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Act-On

Act-On

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Recent Reviews

TrustRadius Insights

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Incentivized
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    8.1
    81%
  • List management (111)
    8.1
    81%
  • Standard reports (112)
    8.1
    81%
  • Email deliverability reporting (112)
    8.1
    81%
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Pricing

View all pricing

Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Act-On Software Demo

YouTube

Act On! Software Demo

YouTube

Act-On Software and Touchtown: Personalization and the Buyer’s Journey

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9
Avg 7.6
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Salesforce Marketing Cloud are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Dynamic content and Landing pages highest, with a score of 8.1.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
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Comparisons

View all alternatives
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Reviews and Ratings

(407)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.

Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.

Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.

Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.

Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.

Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.

Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.

Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.

Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.

In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.

Attribute Ratings

Reviews

(76-100 of 219)
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November 24, 2015

Act-On Rocks

Greg Pope | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Act-On has an outstanding on-boarding team so set up and launch of the system was very easy for us.
  • We love the GoToWebinar and Salesforce integration.
  • Act-On's customer success and support is outstanding.
  • All of our prospecting and marcom emails are sent through Act-On and the open/click visibility is great.
  • The email editor can be a little clunky but they have made some improvements to it recently.
  • We sometimes struggle with email deliverability but I'm not sure that is Act-On's fault.
Tim Lafferty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to set up automated campaigns.
  • Works well with Salesforce.
  • Billing is based on unique contacts emailed in a month not by the number of emails sent, which is easier to budget for.
  • Responsive customer service.
  • Designing html emails sometimes needs knowledge of html coding otherwise there can be frustrations with things like spacing and fonts.
David Tate | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Website prospecting - allows you to see both named users (once set up) and anonymous users, but very useful as an analytics tool.
  • Automated programmes - the ability to put leads into a workflow that nurtures them to a point where they become sales ready.
  • Forms - the ability to capture data whilst at conferences and then turn that into usable Salesforce data.
  • Reporting - the reporting on automated programmes is slightly clunky, and it would be good to easily see user stats on emails sent this way.
  • The ability to quickly send an outbound email based on a template from an automated programme would be good.
November 24, 2015

Great for B2B2B marketing

Laura Hughes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Great customer service, despite the fact that we are currently on their lowest pricing tier so could be seen as a low-profit client, we still have access to a named customer success manager and super quick support.
  • Constantly update the product to reflect changing marketing trends.
  • Their professional services team are available at very reasonable rates to help you to carry out tasks that you don't have the time, skills or resources to do yourself, such as designing custom email templates or building landing pages.
  • Support of more webinar software would be great, especially the automated webinar software such as Evergreen
Despina Exadaktylou (Δέσποινα Εξαδακτύλου) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Act-on provides its customers with valuable feedback concerning their prospective and existing customers behavior. If you launch a campaign through Act-On you can see analytics on every action a prospective lead does (clicks, interactions, form's views etc) in order to handle your lead appropriately.
  • Act-On provides elaborate feedback concerning your SEO optimization on every landing page you may publish in order to ensure that your ranking is appropriate.
  • The website tracker enables Act-On customers to see where their end-customers or existing leads give attention. The tracker most of the time, provides you with data as to which company is the one that enters your website. So if you have an outbound or inbound agent he will knows where he stands concerning customer engagement on your website.
  • The only weakness I can find concerns the forms and how you can manipulate them. Despite the fact that you can have full statistical data of any form you put inside a landing page for example, there is not enough room in order to make them have the look and feel of the rest of your content.
Elena Ruchko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Client support.
  • Sending automated email programs.
  • Integration with third party software.
  • Act-on is very powerful and feature-rich, because it offers a wide functionality. So at times you need to be an experienced user to fully enjoy this software.
November 23, 2015

Act-On!

Alyson Nesvig Purgiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Customizable forms and landing pages to meet our needs.
  • Easy to use importing of lists from CRM and ability to further segment lists.
  • Easy to set up automated programs.
  • Sales user data, needs some improvement on navigation.
  • Subscription center could be more flexible with its format.
  • More dashboards and reports.
Richard Longo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
November 23, 2015

Act-On Review

Courtney Hieb | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • There are many customization tools available within Act-On to personalize your brand and tailor your marketing campaigns for each audience.
  • Automated programs are a key feature within Act-On. This takes away much of the manual labor associated with email campaigns.
  • Act-On provides an abundant amount of resources for its customers. Act-On University and the customer success managers are always available to answer your questions.
  • It took me a little while to get the feel for customizing outbound messages. Some of the tools were a little hard to get used to.
Paloma Nazar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
November 23, 2015

Act-On, Act-On, Act-On!

