Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
Compare with
Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(176-200 of 219)Review of Marketing Automation Platform
- Email campaigns and landing pages.
- List management.
- Marketing automation - based upon behavioral triggers.
- Analytics and insights.
- Responsive design - optimized for mobile devices.
- Social media scheduling and publishing across multiple channels.
- User interface.
- Set-up and implementation.
Sweet Service, Slick Software: Automation Made Easy with Act-On
- Asset management such as images, media, etc. One or two clicks and you have trackable indefinite urls that can be gated or not.
- Dashboard view when logging is nicely laid out and customizable.
- Love the the alerts feature letting us stay on top of hot opportunities.
- I would love the ability to add in RSS feeds to list segment for our blog and news and press section. From what I've been told, they don't have an RSS feed function yet.
- I also dislike the email templates. They are a bit dated and aren't very "responsive". I don't use them for those reasons, and just hack my own code. It would be nice if they had improved RWD options.
- It would be great if they could form a partnership with Uberflip. We run our content through them and it would be helpful to integrate CTAs that directly plug into Act-on.
It's simple; client service is everything...
- The real highlight of our experience is working with Jacob Monserrat as our primary point of contact. Jacob is extremely well-versed in the capabilities and functionality of Act-On. Our business is built on client service, so Jacob's involvement in our implementation and use of Act-On has been very much appreciated. I would highly recommend Act-On to anyone looking for a great client service experience. They seem to hire and train people who place a high value on making a process simple without dumbing it down.
- I wish it was a little more consistent in dealing with the professional services (consulting) department.
Act-On- The full marketing package
I have been using Act-On for over a year and it has been a key part of our marketing plan to deliver important information to our leads and prospective customers. It is both easy to use and offers a high level of customization. This allows for the creation of professional looking marketing collateral.
Act-On support is also great. They offer quick and easy assistance to help with almost any problem. They walk you through the issue until you feel that it has been resolved. Thanks to everyone at Act-On!
- Great Customer Support
- Full Package allowing users to create emails, landing pages, forms and great analytics
- Consistently updating the user interface for a better experience
- Sometimes the editor can be a little buggy
- Sometimes things reformat themselves
Act-On gets the big thumps-up
- Marketing Automation
- Lead nurturing
- Social media
- Dashboards
- Mobile app
- Tracking ROI from initial touch point all the way through to closing of the sale
- In depth website visitor intelligence for sales team
- Lead capture and tracking
- List management interface is user friendly
- Automated programs are user friendly and easy to setup
- Reporting could be improved by offering more ways of exporting the data in the system and preparing customized reports.
Act-On Exceeds All Expectations
- Support network - the support function of Act-On is outstanding.
- Listens to users - if there is something that we feel would be a good addition to the system, they are always looking to make the product more user friendly.
- Account Manager and Success Manager - always willing to meet online to address questions we have regarding the program.
- If there is anything that we would like to see done differently in the platform, there is a suggestion portion of the Act-On site that allows users to send a request to see that function added to the product in the future.
Great Customer Service and Support
- Customer support: Act-On has incredible support. My customer success manager, Jacob Moserrat is always available to answer questions or walk me through a process if I'm unsure.
- Scheduling sends: Creating and scheduling emails is very straight-forward and easy. The user interface is simple and user-friendly.
- Deliverability reports: As with my customer success manager, Patrick Cappy, my senior delivery analyst is always available if I have any questions or concerns. He responds in a timely manner and the reports are great.
- I would love to see an easier way to send remails. Currently, there is an option to resend emails to those who haven't opened an email but I feel it could be easier. I would love to see it set up as an option when I'm scheduling the initial send.
- We are currently testing out another email provider (signed up at the same time as Act-On) and they have a free text-to-join option. I would love it if Act-On had something similar so that we could quickly and easily sign up new customers to our email list.
Act-On is my favorite tool!
- The support is fantastic. Joe Brown is my CSR and his responsiveness, efficiency and demeanor make me look forward to bringing questions to him. We have many (at least 5) sales enablement tools and the support is varied of course, but none of these other companies comes close to the level of support we get from Act-On.
- The integration with Salesforce and Gmail make it seamless and more easily adopted by salespeople.
- The information I have to provide to our webmaster is simple and easy to update in this dynamic environment.
- It's complicated because there's so much you can do. It's like Excel where I don't think I'll ever master all the capabilities.
- Our extremely responsive Act-On reps are quick to work through the steps for us, unfortunately, this means that I'm not always sure how they did it.
- Some intel requires downloading excel spreadsheets or complex automation. There are a few insights I would like to see more readily available, such as customized alert lists.
End-to-end marketing solution
- Lead Nurturing
- Database management and cleansing
- Email management
- Landing page and forms
- Out-of-office email handling
- More features to create landing pages
- Integration with LinkedIn
Marketing Automation Done Right
- Website visitor tracking is a big strength and the ability to have the daily digest to show you all these in a nice list view that is linked so that you and others can all see the same data and go dive deeper if desired.
