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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Learn from top reviewers

Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Rating: 10 out of 10
March 30, 2017
IncentivizedVetted ReviewVerified User
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrea...
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David Meindl
Professional - Product Management
Systems Designer
Mudd Advertising
Acquisio2 years of experience

Great tool!

Rating: 9 out of 10
July 19, 2016
Vetted ReviewVerified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebo...
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Emmanuelle Ruscio
Account Manager - Marketing
Campaign Manager
Planning Média
Acquisio3 years of experience

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
April 27, 2016
IncentivizedVetted ReviewVerified User
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, displa...
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Ben Hopper | Digital Marketing Specialist
Analyst - Marketing
Sr. Digital Marketing Analyst
Archer Malmo
Acquisio2 years of experience

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
Vetted ReviewVerified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like ...
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Melissa Mackey
Supervisor - Marketing
Search Supervisor
gyro
Acquisio2 years of experience

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
October 20, 2015
IncentivizedVetted ReviewVerified User
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current perform...
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Cory Torrella
Project Manager - Marketing
Digital Media Manager
Better Auds
Acquisio2 years of experience
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Pricing

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Acquisio

Acquisio

N/A
Unavailable

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Competitors

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Acquisio Downloadables

Frequently Asked Questions

Marin Software, Skai, and WordStream are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
Incentivized
October 20, 2015
CT
Cory Torrella
Digital Media Manager
Better Auds (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Use Cases and Deployment Scope
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current performance.
Pros
  • Our list of campaigns was massive and our team was small, so we found that Acquisio helped us streamline much of the tedious work.
  • Another reason (and probably the most important) for picking up Acquisio was for the reporting features: fast, easy, and looks great.
  • Another strength for Acquisio is working together with your team and having the queue of changes to go through a single point to avoid massive mistakes.
Cons
  • The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.
Likelihood to Recommend
How many accounts is your team handling? How important is reporting to your clients? If you're handling a large volume of accounts and attractive reporting is extremely important, then I highly recommend Acquisio. The smaller your team and fewer your clients, the less I would recommend Acquisio.
Return on Investment
  • Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.
Alternatives Considered
Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.

Acquisio Review

Rating: 6 out of 10
Incentivized
May 25, 2018
Verified User
Director in Other
Hospitality Company, 5001-10,000 employees
Vetted Review
Verified User
Acquisio
1 year of experience
Use Cases and Deployment Scope
Acquisio is being used to manage paid campaigns, including display, social media and others.
Pros
  • Clean interface, with great campaign detail representation and ad level view.
  • Preview tool, to view ad copy and campaign performance summary.
  • Easy to input/export campaign information.
Cons
  • Expanding reporting tool, with a functionality of setting up automated report.
  • Improving campaign KPI and ROI calculation methods within the tool, to make it easy to demonstrate performance.
  • Making it possible to automatically optimize campaigns based on best performing ads.
Likelihood to Recommend
[Acquisio is well suited to provide] A comprehensive view of all live campaigns, reaching different segments or customers.
Return on Investment
  • We were able to view all campaigns in one place.
  • Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
  • Eliminated huge amount of manual work, and saved time.
Alternatives Considered
Doubleclick

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
MM
Melissa Mackey
Search Supervisor
gyro (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Use Cases and Deployment Scope
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
Pros
  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Cons
  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Likelihood to Recommend
Acquisio is great for agencies or anyone managing a large account or multiple accounts. The reporting feature alone makes it worthwhile - no more manually pulling data from multiple sources! The reports help with day to day management too. If you only manage one small account, Acquisio may not be for you, but if you're running multiple accounts it's a must.
Return on Investment
  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Alternatives Considered
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.

Best Reports Ever!

Rating: 9 out of 10
March 28, 2017
Verified User
Account Manager in Marketing
Publishing Company, 51-200 employees
Vetted Review
Verified User
Acquisio
3 years of experience
Use Cases and Deployment Scope
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC campaigns and for providing feedback to all the stakeholders. It is one of the most versatile reporting tools we have used.
Pros
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Cons
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
Likelihood to Recommend
If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
Return on Investment
  • Acquisio has helped us to improve relationships with our PPC clients.
  • The customizable reports have helped our consultants gain better insight into how to help their clients as well.
  • The standards we were able to reach using this platform have enabled us to be the top provider in our market.
Alternatives Considered
In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
Support Rating
9
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Bug Resolution
Yes
It doesn't happen very often but the one I can remember was resolved the same day before close of business.
Exceptional Examples of Acquisio Support
There was one feature which didn't exist in the platform that we were wondering about. We asked and were told that they had been developing a solution and gave us the opportunity to to use it. They provided email and phone support and how-to guides to get us started and have saved us a lot of time.

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
Incentivized
April 27, 2016
Use Cases and Deployment Scope
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.
Pros
  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Cons
  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Likelihood to Recommend
Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.
Return on Investment
  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing
Alternatives Considered
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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