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Act-On

Act-On

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Professional

$900

Cloud
per month

Enterprise

$2,000+

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Act-On Software Demo

YouTube

Live Act-On Product Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.2
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.7
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.5
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Product Details

What is Act-On?

Act-On Software is a dynamic marketing automation platform designed to empower organizations of all sizes with tools and strategic insights. Act-On delivers solutions that drive lead engagement, campaign optimization, and business growth. Through analytics and automated workflows, it helps marketers refine targeting and personalize communications across multiple channels.


Key Features

  • Email & Campaign Management: Create, test, and deploy email campaigns supported by customizable templates and automated triggers.
  • Lead Management: Score and segment leads based on behavior and engagement, ensuring timely follow-ups and optimized nurturing.
  • Automated Programs: Design and execute sophisticated, multi-step marketing journeys. These programs nurture leads through personalized touchpoints based on behaviors, demographics, and engagement signals, ensuring prospects receive relevant content at the right time.
  • Landing Pages & Forms: Design compelling, mobile-ready landing pages and forms without extensive coding knowledge to capture leads.
  • Analytics & Reporting: Monitor key metrics in real time, enabling marketers to track ROI, attribute conversions, and pivot strategies.

Benefits
Act-On helps organizations to achieve faster lead conversion, higher email click-through rates, and reduced operational inefficiencies. By centralizing campaign execution and customer data, businesses can allocate resources more strategically and often achieve double-digit improvements in marketing outcomes. Automated processes save valuable time, allowing teams to focus on relationship building and brand development.


Differentiators
Act-On aims to make advanced automation accessible to teams without requiring deep technical expertise. Its integrated approach unifies multiple marketing channels in a single platform, reducing complexity and boosting collaboration. The platform’s agile framework allows businesses to launch targeted campaigns quickly while maintaining complete control over audience segmentation and message delivery.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: Forms
  • Supported: Webinars
  • Supported: SMS

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

Act-On Videos

Act-On's Email Overview
Act-On's Advanced Analytics Overview

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Reviewers rate WYSIWYG email editor and Dynamic content and A/B testing highest, with a score of 8.7.

The most common users of Act-On are from Small Businesses (1-50 employees).

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(408)

Reviews

(1-5 of 135)

Act-On helps give us direction with our marketing

Rating: 9 out of 10
November 12, 2015
We use Act-On to track our strongest leads. The tracking features allow us to see who is visiting our website and when it would be best to reach out to leads based on their activity. We use it for follow up from conferences to reach out to contacts we made. We use the landing pages to easily supplement our website, allowing us to easily create content without having to go through our IT team and create new pages more easily than dealing with HTML and CSS. We also use the SEO features to make sure our website and landing pages are set up ideally.
  • Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
  • They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
  • The email creation tool is very easy to use, and I love that it has a responsive design.
  • Adding and uploading contacts is easy.
  • Building forms is simple and easy, and is a great way to supplement our website.
Cons
  • It's very frustrating that the marketing lists are not sortable by column.
  • I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
  • It would be great to see what lists a contact is in, possibly tying it together by email address.
It is definitely helpful if you need tools like lead scoring, website tracking, and an easy way to create content.

Act-On Keeps Up with the Big Guys of Marketing Automation

Rating: 7 out of 10
May 08, 2019
DM
Vetted Review
Verified User
Act-On Software
7 years of experience
As an agency, we use Act-On to manage all our clients' marketing automation efforts. And that covers a lot of ground: web and social tracking, form submissions, content downloads, list management, lead scoring, landing pages reporting and, of course, email programs. The Act-On ecosystem is solid and each of the pieces complements each other well enough to create a marketing automation whole if that makes sense. So your emails "know" who visited what landing page and your forms "know" if this person has downloaded other content. This connected system allows you to build complex marketing campaigns, all within the Act-On system.

That said, we use for all of the above. Mileage varies from client to client, but we certainly use every part of Act-On. We will build our client landing pages in Act-On, we house our email templates in Act-On, we upload marketing content to Act-On -- I'm in it all the time! In fact, I have it open in one of my browser tabs as I am writing this review.

Overall, it is a solid marketing automation platform. Act-On manages lists, segments, email programs, and sync's with SalesForce very well, but in some areas like landing page design and reporting it falls short.
  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Cons
  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile.

Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use.

If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.

Easy to use B2B Marketing tool

Rating: 9 out of 10
November 29, 2015
We use Act-On to get a better understanding of our clients'/prospect's needs and track the actions that take place on our website (downloading whitepapers and brochures, submit newsletter, reading specific content). This gives us a better insight in what our clients' interest are. We also use Act-On for drip campaigns and to nurture our subscribers on specific topics. With all this information we can make a detailed profile of each of our clients/prospect and share this as a lead to our sales department. With this specific client/prospect profile, our account managers can interact better with the needs of our clients/prospects.
  • Act-On support response is quick on questions and provides solutions to make Act-On a success.
  • Easy to use tools for customizing forms and landing pages to our needs.
  • Easy to use A/B testing.
Cons
  • The new landing page builder is easy to use, but there are still some functions that need more developing to make it a really good page builder.
  • Better e-mail opt-in integration. For example: pop-ups for website visitors for subscribing to the newsletter.
  • Website data is limited in comparison to Google Analytics. I still use Google Analytics next to Act-On.
Act-ON is an easy to use marketing system and it can save you a lot of time for setting up campaigns, newsletters and landing pages.

Act-On has been great and I would recommend them.

Rating: 10 out of 10
June 16, 2015
DL
Vetted Review
Verified User
Act-On Software
2 years of experience
  • The lead nurturing functionality is easy to use
  • The integration with Salesforce provides additional insight into contacts for my sales team without having to login to another database.
  • The visitor alerts have been extremely helpful at getting to prospects in real time.
Cons
  • Creating landing pages or forms is a little clunky.
  • Testing mailings has too many steps, especially when you need to go back and edit the mailing and then go through the testing procedure again.
  • A more organized method of storing lists and assets.
For a small marketing team like ours, the functionality is great and the customer service is top-notch.

Act-On is User-Friendly for Marketers

Rating: 8 out of 10
July 03, 2019
Vetted Review
Verified User
Act-On Software
2 years of experience
We use the Act-On Software to create a number of things to support the content we create, such as eBooks, case studies, infographics, etc. We primarily use Act-On to support email nurture campaign creation processes, create forms and landing pages.
  • User-friendly interface.
  • A reliable and good place to house ample assets.
  • Lets salespeople and marketers connect to generate a better lead gen process.
Cons
  • Social media connections are lacking.
  • The form submission process can be hokey.
  • Customer service support to fix issues that need to be resolved ASAP are not always available.
Act-On is great, especially for those focused on an inbound marketing strategy. I would recommend Act-On to anyone using a CRM, first of all, and who wants to boost brand awareness, build credibility in their industry, have a safe place to store content, and more. Overall, I'm pleased with the user interface and resources provided to me that make it easier to use.
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