TrustRadius Insights
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
Overview
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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Acquisio PPC Management Client Demo & Howto
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Product Details
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- Competitors
- Tech Details
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- FAQs
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.
The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.
Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio Features
- Supported: Scalable Campaign Management
- Supported: Elegant Reporting
- Supported: Unparalleled Optimization
Acquisio Screenshots
Acquisio Integrations
- Microsoft Advertising
- Yahoo Native
- Google Ads
- Yandex
- Baidu
- Yahoo Japan
- YP Search Marketplace
Acquisio Competitors
Acquisio Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Acquisio Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Acquisio are from Small Businesses (1-50 employees).
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(26)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.
Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.
Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.
Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.
Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.
Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.
Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.
Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:
- Use Acquisio strategically for marketing goals.
- Try Acquisio for automation and streamlining the onboarding process.
- Consider Acquisio for scaling teams and managing SEM campaigns.
It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.
Attribute Ratings
Reviews
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May 25, 2018
Acquisio Review
Acquisio is being used to manage paid campaigns, including display, social media and others.
March 30, 2017
Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrease the time spent setting up, managing and optimizing campaigns. We needed a platform that would automate tracking, reporting, budget management, and bid optimization. We needed a platform that would allow us to manage both AdWords and Bing Ads, and preferably sync the two. Acquisio does all this for us and much more.
March 28, 2017
Best Reports Ever!
Score 9 out of 10
Vetted Review
Verified User
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC campaigns and for providing feedback to all the stakeholders. It is one of the most versatile reporting tools we have used.
July 19, 2016
Great tool!
Score 9 out of 10
Vetted Review
Verified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebook and Bing Ads. We also use is for the reporting purposes and automation. Since we are an SEM agency, Acquisio is used by everyone in our organization.
May 12, 2016
A Good Product For Big Agencies
We use Acquisio across our digital advertising department to manage bids and budgets for AdWords and Bing. We also use it for almost all of our reporting.
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.
April 12, 2016
Use it!
Score 8 out of 10
Vetted Review
Verified User
Acquisio is perfect for agencies or if you need to manage multiple accounts. Reporting in easily and fast.
March 31, 2016
Save Time with Acquisio
Score 8 out of 10
Vetted Review
Verified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
October 20, 2015
Acquisio for Sexy Reporting and Streamlined Campaigns
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current performance.
July 24, 2014
Terrific SEM managing tool for a small agency
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
July 18, 2014
Acquisio: A Quality All-Around PPC Platform
Acquisio was used to make reporting, bid management and client changes easier and more efficient. This helped save time by helping to automate routine tasks and be able to spend more time on the bigger, strategic planning.
I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.
July 11, 2014
Acquisio review
We use Acquisio for almost all of our clients' accounts. We use it mainly for reporting, but we also use it to manage accounts. We use the AdWords editor for AdWords most of the time, but if we need to aggregate data from AdWords & Analytics, for example, we'll use Acquisio. We also prefer to manage BingAds through Acquisio as often as possible.
We used Acquisio to help track budgets and generate reports for all clients running digital advertising campaigns (PPC, Display, Social, Etc). Once campaigns are linked, the dashboard allows you to see the data for your campaigns. This allows you to see total cost and performance using a single pane of glass UI, instead of signing in to several different UIs.
July 01, 2014
SEM Capapabilities Fine; Social - NO
Previous user. Not pleased with their social integration, bid management, reporting, and ease of use.