Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
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Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(226-250 of 676)ActiveCampaign is worth it if you want email marketing first THEN a CRM
- Email Marketing
- Customer Relationship Management
- Deal Management
- Website Chat
- CRM isn't full featured
ActiveCampaign did was I needed
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.
- Setting up automated emails
- Building complex workflows with if/else statements works quite well
- Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.
ActiveCampaign solved our email issues
- Automates birthday coupons
- Automates new customer coupons
- Keeps track of unsubscribes, bounced, and other
Great value and a lot of benefit if you use it correctly.
- Marketing automation
- CRM
- Customer success
- Email templates
- SMS marketing user experience
Excellent marketing tool and deal flow management
- Email marketing
- Deal flow
- Text marketing
- Better resell platform
ActiveCampaign gets more emails delivered to inboxes for me
- Inboxing
- Powerful features
- Very helpful support
- Can be a bit overwhelming for new users
- Some features like double opt-in disabling are buried
- Layout can be improved and/or some advanced features hidden for basic users
ActiveCampaign is great!
- Drag and Drop
- Ease of Use
- Look
- Reporting
- Tags
- Downloads
- Very easy to use
- Great customer support
- Reliable
- Affordable
- Analytics could be more user friendly like the rest of the platform
- Offer more A/B testing options
- Affiliate program could be improved
ActiveCampaign: Recommended, Useful, and Straightforward
- It allows me to maintain multiple audience lists with as many tags as I need for segmentation.
- It's got a comprehensive editor for the emails with lots of pre-fab templates.
- The automation system is both powerful and relatively easy to figure out and use, and the open-tracking and reporting is useful.
- The learning curve can be challenging, especially if you haven't previously used an email list manager or CRM system.
- There are many concepts and a set of vocabulary to master before the entirety of the system's benefits and usefulness become evident.
- Pages can be slow to reload after changes. It's hard for me to know whether the cause is server capacity or local processing capability on my system.
Active Campaign Makes Marketing Easier!
- Marketing Automation
- Lead Generation
- Landing Page Design
- Email Campaigns
- CRM - Contact Storage
- Program Integration to Propertybase go.
- Adding a form to the landing pages should have a dropdown to add a form not require you to go back and forth to copy the code.
- Google Analytics integration should be more clear.
ActiveCampaign - the best email marketing, marketing automation, and CRM combination for the majority of small to medium businesses
- Contact management that combines email marketing with CRM functionality
- Customizable automations
- Seamlessly integrates with tons of other systems
- Email designer is slightly clunky at times
- Sometimes reports/data are not where you might expect
Would highly recommend ActiveCampaign over all other ESPs
- Automation with advanced segmentation.
- Broadcasting with intuitive split testing and reports.
- I've always had a great experience with their support team.
- I want to be able to split test subject lines in automation. You can split and send by copying two emails and changing the subject, but it should be as intuitive as the way you can split test subject lines in a broadcast email.
- Maybe a way to screen potential spam emails.
- Better explanation of how to avoid spam filters when your email gets flagged. The descriptors on the broadcast saying you might trigger spam doesn't really help you to avoid it.
If ActiveCampaign was a woman, I would ask her to marry me!
- Love the ease in which I can use lists.
- Being able to tag contacts is such a life saver!
- The deliverability is fantastic and I love the spam check when creating a campaign.
- I would love to see landing pages offered to lower tier subscriptions.
- Some features can be difficult to find, but it isn't too bad.
Made the switch and haven't looked back
- Audience segmentation, including behavior-based segmentation.
- Easy to use tagging system.
- Visualization on building automation.
- Email design editor - adding and arranging images can be an ordeal if trying to do this on the fly.
- Organizing email lists - would love better options in terms of being able to reorganize/prioritize certain lists.
- More frequent auto-save (or save and continue working) feature for drafts.
A tool that optimized our efficiency and revenue
- CRM
- Automated sales emails
- Electronic mailouts
- I'd love to see a simple dashboard tool with key lead and lag metrics displayed.
ActiveCampaign - An easy way to nurture an audience
The easy-to-use email builder is effective at creating popping content without the need for high-level skills. I have connected my [ActiveCampaign] account to my WordPress website which allows me to easily grow an email list without the need to input details manually.
- Help guides on how to use.
- Easy-to-use email builder.
- Creating and managing new email lists.
- Segmenting lists.
- Funnel building information.
A great tool to make you life easier
The tagging system is very efficient and the automation dashboard is easy to use but very powerful.
- Automations
- Email campaigns
- Contacts handling and tagging
- Make Pages section available to all pricing plans
Creating email campaigns and forms for landing pages is very easy. The more advanced packages also allow you to remove the ActiveCampaign branding and also create the whole landing pages for your campaigns.
Gives power to small business owners at the right price
- build marketing funnels
- schedule communication
- can't think of anything!
Very valuable and easy to use
- Automate workflows which before was manual
- Engage new leads without you even know
- Very easy to use for anyone who has zero experience with e-mail and CRM systems
- Real time deep data integration could be better
- HTML builder could use export function
Just renewed my subscription!
- Support
- Forms
- Campaigns
- Setting up the flow of the automations, I would like to see that made easier to reduce contacts getting stuck in the automations.
- Sometimes uploading images is a little difficult because although it's in the correct format for some reason the system does not acknowledge it and will not upload
- It would be great if I could "undo" the most recent action instead of a chunk of information.
I use it primarily for creating email campaigns, pages, forms, and automations.
I find it a bit of a struggle getting the "perfect" automation for when I have an event and people are joining at different times.
ActiveCampaign is great for our small non-profit!
- Great Customer Service
- Easily Add and Manage Contacts
- Intuitive Templates and Email Building
- More Flexibility in Designing Emails
- Easy to use
- Integration with many platforms
- Dont charge for the leads that are not active
- Being able to watch videos directly from the email
- It's unclear as to whether you can set default fonts and font sizes for emails
- Being able to link Calendly with ActiveCampaign
ActiveCampaign helps me actively campaign!
We also use ActiveCampaign's CRM features to track donations and make sure we're engaging all of the amazing people who help fund our nonprofit.
The automation features are what brought us to AC from the previous online software we used. We're really happy with the results and feel that the additional cost is worth it.
- Automatically sends emails when triggered by our website
- Send monthly newsletter using easy to setup templates
- Tracks sales in the CRM
- This is tough, I really like the setup and interface
- There could be more user friendly tutorial videos on how to use the integration features, but these would be code heavy and for a very specific niche of people.
Success likes Speed - ActiveCampaign will help you get there faster!
- Simplicity for users
- Payment options for your size business
- Initial set up is easy
- Tags and Groups was not explained. I find it difficult to send emails to sections of my list through tagging.
- Importing my list from another CRM was a little time consuming. I followed the instructions, but when the list was added, there were duplicates. Plus, certain names were combined with email addresses that belonged to other clients.
- I don't see where to send an opt in / double opt in link. When I moved my list, I had a few people, who attended seminars and had given me permission to email, mark emails as spam. This may or may mot have happened with an initial opt in link.
Actively Use and Love ActiveCampaign
- Shopify integration
- Automations
- Campaign setup
- Customer Support
- Learning Center could be better organized
- More fields from Shopify brought into AC, for instance, address
- Landing Pages instruction is a bit hard to understand