Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(51-75 of 633)- Useful e-mail templates.
- Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
- Various options to edit the email templates to our own branding.
- Easy to upload & update contacts.
- Easy to integrate with other apps like Salesforce and WooCommerce.
- So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
It works for me!
- Customized scheduling features.
- User friendly interface.
- Conditional logic makes sense.
- Umm....more options for split responses.
ActiveCampaign offers a lot but could be better
- Manage email addresses
- Automated process
- Email blasts
- Making the automated process more straight forward
- Simplifying tools
- No need to complicate things that are simple
ActiveCampaign makes me active!
- Email marketing
- Customers following
- Selling process improved
- More template emails
- Videos explaining how to use it.
- Better design
Active Campaign: Not only #1 for me, but it is the last CRM and email marketing platform you will ever need
- CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
- Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
- Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
- Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
- Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
- Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
Super helpful for running my law practice
- Email capture
- Marketing automation
- Creation and sending of email newsletter campaigns
- Automatic list pruning and engagement tracking (the way it's done is a bit clunky)
- More integration with third party services
Good Value and features, but slow
- Email and text automation.
- Contact list segmentation.
- Pipeline management.
- Landing page templates.
- The mainframe is slow and takes a long time to get some simple tasks done.
ActiveCampaign is Great for Startups!
- Marketing automation is easy and powerful
- Integrations with websites and other tools are included and work well
- Templates for using the system are easy to use
- Would love to have incremental pricing instead of big tier jumps
- Learning about all the features is time-consuming; shorter video tutorials would be great
- Some of the features available on other platform are not available on AC
AC in a nurse business
- Automatic messages
- Contact thousands of costumers at the same time.
- Create funnels
- Has to be more simple to use it in my opinion.
- Not predictive
- Expensive
Exactly what I need for my growing small business
- Each person is only counted once regardless of how many lists they are on.
- The system for using tags works well with my way of thinking.
- Great value for what I am getting.
- I wish they had a better way for me to keep notes of what I've done so I can remember when I return after not checking on automation or form for months.
Have been loving ActiveCampaign so far!
- It is super user friendly and has an intuitive layout.
- Allows you to create easy but aesthetic templates for emails
- The CRM and pipeline management is super helpful and is something that my old email marketing platform did not do particularly well.
- I would love to see ActiveCampaign have eCommerce so I can create a product and cart page and integrate with credit card processing providers like Stripe. In my opinion, this is the only downfall currently of ActiveCampaign.
ActiveCampaign is amazing
- Campaign Management
- Nurture Campaigns
- Lead Tracking
- Simplifying the packages (sales and email nurture)
- SMS marketing - we just found we had this capability
- Automations
- Inbox Delivery
- Quick Broadcasts
- Complexity
- Overwhelming onboarding
- Editing functionaility within the email editor
- ActiveCampaign provides various templates to create a professional-looking email
- ActiveCampaign makes it easy to create your own landing page
- Clear overview of metrics for each email campaign
- Deal overview gives a good impression of the sales funnels
- Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
- Offer an opportunity to resize images
- Increase the "delete contacts limit" so that the contact list can be adjusted at all times
- Customer Support
- Newsletter sending
- Usability
- Easier Image editor - it has some bugs.
- Less features, less complexity.
- More direct response email templates.
E-mail automation made simple!
- E-mail automation based on trigger events (visited this page of our website --> receive that email).
- Segmentation of clients based on tag (actions they performed) or lists (to then use in newsletter sending).
- Integrations with other tools (such as Stripo for designing the e-mails).
- Clients' activities (log).
- Database could be faster when reorganizing data.
Powerful CRM for experienced marketers
- Power programming tools
- Integration tools
- Various workflows templates
- Creative email ideas
- Poor tech support
- Outdated tutorials
Happily using ActiveCampaign for email marketing
- Creating and managing complex email automations.
- Segmenting a mailing list to better target an audience needs.
- Designing an email to fit your brand.
- Sending email campaigns to thousands of people with a great delivery rate.
- They could improve the ease of use.
- They could improve the quantity of tutorials in other languages.
- They could improve the ease of getting a handle at first use.
Love the email automation and list building
- Easy automation
- Easily integrated with my ClickFunnels account
- Love the separate list building
- Sometimes the log in is a real struggle and I'm not sure why.
Active Campaign is a very nice tool
- Nice builder
- Great automatisations
- Work very well
- Contact filter is not good
- Make a better UX on contact page
- Make it an application
Great automations and email marketing tool
- Automation Workflows
- Contact Segmentations
- Crm
- Lead Scoring
- Integrations
- Form option creation
- Lead scoring included in all plans
- Free version
Great feature set; Unexplained Open Rate Decline
- Automation Workflow
- Email Capture
- Email Designer is Clunky and More Difficult that Some Competitors.
- We saw an immediate drop in open rates compared to the previous tool and ActiveCampaign has not been able to help us know why.
- Allows next actions/emails to be based on actions taken on the prior action/email.
- Allows highly customized lead flows using what is mentioned above.
- Allows for HIGHLY personalized email sequences.
- It would be great if social media activity, or non-activity, could be incorporated into the automation flows.
- It would be nice to be able to send one email to a number of selected contacts within a list.
Loving ActiveCampaign as a new user!
- Email campaigns
- Email marketing
- Email sequences
- None
A God send for a small business
- Ease of set up - I am not a coder but have been able to set up multiple automations.
- Powerful as you want it to be - allows you to use it by drop drag if you want or with internal AI.
- Ease of billing - simple to decide exactly what package you want to use.
- So much more user-friendly than any of the other systems we have had and looked at prior to deciding to use.
- More natural integrations are needed. Zapier is great but just an extra step to confuse.
- More graphics capabilities - as of now Mailchimp does have a better level of graphics for campaign emails but not by much.
- a simpler level of training. They have training but due to there being SO many different pieces of training, it is easy to get lost.