Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(126-150 of 676)Ditch your other email services in favor of ActiveCampaign
- Marketing automation is straightforward, powerful, and became the backbone for all of the marketing funnels that we build for clients.
- Reporting is robust enough to give our team an idea of what campaigns are working but without overwhelming them with useless details.
- Advanced CRM features have allowed us to use ActiveCampaign as more than just an email tool but to drive sales pipelines.
- In the past, the email composition tool started to feel a bit dated and what appeared on screen wouldn't perfectly match the emails as they appeared in the email client.
- Sometimes the CRM feature became a little distracting from the core function of the email service where clients would get frustrated in using it for sales.
- When scheduling broadcast emails it would be nice to have a calendar view where you can see what content is scheduled and a better way to collaborate with the writing team.
ActiveCampaign - Something for everyone!
- Automation
- Integration
- Contact Tracking
- Pricing
Using ActiveCampaign in a small business
- Automations. You can send different emails to users, based on their behavior and their level of interest in your business
- Form is easily embedded in your website
- Scoring lets you know who your target clients are
- If a user signs up to two different lists, he will be counted twice
- Email editor is not so easy to use
Astonishing capabilities!
- Contact management
- Automation
- Newsletters
- Allowing bi-weekly & other frequencies for automation (not only date-based or 1 week apart)
- Deliverabilty
- Automation
- Scheduling
- WYSIWYG Editor is glitchy on occasion
- A better way to sort user engagement would be great
Comprehensive Marketing Solution with ActiveCampaign
- The automation builder is a huge timesaver. I am able to automate many tasks such as alerts to sales which keeps the marketing team and sales team all on the same page.
- The campaign builder is easy to use and makes beautiful emails that are consistently rendered correctly across multiple email service providers. The drag and drop functionality really makes creating emails a breeze.
- The reports I can generate from campaigns are detailed and have everything I need to analyze and adjust for future campaigns. The reports can also get very detailed based on what information needs to be reviewed.
- The CRM has some limitations, that make it difficult to use. We use another CRM in addition to ActiveCampaign so it isn't a huge deal for us but it is a sticking point for some. For example, users don't have the ability to assign more than one email address to a contact which makes organizing communication a bit of a stress.
- Some bugs pop up here and there in the email builder like the undo button not functioning properly or text boxes/images not being placed where they should be but these are minor inconveniences in the scheme of things.
Great product that saves time and changes the way you work!
- Distribution list creation and management
- Creation of standardized emails which can be customized using customer tags/fields
- Provides great data on how people respond to marketing, where they stop/progress in a marketing campaign
- A little more flexibility and functionality on email templates would be the icing on the cake.
The perfect automation solution for small business. The right amount of features for the right price.
- Easy to use interface
- Creating custom fields is straightforward
- Creating automations is simple
- The email editor is smooth
- Reporting could be more robust
- Automation
- Email management
- CRM
- Allowing for more than one email address per user
- Allowing no email address for a user
- Allowing for quicker loading up of certain pages
ActiveCampaign is the best ESP on the market!
- Email Deliverability
- Marketing Automation
- Email Segmentation
- View contacts who clicked in a campaign from the campaign report
- Advanced search for subscribers who haven't engaged with an email within a specific time period.
Software that is always ahead of the growth of my business.
- build campaigns
- Tagging
- customer service
- More explanation as you pick a task for an automation on what that will do for the automation. I made sooooooo many simple mistakes in the beginning that caused quite a few an hours to fix.
- Emails in campaigns can only be found to 'duplicate' or review by getting into a campaign. Would like to access all emails I have sent from one location in the platform.
- It's big and complex. I am only using a small percentage of what it offers. Feel like a guppy in the ocean and wonder what I am missing out on. It can be really overwhelming for a small business owner starting out. I wish there was a more basic, entry level to Active Campaign that had just 10 things you can do. The top 10 things you can use the platform for to jumpstart your business. And then add on from there.
ActiveCampaign Has Exceeded My Expectations
- Organizes contacts
- Suggests effective formatting for e-newsletters
- Organizes my email sales strategy
- More accessible tutorials on the homepage
- Better integration with LeadPages
- Built-in reminders to check that everything was included in a newsletter going out
- Integrating with other apps or softwares
- Tracking actions taken by subscribers
- Being able to segment your list to make things more personable
- There might be able to be descriptions of certain things that could use less technical words to help beginners understand more easily.
ActiveCampaign delivers and is one of the most powerful marketing tools out there at a price you can not refuse!
- Easy to use the Automation feature
- Great for Mass Email Blast
- Super Versatile with integrating Lead Capture from multiple websites such as Wistia, Vimeo, etc.
