Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.474%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.3WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.7Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.4Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.6Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.1Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.1Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.1Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.4Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.5API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.2Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 6.9Performance5 ratings
- 7.6Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.5Configurability4 ratings
- 1.6Product Scalability5 ratings
- 8.9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.5Vendor post-sale4 ratings
Reviews
(151-175 of 676)I no longer need to be active in every campaign, since I started using ActiveCampaign
- ActiveCampaign has high delivery rates.
- ActiveCampaign allows for high levels of customization for content, as well as contact information.
- ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
- ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
- ActiveCampaign is truly limitless in its potential, but learning how to reach this potential could be improved with additional training available.
- A little bit of building is required for all automation. I'd like to see the process simplified for at least a few automations.
- The help window size doesn't expand, this makes reading help articles a little more difficult.
ActiveCampaign moves potentials to customers
- Marketing Automation
- CRM
- Email Marketing
- Deal management
- CRM
- Email tracking
- Website tracking
A must for small business as it can grow with you
- It has made the process easy to understand
- It is accessible when you are needing support
- It is easy to build on as your business grows
- It gives you options to suit your business needs
- How to easily set your own default template with your font and brand colour
Looking for a reliable and easy to use email marketing solution? You need ActiveCampaign!
- Sends emails
- Automations
- Easy to use
- Friendly team to access if you require support
- Gets into the inbox
- Looks nice to end user
- Lots of stuff I pay for and I don't use
- Maybe webinars to "sell" the benefits of the additional plans and features
- Automated invoices sent to my email address
Intuitive Customer Communication and Automation
- Email and Task Automation
- Easy and intuitive interface
- Segmentation
- Integration of internal features
- Compatibility with 3rd party apps
- Their conversations app / chat bot add-on is a bit basic
My go to for all things business development and support.
- Automated Sales Communication
- Pipeline Management
- Automated Support / Onboarding for new customers
- Integrations with Calendly's Round Robin Feature
- More customization when viewing Deals Pipelines
- Pop Up Windows in Deals Pipelines to manage deals without entirely leaving the Deals tab
A great deal for the price
- Great automation tools
- Good website design tools
- Great email marketing tools
- Better responsive website design
- More advance segmentation tools
- WhatsApp integration
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.
ActiveCampaign is the easy solution for your list needs to keep your clients happy!
- Easy to implement automations
- Campaign creation and distribution
- Template organization
- I don't have any right now. As I grow, I am sure I may find something.
- Email list segmentation
- Statistics reports for how well campaigns have been received
- Automatic subscribe/unsubscribe options for compliance
- Landing pages for forms in the lower subscriptions would be nice
- Email campaigns
- Customer segmentation
- Drip and trigger campaigns
- Customization
- Occasional image pixilation
Why I love ActiveCampaign
- Automations
- Easy already made designs for campaigns
- Labels for customers
- I would like to be able to add gifs into my emails. I’m not sure wether it is a missing functionality or one that I haven’t discovered yet
I Actively use ActiveCampaign
- Automation sequences
- Predesigned templates
- Ability to schedule or send now
- System load time
- Storage space for media (images and videos)
- Pricing for number of contacts given we're small (often struggling) businesses
Upgrade for more features as your business grows.
- Map out sales funnels
- Create wait lists for new offers
- Schedule email newsletters in advance
- Design is not always intuitive, I sometimes have to look up how to do things
- It has so many features, I'm sure I'm not using it up to its potential
- The design could be more visually appealing
Great automation & customer service
- Automation
- Customer service
- Easy to use
- Bit slow sometimes
- Calls from your reps to find out how I'm doing are nice but not needed
- Do you integrate with e-commerce software like Drip? If not, that'd be good.
ActiveCampaign is a powerful automation tool
- Automations are particularly simple to develop and pretty flexible
- Many integrations with other tools
- Several recipes to inspire on
- Forms are not easy to customize, there is a lot room for improvement here
- Design features for emails could be sometimes limited
- Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
Essential tool for the growing business!
