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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Learn from top reviewers

Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Rating: 10 out of 10
March 30, 2017
IncentivizedVetted ReviewVerified User
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrea...
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David Meindl
Professional - Product Management
Systems Designer
Mudd Advertising
Acquisio2 years of experience

Great tool!

Rating: 9 out of 10
July 19, 2016
Vetted ReviewVerified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebo...
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Emmanuelle Ruscio
Account Manager - Marketing
Campaign Manager
Planning Média
Acquisio3 years of experience

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
April 27, 2016
IncentivizedVetted ReviewVerified User
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, displa...
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Ben Hopper | Digital Marketing Specialist
Analyst - Marketing
Sr. Digital Marketing Analyst
Archer Malmo
Acquisio2 years of experience

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
Vetted ReviewVerified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like ...
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Melissa Mackey
Supervisor - Marketing
Search Supervisor
gyro
Acquisio2 years of experience

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
October 20, 2015
IncentivizedVetted ReviewVerified User
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current perform...
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Cory Torrella
Project Manager - Marketing
Digital Media Manager
Better Auds
Acquisio2 years of experience
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Pricing

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Acquisio

Acquisio

N/A
Unavailable

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Competitors

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Acquisio Downloadables

Frequently Asked Questions

Marin Software, Skai, and WordStream are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-3 of 3)

Quick and Easy Reporting with Acquisio (Most of the Time)

Rating: 4 out of 10
Incentivized
July 13, 2014
Verified User
Strategist in Other
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Acquisio
3 years of experience
Use Cases and Deployment Scope
I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.
Pros
  • Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
  • Customer service and response has typically been very quick when we have an issue.
  • It is fairly easy to customize the look of reports to fit our brand.
Cons
  • We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
  • We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
  • We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
  • Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
Likelihood to Recommend
Because we mainly use Acquisio for reporting and do not use it for automated management of campaigns, I will only speak to the reporting aspect of the platform. I think the platform would work best with tech savvy clients, and recent changes to the reporting, and the ease of automation in sharing is great. I would have some trepidation in allowing clients to log in and view automated reports, simply because of the sync issues - clients could be looking at incorrect data without the manual sync. The reporting tools are versatile and customizable for large and small clients alike. We prefer to export PDF reports rather than share the reports online.
Return on Investment
  • Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.
Alternatives Considered
We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing campaigns that require a lot of data and smaller clients that only require a simple one-page PDF report.
Likelihood to Renew
5
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
Users and Roles
1
SEM strategy, management and reporting
Support Headcount Required
2
Google and Facebook advertising expertise, analytics expertise
Business Processes Supported
  • Monthly reporting of Google ad campaigns
  • Monthly reporting of Facebook ad campaigns
  • Monthly reporting of LinkedIn ad campaigns
Innovative Uses
  • We only use Acquisio for monthly reporting
Future Planned Uses
  • automating campaign management
Products Replaced
No
Key Differentiators
  • Product Usability
  • Existing Relationship with the Vendor
Acquisio was in use prior to my joining the company in this role
Evaluation Lessons Learned
acquisio was in use prior to my joining the company in this role
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Implementation Issues
  • I was not part of the implementation.
  • implementing Acquisio for new accounts is a fairly easy process
Implementation Rating
6
I was not part of the initial implementation
Premium Support
No
Support Rating
7
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
Bug Resolution
Yes
I would say no. Our recent issues after updating to the latest version of Flash are a prime example. Acquisio's fix was to UNINSTALL FLASH and reinstall an old, less secure version of Flash on our end. No actual fix has been forthcoming after 2 months.
Exceptional Examples of Acquisio Support
I'll again single out a rep named Jeannie - she was incredible and all support she offered was the best I have personally experienced with any vendor I have ever worked with.
Easy Tasks
  • Adding graphs to reports
Difficult Tasks
  • Making sure data in the reports is correct
Usability
5
The updates they have recently made have been time consuming to keep up with

Great Reporting, Algorithms Make Acquisio a Key Partner for Digital Media Agencies

Rating: 9 out of 10
Incentivized
July 02, 2014
BB
Barry Bartoszek
Display Specialist
iProspect (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Acquisio
1 year of experience
Use Cases and Deployment Scope
We used Acquisio to help track budgets and generate reports for all clients running digital advertising campaigns (PPC, Display, Social, Etc). Once campaigns are linked, the dashboard allows you to see the data for your campaigns. This allows you to see total cost and performance using a single pane of glass UI, instead of signing in to several different UIs.
Pros
  • Acquisio allows you to create very professional and visually pleasing reports in a very short time.
  • Acquisio's bid and budget management tool helped a struggling client achieve more site traffic and conversions.
  • My experience with Acquisio's customer service was an excellent one; my representative was always available and ready to answer my questions or escalate any issues I had.
Cons
  • The training during the transition from the "old" Acquisio to the "new" Acquisio left a lot to be desired.
  • Twitter, at least at the time, was not an approved advertiser, so we had to create manual reports for our Twitter advertising campaigns.
  • Some of the algorithms Acquisio offers are a little confusing to understand.
Likelihood to Recommend
I recommend using Acquisio if you're an advertiser or agency that needs professional and accurate reports for several clients. The automation of reports saved us a lot of time and allowed us to focus on actually driving client results, not just providing the data reports. The layouts of the reports can be customized, too. So you're able to integrate your corporate branding seamlessly into these reports.
Return on Investment
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Alternatives Considered
  • N/A
N/A
Likelihood to Renew
1
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.

Terrific SEM managing tool for a small agency

Rating: 9 out of 10
Incentivized
July 24, 2014
TB
Tom Bonanno
SEM Manager
Manning Advertising (Automotive, 1-10 employees)
Vetted Review
Verified User
Acquisio
1 year of experience
Use Cases and Deployment Scope
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
Pros
  • Pulling accurate data from the proper sources (Google, Bing, Facebook)
  • Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
  • Solid reporting capabilities
  • Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
Cons
  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
Likelihood to Recommend
It is outstanding and an affordable service, specifically for a small agency to use.
Return on Investment
  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Alternatives Considered
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Likelihood to Renew
8
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Users and Roles
1
Support Headcount Required
1
Business Processes Supported
  • Bid management
  • Budget pacing
Products Replaced
No
Key Differentiators
  • Price
  • Product Usability
It was probably price. Marin's product seemed a bit less glichy, a bit more streamlined, but was significantly more than my agency could afford.
Evaluation Lessons Learned
I wouldn't. Believe I handled it well testing out a few different options.
Implementation Details / Implementation Partner
  • Vendor implemented
Implementation Issues
  • None
Implementation Rating
10
They handled it well.
Support Rating
10
All the folks there are knowledgeable, courteous and diligent. They're timely in their feedback
Bug Resolution
Yes
Yes or workarounds were suggested.
Exceptional Examples of Acquisio Support
They provide exceptional support all the time. From explaining their BBM platform, to reviewing campaign performance, to giving optimization suggestions, it's been a real pleasure to work with the team there.
Easy Tasks
  • Easy ability to edit mass keyword bids across multiple channels
  • Applying negative keywords to multiple channels
Difficult Tasks
  • Their Version 1 to Version 2 migration took quite a bit of getting used to
  • Ad copy editing is difficult
Usability
7
It's solid but definitely a bit gliche and I feel could be easier to navigate
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