Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(226-250 of 633)A great tool to make you life easier
The tagging system is very efficient and the automation dashboard is easy to use but very powerful.
- Automations
- Email campaigns
- Contacts handling and tagging
- Make Pages section available to all pricing plans
Creating email campaigns and forms for landing pages is very easy. The more advanced packages also allow you to remove the ActiveCampaign branding and also create the whole landing pages for your campaigns.
Gives power to small business owners at the right price
- build marketing funnels
- schedule communication
- can't think of anything!
Very valuable and easy to use
- Automate workflows which before was manual
- Engage new leads without you even know
- Very easy to use for anyone who has zero experience with e-mail and CRM systems
- Real time deep data integration could be better
- HTML builder could use export function
Just renewed my subscription!
- Support
- Forms
- Campaigns
- Setting up the flow of the automations, I would like to see that made easier to reduce contacts getting stuck in the automations.
- Sometimes uploading images is a little difficult because although it's in the correct format for some reason the system does not acknowledge it and will not upload
- It would be great if I could "undo" the most recent action instead of a chunk of information.
I use it primarily for creating email campaigns, pages, forms, and automations.
I find it a bit of a struggle getting the "perfect" automation for when I have an event and people are joining at different times.
ActiveCampaign is great for our small non-profit!
- Great Customer Service
- Easily Add and Manage Contacts
- Intuitive Templates and Email Building
- More Flexibility in Designing Emails
- Easy to use
- Integration with many platforms
- Dont charge for the leads that are not active
- Being able to watch videos directly from the email
- It's unclear as to whether you can set default fonts and font sizes for emails
- Being able to link Calendly with ActiveCampaign
ActiveCampaign helps me actively campaign!
We also use ActiveCampaign's CRM features to track donations and make sure we're engaging all of the amazing people who help fund our nonprofit.
The automation features are what brought us to AC from the previous online software we used. We're really happy with the results and feel that the additional cost is worth it.
- Automatically sends emails when triggered by our website
- Send monthly newsletter using easy to setup templates
- Tracks sales in the CRM
- This is tough, I really like the setup and interface
- There could be more user friendly tutorial videos on how to use the integration features, but these would be code heavy and for a very specific niche of people.
Success likes Speed - ActiveCampaign will help you get there faster!
- Simplicity for users
- Payment options for your size business
- Initial set up is easy
- Tags and Groups was not explained. I find it difficult to send emails to sections of my list through tagging.
- Importing my list from another CRM was a little time consuming. I followed the instructions, but when the list was added, there were duplicates. Plus, certain names were combined with email addresses that belonged to other clients.
- I don't see where to send an opt in / double opt in link. When I moved my list, I had a few people, who attended seminars and had given me permission to email, mark emails as spam. This may or may mot have happened with an initial opt in link.
Actively Use and Love ActiveCampaign
- Shopify integration
- Automations
- Campaign setup
- Customer Support
- Learning Center could be better organized
- More fields from Shopify brought into AC, for instance, address
- Landing Pages instruction is a bit hard to understand
The cream of the crop for my business needs
- Connecting Lead Generation to my email list
- Connecting Lead Generation clients to their content they want
- Allows me to keep my list up to date on what's going on.
- The UI (which is great) can tend to get bugged and not allow scrolling which can simply be fixed by refreshing the browser
- A bit more workflow/how-to videos on their help pages would be fantastic.
It's got a pretty great feature for custom labels where you can also track the time and method of how they got into your list, which allows you to be able to follow up with clients who've not been involved in specific campaigns. The automation tool is great.
Once set up it is being used primarily by the business owner and the sales associates (including the owner in case of small businesses).
Business owners find it difficult to actively engage with their prospective clients and miss out on a lot of revenue. ActiveCampaign fits into this gap and, using marketing automation recipes, it helps with focusing on nurtured clients who are better informed and more suited to buy from the business.
- Extensive library of automation recipes to suit every type of business
- Pricing plans are well suited for many small business clients and helps with adoption of marketing automation as a concept
- Robust software with a huge user base
- The learning academy content is top class and very effective in upskilling staff
- Form submission by robots hampers lead quality
- Layout of agency reseller account platform can be improved
It is not appropriate where the sales team is not interested to make the sales process transparent. It is less apt for businesses that are not sharing only sales information with their clients through this platform. The approach has to be more inbound for this to work effectively.
