Reviews (1-25 of 263)
- It features easily deployable email campaigns.
- Its lead scoring component is easy to set up and configure.
- Its form tool is straightforward and provides for easy embedding on websites and landing pages.
- It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
- The form tool does not have the best styling capabilities.
- Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
I'm a micro-business, with a tiny team, and two of us use this tool to send client-wide info to our subscription membership group, even though we have a FB group and a Slack channel, having the email go to all is very helpful in keeping members up to date on our shenanigans!
I could use it more and better for marketing, to be sure! I am just learning how to do that well.
- Easy to create a one-time campaign.
- Easy to search past campaigns, templates, etc.
- Customer service how-to's solve the problem of "how do I do that?" quickly.
- I have trouble navigating automations and setting them up properly.
- It's SO robust, I am not even sure what I don't know about what it can do!
- Easy automation duplication to save time.
- Tagging system to segment contact.
- Contact profiles to learn more about each customer's history with us.
- Automation tools are very visual and easy to edit or grow.
- Automation glitches where not all emails send.
- Reporting malfunctions were the wrong information is displayed.
- Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
- The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
- Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
- If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.
- The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
- As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
- At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.
On the other hand, if you know you'll be wanting options like landing pages and robust tracking within 12 months, or expect to be working with a large list soon, you might find yourself disappointed, and should start looking at Infusionsoft or HubSpot instead, as you won't be as likely to outgrow it so soon.
- Very easy to create templates.
- Vast automation tools.
- New app integrates well with Salesforce Lightning.
- Immediately after renewing our service (twice) our sending servers were switched which created deliverability issues. After considerable back and forth with their deliverability team, we were finally switched to a third server which was better for deliverability.
- Automation sometimes is delayed.
- Salesforce app only works in Lightning.
- Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
- You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
- There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
- Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
- It's a cheap solution.
- It integrates well with many other software.
- It's easy to set up.
- it has good email automation and personalization options.
- It doesn't have any landing pages options so you'll need to use additional systems.
- Reporting system is petty basic and could be much more in-depth.
- Automations are sometimes limited. You need to plan ahead and make sure you have everything set correctly.
- Easy to create email campaigns.
- Able to create detailed automations.
- Customer service is available to help.
- Sales for new customers: My entry into using AC was super lame and I reported the salesperson for over-selling me without my knowledge or understanding.
- Automations can be difficult to execute without hassles.
- My team couldn't figure out how to send a re-engagement campaign. That should be more obvious.
We build up waiting lists and automations with it. It's been a huge step forward for us and our clients in organizing all of our leads, contacts, and customers and to make sure that everyone gets the content they need.
ActiveCampaign is intuitive, has a lot of great features, and is easy to handle and to learn. Their webinars and events are great and if they do events in your area you should go.
When you have a feature in your plan and they exclude it from the plan, you don't get a message and realize sometime later that it is not working anymore. This happened to some of my clients and to me, too. Recently there were a few changes that cut down the power of that tool. I guess it is normal that as business, you pay more attention to the higher paid plans.
Their new new bot is not so good; you can hardly find a good answer to your question. I ignore it and go directly to the help side.
Though there were some basic expected functionalities missing, such as using custom fonts according to company design guides. Also, the email builder, while quite easy to use in general, can be a bit buggy. It was also missing some basic features that I would have liked, such as stacking content blocks (on top of each other, rather than next to each other; Z-dimension) and putting background images on content blocks.
Few grievances aside though, I'm generally happy with the product!
- A real clean and complete automation setup
- Low price, even if you wanna try "marketing automation" to get your feet wet
- Reports are kinda bland. I wish I could have more information or even build them myself.
- With no HTML editor, the emails sometimes end up looking like something you don't want to send.
- They allow you to schedule free one-on-one training sessions, even on their low priced plans.
- ActiveCampaign has the best webinars I've seen. They are really high value, engaging and their staff seems to be true advocates for the product.
- The interface for formatting emails is intuitive.
- There's a ton of information on different ActiveCampaign functionality. The starter guide is still a little too complex for me.
- As a newby, some of the terminology sometimes goes over my head a little bit.
- The pricing, especially for a new business, is very steep if you like those special features.
- Automations are simple to set up.
- Forms are easy to integrate into our WordPress site.
- Tagging customers is helpful.
- Forms could use more customization abilities without the need for Custom CSS.
- Often need to have multiple windows open to easily navigate the platform.
- Features haven't worked for me (ex. "Wait" feature in automations) and customer service said it is an "ongoing problem" with no fix.
However, we have had frequent small problems that seem to add up, which causes us the need to find workarounds or change how we were planning to do something.
- Competitive price point.
- Great design flexibility.
- Integrates with lots of other software I use.
- Super robust features make for a steep learning curve.
- Hard to know where to start with so many different features.
- The automation feature is easy to set up and allows me to deliver digital products and important information to new and potential clients.
- The ability to create tags and custom fields on the lowest pricing tier helps me personalize the content I send out which results in better open rates and more sales.
- While the "lite" price tier is powerful and works great for my small business there is a huge increase in cost to access certain features. For example, the ability to create dynamic content is possible on the "lite" tier if you do it manually with tags and custom fields. However, if you want to use the actual dynamic content feature then the cost of jumping from the "lite" tier to the "plus" tier is 5x the cost.
- Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content.
- Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original.
- Integrates well with other tools in our tech stack.
- The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record.
- Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation.
- System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.
- Email Marketing
- Drip Campaigns
- Sending limits penalises companies that send frequent emails by forcing them to upgrade to a higher subscribers tier.
- Account manager non-responsive and difficult to get hold of.
- No transactional email functionality.
- The automation capabilities are robust and capable.
- The CRM is plenty robust for a company our size.
- The integration between the CRM and the automation capability is quite good and very useful for us.
- The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
- Support is spotty. Our account rep is not as responsive as we would like.
- Information/insight/education on how to use AC better exists but it is hard to find.
- Marketing Automation
- Click/Link Tracking
- Email Integration with Gmail via a Chrome extension
- One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
- Sometimes the Chrome plugin does not work properly.
- The email builder could use improvement on the UX end.
- It’s very easy to set up an account on this application.
- During the campaign design it automatically saves your templates.
- The email mobile optimisation is the best feature in this application.
- Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
- Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
- Its pricing is very steep for a small company or for a starter.
- The automation interface is fairly intuitive to work through and offers powerful, flexible features.
- For the price and features it offers, it's the best value of any automation service that exists today.
- It has a TON of options for the advanced user to tinker and test with.
- Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
- There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
- Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
- Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
- Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
- Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
- You can't add a contact without an email address.
- Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
- Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
- Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
- No Android app for CRM (suppose to be in the works as we were told).
Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
- Creating emails or templates is VERY easy as well as the automation builder is easy to use.
- Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
- You can't create landing pages :(
- The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
ActiveCampaign Scorecard Summary
Feature Scorecard Summary
What is ActiveCampaign?
The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.
By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.
Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.
Starting Price: $9
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
|Lite||$9.00||Per Month [3 Users]|
|Plus||$49||Per Month [25 Users]|
|Professional||$129||Per Month [50 Users]|
|Enterprise||$229||Per Month [Unlimited Users]|
ActiveCampaign Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
ActiveCampaign Technical Details
|Mobile Application:||Apple iOS, Android|