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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(151-175 of 676)
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Tim Weatherall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has helped our small business to reach our current and potential customers through reliable, professional emails. We are able to gain insight into our customers through automation that would not otherwise be possible. Each of our customers is unique, and ActiveCampaign treats them as individuals, not just a bulk email delivery service.
  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
  • ActiveCampaign is truly limitless in its potential, but learning how to reach this potential could be improved with additional training available.
  • A little bit of building is required for all automation. I'd like to see the process simplified for at least a few automations.
  • The help window size doesn't expand, this makes reading help articles a little more difficult.
ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Maarten van Vulpen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is used throughout the whole organization for marketing automation, sales administration, and contact relationship management. We are also sending our email campaigns via this application. Thanks to ActiveCampaign we can track all our trial and demo requests from the very first contact until the deal is closed. Also, assign tasks to colleagues related to the sales process is made easy within ActiveCampaign.
  • Marketing Automation
  • CRM
  • Email Marketing
  • Deal management
  • CRM
  • Email tracking
  • Website tracking
ActiveCampaign works well for organizations where marketing and sales are closely collaborating. ActiveCampaign offers a wide range of tools to enable marketing and sales teams to execute and extract personalized campaigns, based on (automated) activities by potentials. The more digital channels you're using, the more relevant it becomes to use a tool like ActiveCampaign. We combine communications via web, chat, and email into ActiveCampaign.
Chantal Vanderhaeghen Dip. Couns | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Up until now, I have used it for automation and sending emails out to my customer base. It is a simple yet effective tool to contact my list giving me options on how I want to reach them. I love that I can make it as simple or as complicated as I like, full of color, words, and images or videos. It gives flexibility.
  • It has made the process easy to understand
  • It is accessible when you are needing support
  • It is easy to build on as your business grows
  • It gives you options to suit your business needs
  • How to easily set your own default template with your font and brand colour
What I love about ActiveCampaign is that it suits the needs of a small business as it can be as simple or as complicated as you want it to be. It is easy to learn and implement with the options of more when your business expands.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it for my agency and on behalf of my clients. We want to keep front and mind and in contact with leads and existing customers and ActiveCampaign allows us to do this, it gets our emails delivered into their inboxes and that's half the battle! Super easy to use, my VA who have limited experience with marketing tools uses it too.
  • Sends emails
  • Automations
  • Easy to use
  • Friendly team to access if you require support
  • Gets into the inbox
  • Looks nice to end user
  • Lots of stuff I pay for and I don't use
  • Maybe webinars to "sell" the benefits of the additional plans and features
  • Automated invoices sent to my email address
Does exactly what I require of it. Highly recommend it to all my clients. It sends emails and that's what I was looking for. Been using it for years, use it myself, and for my clients who want to keep in contact with leads and existing customers.
Anthony Ellis Cameron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using ActiveCampaign for marketing automation and research purposes. We send email campaigns to promote products and services and we create automated email sequences based on actions taken by our customers. Lastly, we use it as a database for when we need to make 1-on-1 outreach phone calls to our customers.
  • Email and Task Automation
  • Easy and intuitive interface
  • Segmentation
  • Integration of internal features
  • Compatibility with 3rd party apps
  • Their conversations app / chat bot add-on is a bit basic
ActiveCampaign is best suited to a business that wants to analyse their customer behaviour and create intuitive automation that meets their specific needs. More importantly, the interface is so simple and intuitive that you don't need to hire a tech expert to do it. Their support system is also the best I've ever experienced. You get a fast response and they are very technically astute.
Charlie Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use ActiveCampaign for communication with our current clients and prospects. Additionally, we use the Deals feature to manage our sales pipeline and help with projections.
  • Automated Sales Communication
  • Pipeline Management
  • Automated Support / Onboarding for new customers
  • Integrations with Calendly's Round Robin Feature
  • More customization when viewing Deals Pipelines
  • Pop Up Windows in Deals Pipelines to manage deals without entirely leaving the Deals tab
Great for marketing automation, sales automation, support team management, etc. We use the Deals feature to help with projections for our sales and campaigns to help communicate with customers and prospects alike.
September 10, 2021

