Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.474%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.3WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.7Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.4Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.6Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.1Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.1Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.1Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.4Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.5API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.2Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 6.9Performance5 ratings
- 7.6Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.5Configurability4 ratings
- 1.6Product Scalability5 ratings
- 8.9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.5Vendor post-sale4 ratings
Reviews
(201-225 of 676)Drip Sequences with Ease
- List Segmentation
- Intuitive and Easy to use
- Great dashboards.
- I'm not as familiar with the system so can't really say
ActiveCampaign - robust API, unlimited sends as you scale and good client support.
- Good deliverability
- Good suite of automations - (beautifully designed)
- Customer focused - they have been responsive to our needs.
- Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
- Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
- I can't think of anything else I'd improve. it's generally very good.
A solid CRM with a great price point
- A fully fledged CRM
- Keeps track of deals, stages and pipeline
- Automated campaigns for new and existing customers
- Slight bug when adding deals (it seems to duplicate the deal but fine after a refresh)
- Speed has been improved a lot recently, but can be improved further
It is well suited for created automated scenarios to trigger out customized campaigns for new and existing clients.
Great getting started email marketing system!
- Automated email marketing
- Segmenting email subscribers
- A bit of a learning curve
- A lot of features which is a bit overwhelming at first!
- Automated sequences
- Onboarding
- Customer campaigns
- Offer review on your account to highlight what you are not using
- More video demonstrations
- Reusing templates and past campaigns
The One Solution That All Entrepreneurs Need...
We use it to send:
- We use it to bring in leads from all social and media formats into ActiveCampaign email lists that trigger various email automation.
- We use it to automate for us what path a lead or client takes within our value ladder of services. Depending on the lead's outcomes, on whether they buy, buy a certain service, click on a certain link, don't click on a certain link, are male or female, or any other circumstances - we can use all the valuable data ActiveCampaign gives us to better serve our clients and lead our potential leads into one of our paid services.
- We use it as a CRM, email announcements, newsletters, product launches, and more.
- Email Automations
- Integrations
- CRM & Sales Automation
- Data Tracking
- Would love a flow chart builder to visually map out my processes
- More available fonts
- More training videos
Actively Campaigning to keep using ActiveCampaign
- Automations
- Landing Pages
- Campaigns
- Sending automation emails at a set time (avail on campaigns)
- Sending campaigns at the time that the customer is most likely to open it (avail on automation
Switching to ActiveCampaign was easy!
- Great customer service.
- Robust interface.
- Different ways of segmenting customers.
- It would be nice if they could offer quick videos right next to the function you are using. I usually go to youtube and have to waste time searching for someone with the best and shortest video.
- The tagging can also have something added so that it can easily and automatically be put into past email addresses if I choose to do so.
The best all-round email marketing and CRM app
- Managing contacts and recording our interactions with them
- Sending regular emails to our mailing list to stay in touch with them and provide educational content
- For automations as part of products and services we sell (onboarding and course delivery)
- The email builder has a lot of customization options when compared with other email marketing apps.
- The automation builder is incredibly powerful, particularly when combined with contact tagging. With 'tag added' and 'tag removed' as triggers for automations, there's huge scope for building automation.
- Forms and landing pages are very useful, especially for list building.
- My biggest frustration is with the email campaign reports. The UI appears to almost be from a different, much older app entirely. The data I can see about campaigns at a glance is very limited compared to other email marketing apps.
- More flexibility with Zapier would be a real improvement.
- The campaign creation process, although mostly excellent, feels a little clunky at times. For example, when choosing a segment to send to (that includes all contacts with a specific tag) I can't see who is in that segment without a number of additional clicks.
Would definitely recommend using- but allow time to learn it!
- Marketing campaigns
- Automations and workflows
- Analytics
- It's really slow on my system and no-one can tell me why
- Huge learning curve, even if you're used to workflows/automations
- Found it difficult to find stuff in help but that could be just me
If you’re still learning about tech, don’t give up!
It helps me with several lead magnets LINKING to an automated marketing campaign.
It helps me in capturing contacts.
It helps me automate my regular content offerings.
- Customer service
- Automation
- Newsletters
- More basic entry level tech support
- How to videos for beginners
- Explanation of technology.
I would imagine it would be more challenging in brick-and-mortar-type businesses.
Great email software for beginner to advanced
- Scheduler
- Multiple lists/domains
- Integrations
- Increased subscribers in price brackets
Perfect For Creative Business Owners!
I also use it to send out our email newsletter and reminders about current/upcoming events and promotions.
