Skip to main content
TrustRadius
Act-On

Act-On

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Read more
Recent Reviews

TrustRadius Insights

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks …
Continue reading

Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
Continue reading

A great marketing tool

6 out of 10
May 11, 2019
Incentivized
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    8.1
    81%
  • List management (111)
    8.1
    81%
  • Standard reports (112)
    8.1
    81%
  • Email deliverability reporting (112)
    8.1
    81%
Return to navigation

Pricing

View all pricing

Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Act-On Software Demo

YouTube

Act On! Software Demo

YouTube

Act-On Software and Touchtown: Personalization and the Buyer’s Journey

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9
Avg 7.6
Return to navigation

Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Salesforce Marketing Cloud are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Dynamic content and Landing pages highest, with a score of 8.1.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(407)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.

Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.

Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.

Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.

Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.

Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.

Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.

Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.

Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.

In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.

Attribute Ratings

Reviews

(1-25 of 32)
Companies can't remove reviews or game the system. Here's why
February 23, 2016

Act-On-It!

Amanda Hurley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain.
Diogo Cabral | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Elizabeth Lepisto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
June 19, 2015

Act-on Review

Maggie Kenney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
June 16, 2015

Act-On is a Winner!

Score 10 out of 10
Vetted Review
Verified User
Improved functionality give this product more depth and easy-to-use menus lead the way! And Support is always available to handle any questions. The reporting has developed into a much better representation of campaign results and trackability. Even automated programs are easily configured, edited and reported. All in all, I find it very easy to use.
Carrie Scheetz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is really easy to use and navigate on your own without much knowledge or help. They've also made recent improvements to their email composer that allows you more control over the placement of text blocks without having to do complete workarounds to get a desired effect (like putting 2 column text blocks in). It's now very drag and drop which is really easy.
Charles Harte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Score 10 out of 10
Vetted Review
Verified User
Act-On has a lot of functionality and we are able to use it for a lot of the things we do in Marketing. Since there are so many features, we are still learning as we go, which I think is a good thing because we are able to keep improving our campaigns.
Return to navigation