Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
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Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
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Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(101-125 of 219)- Automated marketing programs
- Personalized emails & templates
- Customer support
- Support for multiple domain reporting
Act-on made sense!
- Act-On is quick and easy to use.
- Act-On provides useful reporting data.
- Act-On is always improving its product.
- Act-On and Salesforce integration is good.
- Would be good to have a more structured training program - so this can be shared internally, and help others to learn or relearn the product quickly.
- I'd like to more help on improving email deliverability - so providing extra detail.
- There should be training which is demo based - an Act-on demo website - with everything set-up for a dummy business - this is such a great way to see how things work and how a system should look and feel and work. Similar to CMS providers e.g. Sitecore, Episerver etc., that have a demo site you can try out and also this assists you to learn the new features as they're released, and when a customer success manager (CSM) shows you new features you can then go back to this and try again before you do in your own system.
The Best is Yet to Come for Act-On!
- Functional
- Comprehensive Format
- Easy to Use
- Better tutorials for specific tasks
- More thorough video instruction
- Better email opt-in integrations
Today flexibility in softwares is the key. This system allows you to decide how to get you thing done.
- The integration of other platforms so you don't have to discard your existing systems.
- You can create every e-mail, form and landing page in every way you like! Do it inside Act-On or with your existing system.
- Connect all your arenas. It is really helpful to connect email with website and social media.
- The way to create emails, landing pages and forms could be even better. It is very important that everything looks really good and the same profiling as the rest of the media on website for example.
- The startup could be a bit easier to setup. It has already improved with a checklist which is good.
Act On is an amazing and powerful tool
- Ease of Use - this tool can help a marketing team accomplish an astronomical amount of initiatives, whether small or large (I've worked with it for both) because it's easy to setup. Within one month I was able to setup multiple automated programs.
- Customer Support - I feel like they are my friends. I talk to them often, not because of issues but because I ask a lot of questions and they are always there to help right away.
- Customization - the tool may seem basic at first glance, however you can customize so many different areas to work exactly how you need it to for your business. They don't try to mold you into specific things, they work right into your marketing landscape.
- Innovation - I've been using Act On for over 5 years now. I've seen it grow. I've seen my feature suggestions get implemented, and not long after they are asked. The tool is constantly evolving and product management truly listens to their customers on new features.
- Google Adwords - their report is great, however there are limitations. It only shows people clicking through ads that are visiting your website for the first time and submit a form during that session. This needs to be expanded to accommodate for attribution models that may consider someone a conversion if they come back within 90 days, etc.
- Salesforce Sync - Act-On will push things directly to Salesforce upon a form submit or through an automated program, however list syncs from Salesforce to Act-On are limited and can be done every 4 hours (unless manual push). It would be better if the lists would just automatically sync in real-time.
My take on Act-On
- I'm impressed with the ease of Act-On's list management. It's extremely simple to import, segment and send messages to the exact audience you want to target.
- Act-On's customer support has been phenomenal. Every time I call or email with a question, they're quick to respond with a solution. With one issue in particular, I was passed around to a few different Act-On employees, simply because my question was too technical for my account manager. However, as soon as I landed in the right place (with one of the software engineers), my concern was resolved within the hour. It was terrific.
- Creating the right reports is a breeze in Act-On. I never half to worry about pulling the most up-to-date data on all of our marketing campaigns and prospective lead behavior. It also makes it easy for our sales reps to stay current on who's frequenting our website and what their interests may be.
- The design capabilities for landing pages, forms and emails are lacking. It would be nice to have more creative options for those who aren't experienced with building visually appealing webpages and emails with code.
- Generally, our integration with Microsoft Dynamics CRM is good, but occasionally the numbers don't match up between the two systems. I'm sure some of it is user error as new data is entered, but some of it isn't. And our marketing efforts are only as good as our data.
- When mapping data fields in the process of importing an email list, it'd be helpful for the selection of Act-On data fields to be alphabetized. It would make the selection process much faster.
Act-On helps give us direction with our marketing
- Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
- They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
- The email creation tool is very easy to use, and I love that it has a responsive design.
