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.7
Avg 7.6
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Product Details

What is Acoustic Campaign?

According to the vendor, Acoustic Campaign is a comprehensive platform designed to enhance businesses' understanding of customer behavior on both a personalized and large-scale level. The product provides various tools for insights, planning, and implementation that enable data-driven experiences across multiple channels. By leveraging these features, brands aim to develop enduring connections with customers while driving revenue through tailored and impactful interactions based on individual preferences. Integration capabilities with existing tools and systems offer marketing processes flexibility, efficiency, and optimization. Although no specific industries or professions are explicitly mentioned, it can be assumed that any business desiring enhanced marketing efforts and increased customer base may find value in utilizing this platform.

Deep Insights and Personalization

The product is designed to provide marketers with the necessary tools to deliver personalized experiences across various interaction points, both online and offline, in order to enhance customer retention and establish enduring brand allegiance. The vendor asserts that by utilizing behavioral data, Acoustic Campaign enables marketers to construct meaningful and timely messages, fostering long-term connections with customers. Through its real-time personalization functionalities, the product aims to empower marketers to deliver compelling experiences that promote customer advocacy and drive revenue expansion.

Integration and Efficiency

The product is designed to enhance operational efficiency and streamline business processes through its advanced technology and extensive capabilities. The vendor claims that Acoustic Campaign delivers a user-friendly experience, supported by cutting-edge technology, enabling users to navigate the platform effortlessly. By seamlessly integrating with existing tools and systems, the product aims to simplify workflows, eliminating manual data transfer or redundant procedures. This integration also facilitates smooth collaboration between teams, ensuring a seamless marketing process from initiation until completion. Ultimately, Acoustic Campaign equips businesses with the necessary resources to optimize returns on investment and effectively achieve their marketing objectives.

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design

Acoustic Campaign Video

Acoustic - Free your inner marketer. Learn more: https://acoustic.com.

Acoustic Campaign Integrations

Acoustic Campaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Constant Contact, Oracle Marketing, and Emarsys are common alternatives for Acoustic Campaign.

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(125)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for automated lead nurturing and mass mailing. Marketing teams have utilized the platform to administer customer-facing marketing emails, while marketing communications managers have accessed it to track the performance of their individual email campaigns. Large enterprises like Texas Instruments have been able to engage with customers across different locations using Silverpop Engage. Its relevant and responsive marketing automation capabilities have enabled users to engage with customers at the right time based on their actions on the site. The platform has been widely used for emails, landing pages, marketing automation tracks, and lead scoring within global marketing organizations. Sales teams have benefited from its features by being able to rank leads based on their actions and qualify them accordingly. E-commerce departments have relied on Silverpop Engage for powering their entire email programs, including promotional messages, browse behavior, confirmation emails, and more. With its versatility, Silverpop has assisted organizations in communicating quickly and effectively with customers, leading to improved revenue generation. Additionally, the web tracking functionality of Silverpop allows for deeper insights into subscriber interactions with websites, leading to more targeted messaging based on opens, clicks, and interactions.

Toggle between HTML and Design views: Users have appreciated the ability to toggle between HTML and Design views for creating emails. This feature has been mentioned by several reviewers, making it easy to update photos and hyperlinks in emails.

Newly added features for test emails: Reviewers have mentioned that the newly added features for test emails have made it easier to ensure the accuracy of the email before sending it out. This improvement has been well-received by users, who find it valuable in preventing errors and mistakes.

Thorough examination process before sending: Users have commended the thorough examination process of the email before sending it, which helps prevent it from getting stuck in junk mail and ensures proper rendering on different platforms. Several reviewers have highlighted this aspect as a positive attribute of the product.

Outdated Usability: Users have consistently mentioned that Engage's usability is outdated and cumbersome, with confusing user interfaces, cryptic notifications, and old-style drop-down menus. Some users even reported browser lock-ups when editing signup forms.

Limited Email Creation Engine: Several users expressed frustration with Silverpop's email creation engine, which requires manual HTML coding instead of offering advanced Ajax or jQuery based creation engines like other ESPs. This limitation hampers flexibility in layout design and adds complexity for users.

Confusing Reporting Tools: Many users criticized the overall reporting in Silverpop, stating that it is confusing and lacks flexibility. They found it difficult to generate comprehensive reports, as well as extract contact information for opens/clicks. The presence of two different reporting engines, one legacy and one new, further added to the confusion.

Users have provided several recommendations for IBM Watson Campaign Automation. The three most common recommendations are:

Consider the software for organizations: Users recommend considering IBM Watson Campaign Automation for organizations, especially those with a limited marketing budget. They believe that the software has an edge over competitors like Adobe campaign and Salesforce marketing cloud in terms of intuitiveness and quick setup.

Use the software for marketing automation: Users highly recommend using IBM Watson Campaign Automation for marketing automation and automating inbound and outbound campaigns. They find it great for creating and managing end-to-end campaign management.

Seek help and support from IBM: Users advise seeking help and support from IBM when using IBM Watson Campaign Automation. They recommend hiring an Acoustic Partner consultant for implementation and training to ensure better long-term results. They also suggest reaching out to tech support for assistance before considering switching to another program.

Overall, users recommend considering IBM Watson Campaign Automation for organizations, utilizing it for marketing automation, and seeking help and support from IBM throughout the process.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Shannon Feldpush | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Integration with Salesforce.
  • Drip email campaigning.
  • Easy landing page creation.
  • Dealing with duplicate email addresses.
  • More advanced landing page design.
  • Easier administration for SFDC integration.
  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
There is always room for improvement, even with the best tools so remember that during the selection process. SilverPop gives marketers all the tools they need to more efficiently manage landing pages, email campaigns, and determine the ROI or value of those campaigns.
8
email marketing, online marketing, outbound sales reps, marketing analytics. The main users of the tool are the Marketing department. Marketing implemented, managed, and paid for the product themselves.
1
The SilverPop Admin is the main support for the product. The Email Manager did support the email campaign design and email design. The SilverPop admin and Email manager worked together to support issues or questions of deliverability and unsubscribe.
  • Email campaigns.
  • Landing pages.
  • Campaign analysis.
  • Subscription management (opt-in and opt-out).
  • We were able to reducing software costs exponentially by using SilverPop as a one-stop-shop for our automation needs.
  • Subscription management was robust.
  • As a subscription center
  • To create and manage landing page and eliminate the vendor doing this currently.
  • Implemented in-house
Yes
1 - Training for the inhouse admin.
2 - Data clean-up.
3 - Product installation & connection to Salesforce.
4 - Strategic mapping planning.
5 - Mapping and activation.
Change management was a minor issue with the implementation
  • We should have had an in-house team, not just one person reasonable for the implementation in-house.
  • The mapping process (SFDC to SilverPop) was a bit daunting. Have a team to plan and review.
  • Bi-directional versus one way syncing was a huge issue for us. The initial implementation caused problems and overwrote a good bit of data in Salesforce.
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
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