A great deal for the price

Alexis Yañez Perez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to manage different automation marketing flows with our clients, mainly we use it to design landing pages with contact forms so the leads leave their data in exchange for an ebook or access to a webinar. Later we send email campaigns according to the different segments that we establish.
  • Great automation tools
  • Good website design tools
  • Great email marketing tools
  • Better responsive website design
  • More advance segmentation tools
  • WhatsApp integration
ActiveCampaign is a great tool for companies that need constant lead generation and lead nurturing activities.
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.
Claudette Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is my email list. I am in the process of scaling up and we will be utilizing it even more. I also had a consult with an ActiveCampaign advisor and we are automating everything. The system is easy to use and very powerful when you take advantage of it wisely.
  • Easy to implement automations
  • Campaign creation and distribution
  • Template organization
  • I don't have any right now. As I grow, I am sure I may find something.
We have to capture our clients' information to serve them at the highest level. ActiveCampaign does this and allows me to stay in touch for my evergreen programs. I want my clients to know that I care and will walk them through each week of their growth and learning.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign on behalf of myself and my client's businesses. It has two main functions; it acts as a CRM system and as a communication tool. Active campaign is highly intuitive, easy to pick up and where you are not sure on how to do something, has a brilliant library of resources and a wonderful support team. For me, the best bit about ActiveCampaign is the ability to segment your lists from actions taken by the end-user as it not only tells you a lot about your clients but also allows you to communicate more with those who want it and less with those who are not so engaged.
  • Email list segmentation
  • Statistics reports for how well campaigns have been received
  • Automatic subscribe/unsubscribe options for compliance
  • Landing pages for forms in the lower subscriptions would be nice
ActiveCampaign is relevant for anyone looking to utilise email marketing in their business; it is a fantastic way to be seen and heard away from the melee of social media! It allows you great control over what your audience consumes and a better analysis of what they think of it!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The marketing team at Ogden Clinic is currently using ActiveCampaign for our email newsletters, drip and trigger campaigns, and occasional SMS messaging. We chose ActiveCampaign because of how robust the platform is and how it is capable of growing with the needs of our organization. At the moment, we are a small team of six people and I'm the one primarily building campaigns and writing copy. Our designer builds out the emails and enjoys the variety of templates and block formatting.
  • Email campaigns
  • Customer segmentation
  • Drip and trigger campaigns
  • Customization
  • Occasional image pixilation
We know that we are just scratching the surface of ActiveCampaign's capabilities and look forward to delving into CRM and other functions in the near future. ActiveCampaign is very well suited for our healthcare team's email marketing because we can customize patient letters to be sent from our doctors (we have nearly 200), customize contact information within the email, and segment our users depending on their clinical interests, age/gender demographics, location, and more. In the past, our personalization has been much more limited and we are seeing much better open rates through getting more personalized. Email marketing has been a seamless experience for us.
September 10, 2021

Why I love ActiveCampaign

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign as my email marketing tool and it helps me keep in touch with my community; have automations for lead magnets, categorize my leads according to their interests and so much more!

It’s so friendly that it’s easy even for me since I’m not a tech person.

I would truly recommend ActiveCampaign to everyone wanting to build a list for their business in an easy and friendly way!
  • Automations
  • Easy already made designs for campaigns
  • Labels for customers
  • I would like to be able to add gifs into my emails. I’m not sure wether it is a missing functionality or one that I haven’t discovered yet
For me, the automation part is amazing! It’s so great to be able to automate a campaign for a lead magnet and then forget about it because ActiveCampaign is doing it all for you. This is for me one of the best features it offers that truly makes me want to recommend it!
Adebisi Adebowale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've been using ActiveCampaign in my business for the past 5 years to communicate with our customers and prospects. It's our go-to tool for email marketing and we haven't looked back since making the switch from a competitor. The automation sequences are amazing, and we hope to really dig into SMS messaging soon.
  • Automation sequences
  • Predesigned templates
  • Ability to schedule or send now
  • System load time
  • Storage space for media (images and videos)
  • Pricing for number of contacts given we're small (often struggling) businesses
I highly recommend it to other small business owners because there's so much flexibility in AC that allows owners to play around and grow within the tool. I love it and will continue to use it even as my business grows.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to schedule email newsletters and build automated sales funnels for new leads and customers. ActiveCampaign makes it possible to schedule email newsletters well in advance, so we don't have to show up every week for this. There are also many features to create sales funnels from a free opt-in to a paid digital product.
  • Map out sales funnels
  • Create wait lists for new offers
  • Schedule email newsletters in advance
  • Design is not always intuitive, I sometimes have to look up how to do things
  • It has so many features, I'm sure I'm not using it up to its potential
  • The design could be more visually appealing
If you just want to schedule email newsletters, I would go with simpler software. Also when you need visually appealing email software, ActiveCampaign is not the one. If you want to map out sales funnels and keep track of leads coming into your business, ActiveCampaign will be perfect.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We're using ActiveCampaign for automation emails to send lead magnets and follow-up email campaigns. Also using it to send newsletters out. It addresses problems of manually sending emails and also filtering out bad prospects that waste your time. I'm the only person who uses it at the moment but would teach others to use it too.
  • Automation
  • Customer service
  • Easy to use
  • Bit slow sometimes
  • Calls from your reps to find out how I'm doing are nice but not needed
  • Do you integrate with e-commerce software like Drip? If not, that'd be good.
Not as user-friendly as DRIP and emails keep going to people's SPAM folder. I tried to sort this out with a rep but have been too busy to finish doing this. Could be something I'm doing as I can fix it when using DRIP. I'll look into it again. Cheers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to capture leads and automate sales campaigns on our webpage, as well as in our clients'.
  • Automations are particularly simple to develop and pretty flexible
  • Many integrations with other tools
  • Several recipes to inspire on
  • Forms are not easy to customize, there is a lot room for improvement here
  • Design features for emails could be sometimes limited
  • Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
I believe the best platform for automations. It's easy to use, you have many tools and features. You can do almost everything you have in mind. I think it's less appropriate for landing page design, I would think of many other platforms before Active Campaign, both in quality, functionality, and especially in price.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've been using ActiveCampaign for years for both my own businesses and for my clients. It really gives an amazing all-around solution not only for contact management but for automation and funneling leads to the right places based on behaviors.
  • Builds complex funnels to optimise leads
  • Demonstrates functional landing pages to get our products out there
  • Provides detailed contact management and list segmentation
  • Landing pages - the visual look of these could be improved
  • Forms - again, the look and feel could be brought up to date
  • Automation flow - something more left to right, drag and drop would be more up to date
When I am building Evergreen webinar funnels, I only recommend ActiveCampaign to my clients. Works beautifully with Kajabi for products and sales and again with EverWebinar for the evergreen webinar.
It does however lack the functionality I would expect using custom fields - this could be improved.
September 10, 2021