- Message Automation
- CRM
- Email Newsletters
- I really can't think of anything. They do a great job with all the services and features they offer.
Great for visual learners
- Automations
- Design
- Logic flow
- At first, the logic flow on segmenting was hard to get my head around and to be honest I still struggle a little
Slight learning curve at the beginning, but ease of use is HUGE
- Customer service is phenomenal
- Ease of use
- Additional training and assistance
- There are a LOT of functions and terminology - a quickly accessed cheat sheet of terms and what each page on the navbar is used for would be helpful.
- The opt-in process can be quite frustrating; it feels like we have lost contacts due to this system.
- Email builder is easy to use but there's room for growth. Not currently a lot of font options which can be annoying in terms of staying on brand.
Automation at its best
- Quick building of automation funnels
- Realtime analysis
- Easy to understand interface
- Connecting 3rd party tools could be easier
- Customizing user profiles could be more flexible
We haven't had the need to use it as we have a medical software outside of Active Campaign that manages our customers as we are a private clinic - but I have had experience with the CRM aspect of Active Campaign and it's brilliant! It makes managing your customers and keeping track of their activity really simple. I also rely on ActiveCampaign to report on the success of my email marketing campaigns too - which it does a great job of!
- Email scheduling
- Automations
- CRM
- Test emails - have a section to leave a message alongside it
- Make the forms more customizable
- Have the option to display time and date in British way
In my humble opinion ActiveCampaign is the best email marketing tool for those who know how to get revenue from it
- Automations
- Email templates
- Lists and tags
- Email deliverability
- Reports
- Integrations
- Interface can sometimes be slow or buggy
- Customer service is good but not 24/7
- Price scales really quickly if you have many contacts
ActiveCampaign. My Go To Non Human Partner.
- Excellent marketing channel
- Total CRM solution
- Customer information in a click of a button
- Little cumbersome on a mobile phone
- Maybe the security features a little bit too much.
- Don’t want to keep going to a Authenticator to log in
ActiveCampaign is well worth the money
- Lots of variety with automations
- The technical support is great
- A lot of educational tools
- Easy to use
- How to trigger the automations can be confusing
- How to get the right timing and know which option to choose can be difficult to figure out
I like it and will continue to use and learn more about its functions for my business.
- Branching out and conditions for email types
- Differentiate your clientele
- Make different email sources for different types of customers
- The speed in which customer service responds
- More video examples for tutorials for self-teaching
Recommended for small music studios!
I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!
- Email templates
- Great funnels
- Email capture
- Ease of data entry
- Cannot make a lead account without an email
- Some language is difficult getting used to as it doesn't line up with industry-standard lingo
- Signing in is always weird and takes a few extra steps
If I need to send a survey or start a sales funnel, Active Campaign is perfect!
So much better than I expected!
- Landing pages -- I know this is a relatively new feature, but this was a selling point for me, and I was not disappointed;
- Sending emails -- I really like how simple in design/creation (yet formal in appearance) this whole process is.
- The complexity -- might sound weird, but I *love* how all-inclusive ActiveCampaign is. It was a learning curve for sure, a little overwhelming at first, but after a few incredibly helpful calls with their tech people, I got it down, and life was awesome again.
- I would like a little more flexibility with the landing pages -- they're great right now, but it's difficult to add a level of creativity that's not within the standard template. It would be great to have some more options for creativity, design, aesthetics.
- Perhaps this feature exists and I just haven't found it (lol), but it would be cool to be able to create a static email signature.
Active Campaign makes email marketing easy
- Its easy to plan and set up newsletters to parts of the lists.
- It has a double opt in feature that we need in Germany
- It's easy to set up different automations (List Cleaner, Funnels, opt in etc.)
- I would like it if I could see more easily if unsubscribers left a comment to me.
- When I write a newsletter and choose the target group I would love the field with the segments to be larger.
It's easy to set up various automation and there are great tutorials to get to use ActiveCampaign.
ActiveCampaign is giving our members a greatly improved user experience, and saving us time and money!
- Automated email marketing - this is one of the greatest strengths of ActiveCampaign
- Client scoring - this allows us to rank our members on their engagement and tailor marketing to them.
- Integration with our booking and e-commerce platforms (The Events Calendar/WooCommerce)
- Dynamic forms. Although the current forms system works really well and integrates perfectly, it is difficult to set up multiple level forms with logic. For example, it would help us greatly if the user could select a country and then have a dynamically generated for to select the state.