Does what it says and does it well
- Labelling prospects
- Create Automation
- Build custom e-mail including customer variables
- Lack of consistency between the modules
- Recognition of valuable users
- Tips and tricks along the use
- Emotional design
It's not fully automated for those who don't really want to be involved in the process.
ActiveCampaign made my life as a solopreneur easier
- Integration is easy with my shopify store
- Creating automations and campaigns are very easy.
- Lots of resources available to properly set up any tool they have
- Some more tools could be added directed at physical product businesses such as specific templates used after an order has been delivered to the customer's house. So adding an automation when it's been "delivered" on Shopify.
Happy with Everything
- Email blasts
- Lead Gen
- Marketing
- Lower pricing options
- Proactive customer support
- Easier interface
Great, easy-to-use product with lots of helpful features
- Creating automations from scripts
- Managing email lists
- Creating quick landing / opt-in pages
- I have just about no complaints / improvement suggestions for the service
Automation
- Track clients through our process
- Automate email communication
- Plan marketing campaigns.
- The learning curve is real.
- Sometimes hard to find answers to questions
- I'd love more functionality in the "Deals" section
- Automation - simple automation system makes it easy to set up our drip campaigns
- CRM - with the ability to create custom fields and forms, it has handled our massive load of contacts without a problem
- Support - wonderful LIVE CHAT function gets answers quickly AND their enablement team we meet with each month helps us to use AC with its full power.
- Easy To Use - AC has been the easiest software we have ever used. They even have great training modules provided.
- Perfect tool for the full customer cycle - acquire new leads, drip campaigns, sales
- ActiveCampaign has some great design elements but would like to see more. The available fonts are limited, email styling is limited.
- Text Message integration. AC does have some but would be good to be able to do more with it.
Robust and easy to use
- Tagging
- Lists
- Integrating with websites
- A landing page feature
- Other information available on the dashboard
- Ease in updating integration with website
ActiveCampaign helps me to grow my business and reduce friction
- Automation
- CRM
- Customer Support
- Customer Education
- Performance
- Sometimes handling could be more intuitive
- Some minor fixes could be done sooner
The CRM is easy to use, not the most sofisticated, but a good starting point, if you still not have one.
A Step Up From Constant Contact
- Support! The customer support team is SO helpful, always patient, and they're very kind.
- Capturing customer data. We get some very interesting insights into what our customers' preferences.
- The email design interface is awesome! They provide a ton of beautiful templates
- There are so many onboarding and training resources that you'll rarely encounter a problem that doesn't already have a tutorial online.
- The only thing I would really like to see is better reporting. I wish there was a dashboard that showed big-picture stats like Constant Contact did. You can run reports to get the same information, it was just a lot easier to see the snapshot on Constant Contact.
I would even venture to say that ActiveCampaign has the ability to completely run a company's sales processes. If you fully integrate ActiveCampaign with your POS, you can get some really interesting consumer information!
ActiveCampaign is fantastic
- Provide email marketing for multiple brands that we are utilising
- Provide a way to stay in contact and track email delivery and opens to each person
- Provides a link between multiple software platforms utilising the API integrations
- When you go into Automations, two thirds of the screen is taken up with helpful information but it would be better if the screen was reorganised so that more of the automations were visible.
- A linkage to Cliniko would be great if we can get it. Cliniko currently only links to Mailchimp
Great Tool for the More Experienced Small Business Owner
- Tags
- Automations
- Conact imports
- Tag hierarchy would be a great improvement
- Sometimes contacts get stuck in automations with wait steps
- Random movement of various functions to different places isn't always as helpful as they clearly think
ActiveCampaign for Intermediate Business Growth
- CRM-style database
- Solid metrics for emails and engagement by constituent
- Great deliverability (better than competitors)
- Impressive integrations with many, many systems
- The mobile app could use a view that shows scheduled emails and automations.
- I'd prefer more integrations on the starter level of subscription.
If a client is looking for a very simple system for email deliverability without the need to integrate with other systems and/or to know more than very surface-level metrics, I'd consider ActiveCampaign but wouldn't necessarily recommend it since the smallest level of subscription is more than some competitors who offer basic email marketing features for low-cost or free. If you're serious about funnels, integrations, and/or constituent metrics, this may be for you!
Great Value + Functionality for Small Business Owners
- Automation
- Standardized emails
- Stats
- None!
Solid, robust and economic solution for your business!
- Automations
- Auto responders
- Campaigns
- Integrations with other platforms
- Price per contacts
- Some automation instructions
- Form customization
- Improve the user experience for Deals