TrustRadius Insights
Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for …
Acoustic CampaignFormerly Silverpop / IBM Watson Campaign Automation
Overview
What is Acoustic Campaign?
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
Recent Reviews
Awards
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Popular Features
- Email deliverability reporting (10)8.080%
- A/B testing (10)7.070%
- Dashboards (10)4.242%
- WYSIWYG email editor (10)4.040%
Pricing
N/A
Unavailable
What is Acoustic Campaign?
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Demos
Acoustic Campaign demo - introduction
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Acoustic Campaign?
According to the vendor, Acoustic Campaign is a comprehensive platform designed to enhance businesses' understanding of customer behavior on both a personalized and large-scale level. The product provides various tools for insights, planning, and implementation that enable data-driven experiences across multiple channels. By leveraging these features, brands aim to develop enduring connections with customers while driving revenue through tailored and impactful interactions based on individual preferences. Integration capabilities with existing tools and systems offer marketing processes flexibility, efficiency, and optimization. Although no specific industries or professions are explicitly mentioned, it can be assumed that any business desiring enhanced marketing efforts and increased customer base may find value in utilizing this platform.
Deep Insights and Personalization
The product is designed to provide marketers with the necessary tools to deliver personalized experiences across various interaction points, both online and offline, in order to enhance customer retention and establish enduring brand allegiance. The vendor asserts that by utilizing behavioral data, Acoustic Campaign enables marketers to construct meaningful and timely messages, fostering long-term connections with customers. Through its real-time personalization functionalities, the product aims to empower marketers to deliver compelling experiences that promote customer advocacy and drive revenue expansion.
Integration and Efficiency
The product is designed to enhance operational efficiency and streamline business processes through its advanced technology and extensive capabilities. The vendor claims that Acoustic Campaign delivers a user-friendly experience, supported by cutting-edge technology, enabling users to navigate the platform effortlessly. By seamlessly integrating with existing tools and systems, the product aims to simplify workflows, eliminating manual data transfer or redundant procedures. This integration also facilitates smooth collaboration between teams, ensuring a seamless marketing process from initiation until completion. Ultimately, Acoustic Campaign equips businesses with the necessary resources to optimize returns on investment and effectively achieve their marketing objectives.
Acoustic Campaign Screenshots
Acoustic Campaign Video
Acoustic - Free your inner marketer.
Learn more: https://acoustic.com.
Acoustic Campaign Integrations
- TrenDemon
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Aurea List Manager (formerly Lyris LM)
- Aventri (formerly etouches)
Acoustic Campaign Competitors
Acoustic Campaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.
The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(125)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for automated lead nurturing and mass mailing. Marketing teams have utilized the platform to administer customer-facing marketing emails, while marketing communications managers have accessed it to track the performance of their individual email campaigns. Large enterprises like Texas Instruments have been able to engage with customers across different locations using Silverpop Engage. Its relevant and responsive marketing automation capabilities have enabled users to engage with customers at the right time based on their actions on the site. The platform has been widely used for emails, landing pages, marketing automation tracks, and lead scoring within global marketing organizations. Sales teams have benefited from its features by being able to rank leads based on their actions and qualify them accordingly. E-commerce departments have relied on Silverpop Engage for powering their entire email programs, including promotional messages, browse behavior, confirmation emails, and more. With its versatility, Silverpop has assisted organizations in communicating quickly and effectively with customers, leading to improved revenue generation. Additionally, the web tracking functionality of Silverpop allows for deeper insights into subscriber interactions with websites, leading to more targeted messaging based on opens, clicks, and interactions.
Toggle between HTML and Design views: Users have appreciated the ability to toggle between HTML and Design views for creating emails. This feature has been mentioned by several reviewers, making it easy to update photos and hyperlinks in emails.
Newly added features for test emails: Reviewers have mentioned that the newly added features for test emails have made it easier to ensure the accuracy of the email before sending it out. This improvement has been well-received by users, who find it valuable in preventing errors and mistakes.
Thorough examination process before sending: Users have commended the thorough examination process of the email before sending it, which helps prevent it from getting stuck in junk mail and ensures proper rendering on different platforms. Several reviewers have highlighted this aspect as a positive attribute of the product.
Outdated Usability: Users have consistently mentioned that Engage's usability is outdated and cumbersome, with confusing user interfaces, cryptic notifications, and old-style drop-down menus. Some users even reported browser lock-ups when editing signup forms.
Limited Email Creation Engine: Several users expressed frustration with Silverpop's email creation engine, which requires manual HTML coding instead of offering advanced Ajax or jQuery based creation engines like other ESPs. This limitation hampers flexibility in layout design and adds complexity for users.
