Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(151-175 of 633)ActiveCampaign is a powerful automation tool
- Automations are particularly simple to develop and pretty flexible
- Many integrations with other tools
- Several recipes to inspire on
- Forms are not easy to customize, there is a lot room for improvement here
- Design features for emails could be sometimes limited
- Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
Essential tool for the growing business!
- Builds complex funnels to optimise leads
- Demonstrates functional landing pages to get our products out there
- Provides detailed contact management and list segmentation
- Landing pages - the visual look of these could be improved
- Forms - again, the look and feel could be brought up to date
- Automation flow - something more left to right, drag and drop would be more up to date
It does however lack the functionality I would expect using custom fields - this could be improved.
So easy to use!
The metrics are easy to read as well so I can see how each email does.
I'm sure there are many features that I don't even know about because they have thought of every possible scenario for use!
- Very user friendly
- Great support staff
- Great for big or small lists!
- They have made a couple changes where it was harder to find some templets but have since fixed this
- I haven't found too many flaws
If I can figure out how to send a multitiered automation, so can you! They make it very easy to set up and make changes as needed.
My weekly emails couldn't be easier to create. Pick my template, type content and set send time....pretty stinkin' easy!
ActiveCampaign - a little pricey, but worth it!
- Send out monthly newsletters to my clients
- Tag my clients so that I can re-target them in various campaigns
- Send out a Sales offer to my email list
- Create a series of emails to a select audience
- Connect ActiveCampaign to my other systems (i.e. - Leadpages, etc.)
- The tagging feature was great, but it was difficult to learn
- It was a little on the expensive side
- It needed additional tiers for pricing
AC is everything a new entrepreneur needs and for a great price!
- It is always offering educational support in how to use their products and services.
- I love how I can hop on a chat and get immediate assistance.
- There are lots of tutorials that are helpful as well.
- Right now, I honestly do not know how AC can be improved.
- So far everything has been pretty simple to use in functionality or I've been given great support.
- I don't see what could be done differently.
I HEART Active Campaign
- Usability - easy to learn and use platform
- Great learning resources (podcast and blog)
- Templates and customisable sections for emails
- The forms and site section is a bit clunky - lots of navigation to get where you want
- Reporting is difficult and again not easy to see results at a glance
Amazing Email Marketing Tool, you won't be disappointed
We are in the travel marketing industry so we create sales funnel to attract new potential travelers and then we send them specialized emails campaigns based on their travel preferences.
It also helps us to keep in communication with our regular customers to send email campaigns to promote a discount for our existing products or a new release.
So, it's one of our main tools to segment new and regular clients.
- Client segmentation
- Integration with other software and apps
- Automations (You can create an amazing marketing campaign based on "if" and "then")
- Email design. The emails are ok and you can make them look pretty, but it's not that simple.
- A user subscribes to your email list cause he read or saw a post about traveling to Paris
- The user start receiving emails about the trip to Paris (hotel suggestions, attractions, discounts...etc)
- If you have a travel guide to Paris you can promote it to this user.
- If the user bought your travel guide then you can send him another type of content or a VIP content
Great reliable and complete marketing software
- Email automation
- CRM
- Organizes leads by lists and tags
- Build landing pages with ease
- Easy to build emails layouts
- More options of fonts in the email builder
- More layout options for forms
ActiveCampaign SERVES my needs well, and is growing NEW FEATURES faster than I can keep up!
First and foremost - ease of use in simply sending emails to everyone. I've tried multiple email services, and ActiveCampaign has outshone the rest in regards to EASE of use! And that's just for the simple act of writing and scheduling emails!
Client management, segmentation, and funnel management are areas I'm exploring and starting to use as well!
LOVING the customer service as well!
- Email Template management
- Composing, segmenting, sending emails
- Sales Pipeline Management
- Sometimes, the user interface will appear strange, but this is dependent on my internet connectivity and browser being used.
Delivering recurring emails as reminders.
Growing interaction between clients.
Great tool if you are looking to automate your business!
- Automations
- Campaigns
- Reporting
- User friendly
- Sometimes the page gets frozen
- Sometimes cannot scroll down properly
ActiveCampaign is the best solution for all your marketing needs! Save time and be active with ActiveCamapaign
- Automations are simple to use
- Email builder is exceptional
- List management and contact management
- Increase the number of contacts with their starting plans
- Have more modern and advanced landing pages
- Include the CRM for other basic packages with limited functions as well
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.
