TrustRadius Insights
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
Overview
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
Recent Reviews
Pricing
N/A
Unavailable
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
6 people also want pricing
Alternatives Pricing
What is Adzooma?
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be…
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Demos
Acquisio PPC Management Client Demo & Howto
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.
The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.
Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio Features
- Supported: Scalable Campaign Management
- Supported: Elegant Reporting
- Supported: Unparalleled Optimization
Acquisio Screenshots
Acquisio Integrations
- Microsoft Advertising
- Yahoo Native
- Google Ads
- Yandex
- Baidu
- Yahoo Japan
- YP Search Marketplace
Acquisio Competitors
Acquisio Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Acquisio Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Acquisio are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(26)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.
Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.
Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.
Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.
Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.
Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.
Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.
Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:
- Use Acquisio strategically for marketing goals.
- Try Acquisio for automation and streamlining the onboarding process.
- Consider Acquisio for scaling teams and managing SEM campaigns.
It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
May 25, 2018
Acquisio Review
- Clean interface, with great campaign detail representation and ad level view.
- Preview tool, to view ad copy and campaign performance summary.
- Easy to input/export campaign information.
- Expanding reporting tool, with a functionality of setting up automated report.
- Improving campaign KPI and ROI calculation methods within the tool, to make it easy to demonstrate performance.
- Making it possible to automatically optimize campaigns based on best performing ads.
March 30, 2017
Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people
- Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
- Acquisio is focused on automation, scalability, and systematic performance improvement.
- Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
- Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
March 28, 2017
Best Reports Ever!
Score 9 out of 10
Vetted Review
Verified User
- Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
- Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
- Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
- Some of the screens in the platform take a little while to load and you may need to refresh.
- More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
- Hopefully they will add support for more fonts soon.
July 19, 2016
Great tool!
Score 9 out of 10
Vetted Review
Verified User
- Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
- Support: The customer support is really quick and effective.
- Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
- Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
- Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
- LinkedIn: No LinkedIn integration available
May 12, 2016
A Good Product For Big Agencies
- The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
- The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
- Support isn't horrible, but it could be better.
- Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
- Easy to create reports for digital campaigns
- Easy to make bulk changes to paid search campaigns
- Easy to ensure consistency of paid search campaigns across Google and Bing
- Ability to automate reports and email them to specific users on a scheduled basis
- Bid and budget automation for paid search campaigns is successful at hitting CPA targets
- Lack of ability to manage social media ads
- Somewhat limited number of visualizations in reports
- Slow to add new features and respond to changes in platforms
April 12, 2016
Use it!
Score 8 out of 10
Vetted Review
Verified User
- Reporting is great
- Visibility of all accouts is great
- Acquisio has too many clicks, hopefully they will improve their panel soon
March 31, 2016
Save Time with Acquisio
Score 8 out of 10
Vetted Review
Verified User
- Reporting - robust reporting suite that saves hours every week.
- BBM - manages campaign budgets and optimizes bids.
- Great customer service.
- Little support for social management, although some of this is coming soon.
- Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
- Missing some features like labels that we use frequently.
October 20, 2015
Acquisio for Sexy Reporting and Streamlined Campaigns
- Our list of campaigns was massive and our team was small, so we found that Acquisio helped us streamline much of the tedious work.
- Another reason (and probably the most important) for picking up Acquisio was for the reporting features: fast, easy, and looks great.
- Another strength for Acquisio is working together with your team and having the queue of changes to go through a single point to avoid massive mistakes.
- The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.
July 24, 2014
Terrific SEM managing tool for a small agency
- Pulling accurate data from the proper sources (Google, Bing, Facebook)
- Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
- Solid reporting capabilities
- Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
- Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
July 18, 2014
Acquisio: A Quality All-Around PPC Platform
- Automated Rules: Acquisio allows the use and creation of rule based automation to perform tasks based on what you've outlined.
- KPI's: Within the platform, there is the ability to track spend or other important KPI's throughout the month and see the on-track progress being made.
- Reporting: The reporting system allows for automated reporting, so an account specialist does not have to spend time every reporting period recreating the same report. The flexibility of date ranges and data points is very helpful in building data driven reporting.
- Reporting: Even though this platform is great, there are still some areas for improvement with the UI and some more micro-functionality that most specialist will deem important in the reporting process.
- Editor: This tool, integrated into the overall platform could be a huge selling feature if there was the ability to make edits offline like other bid management software or if the UI was a little faster and more intuitive to account changes.
- KPI's: Even though this is a huge plus, there are some micro-management issues in regards to tracking spend throughout the month or other KPI's if a campaign didn't start on the first of the month.
- Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
- Customer service and response has typically been very quick when we have an issue.
- It is fairly easy to customize the look of reports to fit our brand.
- We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
- We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
- We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
- Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
July 11, 2014
Acquisio review
- It's relatively easy to navigate through the interface.
- They provide shortcuts like searching metrics so you don't have to scroll every time.
- Their reports are aesthetically pleasing.
- The data is very often wrong.
- The data is slow to update.
- They often experience technical issues, which makes us never want to use their internal tracking system.
- Acquisio allows you to create very professional and visually pleasing reports in a very short time.
- Acquisio's bid and budget management tool helped a struggling client achieve more site traffic and conversions.
- My experience with Acquisio's customer service was an excellent one; my representative was always available and ready to answer my questions or escalate any issues I had.
- The training during the transition from the "old" Acquisio to the "new" Acquisio left a lot to be desired.
- Twitter, at least at the time, was not an approved advertiser, so we had to create manual reports for our Twitter advertising campaigns.
- Some of the algorithms Acquisio offers are a little confusing to understand.
July 01, 2014
SEM Capapabilities Fine; Social - NO
- SEM and bid management
- Keywords
- Editing copy
- Reporting is not optimal
- Social integration is less than impressive
- Bid management for social is not dynamic