- Builds complex funnels to optimise leads
- Demonstrates functional landing pages to get our products out there
- Provides detailed contact management and list segmentation
- Landing pages - the visual look of these could be improved
- Forms - again, the look and feel could be brought up to date
- Automation flow - something more left to right, drag and drop would be more up to date
It does however lack the functionality I would expect using custom fields - this could be improved.
So easy to use!
The metrics are easy to read as well so I can see how each email does.
I'm sure there are many features that I don't even know about because they have thought of every possible scenario for use!
- Very user friendly
- Great support staff
- Great for big or small lists!
- They have made a couple changes where it was harder to find some templets but have since fixed this
- I haven't found too many flaws
If I can figure out how to send a multitiered automation, so can you! They make it very easy to set up and make changes as needed.
My weekly emails couldn't be easier to create. Pick my template, type content and set send time....pretty stinkin' easy!
ActiveCampaign - a little pricey, but worth it!
- Send out monthly newsletters to my clients
- Tag my clients so that I can re-target them in various campaigns
- Send out a Sales offer to my email list
- Create a series of emails to a select audience
- Connect ActiveCampaign to my other systems (i.e. - Leadpages, etc.)
- The tagging feature was great, but it was difficult to learn
- It was a little on the expensive side
- It needed additional tiers for pricing
AC is everything a new entrepreneur needs and for a great price!
- It is always offering educational support in how to use their products and services.
- I love how I can hop on a chat and get immediate assistance.
- There are lots of tutorials that are helpful as well.
- Right now, I honestly do not know how AC can be improved.
- So far everything has been pretty simple to use in functionality or I've been given great support.
- I don't see what could be done differently.
I HEART Active Campaign
- Usability - easy to learn and use platform
- Great learning resources (podcast and blog)
- Templates and customisable sections for emails
- The forms and site section is a bit clunky - lots of navigation to get where you want
- Reporting is difficult and again not easy to see results at a glance
Amazing Email Marketing Tool, you won't be disappointed
We are in the travel marketing industry so we create sales funnel to attract new potential travelers and then we send them specialized emails campaigns based on their travel preferences.
It also helps us to keep in communication with our regular customers to send email campaigns to promote a discount for our existing products or a new release.
So, it's one of our main tools to segment new and regular clients.
- Client segmentation
- Integration with other software and apps
- Automations (You can create an amazing marketing campaign based on "if" and "then")
- Email design. The emails are ok and you can make them look pretty, but it's not that simple.
- A user subscribes to your email list cause he read or saw a post about traveling to Paris
- The user start receiving emails about the trip to Paris (hotel suggestions, attractions, discounts...etc)
- If you have a travel guide to Paris you can promote it to this user.
- If the user bought your travel guide then you can send him another type of content or a VIP content
Great reliable and complete marketing software
- Email automation
- CRM
- Organizes leads by lists and tags
- Build landing pages with ease
- Easy to build emails layouts
- More options of fonts in the email builder
- More layout options for forms
ActiveCampaign SERVES my needs well, and is growing NEW FEATURES faster than I can keep up!
First and foremost - ease of use in simply sending emails to everyone. I've tried multiple email services, and ActiveCampaign has outshone the rest in regards to EASE of use! And that's just for the simple act of writing and scheduling emails!
Client management, segmentation, and funnel management are areas I'm exploring and starting to use as well!
LOVING the customer service as well!
- Email Template management
- Composing, segmenting, sending emails
- Sales Pipeline Management
- Sometimes, the user interface will appear strange, but this is dependent on my internet connectivity and browser being used.
Delivering recurring emails as reminders.
Growing interaction between clients.
Great tool if you are looking to automate your business!
- Automations
- Campaigns
- Reporting
- User friendly
- Sometimes the page gets frozen
- Sometimes cannot scroll down properly
ActiveCampaign is the best solution for all your marketing needs! Save time and be active with ActiveCamapaign
- Automations are simple to use
- Email builder is exceptional
- List management and contact management
- Increase the number of contacts with their starting plans
- Have more modern and advanced landing pages
- Include the CRM for other basic packages with limited functions as well
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.