Confusing Reporting Tools: Many users criticized the overall reporting in Silverpop, stating that it is confusing and lacks flexibility. They found it difficult to generate comprehensive reports, as well as extract contact information for opens/clicks. The presence of two different reporting engines, one legacy and one new, further added to the confusion.
Users have provided several recommendations for IBM Watson Campaign Automation. The three most common recommendations are:
Consider the software for organizations: Users recommend considering IBM Watson Campaign Automation for organizations, especially those with a limited marketing budget. They believe that the software has an edge over competitors like Adobe campaign and Salesforce marketing cloud in terms of intuitiveness and quick setup.
Use the software for marketing automation: Users highly recommend using IBM Watson Campaign Automation for marketing automation and automating inbound and outbound campaigns. They find it great for creating and managing end-to-end campaign management.
Seek help and support from IBM: Users advise seeking help and support from IBM when using IBM Watson Campaign Automation. They recommend hiring an Acoustic Partner consultant for implementation and training to ensure better long-term results. They also suggest reaching out to tech support for assistance before considering switching to another program.
Overall, users recommend considering IBM Watson Campaign Automation for organizations, utilizing it for marketing automation, and seeking help and support from IBM throughout the process.
Attribute Ratings
Reviews
(26-40 of 40)Companies can't remove reviews or game the system. Here's why
February 11, 2014
Great product but more education is needed
Score 6 out of 10
Vetted Review
Verified User
- Ease of adding and updating contacts
- Captures a contacts use of email and website in a way that is easy to interperate
- Canned reports
- Easy to toggle between HTML and Design views
- Can view email output on multiple devices types
- Newly added features for test emails makes getting the email right, that much easier.
- Ad-hoc reporting
- Spellcheck capabilities
- Tracking personalized links
- Ability to edits images already uploaded in Silverpop
- Ability to upload multiple items at the same time
February 01, 2014
SafePop
Score 3 out of 10
Vetted Review
Verified User
- Very powerful tool for mass mailings, combining queries and only emailing against one record
- Very good at testing email before sending - health of email
- Cannot query on lead source description - a big need for SafeNet
- Templates are kludgey and buggy - fonts will be all one but are mailed looking completely different. It is difficult to fix unless you know html code.
- Syncing between SFDC and SP is slow. not sure if it's an SP issue.
January 31, 2014
A Great Tool for Large Organizations
Score 7 out of 10
Vetted Review
Verified User
- It goes through a thorough examination process of the email before it is sent in order to make sure it doesn't get stuck in junk mail, renders properly on different plaforms, etc.
- It syncs with Salesforce
- It's easy to update photos and hyperlinks
- The process of creating a text email from HTML is pretty wonky, it creates an illegible text email that takes quite a lot of time to go through and edit.
- The ability to update the layout of emails is pretty time consuming and not "user friendly"
- There are little things like, when you copy an email it takes you all the way out to main list, instead of instinctively knowing where you are in the databases. "Ease of use" is something that Silverpop could definitely work on, the platform not very "user friendly" or instinctive.
- The reporting functionality is my LEAST favorite part of Silverpop. You can not pull reports based on many different factors, that should be a "no brainer" when setting up a reporting system. You can't customize your own report, you can't pull based on a title, you can't pull based on send date etc. Maybe I just haven't figured it all out, but it is complicated, time consuming and not easy to use.
January 29, 2014
Silverpop Engage with Salesforce Integration
Score 8 out of 10
Vetted Review
Verified User
- Dynamic Content - Silverpop's dynamic content system is the best I've used in my career with multiple systems.
- Salesforce Integration
- Segmentation
- Automated Campaigns
- Updating automated messages, you have to disable the automation > make the changes > reconfigure > reactivate
- WYSIWYG editor is horrendous. We hand code all of our HTML, but if you simply open a piece of dynamic content it adds unnecessary code that you have to rip out if you make tweaks
- Working with support can be tedious and nerve racking. Too often rather than investigating an issue they try to blame it on something else and waste time. Also you have to give them permission to enter your account. Which is also a good thing security wise, but it adds additional time to figuring out any issues. Very problematic when facing something urgent.
- The program (or drip campaign) tool could use greater functionality so that you can better create paths. Similar to how Aprimo has it setup within their system. Instead everything is very linear in Silverpop.
January 14, 2014
Silverpop, 2nd to others
Score 6 out of 10
Vetted Review
Verified User
- Marrying multi-channel reporting.
- Not looking at email analytics in a vacuum.
- Interface is simple.
- Clunky interface.
- List segmentation not as robust as other tools.
- Not as used as other platforms, harder to train employees.
