Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
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Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
Compare with
Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(126-150 of 219)- The most notable thing about Act-On is how they listen to their users. Customer support is very helpful and responsive, and they genuinely do their best to supply a solution to problems, or a work-around if they need to do more extensive research or problem-solving. I have also suggested changes to the structuring of the email code to increase message deliverability, and they responded by changing the message structure, demonstrating that they take user input into consideration when making improvements to their software.
- The message composer is good and easy to use. They are coming out with a new composer soon, which will hopefully make it even easier and turn-key; however, the current composer is still good, as it allows full access to the code which gives total design control to the user. There are also ways to compose messages that do not involve editing the code at all, making it a good composer for users of all skill levels.
- The form builder in Act-On is helpful in identifying leads and customers, but the builder itself is somewhat difficult to use. There is not very much CSS customization available - it would be helpful if you could create a personalized stylesheet to use on all/most forms moving forward so you don't have to update the CSS on every single form. I usually end up downloading the code and applying my own stylesheet outside of Act-On. There are also some smaller things I would suggest concerning the response to the user after they submit a form, such as being able to stay on the same page when confirming their submission, and making confirmation emails easier to create. I know Act-On is working on updating their form creator based on user suggestions, so I'm hopeful it will contain some of these improvements.
- Although Act-On has functionality to create landing pages, I have not used them because they would not be trackable in Google Analytics with the rest of our company's webpages, making it more difficult to create reports. Also, when exploring the landing page creator, I found that I did not have as much flexibility in creating the page as I needed, from a design and layout perspective. It is much easier to create landing pages on our own company site.
- I rely on Act-On's dashboards and reporting functionality. On a daily basis I am alerted and can monitor everything from campaign effectiveness to pulling leads from website traffic to keeping a close eye on competitors.
- The powerful and user-friendly design tools built-in to the platform save me loads of time in creating effective, compliant, and functional messaging.
- Act-On's intuitive automated marketing campaign system allows me to put together substantial campaigns in minutes.
- But if you're in the marketing business you constantly get pitches from companies like Act-On that promise all the above and more - and yes, I would say most of these companies' platforms work relatively the same - but the Act-On 'feature' I value most is my customer support team - Act-On not only hugely supports their product, but goes to great lengths to develop your expertise to match your individual goals. From every layer of support - online, phone, Act-On University, etc - I have received amazing levels of expert development and patient customer support. To a stressed-out, caffeine-riddled, designer/marketer...this is invaluable.
- Act-On is continuously improving their user experience and really seems to listen to feature requests so these are usually taken care of before I get to the level of expertise! But I would say a few data tie-ins here and there to export particular reports...etc. Probably a nuanced usage based on our particular needs.
- Support - Call the number, they answer the phone. No long holds, instant answers to your questions. Other systems often have your fill out a online form and take over a day to call you back. Imagine you are trying to get something set up and you hit a roadblock. Other systems, wait a day and they will get back to you. Call Act-on, they give you the answer an you are able to move forward. They resolve most questions on the first call. They are even open until 6PM pst. I couldn't find this with any other vendor. This is where they shine in comparison.
- Ease of Use - Lots of just point and click in creating emails, landing pages and forms. Very easy to use. No HTML required. Lots of great templates to start with. It's just a matter of getting use to where things are. From there, you can quickly start creating emails. I was able to send out an email within a week of launching.
- Account Managers - You are assigned an account manager who follows up with you. He/she audits how you are using the system and makes sure you are using all of the features. This is not just a sold you the software and you are now on your own. If you don't reach out to them, they will reach out to you. Act-on wants you to be succcessful.
- Integration with Salesforce.com - Set up in minutes. Works great.
- Every once in awhile, I find a desired feature that is missing. It's usually very minor and I can find a work around. However, they encourage you to provide feedback and they usually address these in the next release.
- Professional Services - This was the only disappointment I've encountered in working with them. It was clear it was outsourced in India (Tech support and all other employees are US though) and the quality control was just not there. I needed to go through each of them with a fine tooth comb. Some graphics were clearly missing. Additionally, I had some complaints from staff that the list cleaning service (outsourced) removed from our database, exisiting customers that we knew were current when it was cleaned. I've heard, they have since brought back the professional services in house which should address my concerns.
Act-On is a Winner!
- Ease of use - Act-On was super easy to implement and hit the road running. It has only gotten better over time as their engineers and developers continually improve the product.
- Support - As with any application, there are always exceptions to the rule. Any time we had an issue or question not covered in their resource knowledge base, our CSM would get whatever support resource was required involved to come to a quick and successful resolution.
- Reports - Tracking statistics of campaigns is at your fingertips, showing bounces, opens, click-throughs and opt-outs. They are developing more customizable reporting which will be awesome!
- Hard Bounce Report - have a customizable option for date range.
- General Reporting - be able to have one place to extract customizable reporting, such as in Salesforce.
Act-On Software = Great Results!
- Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales.
- Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data.
- Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team.
- CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing.
- Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.
- Our experience with Act-On Software has been nothing but positive.