- They do customer service right. If there are ever any issues it is as simple as calling or emailing in and someone is responding to you within 30 mins. That is what I call customer service.
- The reports on emails are easy to read and helpful when you are needing to show results internally.
- Connecting with Salesforce is a breeze and bridges the gap between sales and marketing disconnect.
- Email Template builder, they are currently in the process of rolling out a new email builder that is very slick with drag and drop functionality but this can always use improvement to keep up with being able to create new fresh looks quickly.
- Allowing for the internal to be bundled with external functionality. They should be throwing in the SEO optimization parts with their tool and not wanting to charge extra. You retain customers for longer by giving them new tools to use within the same package; not tacking more on for additional money.
- Shouldn't be limiting users. the User model is a thing of the past. You have a great product, you should want to have it in the hands of as many people as you can.
Automated Marketing Meets Personalized Service
- Customer Service -- Act-On is supportive in a very engaging and personalized way.
- Assistance with campaigns -- Act-On will actually develop collateral for you.
- Ease of use - The system is very intuitive and easy to navigate.
- Emails that are mobile friendly
- Landing pages that are responsive
- HTML or CSS guidance
Act-On is Amazing!
- Exceptional Support Group
- Great Value
- Easy to Use System
- The email editor could use some work.
Act-On is a Powerhouse for Marketing Automation
- Automated email programs, which can filter based on the user data
- Anonymous website visitor lookup
- Customization of the templates and emails
- Reporting
- Integrations
- Deliverability on shared-ip
Just what we needed
- I specifically like the ability to put our customers in groups and specific markets.
- Attaching files is as well highly convenient for our purpose.
- Task list and calendars are quite helpful as well
- Tracking history of emails and letters sent is very helpful.
- Linking to other Sage products is as well highly convenient.
- When changing contact data, it will prompt to "continue working with this record". After clicking yes, you have to redo your look-up. So if a company changes their name and I have 5 contacts within that company, I have to look up each one to make the changes.
Act-On is Awesome.
- List Segmentation. We can slice and dice lists in any way we please, add them to automated marketing programs, and track prospect engagement easily.
- Lead Nurturing. Getting the automated programs set up takes a bit of time upfront but once they are in place they run on their own essentially.
- Website Tracking. It's always nice to know who is on our website and what they are looking at.
- Exporting Reports. The reporting is beautiful within the system, but when I export it's a bit harder to work with.
- Social Media. There's room for improvement on engagement here. It's fine for distribution but it's less social feeling than the networks themselves. I don't know is anyone does social media correctly yet.
You don't have to know much to Act-On this platform.
- Act-On has been nothing but amazing in the last two years that we've been using the platform. From lead nurturing, so implementing forms and sending out communication, the platform can do it all. Customer service is top notch. If you can't find a solution in their Knowledge Base, they will do everything in their power to move mountains and fix any problem.
- We have had problems with the integration of Act-On with SalesLogix.
Act-On is one of my most useful tools!
- Act-On has really great website traffic data.
- The integration with SugarCRM is seamless and reduces redundant data entry for staff.
- Act-On has fabulous customer service. They are very attentive, quick to respond and make sure your problem is solved. They will also just help walk you through new processes to make sure you are doing it correctly and efficiently.
- Email templates can be improved.
- An easier, non-html email creation option would be really nice for professionals who don't have a background in web design.
Fantastic Product
- It's a user-friendly platform that gives us flexibility in design and content.
- It collects tons of useful data to help us better understand what each individual customer is looking for in our products.
- It eases communication between us and our customer and allows communication to be consistent and branded.
- We would really like Act-On to remember more of our company's settings, such as brand colors and fonts, so they could be set as our defaults.
Act-On in a Small Business Setting
- The user interface is very easy to navigate, which helps save time when we are creating emails, forms, or uploading media.
- There are many preloaded templates for emails and forms that are easily customizable if you know basic HTML. You can also use the WYSIWYG editor they provide.
- Act-On's customer service is excellent. Every time I've gotten stuck trying to figure something out (like using their subscription management tool to segregate our email lists) they have been extremely helpful. It's always easy to reach a real person when you need something.
- Act-On does not report on revenue conversions, so there is no way (other than Google Analytics) to see how much revenue was generated from your campaigns.
- Sometimes they can lag a bit on addressing support tickets, and they need to be reminded about the issue to get things moving again.
- There is no way to create subfolders within the main folders for lists, images, and so on. I wish that functionality was available because it's much easier to organize things when you can create subfolders within folders.
Great marketing software!
- The list management with its maintenance automation is a great.
- With the automation programs you can do many many things.
- The connector the our CRM Solution is very well implemented.
- The rich text editor can be improved, sometimes you have too much tags after changes and must edit the source code.
- The scoring and managing of custom events or trade shows should be improved.
- The own database fields should be synchronized with the CRM so that we have in both the same fields.