November 22, 2013
Silverpop Delivers!
Score 9 out of 10
Vetted Review
Verified User
- The reporting package and real-time data provided are extremely useful and drive decision making.
- The Silverpop Engage platform is simple to learn and easy to use.
- There are a wide array of resources and tools within the platform to help achieve a company's goals.
- While there is a ton of data collected, it takes a certain amount of manual effort to see the pertinent information. (For example, why would anyone care about the metrics on "Test Emails" and why are those included in the report?) A report that automatically removes these tests or a function that would allow that would be most helpful.
- When there is an issue with Silverpop, it often takes a few hours for support to address it, leading to some downtime.
- One of the primary databases we use in the sourcing of candidates is not yet supported by Silverpop, meaning we have to upload each and every target list manually. While this is a simple, straight forward process, we are essentially managing relevant information in 2 places.
November 08, 2013
Silverpop: Above and Beyond Marketing Automation
Score 10 out of 10
Vetted Review
Verified User
- Silverpop Engage is an ever-changing platform., which is certainly one of my favorite things about it. In my one year as a user, multiple new programs have been launched. Not to mention they are constantly improving upon their current platform.
- Silverpop provides an abundance of training and support. As a new user or an experienced one, you will find that you have most all of the resources that you need. My favorite would have to be the online support portal where you receive one-to-one help on any issue you may have.
- Silverpop provides every customer with its' own relationship manager. This is important for not only on-boarding but providing additional support throughout a company's lifespan with the product. Often times with products like this you find that once you purchase, you are left to fend for yourself, but Silverpop does quite the opposite.
- When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
- Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
- I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
November 05, 2013
Wonderful marketing automation tool
Score 9 out of 10
Vetted Review
Verified User
- Integration with Salesforce.
- Drip email campaigning.
- Easy landing page creation.
- Dealing with duplicate email addresses.
- More advanced landing page design.
- Easier administration for SFDC integration.
November 04, 2013
Silverpop: Simple and Reliable, But Not for Breaking News
Score 7 out of 10
Vetted Review
Verified User
- Deliverability always seemed reliable, which was a major bonus because of the massive number of emails we were sending out.
- The product itself is simple to learn, and the interface is easy to navigate after a few uses.
- My previous company selected it for its lower cost compared to relatively similar programs, so it is my understanding that the price is a particularly important factor as to why we chose to use Silverpop for such a long time.
- Largely, the time it took to send out emails was far too long. Oftentimes I would find my superiors asking me frantically, "When are you sending out that breaking news email!? Our competitor already sent it 10 minutes ago!!" In the news business, being "first" on a major breaking event is extremely important. And after double-checking if there was any user error, it always seemed to be that the problem remained with Silverpop. Granted, with the volume of emails we were sending out being several thousand at a time, I understand a slight delay, but when it came to my job it was a large hassle.
- On a few occasions, the preview did not fully match the email that was sent out. On one specific occasion during my early use of Silverpop, it sent out an email with unreadable text that was an embarrassing mistake on my part. However my colleagues with more experience were quickly able to show me a "work around" so it never happened to me again, if the preview function had shown it in the first place, then I wouldn't have had that very public mistake.
November 04, 2013
Silverpop Engage - with long term use improves your email marketing
Score 8 out of 10
Vetted Review
Verified User
- Silverpop Engage is pretty user friendly. Coming from MailChimp experience, I really needed that.
- Silverpop Engage offers great customer service for their product and I definitely utilized it.
- Engage helped me deliver a massive amount of emails at once.
- I tried to use the 24 hour help once and I wasn't able to get someone immediately. So I panicked and got stressed out about the project and its status.
- Uploading a custom template was challenging for me as a non designer and non programmer. The functionality was difficult to understand and not as user friendly.
- The segmenting process was very long, but it was helpful to have support. Still could the process get a little more simple?
November 01, 2013
Media Company Getting Email 'Pop' from Engage.
Score 9 out of 10
Vetted Review
Verified User
- Program creation and automation.
- Ease of setup and editability of templates.
- Dynamic content.
- Deliverability.
- Would be nice to have the ability to set different 'modes' - an instance for beginning or light users and an instance for power users.
- The new send process takes too much time.
- Improved tooltips for new users.
October 30, 2013
Nothing shiny here. Silverpop simply under-delivers.
Score 2 out of 10
Vetted Review
Verified User
- Salesforce integration - Clunky at best. Also, since the database in Engage has to be keyed off the Salesforce CRM ID, it allows dupe records.
- Support - Generally good and responsive. Only a few times did I have more product knowledge than the person on the phone.
- It sends email - Except when you're queued behind someone's large send or there's a product issue.