So easy to use!

Beth Drayer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for my weekly emails. I have used several others in the past and ActiveCampaign is hands down the easiest and most user-friendly! I can easily manage my list as contacts come in through a basic ClickFunnels page. I can also easily add contacts from other methods as well. It is easy to set up separate lists for specific groups.
The metrics are easy to read as well so I can see how each email does.
I'm sure there are many features that I don't even know about because they have thought of every possible scenario for use!
  • Very user friendly
  • Great support staff
  • Great for big or small lists!
  • They have made a couple changes where it was harder to find some templets but have since fixed this
  • I haven't found too many flaws
It is great for automations and weekly email blasts. I have used it for both and I am mostly tech challenged!
If I can figure out how to send a multitiered automation, so can you! They make it very easy to set up and make changes as needed.
My weekly emails couldn't be easier to create. Pick my template, type content and set send time....pretty stinkin' easy!
Andrea T. Martin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign allowed me to very easily stay in touch with my email list - I was able to very easily send out newsletters, sales offers, and other communications. I was also able to tag the clients according to how they interacted with me. This also allowed me to retarget them as needed. I was a beginner that had previously used Mailchimp, but ActiveCampaign was much more robust while being very user-friendly.
  • Send out monthly newsletters to my clients
  • Tag my clients so that I can re-target them in various campaigns
  • Send out a Sales offer to my email list
  • Create a series of emails to a select audience
  • Connect ActiveCampaign to my other systems (i.e. - Leadpages, etc.)
  • The tagging feature was great, but it was difficult to learn
  • It was a little on the expensive side
  • It needed additional tiers for pricing
ActiveCampaign is a great CRM and a huge difference from Mailchimp. It has so many more options to communicate with clients and potential clients. From the tagging, the campaign sequence options, the newsletter options, and so much more. It is very user friendly and I was able to quickly learn how to use it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a new solo entrepreneur and am just beginning using ActiveCampaign (AC) mostly as an autoresponder and as a way to capture emails. I enjoy using AC as my emails look very professional and I can see that it is robust in all that it can do but I have yet to utilize AC to a fuller capacity.
  • It is always offering educational support in how to use their products and services.
  • I love how I can hop on a chat and get immediate assistance.
  • There are lots of tutorials that are helpful as well.
  • Right now, I honestly do not know how AC can be improved.
  • So far everything has been pretty simple to use in functionality or I've been given great support.
  • I don't see what could be done differently.
As a small business owner just getting started, ActiveCampaign provides everything one could need and much much more! Having professional-looking emails helps establish my branding, the auto-responder is so helpful to automate email sequences which means less work for me, and the support has been nothing but top-notch and excellent!
September 10, 2021

I HEART Active Campaign

Claire Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign in my business for all regular email marketing such as newsletters and updates to my list, as well as for automated sequences, customer service, and to support launch activities.
  • Usability - easy to learn and use platform
  • Great learning resources (podcast and blog)
  • Templates and customisable sections for emails
  • The forms and site section is a bit clunky - lots of navigation to get where you want
  • Reporting is difficult and again not easy to see results at a glance
I love using ActiveCampaign and have helped many of my clients migrate to the platform too. It's easy to learn and use and has excellent functionality. I use this tool every single week to communicate with my audience and clients and believe that email marketing is where most of my sales happen too.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign on daily basis on our business.