Marketing Automation for the Simple Marketing Team
- Integration with Salesforce. Each time an email goes out, it is recorded in the Contact Activity History. Additionally, our Sales reps use it for individual emails so they can prioritize people who seem interested based on the customizable lead score that Act-On tracks. However, some of the integration is limited and with specific features such as webinars management.
- Email marketing. This is their flagship tool and it works quite well. I can track who bounced, opened, clicked emails. These are then calculated in the lead score. It does a good job of scrubbing bounced emails and it flags bounced emails in Salesforce. The steps to create a mass email is methodical so you do not miss anything. You can include different types of content inside emails such as custom HTML, attachments, and buttons. Everything is WYSIWYG and easy to use. There are some obstacles with setting up custom templates but once you have them set up, they are really powerful for branding purposes.
- Automated programs. They are very simple to set up and show exactly what happens based on certain triggers: behavior (clicked on an email, attended a webinar, received specific email, etc.) and profiles (specific titles, lead score, geography, etc.). You can organize a very complex drip campaign or create niche marketing strategies for people who meet certain criteria. Automated programs are best utilized if you are marketing to a significant amount of people.
- Webinar management. Our company uses WebEx and Act-On says that they integrate best with them. However, features are so limited for our company's needs, we found it is easy to keep them separate. For instance, we need to identify who attended a webinar in Salesforce. It is not an automated process to push attendance to the Salesforce record. Instead, the integration with Salesforce and Act-On for webinars is simply an interface. It does not push data to Salesforce. This is annoying because it creates more steps for our sales people who need to identify important information and forces them to use Act-On separately from Salesforce.
- If your company produces a good amount of webinars a year, creating them is very time consuming. There are so many steps required before you can market the webinar. For instance, in our situation, we created custom emails for the following situations: When someone registers for a webinar, When their webinar registration is rejected, When their webinar registration is accepted, Follow up email for those who attend a webinar, Follow up email for those who do not attend, 1 hour reminder email, 1 day reminder email. Each email needs to be added in manually and this process if time consuming if you have to create 100+ webinars a year.
- Email deliverability. We had problems with email deliverability to certain companies. After talking with our IT department to figure out why Act-On was having a lot of these problems, they said it is because they do not have reliable email marketing practices on the technical side. For example, every so often, I have to send a new IP address range to our IT department to whitelist Act-On emails so any test emails we send to ourselves do not bounce. It says something when you try sending a test email to yourself and it doesn't work.
- I am not a technical person, but our IT department talked with their support team and concluded that they had technical issues on their side that was causing a lot of our emails to bounce. Act-On tried to address some of the email deliverability problems we had but did not help.
- Competitor tracking. Act-On has ways of tracking competitor's social media and web traffic. However, it only provides a week time period for Twitter. In general, it doesn't aggregate data so it can be analyzed over different time periods. It does give a fair snap shot of what is going at present time, though.
- Web traffic monitoring. Stick to Google Analytics for analyzing web traffic. The only good thing about it is you can identify which anonymous/known companies that have visited your website. But sometimes, some businesses do not have a dedicated IP so when Act-On does the automatic reverse IP look up, it does not provide the business, rather the ISP instead. You can only view data a month at a time and cannot select ranges of time Such as 60/90/120 month ranges. It goes strictly by month.
- Reporting and Analytics. I was very disappointed when trying to run reports on our different marketing campaigns. While they have a dashboard, it is not the same as Salesforce. And because data between Salesforce and Act-On is limited, reports are done separately. When we need to check our email campaigns, the only option to look at them all at once is to download an excel document and manipulate the data from there.
- Forms. Forms are a little on the basic side. We tried using them for people signing up for events, but the absence of conditional logic forms, where if a contact selects option "A" it will display a separate field/question than someone who selected option "B."
Act-On Worth a Look
- Great support and on-boarding program.
- Fun product to use and track results
- Lot's of features for the price
- Still growing
- Lacking in certain features
- Does not integrate with all applications
Happy Customer!
- The email engine is far superior to the email engine in Hubspot (in my opinion).
- Ability to purchase a limited number of seats of Act-On and still get our Sales organization what they need (without a seat requirement)
- Cost/Feature Ratio!
- Customer service isn't the best.
- HTML markup leaves something to be desired.
Let me save you a TON of time...
- Lead intelligence and analytics
- Landing page deployment
- A/B testing
- Email marketing and nurture campaigns
- Content marketing
- Targeted downloads
- SEO
- Act-on allows for the customization of campaigns and deployment based upon our specific needs
- Act-on is extremely easy to use and makes day to day management of marketing activities much easier
- Act-on is exceptionally robust and features everything we need to run high-level marketing automation campaigns
- I would love the ability to integrate with Highrise CRM (although it does integrate with the larger CRM applications like Salesforce, SugarCRM, etc.)
- The ability to setup visual nurture campaigns would be helpful