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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 676)
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Score 1 out of 10
Vetted Review
Verified User
I use ActiveCampaign as the hub of my business operations. My company runs on the internet, and I use ActiveCampaign automations, emails, forms, integrations and more to onboard clients and "employees" and maintain their account and stay in effective communication with both parties.
  • Customer service is readily available (via chatbot) for basic questions on how to use the CRM
  • Their automation flow makes more sense to me than some other CRMs.
  • In my opinion, their customer service is horrible. It took 38 emails over 2 weeks simply to "resolve" that my bank account was overdrawn due to an unauthorized renewal fee for a yearly subscription, when I had never purchased a yearly subscription before.
  • In my opinion, customer service could actually listen to the problem and respond like their customers are real people instead of giving canned, generic responses, making light of significant issue.
  • In my opinion, not threaten to remove access to contact data in the event of their own error (such as unauthorized charges, and then, in my experience, after refunding, threatening to remove access to contact data if I didn't purchase a plan).
  • In my opinion, not randomly change the functions on their platform that results in data loss, such as happened to me this week.
  • In my opinion, when receiving a complaint about customer data loss: apologize or acknowledge the loss.
  • In my opinion, reimburse a business for financial loss suffered due to, what I believe is incompetent and dishonest behavior, such as the auto-renew event last June.
I would never recommend this company to a friend of mine, because, in my experience, I understand that doing so would jeopardize valuable data within their company, and they would likely never receive an apology from ActiveCampaign, their data back, or their money back. It feels as though an individual's business is literally jeopardized by doing business with this company. I've been building my company with ActiveCampaign for 2 years, we just launched in August, and I'm about to start finding a new CRM, learning it, and rebuilding my company on that CRM in my free time. So I can save my business from this company that, in my opinion, does not treat its customers in a decent manner.

Here is my experience: In my opinion, this is the worst customer service I have ever experienced. As a CRM that is supposed to hold data for people's customers, I felt they threatened me with the data loss of my clients in June, and now they have lost the data of my clients. In June it took 38 emails over two weeks to get the issue "sorted out". They caused me to go overdrawn in my bank account by making an unauthorized renewal charge on my card on file. I never purchased a yearly membership to begin with, and suddenly in June I was charged over $600 for a renewal of a yearly subscription. I had never had a yearly subscription before! Like I said, it took over 38 emails to get to a conclusion. I was initially told they do not provide refunds. I finally got a refund, was given a free year, then they took that free year away and, in my experience, threatened me with data loss if I didn't pay within about a week's timeframe! Then, in my experience, they gave me an extra week before they threatened to remove access to my clients data, as though they were being nice by giving me an extra week. I was literally about to launch a business I had been working on for two years, and they did this to me! And I'd been using them for about a year or more building up to my launch! I was never reimbursed for the overdraft fees, and ended up purchasing a yearly subscription simply because I was about to launch my business and it was set up to operate using ActiveCampaign so I couldn't afford to learn a whole new CRM and rewire my business right before a launch. I cannot begin to express how, in my opinion, bad the customer service representative was that handled this whole thing. I truly felt like a number not a person to them, and all they cared about was taking my money, not the fact that they were toying with my livelihood. Now this week there is a new issue. Since I have had ActiveCampaign, I have had a feature where I can attach files to my contacts. And I do. Signed, legal documents. Well this week all the files I've ever attached to any customers disappeared. And now suddenly there is no feature to even attach files. My experience: The first customer service representative I spoke with literally did not understand what I was asking and kept asking me about was I having trouble importing contacts, completely unrelated to my issue. I asked to speak with a manager or someone else and the customer service representative said they couldn't pass my ticket along to anyone else or let anyone else see it. In my opinion, lies. I left the chat conversation. I waited a day and went back. The next customer service representative said they would look into it and email me back. They emailed me back with no apology or even acknowledgment that customer data had been lost! They simply said the feature to add files to a contact is with their sales plan only, so I need to purchase the sales plan. I haven't had the sales plan for the 2 years I've had ActiveCampaign and I have always had the files feature. In my opinion, basic common sense says this does not answer the problem. Why did the feature suddenly disappear? The customer service representative did not even apologize for my data loss, say they would try to help find the lost files—nothing. I am now convinced, after this and reading other reviews here of similar, in my opinion, horrible neglect of their customers, that in my free time I need to begin learning another CRM and rebuilding my business to function on another platform. I do not understand how the owners can have a clean conscious knowing they support businesses function—help people maintain their livelihood—but, in my experience, treat those people with no dignity or respect. I am appalled. And hurt. In my experience, my business has been hurt by ActiveCampaign. Twice now. And in no small way.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
I run a small business and started using ActiveCampaign to automate email generation to potential leads. We generate a lot of organic traffic due to high quality content and are able to collect a good list of subscribers but have limited man power to reach out to people directly and benefit from email workflows.
  • Searchable table of contacts
  • Email campaign templates
  • Decent email workflows
  • In my opinion, Terrible UX for accessing contacts, no navigation buttons, users have to click the back button and then click on the next contact.
  • In my experience, VERY SLOW - the system is very slow to load data which frustrates the UX and makes it frustrating to access contact data quickly
  • In my opinion, Fragile design - it is very easy to break automations, but ActiveCampaign insists on this design (more to say later)
ActiveCampaign has some features which put it above some CRM tools (like Insightly, ActiveCampaign for 6 months). I think the basic setup is easy to do, but a lot of work needs to be invested in automations. They offer landing pages for my website to access locked content and it works well with Zapier. In my opinion, for these reasons, ActiveCampaign does ok. I can no longer recommend ActiveCampaign because of the, in my opinion, fragile design of the system which caused my company to lose $10,000's in potential revenue due to a weak design of their automations. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. In my experience, by simply making a slight change of wording to a form option and capitalizing a word in the form, the entire automation broke, which we did not realize for 6+ months. Companies had been requesting information from us and we were never notified because of the broken automation. In my opinion, this alone should cause companies to steer clear of ActiveCampaign. We are now planning to switch off the platform to something more robust.
Adir Ron | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
  • Very simple drag-and-drop template builder/editor
  • Robust automation planner
  • CRM functionality is sub-par compared to other CRMs
  • Reporting is very basic and lacking advanced functionality [for my needs]
  • Advanced automations, triggers, and connections between workflows are not working well at all
  • [In my experience], the Chatbot is extremely basic and lacking
If you have a simple mailing list, and are looking for a simple Marketing Automation tool to manage mailing list subscribers and the email communication itself - ActiveCampaign is a great platform for you and well-priced too.