- Some of the best customer support from any vendor I've ever experienced.
- Very intuitive software. They know what we need before we need it.
- The software is flexible and can be used in a variety of ways.
- My only suggestions are minor functionality enhancements. I would love to be able to click an icon that automatically copies an external URL. Silly thing that would save me an extra step.
Act-On has been great and I would recommend them.
- The lead nurturing functionality is easy to use
- The integration with Salesforce provides additional insight into contacts for my sales team without having to login to another database.
- The visitor alerts have been extremely helpful at getting to prospects in real time.
- Creating landing pages or forms is a little clunky.
- Testing mailings has too many steps, especially when you need to go back and edit the mailing and then go through the testing procedure again.
- A more organized method of storing lists and assets.
Get the Facts on Act-On
- Web landing pages - allow us to create special web pages for promotions or other items we'd like to be able to track.
- Salesforce Integration - Act-On has smooth Salesforce integration, porting in a prospects activities into his or her Salesforce record.
- Customer Support - this was one of the main reasons we selected Act-On. Their customer support is top notch, both from our dedicated account managers and from the general help line we sometimes use when we're stumped.
- Reporting - I wish the reporting was a bit more sophisticated and detailed with Salesforce records without having to build specific segments to make it work.
Strong product but survey module is weak.
- Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data.
- For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale.
- Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.
- My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate.
- Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.
- Third-Party Integrations like Salesforce CRM and Webinar services (WebEx, GoToMeeting) work exceptionally well when compared to other marketing vendors, and there are no additional charges or need to purchase third-party plug-ins from an "app exchange" in order to get this functionality.
- Customer Service is critical for any company that we work with. And with Act-On, you really do feel like a customer and they treat you like an actual person, not just another client number.
- Marketing List Management - Act-On's contact list management is superior when compared to other marketing software vendors from my personal experience. They understand that sometimes you may want to delete list of contacts you no longer wish to market to, while other marketing vendors won't let you because they want to keep charging you for the same number of contacts, regardless of whether you send them e-mails or not.
- Media Library Management - Again, they have a great and easy to use interface for their media library, where we can upload pretty much any type of file like white papers, PDF's, and images to use in our marketing campaigns or even to embed on our website or external landing pages. We tried another vendor's file system, and it was just not very easy to use and renaming files a nightmare--something that just simply works and is never an issue with Act-On.
- Better reporting capabilities for revenue attribution specifically with Salesforce CRM.
- A tool for dynamic Calls-To-Action (CTA's).
- More flexibility with Landing Pages or an integration with Unbounce landing pages. For the time being, we have to manually embed forms on our Unbounce landing pages, which works, but takes more time than if there were an out-of-the-box integration with the system.
- Lead nurturing is something that the Act-On software does well. This is important, especially to our business, since the path-to-purchase for our target customer can typically be several weeks or even months. We want to be able to have a partner platform where it is easy to identify interested targets and nurture them along the path to purchase.
- I like Act-On's new email composer. This is a new feature within the platform and it was definitely a welcomed change. This updated feature really gives us the ability to create professional-looking emails easily without needing to know HTML.
- Act-On's account team members and support team are always kind and patient, even when you feel like you might be asking the most ridiculous question!
- I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
- I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Cost effective email marketing
- Their marketing automation is top notch, with the ability to nurture contacts based on a variety of possible actions
- Their new composer is very user friendly and makes creating beautiful, responsive emails a breeze
- The tracking and reporting capabilities allow you to see the effectiveness of individual emails and entire campaigns
- Their social publishing feature is very weak and doesn't provide the insight necessary to fully manage your social media presence
- There are limited options in customizing call-to-action buttons
Bridging the GAP between Sales & Marketing
- Connection to Dynamics CRM (not all email automation tools connect)
- Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer
- Building Emails, Landing Pages and Forms has been very easy even without a designer or developer
- Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top
- Additional Webinar connections
Act-On Recommended for HTML-Familar SalesForce Users
- Integration with Salesforce database
- Email reports
- Ease of creating webforms and embedding on site
- Timeline reporting shows user engagement at most macro or micro level
- Although integration with SalesForce is critical, there are certain things we can't do, like pull a SalesForce report based on email activity
- Adjusting scoring is very tricky. We had a registration form being filled out at a trade show and Act-On attributed all the submissions to the 1st person who filled out the form. Trying to fix it was nearly impossible.
- Reports take forever to download and aren't as intuitive as most other analytics.
Act-On is the best option for SMBs
- Lead Scoring - Allows profiles to "build" and scores based on your parameters.
- Automation programs - Confusing to set up but if you can get it going, it works well.
- Web Traffic Monitoring - Easy to see who has been on your site.
- Landing pages and forms - difficult to customize unless you know how to code.
- Buggy at times although if you reach out to Act-On they are quick to find a resolution.
- Emails - I have [noticed] that graphics don't come through unless the receiver clicks "view images"
Get Active with Act-On!