- UX - Despite joining their customer UX council (and having very little ability to steer the product team), the usability of Engage needs the most attention. From not officially working in several common browsers - Safari, Chrome, to cryptic notifications and cumbersome processes (manually having to recalculate list totals or going through a confusing process to send an email), the product is just really dated. Old-style drop down menus and annoying in-between pages greet you when logging in. Even the recently updated homepage of data widgets (an attempt to make it feel newer), is really limited in functionality and customization.
- Email creation engine - Other ESPs like Bronto and dotMailer (yes, I realize these are different level tools) have advanced Ajax or jQuery based creation engines that allow significant flexibility in layout design without having to hardcode each email. Do you want three stories instead of four or two columns on one row? Easily done in these other tools, but a manual HTML process in Silverpop.
- User profile controls - We were never able to isolate users from gaining access to the core database. An inexperienced user could have easily sent an email to the entire database by accident. Also, users were often locked out and were not able to reset their own passwords. The password reset function never worked, so the admin had to handle each one. Additionally, if a user creates a list or query and leaves the company, not even the super admin can edit or delete it.
- Reporting - Overall reporting in Silverpop is very weak. Confusingly, there are two different reporting engines, one legacy, one new. You could edit the links after an email was sent in the legacy, but not the new. They were not flexible, and despite hundreds of users asking Silverpop via its customer community to remove Test sends from the list of emails in the reporting tool, they're still there. If you want to see the contact info for opens/clicks to provide to your sales team as an FYI, it's buried on one of the reports.
- Forms - Signup forms are part of the 'landing pages' functionality, which is one of the more buggy parts of the product. On several occasions while editing a form, my browser would lockup and I'd have to reopen it. The usability also suffers here. If you want a list to be available to allow people to opt-in, you have to exit the landing pages section, find the list in the Data section, and then buried on a tab is the "allow opt-in" checkbox. There are also significant limitations for the forms including styling, no adoption of existing CSS, and it uses an old school table-based layout.
- Auto-reply handling - We all know that despite telling recipients 'please do not reply', people still do. We found no way of reviewing those replies.
- Services and Account Management - As a fairly large ESP, we had expected a more comprehensive implementation services offering in-house. We were only offered a quick start program. In the last several years, I can say that I've spoken to the ever revolving list of assigned account managers less than five times.
- Asset library - More than a year into using the product did Silverpop finally add the ability to upload and link to PDFs in your emails. The asset library does not provide thumbnails of the images you upload while browsing (only have file names to go on), and it does not offer an image resize tool. Additionally, there is no notification or auto-renaming if your filename contains spaces. Something that they do alert you to only just before you hit the final send. But even then they don't tell you which image has the issue!
September 27, 2013
An Okay Marketing Automation System
Score 5 out of 10
Vetted Review
Verified User
- It's an e-mail marketing automation system for sure.
- There are some robust customization options for actual e-mails.
- The user interface is relatively simple.
- Many of the advanced capabilities were either too complicated or difficult to implement.
- Support and training proved to be inconsistent and we even received conflicting responses to some of our specific questions and issues.
September 24, 2013
Lots of promises, not a lot of delivery
Score 2 out of 10
Vetted Review
Verified User
- Heavy duty interface allows us to support multiple brands.
- Extensive API allows us to integrate with our data warehouse.
- Has all the standard marketing automation bells and whistles.
- Nice drag and drop program interface.
- Reliability has been a huge issue. We have had multiple outages where our redirect links in our emails no longer send visitors to our website but instead send them to some sort of backup site designated by Silverpop. Unfortunately, this backup site has a message regarding anti-SPAM. So when Silverpop's service is down it looks to our users like we're spamming them!
- API documentation often differs meaningfully from how the API actually operates. Sometimes you have to actually do what the API documentation says NOT to do to get it to work.
- Their database infrastructure is lacking. Huge problems with the database fragmentation.
November 26, 2012
Don't like sharing server space with bigger customers.
Score 5 out of 10
Vetted Review
Verified User
- Silverpop will likely cover 90% of a company's email marketing needs. One can create "programs" that market to the customer based on her life-cycle. If you pay for consulting services, their consultants know the product inside and out and can help you get the most bang for your buck.
- Their clients share server space, so if a big client of theirs hits "send" on an email going to half a million people, your email will be queued up after theirs goes out, resulting in potential hours-long delays.
- Free customer support is lacking. Expect an email response in 48 hours, not the same day.
- Client communications are lacking. I have been their client for over a year and have never met our account executive, who is within a 2 hour drive from our offices. A few months ago, they had an outage that lasted an entire afternoon, and we never received an email or call acknowledging that an outage had taken place.