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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Recent Reviews

TrustRadius Insights

Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
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Best Reports Ever!

9 out of 10
March 28, 2017
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC …
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Great tool!

9 out of 10
July 19, 2016
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple …
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Use it!

8 out of 10
April 12, 2016
Acquisio is perfect for agencies or if you need to manage multiple accounts. Reporting in easily and fast.
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Pricing

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What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software, Skai, and WordStream Advisor are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(26)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.

Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.

Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.

Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.

Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.

Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.

Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.

Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:

  1. Use Acquisio strategically for marketing goals.
  2. Try Acquisio for automation and streamlining the onboarding process.
  3. Consider Acquisio for scaling teams and managing SEM campaigns.

It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.

Attribute Ratings

Reviews

(1-14 of 14)
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David Meindl | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Kenshoo
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marin and Acquisio both have their advantages. Marin has an easier editor platform to make quick bid and budget changes along with a reporting system that has the ability to do web queries for excel reporting, but the platform lacks intuitive or helpful automation. Whereas, Acquisio has the automation aspect and pdf reporting down, but lacks any type of quality, manual reporting through web queries.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing campaigns that require a lot of data and smaller clients that only require a simple one-page PDF report.
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