We are in the travel marketing industry so we create sales funnel to attract new potential travelers and then we send them specialized emails campaigns based on their travel preferences.

It also helps us to keep in communication with our regular customers to send email campaigns to promote a discount for our existing products or a new release.

So, it's one of our main tools to segment new and regular clients.
  • Client segmentation
  • Integration with other software and apps
  • Automations (You can create an amazing marketing campaign based on "if" and "then")
  • Email design. The emails are ok and you can make them look pretty, but it's not that simple.
They always say the money is on the email list so ActiveCampaign is the perfect tool to segment and create a drip content campaign, for example:
  • A user subscribes to your email list cause he read or saw a post about traveling to Paris
  • The user start receiving emails about the trip to Paris (hotel suggestions, attractions, discounts...etc)
  • If you have a travel guide to Paris you can promote it to this user.
  • If the user bought your travel guide then you can send him another type of content or a VIP content
You can repeat the process for as many "destinations" as you want. Now, instead of "Paris" use any topic or product you sell on your business.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use ActiveCampaign throughout the whole company. We mainly use it for email marketing strategies, as well as all automated emails that we use on a variety of strategies: launching products, open events registrations, and funnel sales. ActiveCampaign has helped us organize our leads, using lists and tags. It also offers many features that have improved our marketing strategies in this past year, not to mention the great service our account manager has provided by teaching us new methods to improve our sales.
  • Email automation
  • CRM
  • Organizes leads by lists and tags
  • Build landing pages with ease
  • Easy to build emails layouts
  • More options of fonts in the email builder
  • More layout options for forms
I cannot recommend ActiveCampaign enough! It's a complete tool when it comes to marketing strategies. It offers you a great tool for email marketing (easy to build and send), it keeps your contacts organized and also offers extra features such as automated emails, landing pages, forms, CRM - it's very diverse when it comes to options to bring your marketing strategies to life.
Clay Green | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
ActiveCampaign is helping me in multiple ways, and adding services and features that are growing faster than I can implement!

First and foremost - ease of use in simply sending emails to everyone. I've tried multiple email services, and ActiveCampaign has outshone the rest in regards to EASE of use! And that's just for the simple act of writing and scheduling emails!

Client management, segmentation, and funnel management are areas I'm exploring and starting to use as well!

LOVING the customer service as well!
  • Email Template management
  • Composing, segmenting, sending emails
  • Sales Pipeline Management
  • Sometimes, the user interface will appear strange, but this is dependent on my internet connectivity and browser being used.
Small business owner that is managing multiple online courses, delivering courses, delivering scheduled emails...
Delivering recurring emails as reminders.
Growing interaction between clients.
Score 9 out of 10
Vetted Review
Verified User
We actively use ActiveCampaign across the whole organization, mainly for sending campaigns and automating the business. It is a great tool, very easy to use, and with lots of benefits, for example, if you want to know at which stage the deals currently are, you can do so and follow up accordingly. We used other tools in the past, but this one is the most complete by far.
  • Automations
  • Campaigns
  • Reporting
  • User friendly
  • Sometimes the page gets frozen
  • Sometimes cannot scroll down properly
It's is a great tool if you want to automate your business, once the automation is created, ActiveCampaign will do the rest for you. You can create deals and tasks and the main dashboard will show you all your leads recent activity (whether they have opened your email, subscribed to your newsletter, unsubscribed, etc..). It also provides you with a huge range of reports by contact, deals, goals, custom... Another great thing is that you can also create landing pages, so no need to use different tools, you can do it all from here.
Brian Mlambo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using ActiveCampaign in our marketing department and business management. We use it for our marketing campaigns, to send out emails, and to set up automation. We also use it for sending newsletters to our partners. It helps us save time by automating our marketing processes.
  • Automations are simple to use
  • Email builder is exceptional
  • List management and contact management
  • Increase the number of contacts with their starting plans
  • Have more modern and advanced landing pages
  • Include the CRM for other basic packages with limited functions as well
It's really good for marketing and setting up your marketing automation and campaigns.
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.
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