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Overview

What is Act! CRM?

Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM…

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Learn from top reviewers

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Pricing

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Essentials

$22

Cloud
per user, per month

Act! Premium - Basic

$37.50

On Premise
per user, per month (billed annually)

Standard

$40

Cloud
per user, per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.act.com/products/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $22 per month
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Product Demos

Act Growth Suite - Sales and Marketing Software

YouTube

ACT! CRM Demo: Nutzung im Netzwerk, per Web oder offline unterwegs - deutsch

YouTube

Automatic Web Forms Demo Presentation

YouTube

Act! CRM Demo

YouTube

Act! CRM Demo

YouTube
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

5.3
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

8.7
Avg 7.6

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

5.5
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

6.5
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

5.7
Avg 7.5

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

7.4
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

6.5
Avg 7.3

Platform

4
Avg 7.4
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Product Details

What is Act! CRM?

Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.

Act! CRM Integrations

Act! CRM Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems,
Mobile ApplicationNo

Frequently Asked Questions

Act! CRM starts at $22.

Reviewers rate Call center management highest, with a score of 9.

The most common users of Act! CRM are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 6)

Swiftpage ACT!...A Tried & True Staple Of The CRM World

Rating: 7 out of 10
March 28, 2017
I have been a user of Swiftpage ACT! in conjunction with the Sage family of accounting products. It has been used as our CRM system due to its integration with Sage Quantum. It was used across the whole organization to track prospects and associated activities/milestones, etc. The business need it addressed was fulfilling the Sage add-on functionality required for managing the sales prospecting process and integration with the Sales/Invoicing/Customer module.
  • Lots of fields for adapting the software to your own requirements.
  • Excellent tracking of activities/details in sales pipeline process.
  • Excellent robust reporting to provide a very clear picture of prospecting activities.
  • Tightly integrated with Sage Quantum accounting software to avoid double entry of prospect details into Customer/Sales module.
Cons
  • ACT! is a product that has been around a long time, and the interface is somewhat dated.
  • It isn't as easy to use as some of the newer products.
  • Social media marketing could be stronger.
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.

High value option for a simplified CRM solution

Rating: 7 out of 10
November 09, 2021
Vetted Review
Verified User
Act! CRM
3 years of experience
ACT! CRM is our primary CRM across the entire organization. The service is really more used as a database (store of information) though than CRM (sales follow ups, etc.). The database of information is mission critical to every department.
  • User Fields provide organized space for KEY info outside of just contact info
  • Search feature within the database / CRM
Cons
  • A bit clunky / old school looking compared to other platforms out there
  • Running reports is a bit confusing
  • Would like to see more direct user-customization capabilities
Well suited for a small company database (store of information), but I think [in my opinion] it lacks in value on a full fledge CRM system.

Swiftpage ACT! works well...support not so much.

Rating: 8 out of 10
May 07, 2020
TN
Vetted Review
Verified User
Act! CRM
1 year of experience
We use Swiftpage ACT! across the entire organization to keep metrics on everything from client attendance to how long it takes us to get back to a client seeking information. We track what information was requested, when and how we responded. Swiftpage ACT! does a great job of taking the raw data and converting it to meaningful reports.
  • Data Analysis. ACT! does a good job of allowing us to create meaningful reports.
  • Keeping track of communication. ACT! integrates with Outlook to record all client communication by e-mail.
  • Custom dashboards. We have created custom data entry pages that simplify what we are trying to collect.
Cons
  • Customer support leaves a lot to be desired. Too often the answer is you can buy this other product that has the functionality that we had before.
  • Error reports are not easy to comprehend. Sending out an e-mail blast errors out if the size of the email is over about 2 MB. This is fine but there is no error message at all. It just doesn't send.
  • The price is pretty high for a non-profit such as ourselves.
Swiftpage ACT! has been well suited for us as a medical provider for kids with Autism. The custom dashboards allow us to quickly enter the data we are tracking while hiding fields that will either be collected later or are not collected at all. The e-mail capture and logging keep track of how often, how fast, and what we are communicating with our clients.

Is Act! CRM Software Worth the Price for Your Business?

Rating: 3 out of 10
January 08, 2025
Vetted Review
Verified User
Act! CRM
7 years of experience
We use Act! CRM for several of our business functions. Not only is it a traditional contact CRM, we also utilize the Opportunities module to track new and potential business opportunities. Additionally, we use Act! CRM to generate our proposal documents utilizing Word templates. Finally, as a separate database, we use Act! CRM to track and record our current and closed projects.
  • Provides plenty of storage to add nearly an infinite number of contacts and information.
  • Makes it easy to see new added information.
  • Let's you customize the field names and add new ones to fit your business.
Cons
  • The auto saving function is not great. It means a simple slip or mistype can change an entire record easily.
  • The reports are clunky and if you've changed the field names, that doesn't get reflected in the reports.
  • The interface is still clunky. It is hard to see all the information for a contact all in one place. It gets broken up too much.
Act! CRM is well suited as a simple CRM program. However, for mass marketing, opportunity tracking or anything more complicated, it does not offer the functionality to make it easily useful or user friendly.

Swiftpage ACT! Review

Rating: 8 out of 10
May 07, 2020
EC
Vetted Review
Verified User
Act! CRM
4 years of experience
Swiftpage ACT! is used by my direct team of four people--we share one database. We use it for organizing and tracking prospects and leads for the team. It addresses the problem of storing and organizing information and allowing multiple people to update records and add notes to one item. We use the web-based version of Swiftpage ACT! so we can all be signed in at one time.
  • Simple, easy to use
  • Can customize fields, not overwhelming to look at
  • Easy to act as admin and customize users, give team members access
Cons
  • Reports, usually just download the Excel file and customize it. Could create some more attractive printable reports.
  • System crashes once in a while--can work on performance
  • Like the new look but can still be a bit clunky when searching lists.
Swiftpage ACT! is a great tool to use with a smaller group of people. It is simple, easy to customize, and a great CRM for prospecting. We like the calendar functions and how easy it is to download all data in Excel. I would reconsider using it for a larger scale company, where there are a lot more teams and users to handle.
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