- Adding and uploading contacts is easy.
- Building forms is simple and easy, and is a great way to supplement our website.
- It's very frustrating that the marketing lists are not sortable by column.
- I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
- It would be great to see what lists a contact is in, possibly tying it together by email address.
Act-On is in a league of their own!
- Knowledge Base
- Support
- Knowledgeable and accountable staff
- Act-On has numerous capabilities...I haven't found anything I don't like.
Use Act-On to improve your rankings
- The interface for Act-On is really easy and simple to learn. I like simplicity because the department is small and we don't have a lot of time to take extensive training to learn a platform.
- Act-On does a great job of social listening with Twitter. It is an excellent way to engage users who need what we have to offer.
- The integration with Act-On and Salesforce is good. The integration allows us to communicate better between the Sales and Marketing Teams.
- I would love for them to provide templates for their landing pages. It would make it a lot easier to build if they did.
- An upgraded social publishing platform would make Act-On the ultimate platform in my opinion.
Act-On integration with Salesforce is amazing!
- Salesforce integration
- Website prospecting
- Very problematic that contacts lose activity history when they change email addresses.
Intro to Act-On Assessment
- Act-On has a full suite of services and tools to effectively and efficiently manage your marketing activities. It is a great resource for small and mid sized companies that do not need and/or can not afford big expensive enterprise systems.
- The email template library is thin. They should have more templates for the most frequent communications already loaded in the library. No need to recreate the wheel - show me what is proven to work and let me customize as needed to support my business and communication objectives.
- While they have a lot of great capabilities, overall they do a poor job of providing recommendations and benchmark solutions. Everything can be customized to your needs but sometimes you just want solid solutions and proven programs for reference.
Act-On - Marketing Automation for the Small Business
- Allows us to segment lists from Salesforce for particular email campaigns
- It integrates really well with GoToWebinar so we can use our GoToWebinar registrations and easily email this segment when needed
- Their support team is incredible
- I would like to see a little more ability to custom code CSS under the hood. However, this is not a deal-breaker
- I would like to see more modern email marketing templates
- I would like to see agency account cloning (note: hardly any MA companies can do this, and for those that offer it the price is very steep) -- so this is a "wish list" item
*** 9/2015 update --> I dropped my review from a 9 to a 7 because I had a very frustrating time canceling. So make SURE you read your contract VERY VERY carefully regarding terms of billing and how much advanced notice you have to give for cancellation. It's a shame because I had very good experience with the company otherwise. ***
It's well suited for a business that has grown out of a "regular" email program such as MailChimp or Constant Contact. Those programs are great for what they do, but once you start to grow past simple drip campaigns and really want insight into what's going to on, then you need to take the next step. ALL marketing automation is expensive -- it just is. But Act-On really makes me feel like I'm running an enterprise -- but for a non-enterprise price.
Note: for those of you just starting -- you might not want to use Salesforce. It's expensive especially if you are small company. But just do yourself a favor and use Act-On with Salesforce. It will take time to understand why and how these two programs work together, but I think Salesforce is a fantastic complement to Act-On and just makes things easier.
Why we Acted-On
- Analytic Reporting allows for complete access to results
- Automation saves time and money
- Social Media connectors helps with growing your social media followership
- With Direct Mail integration
- Capabilities
- Improvements
- Customer service
Fantastic product!
- Everything in the system is extremely user friendly, and I love that everything you need for email creation etc. is all in one place. I can create emails in a fraction of the time it took me before, can easily convert these emails to landing pages to post on the website, and insert links to downloads that I no longer have to gate - but can still get detailed click information on.
- There are a few features that we really loved in Hubspot that are missing from Act-on. One of them is time spent on a page - Hubspot could tell you how long a web visitor stayed in a page or the site, giving an indication of level of interest. I also think that the "anonymous leads" in Hubspot were easier to look thru, search etc.
Act-On Enterprise Edition - Excellent Value in Email Marketing Automation...and so much more.
