Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(126-150 of 633)ActiveCampaign Has Exceeded My Expectations
- Organizes contacts
- Suggests effective formatting for e-newsletters
- Organizes my email sales strategy
- More accessible tutorials on the homepage
- Better integration with LeadPages
- Built-in reminders to check that everything was included in a newsletter going out
- Integrating with other apps or softwares
- Tracking actions taken by subscribers
- Being able to segment your list to make things more personable
- There might be able to be descriptions of certain things that could use less technical words to help beginners understand more easily.
- Segmenting email subscribers into relevant subgroups
- Sending and tracking email response rates to a large list of subscribers
- Storing and organizing various details about subscribers for easy reference
- I'd love to see more of the advanced split-testing type features on the lower-tier plans
- Sometimes the logic around who should be getting what emails can get confusing
- The WYSIWYG editor can sometimes be buggy when building visual emails
Active Campaign Rules!
- Automations
- Customer Service
- Data collection forms
- Personalisation
- Support
- More design functions within email building
- More Form design options
An All-in-One tool for your marketing and sales efforts
- Email marketing
- Sales pipeline
- Automations
- Task management
- Integrations with third parties
- Reporting
Tagging functionality and deliverability is THE game changer for us + dynamic content is revolutionizing our customer relationships!
- Handle automations like no other service out there.
- Is able to create more finely tuned interactions and adjust content based on user interaction.
- Superb deliverability. In my experience very few emails go into spam folders thanks to the stellar backend of ActiveCampign
- The automation takes some time to build. There are helpful templates, and yet I find myself wanting to build from scratch which is a bit more complicated.
- They recently launched the page builder for landing pages that is good. And I'd like to see the feature improved and receive a facelift to look a bit more modern.
ActiveCampaign Is Simple, Effective And Well Worth The Investment
- Very simple to get started if you're familiar with marketing software.
- Impressive customer success initiatives. Reps from Active Campaign work with you to actually get more out of the platform and only upsell where it makes sense based on current operations (aka they're not annoying or spammy).
- Loads of documentation that helps with learning all of the features.
- Active Campaign doesn't have any noticeable limitations with the way I use it. It may be somewhat challenging for a user who has never used any automation software, but that's very quickly remedied by the company's support & documentation.
Superb automations and dynamic content options, but error messages needed in designing
- Tagging
- Atuomation
- Optional texts
- Design shown in some devices
- Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
ActiveCampaign has a powerful set of automation features that can save you time and stress.
- Automation
- Integration with other tools
- Broadcast emails and data
- The email design editor is not as easy to use as some other tools
- Creating the automations can be overwhelming, we hired outside help
- Ability to control the mobile layout on emails is very limited
ActiveCampaign for a Non-Profit
- Stores all of our contact information
- Segments our contacts based on what workshops they've signed up for
- We use it for our sign-up flow – and automation so that people can get reminder emails immediately upon signing up, the day before, the day of, and the day after.
- We use the form for our website and on occasion, when a client asks, we supply them with the short code so they can embed it on their website.
- Timely Customer Support (live chat and they can fix things/review things for you) — this was a big plus when we switched from Mailchimp which offered little support
- The amount of things that can be integrated into the automations (ie texting)
- General organization and an easy to use site. Lots of sites are complicated, but ActiveCampaign has a easy-to-navigate website.
- Random glitches can occur — and ActiveCampaign does not give a heads up about them. We lost several participants to numerous workshops over a month period because there was a glitch with Automations across ActiveCampaign – but there was no communication giving us a heads up about it.
- IT Desk — I've had issues go unresponded for 2+ weeks. By the time someone got back to me I had just worked around it.
- I would love to see an option to have people pay via the online forms.
A good Marketing Automation tool, a bad CRM
- Very simple drag-and-drop template builder/editor
- Robust automation planner
- CRM functionality is sub-par compared to other CRMs
- Reporting is very basic and lacking advanced functionality [for my needs]
- Advanced automations, triggers, and connections between workflows are not working well at all
- [In my experience], the Chatbot is extremely basic and lacking
However, if you're a power-user, looking to create complex automations and workflows, and/or looking to manage your actual Sales pipeline - unfortunately, ActiveCampaign is NOT the platform for you.