However, if you're a power-user, looking to create complex automations and workflows, and/or looking to manage your actual Sales pipeline - unfortunately, ActiveCampaign is NOT the platform for you.
Consider either going for a different all-in-one or splitting your needs and using ActiveCampaign only for the marketing automation part and not the CRM part.
October 12, 2019

Be weary of AC

Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
  • Marketing automation (ok)
  • Price
  • That's literally all I can think of
  • Product: built backward in a lot of ways and is incredibly unsmooth to work with
  • Server goes down a lot
  • Buggy as all get out
Honestly, if you are 5-10 people this might be awesome because of price and simplicity. That being said, if you plan to scale at all, pay for a better CRM. We got it hastily when we were about 20 employees but are switching now and the switch couldn't come sooner for us.
September 06, 2021

Automation Over Aesthetic

Ashlynn Henkel | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
ActiveCampaign is used for the whole company as our email marketing tool for campaigns and automations. It allows us to communicate with our audience based on their interests or actions.
  • Automation Mapping
  • Automation Options
  • Limited Drag'n'Drop Design Options
  • Testing Groups Not Available
  • No Ability to View or Edit HTML in Drag'n'Drop editor
  • No Ability to Create Content Groups in Builder
ActiveCampaign is well suited for small business who have a focus on sending simple, basic email automations. With incredibly limited design capabilities, it is not well suited for companies who want a rich email aesthetic. It doesn't allow for the addition of custom web fonts, background images, content grouping, toggling between mobile and desktop view in the design builder, or a light mode, dark mode option in the design builder.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Our email communications are simple. We don't use automated drip campaigns, etc. It's straightforward email notifications of regulatory and policy updates, new processes, reminders, etc.
  • Reports
  • Scheduling
  • User interface
  • Customer service
  • Wait time for customer service
  • Custom plans
  • Custom billing options
Best used for minimalist designs. I am still not completely convinced that it's the right tool for our company, yet I am glad that it's streamlined and less "fluffy" than the other options out there.
Michelle Markwart Deveaux | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to communicate with my current subscribers and clients and customers, and as a way to keep in touch with those interested in my business.