- Act-On's support team is the best I've seen. Our account contact, Jacob Monserrat, is knowledgeable, intelligent, and very responsive. We find this to be a distinguishing factor when compared to similar products.
- Act-On's user interface is very user friendly and easy to navigate.
- Act-On's integration with Salesforce is actually quite simple to use. I was pleasantly surprised with how straight froward and easy to navigate it is.
- We would like more helpful tools and stats on deliverability, spam filter assistance, etc.
- The WYSIWYG editor can be buggy, but I am told there is a new version on its way.
Act-On - a great tool with great people!
- Ease of use
- Great support staff
- You don't need to be a hi-level HTML coder to get started
- Step-by-step campaign set up encourages first time users to create more campaigns
- Easy webinar set up
- It would be great to get updated emails on new releases and the like. I have to rely on the support site or similar or maybe I am missing something? Marketo and Pardot sends out periodic emails on new versions, webinars, etc
- If I wanted to find a name in the database, the search function did not work at times. It was pretty much hard to look for a person or persons universally in your Act-On list(s)
Lead to Close faster with Act-On!
- Customer Service
- Learning Centre
- Certification programs
Powerful Marketing Automation Tool
- Tracking - email tracking, website tracking, click through tracking.
- Salesforce Integration - Integrated into Salesforce with a built in Act-On Tab, an important feature for sales users.
- Email Templates - With Act-On's customization and flexibility we can create emails exactly how we want them without any compromises.
- Improved Interface, the tabs can get confusing at times. This might be because the new interface is still in a beta.
Automation Tool with Loads of Services & Support
- Tracking and Performance Measurements
- CRM Integration
- List Management
- Constant improvements to the software - additions and revisions
- Responsive support staff
- Strong community with knowledgeable advocates
- WYSIWYG Editor
- Shared IP Servers / Deliverability
- Form creation
- Ease of use
- Value for the money
- Customer Success Team is the best in the industry
- A few more integrations such as with ON24 would be nice to have (not need to have)
- A bit more w/social media would be nice, although what they do have is pretty amazing
- And the ability to tie Act-On emails to ROI would be nice.
Act-on Review
- We really like the responsive email designs so our clients can easily see our communication on their mobile devices
- We like seeing all the activity one specific user has done in the history of their interaction with our website
- On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails.
- The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler.
- SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page
- The tool is very easy to use. The only thing I really needed to get used to was it being a list-based system, rather than a relational database.
- Customer service has been outstanding, all the way from sales to support. I feel like Act-On employees are really there to help make sure my company is successfully using this tool.
- The tool is feature-rich, without bogging down the user interface. The developers of Act-On did a great job of creating a very simple interface to handle complex functions.
- It would be great to have a search feature for the sales users. This would be useful for companies that are not utilizing a CRM integration so that sales execs can look up historical activity for a specific contact.
We have had a good experience and a positive ROI
- Set and forget email campaigns
- Tracking agents'/potential agents' activities when looking to do business with us
- It allows us to predetermine a marketing calendar, once that is locked in our day to day activities have more of a strategic focus
- Salesforce integration is not perfect (But these seems to be a limitation of salesforce)
- Integrating non web based initiatives into the flow is clunky (conventions and traditional marketing pole making in person calls)
- CSS support requires deep HTML knowledge
- Do you have content or graphic design elements that can be easily used, or do you have to create them?
- Are you adverse to hiring an outside consultant to get you up and running?
- Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site.
- Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups.
- Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives.
- Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.
- Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done.
- Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.
Getting our ACT together with Act-On
- User friendly interface is one of the strongest selling point for Act-On. It did not take much time to learn the system.
- Customer service and support is one of the best I have experienced. From the point of educating during my buying process, through implementation and now even 2 years later they are still supporting me with using other functions of their software that I may not be using to its full potential.
- Act-On is also priced competitively. That is another strength to Act-On.
- Act-On could improve by having an editorial calendar where you could plan all of the marketing activities. Currently I am using Google Calendar for all of my marketing scheduling. It would be nice to integrate this into Act-On where I could schedule and color code email campaigns, social media, direct mail, tradeshows, events, etc.