Consider either going for a different all-in-one or splitting your needs and using ActiveCampaign only for the marketing automation part and not the CRM part.
The best automation software
- Ease of creating automations.
- Simplicity of use.
- Contact management.
- Application speed.
- Maybe too many options with the conditionals
An essential tool for solopreneurs and small businesses
I am a psychologist and solopreneur and I use ActiveCampaign to manage my list of contacts, build automations, welcome sequences, and send newsletters.
It's good to have a CRM and email tool together. It helps me to keep in touch with people.
I've also used the landing page builder for another business and I found it very useful and the result was quite professional-looking.
- Tagging system
- Automation building
- Landing pages
- More design tools
The price is quite competitive, it has many tools within one, and the customer service is very useful and ready to understand your needs.
I no longer need to be active in every campaign, since I started using ActiveCampaign
- ActiveCampaign has high delivery rates.
- ActiveCampaign allows for high levels of customization for content, as well as contact information.
- ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
- ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
- ActiveCampaign is truly limitless in its potential, but learning how to reach this potential could be improved with additional training available.
- A little bit of building is required for all automation. I'd like to see the process simplified for at least a few automations.
- The help window size doesn't expand, this makes reading help articles a little more difficult.
A must for small business as it can grow with you
- It has made the process easy to understand
- It is accessible when you are needing support
- It is easy to build on as your business grows
- It gives you options to suit your business needs
- How to easily set your own default template with your font and brand colour
Looking for a reliable and easy to use email marketing solution? You need ActiveCampaign!
- Sends emails
- Automations
- Easy to use
- Friendly team to access if you require support
- Gets into the inbox
- Looks nice to end user
- Lots of stuff I pay for and I don't use
- Maybe webinars to "sell" the benefits of the additional plans and features
- Automated invoices sent to my email address
Intuitive Customer Communication and Automation
- Email and Task Automation
- Easy and intuitive interface
- Segmentation
- Integration of internal features
- Compatibility with 3rd party apps
- Their conversations app / chat bot add-on is a bit basic
My go to for all things business development and support.
- Automated Sales Communication
- Pipeline Management
- Automated Support / Onboarding for new customers
- Integrations with Calendly's Round Robin Feature
- More customization when viewing Deals Pipelines
- Pop Up Windows in Deals Pipelines to manage deals without entirely leaving the Deals tab
A great deal for the price
- Great automation tools
- Good website design tools
- Great email marketing tools
- Better responsive website design
- More advance segmentation tools
- WhatsApp integration
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.
ActiveCampaign is the easy solution for your list needs to keep your clients happy!
- Easy to implement automations
- Campaign creation and distribution
- Template organization
- I don't have any right now. As I grow, I am sure I may find something.
- Email list segmentation
- Statistics reports for how well campaigns have been received
- Automatic subscribe/unsubscribe options for compliance
- Landing pages for forms in the lower subscriptions would be nice
Why I love ActiveCampaign
- Automations
- Easy already made designs for campaigns
- Labels for customers
- I would like to be able to add gifs into my emails. I’m not sure wether it is a missing functionality or one that I haven’t discovered yet
I Actively use ActiveCampaign
- Automation sequences
- Predesigned templates
- Ability to schedule or send now
- System load time
- Storage space for media (images and videos)
- Pricing for number of contacts given we're small (often struggling) businesses
Upgrade for more features as your business grows.
- Map out sales funnels
- Create wait lists for new offers
- Schedule email newsletters in advance
- Design is not always intuitive, I sometimes have to look up how to do things
- It has so many features, I'm sure I'm not using it up to its potential
- The design could be more visually appealing
Great automation & customer service
- Automation
- Customer service
- Easy to use
- Bit slow sometimes
- Calls from your reps to find out how I'm doing are nice but not needed
- Do you integrate with e-commerce software like Drip? If not, that'd be good.