I'm a micro-business, with a tiny team, and two of us use this tool to send client-wide info to our subscription membership group, even though we have a FB group and a Slack channel, having the email go to all is very helpful in keeping members up to date on our shenanigans!

I could use it more and better for marketing, to be sure! I am just learning how to do that well.
  • Easy to create a one-time campaign.
  • Easy to search past campaigns, templates, etc.
  • Customer service how-to's solve the problem of "how do I do that?" quickly.
  • I have trouble navigating automations and setting them up properly.
  • It's SO robust, I am not even sure what I don't know about what it can do!
I am still not 100% sure that it's the right tool for our company, yet I am glad that it's streamlined and less "fluffy" than the other options out there. For a tiny business like mine, I'd say the cost for the ROI may feel high at first, as you're learning the system.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is being used solely by our marketing team. It is an economical tool that addresses the fundamental aspects of marketing automation, including email marketing, form handling and lead scoring.
  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department currently uses Active Campaign as our sole email marketing software. We have it linked to Salesforce through their app. This provides us a solution for all email marketing campaigns.
  • Very easy to create templates.
  • Vast automation tools.
  • New app integrates well with Salesforce Lightning.
  • Immediately after renewing our service (twice) our sending servers were switched which created deliverability issues. After considerable back and forth with their deliverability team, we were finally switched to a third server which was better for deliverability.
  • Automation sometimes is delayed.
  • Salesforce app only works in Lightning.
Overall, our team likes Active Campaign and the ease of use, but the switching of servers has darkened a very good product. The key factor in any email marketing software is deliverability. Both times they switched our servers the servers that they put us on were so poor that emails within our own domain would be picked up by our spam filters and placed in quarantine.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is used by the Marketing Department for email automatons. It helps us send messages to our customers at the same time in each of their time zones. We use it for a welcome work flow to make sure we engage with users right away and are able to reduce time sending the same email.
  • Easy automation duplication to save time.
  • Tagging system to segment contact.
  • Contact profiles to learn more about each customer's history with us.
  • Automation tools are very visual and easy to edit or grow.
  • Automation glitches where not all emails send.
  • Reporting malfunctions were the wrong information is displayed.
It makes sense for smaller businesses with not as many contacts needed to go through an automation. When you start working in large volumes you see more glitches and you must create more workarounds. But the user interface is intuitive and overall a good product. Excellent customer service from the reps and they are always there to help with any issues that come up.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We as Marketing are the only department that actually used ActiveCampaing.
I mainly used it to send our Marketing Campaigns to the database I build
I also used it to embed a form into our website and some Marketing automation
The problem we solved is how to reach our many potentials customers in a massive way.
  • Email Marketing Campaign
  • Marketing Automation
  • Forms
  • Better Landing Pages Designs
  • Better Forms Customize
  • Better Bounce Mails Detection
  • Better Stadistics (Clics sometimes failure)
It is a very good tool to send massive mailing campaigns, It is very easy to set up and do tracking of your campaigns results.
It is also a very good tool to automize certains actions.
I think their´s landing and forms templates are not very goods, and the quality of the pages you can create is not very outstanding.
Nathan Brown | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have an active contact capture on our Squarespace site and have used ActiveCampaign to contact existing customers by email. We are conscious that we underutilise the potential afforded by ActiveCampaign. This is in part due to the time investment required to get over the learning curve required for this tool.
  • Support
  • Email automation
  • Lists
  • It's complicated
ActiveCampaign is fully featured and will meet a wide range of future CRM and automation needs, quite likely it can do a lot more than you're currently looking for.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it for a client who really wanted to dive into automation! We also build out monthly campaigns and utilize segmentation within Active Campaign. It's only being used by the Digital Marketing Department for this one client so far. It addresses issues in the past of being able to really hone down on triggers for automation. We love how specific we can get!
  • Customer Support
  • Automation
  • Email Builder
  • Sending to more than one segment / list / segment & list combo
  • More triggers the merrier
  • I think there's always improvement in the email builder itself
  • Sometimes the platform is very slow and glitchy
It's great if you're not wanting to pay for a huge CRM system. It's great for smaller businesses - especially ones who want to have a high-caliber digital marketing strategy.
J.P. VanderLinden | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.
  • Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
  • The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
  • Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
  • If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.
  • The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
  • As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
  • At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.
If you're just getting started and know you're going to want an Email Service Provider (not a Marketing Automation software), then you really should check out ActiveCampaign. Compared to MailChimp or ConstantContact or Klaviyo it's a big step up in terms of advanced, smart delivery.