- Could have a better dashboard for sales
- Content manager could have a better folder structure
- A direct link to access a dashboard that could be customized for reports could be useful
- Segmenting email subscribers into relevant subgroups
- Sending and tracking email response rates to a large list of subscribers
- Storing and organizing various details about subscribers for easy reference
- I'd love to see more of the advanced split-testing type features on the lower-tier plans
- Sometimes the logic around who should be getting what emails can get confusing
- The WYSIWYG editor can sometimes be buggy when building visual emails
Active Campaign Rules!
- Automations
- Customer Service
- Data collection forms
- Personalisation
- Support
- More design functions within email building
- More Form design options
An All-in-One tool for your marketing and sales efforts
- Email marketing
- Sales pipeline
- Automations
- Task management
- Integrations with third parties
- Reporting
Tagging functionality and deliverability is THE game changer for us + dynamic content is revolutionizing our customer relationships!
- Handle automations like no other service out there.
- Is able to create more finely tuned interactions and adjust content based on user interaction.
- Superb deliverability. In my experience very few emails go into spam folders thanks to the stellar backend of ActiveCampign
- The automation takes some time to build. There are helpful templates, and yet I find myself wanting to build from scratch which is a bit more complicated.
- They recently launched the page builder for landing pages that is good. And I'd like to see the feature improved and receive a facelift to look a bit more modern.
ActiveCampaign Is Simple, Effective And Well Worth The Investment
- Very simple to get started if you're familiar with marketing software.
- Impressive customer success initiatives. Reps from Active Campaign work with you to actually get more out of the platform and only upsell where it makes sense based on current operations (aka they're not annoying or spammy).
- Loads of documentation that helps with learning all of the features.
- Active Campaign doesn't have any noticeable limitations with the way I use it. It may be somewhat challenging for a user who has never used any automation software, but that's very quickly remedied by the company's support & documentation.
Superb automations and dynamic content options, but error messages needed in designing
- Tagging
- Atuomation
- Optional texts
- Design shown in some devices
- Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
ActiveCampaign has a powerful set of automation features that can save you time and stress.
- Automation
- Integration with other tools
- Broadcast emails and data
- The email design editor is not as easy to use as some other tools
- Creating the automations can be overwhelming, we hired outside help
- Ability to control the mobile layout on emails is very limited
ActiveCampaign for a Non-Profit
- Stores all of our contact information
- Segments our contacts based on what workshops they've signed up for
- We use it for our sign-up flow – and automation so that people can get reminder emails immediately upon signing up, the day before, the day of, and the day after.
- We use the form for our website and on occasion, when a client asks, we supply them with the short code so they can embed it on their website.
- Timely Customer Support (live chat and they can fix things/review things for you) — this was a big plus when we switched from Mailchimp which offered little support
- The amount of things that can be integrated into the automations (ie texting)
- General organization and an easy to use site. Lots of sites are complicated, but ActiveCampaign has a easy-to-navigate website.
- Random glitches can occur — and ActiveCampaign does not give a heads up about them. We lost several participants to numerous workshops over a month period because there was a glitch with Automations across ActiveCampaign – but there was no communication giving us a heads up about it.
- IT Desk — I've had issues go unresponded for 2+ weeks. By the time someone got back to me I had just worked around it.
- I would love to see an option to have people pay via the online forms.
A good Marketing Automation tool, a bad CRM
- Very simple drag-and-drop template builder/editor
- Robust automation planner
- CRM functionality is sub-par compared to other CRMs
- Reporting is very basic and lacking advanced functionality [for my needs]
- Advanced automations, triggers, and connections between workflows are not working well at all
- [In my experience], the Chatbot is extremely basic and lacking
However, if you're a power-user, looking to create complex automations and workflows, and/or looking to manage your actual Sales pipeline - unfortunately, ActiveCampaign is NOT the platform for you.
Consider either going for a different all-in-one or splitting your needs and using ActiveCampaign only for the marketing automation part and not the CRM part.
The best automation software
- Ease of creating automations.
- Simplicity of use.
- Contact management.
- Application speed.
- Maybe too many options with the conditionals
An essential tool for solopreneurs and small businesses
I am a psychologist and solopreneur and I use ActiveCampaign to manage my list of contacts, build automations, welcome sequences, and send newsletters.
It's good to have a CRM and email tool together. It helps me to keep in touch with people.
I've also used the landing page builder for another business and I found it very useful and the result was quite professional-looking.
- Tagging system
- Automation building
- Landing pages
- More design tools
The price is quite competitive, it has many tools within one, and the customer service is very useful and ready to understand your needs.