Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
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Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(1-2 of 2)Strong product but survey module is weak.
- Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data.
- For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale.
- Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.
- My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate.
- Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.
- We ran our Black Friday campaign to our current clients and netted more than $30,000 off the campaign alone, and with each month that passes we net more than $5,000 on a recurring offer related to that campaign. Had it not been for Act-On we would have not had the bandwidth to manage the campaign.
- With another unbelievably simple campaign launch, we generated a $8,700 sales from a simple email address capture. As time passes, I'm certain we will garner even more powerful RIO.
- Marketo,HubSpot,Pardot
- Act-On helps us with our marketing automation and content delivery.
- The primary use case is producing email campaigns and testing our messaging with different market segments, and different landing pages to optimize conversion. Essentially we do content marketing: We make content available and encourage prospects to insert themselves into the sales pipeline.
- Relevant digital interaction with clients and potential clients.
- Optimizing digital properties for marketing and search engines.
- Deep insight into habits and trends of clients.
- Launch and maintain quick digital campaigns with very little ongoing facilitation.
- Deeper engagement with clients and potential clients
- Launching multiple, targeted sales funnels
- More sophistication within market segmentation
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Implemented in-house
- Website integration
- Salesforce.com integration
- Update internal processes to take advantage of the market data gathered through Act-On
- Didn't know all the features upfront so wasn't completely sure how to take best advantage of the software.
- Personal time to actually do the implementation was limited due to other duties.
- Online training
- In-person training
- Self-taught
- Email broadcasting
- Landing pages
- Search engine/marketing optimization
- Automated sales funnel campaigns
- No feature is so cumbersome that I would deem it as such
- Salesforce.com
- Website
- I'd like to see a deeper integration with surveying software at some point.
- AppExchange or similar marketplace
- More features
- Better search engine/marketing optimization
- Watch the competition when they make a move and respond quickly
- Awesomeness... and they're delivering it!
Act-On's the System to Grow With!
- Very easy to use--their user interface makes it easy to navigate around and get to the features you need
- They LISTEN to their users--they're constantly implementing most-wanted features that their users request, not just what they feel would be best, so they're always making their product better.
- Nice integration with CRMs--we have Salesforce.com, and one of the main reasons we chose Act-On was because it interfaced well with SFDC so our sales team would be able to adapt to using the Act-On metrics and information provided.
- Email Reports are easy to read and see how each message is performing.
- Compared to other systems the price was great for all of the features it included.
- Reporting capabilities--while they provide great information, it would be helpful for me to share that report or information on a specific message easily with particular people. Currently, I have to take a screen shot to send the email message reporting numbers if someone wants to see how the message is performing. Having an easy share link or email-able graphic report would be awesome.
- Tiered folders for the Media Library--we have 4 different divisions of our company and each has a very different portfolio of products. It would be helpful to segment each division's collateral into folders (i.e. Window Systems Division folder which drills down and has individual folders for videos, literature, data sheets, etc.)
- Robust lead scoring--Act-On's lead scoring module is very easy to use--but we'd like to see it get a little more advanced and score on a tier basis (someone may be a qualified lead, but shouldn't be rated as high because they've opened a ton of our messages).
- It's been tremendous for us as far as having the information available that we need. We are able to show what communications are getting through to our customers and what they particularly like receiving information on.
- It's given our sales team a whole other tool in their arsenal with respect to the pieces of information they now have access to. They can see which of their customers are visiting what product pages and it allows them to reach out and strengthen those conversations and they didn't have that previously before Act-On.
- We are able to qualify and convert leads much faster because of Act-On. Instead of throwing leads at our sales team after a trade show, we can pull them in and nurture those leads through marketing, and pass them off once they become more qualified--this saves our sales team time and effort without wasting time chasing a dead lead.
- Marketo Marketing Automation,Eloqua,Kentico
We have 5 Marketing users who use Act-On on the marketing/admin side of things. We deploy most of the emails from this side of the account. We report the metrics for how emails are performing, as well as what pages are being visited on the website.
Our sales users access Act-On from our Salesforce.com interface. They are able to send emails to prospects and customers, see the metrics of those messages as well as determine what prospects are looking at on the website.
- Email Marketing--getting information out to our customers about their accounts, events, follow-ups from events or trade shows, new product announcements
- Information collection--we use forms generated in Act-On to gather information about visitors
- Integration within our CRM system--allows our sales team to see what visitors are doing on the website so they can time follow-up appropriately.
- I have used it for internal purposes to track attendance at our tradeshows for staff and for them to order their uniform attire.
- Expand internal usage
- Follow up on Quality complaints
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Online training
- Self-taught
- Segmenting Lists
- Sending Emails
- reviewing activity within our CRM system
- Composing forms
- HTML building (I don't have a lot of experience with this and find it difficult to build emails using HTML and CSS Styling)
- Integrating forms within landing pages