On the other hand, if you know you'll be wanting options like landing pages and robust tracking within 12 months, or expect to be working with a large list soon, you might find yourself disappointed, and should start looking at Infusionsoft or HubSpot instead, as you won't be as likely to outgrow it so soon.
Chuck Blatt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I was working on a freelance marketing campaign for a client, and they were just getting started with ActiveCampaign. I had not used it before but figured I could learn since I have used other software similar to this. Once they were able to build their database of emails, we started an email campaign. It was somewhat easy to set up but some of the additional features like A/B testing and automated responses were not as easy as they should have been to set up. I needed to get some tech help from ActiveCampaign, and it ended up working. The campaign was mildly successful, but that was not the fault of the software. I do wish some of the automated tools were more straightforward.
  • Manage email addresses
  • Automated process
  • Email blasts
  • Making the automated process more straight forward
  • Simplifying tools
  • No need to complicate things that are simple
If you are a retailer with a shopping cart, this would be good software, but if you are just using it for blasting emails and newsletters, I think there are better and more cost-effective products. They have made things too complicated for no good reason. Their cost is more than others out there that are easier to use and provide great results.
Tracy Beers | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
My company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.
  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Aaron Parker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign for our entire email capture, newsletter promotion and overall marketing processes. We have a number pf forms on our website to capture emails for various offers and we follow those up with appropriate autoresponder campaigns. We also send a monthly newsletter and the occasional one-off announcement email through the system.
  • Email Capture
  • Segmentation
  • Autoresponder sequences
  • Automations - sometimes they don't work as expected
  • Help files - it's sometimes hard to find an exact answer (but chat is awesome)
ActiveCampaign has everything you need. I doubt that we are using even 30% of its capabilities and it does everything we need an autoresponder to do. Because of its huge number of capabilities however, the learning curve is a bit longer, but that's still OK.
Annika Brink | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I'm a new startup and was recommended ActiveCampaign by another entrepreneur. I use ActiveCampaign to format and send out email flows. What I really need is a platform that can help me get started and teach me what I definitely need to think about. Within my team, I have one other volunteer who also has access.
  • They allow you to schedule free one-on-one training sessions, even on their low priced plans.
  • ActiveCampaign has the best webinars I've seen. They are really high value, engaging and their staff seems to be true advocates for the product.
  • The interface for formatting emails is intuitive.
  • There's a ton of information on different ActiveCampaign functionality. The starter guide is still a little too complex for me.
  • As a newby, some of the terminology sometimes goes over my head a little bit.
  • The pricing, especially for a new business, is very steep if you like those special features.
I think I would have been able to get more out of my ActiveCampaign experience if I was familiar with a similar program (like MailChimp) before. This does not seem to be an entry-level service. If you run a serious business it's great! It's a little hard right now, but I expect ActiveCampaign to be future-proof as my company grows.
Morgan Specht | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I am a sole-proprietor but have a subcontracted assistant who manages Active Campaign for me. We use it to communicate with past clients and also for marketing/newsletter purposes.
  • Competitive price point.
  • Great design flexibility.
  • Integrates with lots of other software I use.
  • Super robust features make for a steep learning curve.
  • Hard to know where to start with so many different features.
I think Active Campaign would be great for pretty much all businesses. Maybe not super huge e-commerce type sites but any small to mid-sized businesses would greatly benefit.
Stephen Box | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
As a solopreneur, I use ActiveCampaign to automate my marketing funnels and communicate with potential clients.
  • The automation feature is easy to set up and allows me to deliver digital products and important information to new and potential clients.
  • The ability to create tags and custom fields on the lowest pricing tier helps me personalize the content I send out which results in better open rates and more sales.
  • While the "lite" price tier is powerful and works great for my small business there is a huge increase in cost to access certain features. For example, the ability to create dynamic content is possible on the "lite" tier if you do it manually with tags and custom fields. However, if you want to use the actual dynamic content feature then the cost of jumping from the "lite" tier to the "plus" tier is 5x the cost.
For small business owners looking for a reliable service with easy to set up automations and detailed reports at a reasonable price, ActiveCampaign is a winner. Since I'm a solopreneur on the "lite" tier it's hard to say if the higher cost is worth the jump to the higher tiers or how ActiveCampaign compares to its competitors for a larger business.
July 07, 2020

Effective Overall!