- Excellent training tools and customer support
- Easy-to-use interface
- More help on list management / contact clean-up
Act-On is a simple to use Marketing Automation Platform
- The program is fairly easy to implement. From set up and roll out the Customer Success Managers are there to support you and ensure you understand and fully utilize the platform.
- Act-On support, sales, CSM, and support techs are fantastic. The flow of information regarding updates, new features are fantastic - in addition, any issues I have run into have been immediately addressed and followed up on.
- Act-On's integration with our social media and CRM are simple and easy. There is more information that I can currently consume (great problem to have)
- The structure is there to build surveys, however it can be clumsy and reporting like a poll or showing results is not very good at this time. I still need to use other survey tools and would like to have it all in one.
- The template options are ok, but could use some help.
We get to know our customers with Act-On
- It is very easy to setup a list of contacts, segment that list and send targeted messages to the segments. Then track the responses and make more segments based on the behavior of the audience.
- It provides daily insights into who is using our website and how. With lots of options to embed forms that help convert users from anonymous to known visitors.
- It tracks the behavior of website users even before they provide their name, then links all that history to the known contact.
- The ability to make responsive email templates that are customizable to my company brand needs work.
- It would be nice if the segments of a contact list could be ordered by the user. After all after you've been making lots of segments for lots of campaigns, the list gets pretty long.
Spot On, Act-On!
- CRM Integration
- Performance Measurements
- Personalized Templates
- Library and List Management
- Surveys and Sign ups
- A sort of spell check for legal issues we know to keep in mind. We can't use certain language as a pharmacy, so it'd be great to put in certain words and have them highlight in red when we use them to make sure we aren't using them in a restricted way.
Act On user
- The marketing list management interface works very well.
- The interface, when compared directly against solutions like HubSpot or Marketo seems about a generation behind in UI, look, and feel. Functionally it works fine, but look-wise it does not rise to the top.
- We are a small business, and Act-On has allowed us to carry a significant marketing program without us having the technical expertise.
- The dashboard is very intuitive. You can see all of your landing pages, sign up sheets, automated programs and email templates at a glance. It organizes your information for you so you'll always be able to quickly find what you need.
- The template builder is very easy to use. We've been through other email marketing programs before and they just weren't flexible enough. Act-On is particularly powerful because it does so much more than just emails.
- Act-On is a great product to start using right away. After using Act-On for a couple of years, we finally have some requests like a bigger desktop space to format pages in, and some minor requests in building out the automated programs.
Act-On Software makes Marketing Automation Accessible.
- Easy to implement. It's not completely painless (after all, it is a complex system here) but compared to on-boarding times given by other marketing automation competitors, Act-On is remarkably intuitive, and you will be using the system inside 30 days or less.
- Integration with major players. We use WebEx and Salesforce and Act-On integrates nicely with both of these systems and rather painlessly.
- Customer Support. Let me put it to you this way: their customer support and attention is so good that we became friends and kept in touch. They are thorough, care about your success, and will get your issue solved if it is within the system's capabilities. They are a smaller company and to me, this is a benefit. It means you don't get lost in the shuffle.
- They are always rolling out new features. They ask for feedback and ideas and their engineers get to it. They have much stronger reporting capabilities now than they did a year ago and have recently added a inbound marketing feature that is nice if you run extensive AdWords campaigns.
- WebEx. It's a bit of a sticking point because it's not Act-On's fault but the limitation that WebEx posed on their API. So really, I am mad at WebEx. They change the interface without informing anyone and suddenly my event will not work correctly because of something I did not tick.
- Campaigns. They have added additional functionality so it is not a current complaint but I had always wished we had a campaign view with various activities rolled in for reporting. Now they do.
- Social Dashboard. It's pretty good but every time I tried using it, the LinkedIn Company page function did not work. Not sure if it is fixed now.
Perfect tool to fit our needs
- Fantastic training and on-boarding process. It is a significant commitment of time up front but you will learn the tool and maximize your ROI.
- They are always rolling out new features and improvements.
- Their support line is always available and they always resolve any issues.
- The forms are more challenging than they need to be. Once you figure them out they aren't so bad but they can be time consuming. I would like to see a few predesigned templates - that would help speed up the creation and execution.
- It would be nice to have a more advanced editor tool. The current one is good but I feel there are still some limitations.
Act-On Impresses Prospectr Marketing
- Act-On has great customer support. You receive help immediately, or within 5 minutes from when you reach out to the support team.
- I have been extremely impressed with the support
- Act-On's automated program feature has made it possible to nurture email recipients based on specific interactions for much longer with more insight that with other platforms we have used.
- Automated Program Reporting could be better. This has been addressed because Act-On and it's great customer support has manually helped create weekly reports for our review, but the automated program reporting definitely could be a little better.
Easy to get benefits with Act-On
- I love the website prospector, this allows me to understand who is watching, what they are looking at, and importantly, how many staff from each organization have visited.
- The webinar functionality allows me to build an audience and integrate with our WebEx account.
- The support offered throughout implementation and ongoing account management is fantastic.
- I think there could be greater use of email and landing page templates, although this has been improved in latest release (still in Beta)