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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Learn from top reviewers

Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Rating: 10 out of 10
March 30, 2017
IncentivizedVetted ReviewVerified User
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrea...
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David Meindl
Professional - Product Management
Systems Designer
Mudd Advertising
Acquisio2 years of experience

Great tool!

Rating: 9 out of 10
July 19, 2016
Vetted ReviewVerified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebo...
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Emmanuelle Ruscio
Account Manager - Marketing
Campaign Manager
Planning Média
Acquisio3 years of experience

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
April 27, 2016
IncentivizedVetted ReviewVerified User
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, displa...
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Ben Hopper | Digital Marketing Specialist
Analyst - Marketing
Sr. Digital Marketing Analyst
Archer Malmo
Acquisio2 years of experience

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
Vetted ReviewVerified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like ...
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Melissa Mackey
Supervisor - Marketing
Search Supervisor
gyro
Acquisio2 years of experience

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
October 20, 2015
IncentivizedVetted ReviewVerified User
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current perform...
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Cory Torrella
Project Manager - Marketing
Digital Media Manager
Better Auds
Acquisio2 years of experience
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Pricing

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Acquisio

Acquisio

N/A
Unavailable

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Competitors

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Acquisio Downloadables

Frequently Asked Questions

Marin Software, Skai, and WordStream are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 8)

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
Incentivized
April 27, 2016
Use Cases and Deployment Scope
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.
Pros
  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Cons
  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Likelihood to Recommend
Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.

Acquisio Review

Rating: 6 out of 10
Incentivized
May 25, 2018
Verified User
Director in Other
Hospitality Company, 5001-10,000 employees
Vetted Review
Verified User
Acquisio
1 year of experience
Use Cases and Deployment Scope
Acquisio is being used to manage paid campaigns, including display, social media and others.
Pros
  • Clean interface, with great campaign detail representation and ad level view.
  • Preview tool, to view ad copy and campaign performance summary.
  • Easy to input/export campaign information.
Cons
  • Expanding reporting tool, with a functionality of setting up automated report.
  • Improving campaign KPI and ROI calculation methods within the tool, to make it easy to demonstrate performance.
  • Making it possible to automatically optimize campaigns based on best performing ads.
Likelihood to Recommend
[Acquisio is well suited to provide] A comprehensive view of all live campaigns, reaching different segments or customers.

Terrific SEM managing tool for a small agency

Rating: 9 out of 10
Incentivized
July 24, 2014
TB
Tom Bonanno
SEM Manager
Manning Advertising (Automotive, 1-10 employees)
Vetted Review
Verified User
Acquisio
1 year of experience
Use Cases and Deployment Scope
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
Pros
  • Pulling accurate data from the proper sources (Google, Bing, Facebook)
  • Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
  • Solid reporting capabilities
  • Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
Cons
  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
Likelihood to Recommend
It is outstanding and an affordable service, specifically for a small agency to use.

Great tool!

Rating: 9 out of 10
July 19, 2016
ER
Emmanuelle Ruscio
Campaign Manager
Planning Média (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Acquisio
3 years of experience
View profile
Use Cases and Deployment Scope
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebook and Bing Ads. We also use is for the reporting purposes and automation. Since we are an SEM agency, Acquisio is used by everyone in our organization.
Pros
  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Cons
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Likelihood to Recommend
Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
MM
Melissa Mackey
Search Supervisor
gyro (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Use Cases and Deployment Scope
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
Pros
  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Cons
  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Likelihood to Recommend
Acquisio is great for agencies or anyone managing a large account or multiple accounts. The reporting feature alone makes it worthwhile - no more manually pulling data from multiple sources! The reports help with day to day management too. If you only manage one small account, Acquisio may not be for you, but if you're running multiple accounts it's a must.
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