Kendahl MacLaren | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is currently utilized by our marketing department to capture leads that can be passed to the sales team. As we build our lists, we hope to implement more email campaigns and continue to grow our contacts' exposure to our products and services. Our team relies heavily on the ActiveCampaign forms for our website.
  • Automations are simple to set up.
  • Forms are easy to integrate into our WordPress site.
  • Tagging customers is helpful.
  • Forms could use more customization abilities without the need for Custom CSS.
  • Often need to have multiple windows open to easily navigate the platform.
  • Features haven't worked for me (ex. "Wait" feature in automations) and customer service said it is an "ongoing problem" with no fix.
Overall, ActiveCampaign has been easy to set up and being using quickly. There are a wide variety of potential integrations that they offer which seem to be very helpful! We have ActiveCampaign paired with WordPress and Salesforce.

However, we have had frequent small problems that seem to add up, which causes us the need to find workarounds or change how we were planning to do something.
Herschel Berkowitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign as our primary email marketing platform and CRM tool. We use ActiveCampaign extensively for lead generation campaigns, subscriber segmentation and automations. ActiveCampaign makes all of these tasks a breeze without the need for any complex integration or coding.
  • Email Marketing
  • Drip Campaigns
  • Segmentation
  • Sending limits penalises companies that send frequent emails by forcing them to upgrade to a higher subscribers tier.
  • Account manager non-responsive and difficult to get hold of.
  • No transactional email functionality.
Great for email marketing and automations. Automations very easy to setup and allows for unlimited scenarios.
Tanja Baumann | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for myself and for clients, so I got to know most systems, and ActiveCampaign is by far the best. We use it for product launches, newsletters and other client campaigns.

We build up waiting lists and automations with it. It's been a huge step forward for us and our clients in organizing all of our leads, contacts, and customers and to make sure that everyone gets the content they need.

ActiveCampaign is intuitive, has a lot of great features, and is easy to handle and to learn. Their webinars and events are great and if they do events in your area you should go.
  • Marketing automation
  • Custom tagging
  • List building
  • Updates sometimes make things worse and not better
  • Forms are hard to find
  • No overview of all emails
  • Better delivery, so emails don't end up in spam
Automations are just perfect; you can do anything there. Great for email autoresponder setup and for organizing automations and visually seeing how the contact is going through an automation. It is still the best tool on the market, in my opinion.

When you have a feature in your plan and they exclude it from the plan, you don't get a message and realize sometime later that it is not working anymore. This happened to some of my clients and to me, too. Recently there were a few changes that cut down the power of that tool. I guess it is normal that as business, you pay more attention to the higher paid plans.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign for email marketing, marketing automation, and as our CRM. It addresses our need to build our lists, promote our subscriptions and products and track / manage sales.
  • The automation capabilities are robust and capable.
  • The CRM is plenty robust for a company our size.
  • The integration between the CRM and the automation capability is quite good and very useful for us.
  • The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
  • Support is spotty. Our account rep is not as responsive as we would like.
  • Information/insight/education on how to use AC better exists but it is hard to find.
I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In general, I was very happy with the ease-of-use of ActiveCampaign. I was setting up a contacts collection automation, including welcome emails, newsletter send-outs, etc. The process to do so was very straightforward and fast, in my opinion.

Though there were some basic expected functionalities missing, such as using custom fonts according to company design guides. Also, the email builder, while quite easy to use in general, can be a bit buggy. It was also missing some basic features that I would have liked, such as stacking content blocks (on top of each other, rather than next to each other; Z-dimension) and putting background images on content blocks.

Few grievances aside though, I'm generally happy with the product!
  • Ease of use.
  • Lacking some basic expected features.
I'd use ActiveCampaign when design requirements are low to medium at best. Design requirements aside, the tool is versatile and likely usable to most applicable situations.
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