Ashley Hepper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Campaign A/B Testing - extremely easy, and highly illustrative, actively improving everything we do at all times.
  • Integration with Salesforce CRM - removes data silos and ensures consistent view of engagement and audience whether via Salesforce or Act-On.
  • Lead Nurturing - activity related scores help to automatically calculate lead score dependent on activities.
  • HTML Email formatting and configuration.
Melodie Pierson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
  • We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
  • I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Jonnie Jensen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Landing pages
  • Email marketing
  • Lead tracking and nurturing
  • Marketing automation
  • Customer services are exeptional
  • Social media management could improve but our needs are greater than your average business so likely sufficient for most companies.
  • CRM system I would prefer it to be baked in rather than needing the additional cost of Salesforce or Sugar. However these tools are so good at what they do that for any company that can afford both or has an existing CRM system that can be plugged into Act-On, - than why have a feature of Act-On that you do not use.
Anthony Stretten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great user/ lead management and lead scoring.
  • Simple and efficient marketing automation process. An entire campaign could be produced in a couple of hours (emails, forms, assets and campaign flow).
  • Very simple to use. In the correct hands its a very powerful tool.
  • Landing page management is quite poor at the moment. They have just released a page builder so looking forward to seeing vast improvement once this is fully active.
Oliver Brewer-Lennon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Act-On offers WYSIWYG content creation.
  • Support staff (both in the implementation and maintenance phases) excels in meeting customer needs.
  • The metrics provided give non-profits insight into donors and potential donors.
  • As the primary marketing user, I can't always help my sales users navigate the platform because our screens look different.
  • Real integration with Blackbaud's Raiser's Edge would help our organization.
Lauren Kates | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Salesforce integration. I'm able to accomplish everything that I need to accomplish seamlessly between Act-On and Salesforce.
  • Support. Our use of Act-On is probably fairly unique but every question or issue I throw at my customer success manager (Scott S., who is AMAZING) is always met with a convenient and innovative solution.
  • Automation. The automated programs are very intuitive and easy to set up, monitor and use.
  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
November 19, 2015

Why I Love Act-On

Jill Lundgren | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The management of all our marketing contacts and how you can segment them to email different populations.
  • Being able to post something across all our social media sites just by creating the marketing piece inside of Act-On.
  • Creating emails and being able to do some design work, when I'm not a graphic designer!
  • Receiving a simplified marketing qualified leads reporting is an issue we are currently experiencing, but the team at Act-On is working hard to meet our needs.
  • Learning how to build drip campaigns seems overwhelming to me, but I'm sure if I practice it a couple times it would get easier.
  • Having to purchase WebEx Event Center in order to connect with Act-On for webinars and webinar marketing materials.
Zachary Perl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Act-On is incredible for behavioral scoring and audience segmentation. We can really peg down our prospects and who they are.
  • The updates to the landing page and e-mail creator are incredible. I can now create all my outbound marketing material in HTML 5 or even use their drag and drop builder.
  • The biggest strength of Act-On is the support staff. Don't know what they hell you are doing? Ask! They will set up time and walk you through any problem.
  • Act-On could have more dynamic options for automation programs.
  • I would really like to see automation templates built in to Act-On. With the millions of case studies they have it would be great to see some bare templates for renewal and drip campaigns.
  • Social integration (like Hootsuite) would be incredible for social selling.
Joseph Buzzell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use - the interface is incredibly easy to use.
  • Extensive data reporting - everything we've ever wanted to compare and analyze is readily available with Act-On.
  • Customer support - due to the ease of use I haven't had many questions. But when I do, our Act-On rep is quick to help.
  • Data interpretation - the user interface is very easy, interpreting the results is still easy but the data can be overwhelming. I'm anticipating this to be easier and easier as I get more experienced with Act-On.
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