Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(201-225 of 633)Automation at its best
- Quick building of automation funnels
- Realtime analysis
- Easy to understand interface
- Connecting 3rd party tools could be easier
- Customizing user profiles could be more flexible
We haven't had the need to use it as we have a medical software outside of Active Campaign that manages our customers as we are a private clinic - but I have had experience with the CRM aspect of Active Campaign and it's brilliant! It makes managing your customers and keeping track of their activity really simple. I also rely on ActiveCampaign to report on the success of my email marketing campaigns too - which it does a great job of!
- Email scheduling
- Automations
- CRM
- Test emails - have a section to leave a message alongside it
- Make the forms more customizable
- Have the option to display time and date in British way
In my humble opinion ActiveCampaign is the best email marketing tool for those who know how to get revenue from it
- Automations
- Email templates
- Lists and tags
- Email deliverability
- Reports
- Integrations
- Interface can sometimes be slow or buggy
- Customer service is good but not 24/7
- Price scales really quickly if you have many contacts
ActiveCampaign. My Go To Non Human Partner.
- Excellent marketing channel
- Total CRM solution
- Customer information in a click of a button
- Little cumbersome on a mobile phone
- Maybe the security features a little bit too much.
- Don’t want to keep going to a Authenticator to log in
ActiveCampaign is well worth the money
- Lots of variety with automations
- The technical support is great
- A lot of educational tools
- Easy to use
- How to trigger the automations can be confusing
- How to get the right timing and know which option to choose can be difficult to figure out
I like it and will continue to use and learn more about its functions for my business.
- Branching out and conditions for email types
- Differentiate your clientele
- Make different email sources for different types of customers
- The speed in which customer service responds
- More video examples for tutorials for self-teaching
Recommended for small music studios!
I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!
- Email templates
- Great funnels
- Email capture
- Ease of data entry
- Cannot make a lead account without an email
- Some language is difficult getting used to as it doesn't line up with industry-standard lingo
- Signing in is always weird and takes a few extra steps
If I need to send a survey or start a sales funnel, Active Campaign is perfect!
So much better than I expected!
- Landing pages -- I know this is a relatively new feature, but this was a selling point for me, and I was not disappointed;
- Sending emails -- I really like how simple in design/creation (yet formal in appearance) this whole process is.
- The complexity -- might sound weird, but I *love* how all-inclusive ActiveCampaign is. It was a learning curve for sure, a little overwhelming at first, but after a few incredibly helpful calls with their tech people, I got it down, and life was awesome again.
- I would like a little more flexibility with the landing pages -- they're great right now, but it's difficult to add a level of creativity that's not within the standard template. It would be great to have some more options for creativity, design, aesthetics.
- Perhaps this feature exists and I just haven't found it (lol), but it would be cool to be able to create a static email signature.
Active Campaign makes email marketing easy
- Its easy to plan and set up newsletters to parts of the lists.
- It has a double opt in feature that we need in Germany
- It's easy to set up different automations (List Cleaner, Funnels, opt in etc.)
- I would like it if I could see more easily if unsubscribers left a comment to me.
- When I write a newsletter and choose the target group I would love the field with the segments to be larger.
It's easy to set up various automation and there are great tutorials to get to use ActiveCampaign.
ActiveCampaign is giving our members a greatly improved user experience, and saving us time and money!
- Automated email marketing - this is one of the greatest strengths of ActiveCampaign
- Client scoring - this allows us to rank our members on their engagement and tailor marketing to them.
- Integration with our booking and e-commerce platforms (The Events Calendar/WooCommerce)
- Dynamic forms. Although the current forms system works really well and integrates perfectly, it is difficult to set up multiple level forms with logic. For example, it would help us greatly if the user could select a country and then have a dynamically generated for to select the state.
ActiveCampaign is worth it if you want email marketing first THEN a CRM
- Email Marketing
- Customer Relationship Management
- Deal Management
- Website Chat
- CRM isn't full featured
ActiveCampaign did was I needed
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.