Our Choice of Marketing Automation Software After Comparing All the Popular Alternatives
We are able to measure and improve these automations over time to optimize our marketing funnel.
- Best in class marketing automation building
- Robust CRM capabilities that are interconnected with marketing activity
- Easy to integrate API for more complex tagging and site event tracking
- Forms can be prone to spam without an unsightly recaptcha making creating custom API driven forms better options for some businesses
- Parts of the UI are slow to navigate
- In rare events where a failure happens in an automation, there is no indication to the business that a failure happened.
Ease of integrating platforms has kept me a customer!
- Scrubbing subscriber list
- Segmenting lists
- Easy workflow setup
- Decent integration points with other platforms, adding more is always helpful
ActiveCampaign is a must if you use MemberVault
- Automations
- Segmenting audiences
- Tagging audiences
- More options on mobile app
ActiveCampaign Review
- Automation
- CRM
- Campaigns
- Developer accessibility
The best tool for customer journey automation
ActiveCampaign has a great support and development team, able to assist you effectively, also in your language (Portuguese for us).
We also implement sales funnels for our clients and ActiveCampaign is the perfect all-in-one tool.
- Email Marketing
- Marketing automation
- Client Relations Management Tool
- Contact Segmentation
- It feels a bit overwhelming for non-tech people
- Custom reports could be available on lower plans, even if limited versions
I'd be lost without it!
- Visual automation builder
- Lets me see user interactions
- Segments my subscribers so I can send them with relevant emails.
- More themes that are connected with the API
- Better tutorials to set up webhooks
- Show visuals on how automations link to others
Top-notch marketing automation
The most comprehensive email marketing system in one place, be it design, development, automation, analytics, tracking, forms, landing pages, and a lot more. Plus, a great tool for funnel design and automation. Inbuilt A/B testing, excellent CRM + predictive sending. Lots of integrations.
I suggest and implement ActiveCampaign for my clients. The platform is smooth, UI is intuitive, and tons of features for almost every use case.
- Email Marketing
- Marketing automation
- Sales automation
- Platform is overwhelming for beginners. Has a lot.
- Slight learning curve
The only place it's not appropriate is if you're a new/independent creator who just wants to send newsletters to his email list. In this case, you can find more affordable tools with smaller learning curves.
- Automation
- Contact Management
- Integration
- Conversations
- Custom Fields
- If you are building a SaaS product, ActiveCampaign is more than important
- If you are building an e-commerce business, ActiveCampaign plays the role of CRM to increase your LTV.
- If you run a School and need an LMS, ActiveCampaign is not suitable for that.
Wonderful experience! Give it a try!
- Collecting data
- Organizing data
- Easy to navigate page
- More payment plan options
- Offer courses on how to use ActiveCampaign to market products/services to consumers
- Record videos on how to do more complicated things (take full advantage of ActiveCampaign)
Love ActiveCampaign, glad that we switched
- Easy to use CRM that Sales people can pick up quickly
- Fantastic automations builder that is intuitive
- Easy contact management
- The import feature has given us trouble
- Support has sometimes been slow to help us find solutions to import problems we have faced
I finally love writing newsletters again!
It takes the initial social media interest of followers one step further and warms them up to become clients. And it allows me to keep in touch with clients between bookings.
My newsletters come out regularly and my special offers are kept to a standard 10-line letter.
So ActiveCampaign is perfect for me - it looks professional without too much input on my side!
- Easy use
- Professional design
- Customer-focused
- Hide features that are not in use to keep overwhelm low
- Allow time zone setting
- Send out my incoice via email
Not suited: you are just starting out with the occasional newsletter. It’s easy to get overwhelmed.
Great service, small drawbacks
- Segmenting
- Automated sequences
- Tagging
- Complexity
- Integrations without the need for zapier
- Funnel visualization
Great tool combining email marketing, CRM and pipeline software
- Collect all of our contacts in one place
- Email blasts
- Email newsletter
- Deal pipeline
- Confused about how to easily retrieve contacts entered through a form
- Building campaigns is complex
- More advice on email marketing
ActiveCampaign is the bar to meet
- Automation
- Sequences
- Segmentation
- Better Shopify Integration (Drip)
- Sequence templates
- Better commerce integration
autoresponder I found that had such a robust sequencing system. Also one of the only that had a graphic map for automations. But it goes much further than that with managing large customer lists