- Setting up automated emails
- Building complex workflows with if/else statements works quite well
- Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.
Great value and a lot of benefit if you use it correctly.
- Marketing automation
- CRM
- Customer success
- Email templates
- SMS marketing user experience
Excellent marketing tool and deal flow management
- Email marketing
- Deal flow
- Text marketing
- Better resell platform
ActiveCampaign gets more emails delivered to inboxes for me
- Inboxing
- Powerful features
- Very helpful support
- Can be a bit overwhelming for new users
- Some features like double opt-in disabling are buried
- Layout can be improved and/or some advanced features hidden for basic users
ActiveCampaign is great!
- Drag and Drop
- Ease of Use
- Look
- Reporting
- Tags
- Downloads
- Very easy to use
- Great customer support
- Reliable
- Affordable
- Analytics could be more user friendly like the rest of the platform
- Offer more A/B testing options
- Affiliate program could be improved
ActiveCampaign: Recommended, Useful, and Straightforward
- It allows me to maintain multiple audience lists with as many tags as I need for segmentation.
- It's got a comprehensive editor for the emails with lots of pre-fab templates.
- The automation system is both powerful and relatively easy to figure out and use, and the open-tracking and reporting is useful.
- The learning curve can be challenging, especially if you haven't previously used an email list manager or CRM system.
- There are many concepts and a set of vocabulary to master before the entirety of the system's benefits and usefulness become evident.
- Pages can be slow to reload after changes. It's hard for me to know whether the cause is server capacity or local processing capability on my system.
Active Campaign Makes Marketing Easier!
- Marketing Automation
- Lead Generation
- Landing Page Design
- Email Campaigns
- CRM - Contact Storage
- Program Integration to Propertybase go.
- Adding a form to the landing pages should have a dropdown to add a form not require you to go back and forth to copy the code.
- Google Analytics integration should be more clear.
ActiveCampaign - the best email marketing, marketing automation, and CRM combination for the majority of small to medium businesses
- Contact management that combines email marketing with CRM functionality
- Customizable automations
- Seamlessly integrates with tons of other systems
- Email designer is slightly clunky at times
- Sometimes reports/data are not where you might expect
Would highly recommend ActiveCampaign over all other ESPs
- Automation with advanced segmentation.
- Broadcasting with intuitive split testing and reports.
- I've always had a great experience with their support team.
- I want to be able to split test subject lines in automation. You can split and send by copying two emails and changing the subject, but it should be as intuitive as the way you can split test subject lines in a broadcast email.
- Maybe a way to screen potential spam emails.
- Better explanation of how to avoid spam filters when your email gets flagged. The descriptors on the broadcast saying you might trigger spam doesn't really help you to avoid it.
If ActiveCampaign was a woman, I would ask her to marry me!
- Love the ease in which I can use lists.
- Being able to tag contacts is such a life saver!
- The deliverability is fantastic and I love the spam check when creating a campaign.
- I would love to see landing pages offered to lower tier subscriptions.
- Some features can be difficult to find, but it isn't too bad.
Made the switch and haven't looked back
- Audience segmentation, including behavior-based segmentation.
- Easy to use tagging system.
- Visualization on building automation.
- Email design editor - adding and arranging images can be an ordeal if trying to do this on the fly.
- Organizing email lists - would love better options in terms of being able to reorganize/prioritize certain lists.
- More frequent auto-save (or save and continue working) feature for drafts.
A tool that optimized our efficiency and revenue
- CRM
- Automated sales emails
- Electronic mailouts
- I'd love to see a simple dashboard tool with key lead and lag metrics displayed.
ActiveCampaign - An easy way to nurture an audience
The easy-to-use email builder is effective at creating popping content without the need for high-level skills. I have connected my [ActiveCampaign] account to my WordPress website which allows me to easily grow an email list without the need to input details manually.
- Help guides on how to use.
- Easy-to-use email builder.
- Creating and managing new email lists.
- Segmenting lists.
- Funnel building information.