ActiveCampaign

ActiveCampaign

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Top Rated
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Score 8.6 out of 100
Top Rated
ActiveCampaign

Overview

Recent Reviews

ActiveCampaign is the best CRM

10 out of 10
October 02, 2022
We use ActiveCampaign as the tool to communicate with all of our clients and keep them updated on our database. It's also our marketing …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (653)
    9.2
    92%
  • List management (628)
    9.0
    90%
  • Standard reports (564)
    8.8
    88%
  • Dashboards (577)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

Customer Experience Automation Demo
01:44
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Features Scorecard

Email & Online Marketing

8.5
85%

Lead Management

8.7
87%

Campaign Management

8.5
85%

Social Media Marketing

8.8
88%

Reporting & Analytics

8.6
86%

Platform & Infrastructure

8.9
89%
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Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Competitors

ActiveCampaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.2.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-25 of 648)
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October 12, 2019

Be weary of AC

Score 3 out of 10
Vetted Review
Verified User
Review Source
We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
  • Marketing automation (ok)
  • Price
  • That's literally all I can think of
  • Product: built backward in a lot of ways and is incredibly unsmooth to work with
  • Server goes down a lot
  • Buggy as all get out
Honestly, if you are 5-10 people this might be awesome because of price and simplicity. That being said, if you plan to scale at all, pay for a better CRM. We got it hastily when we were about 20 employees but are switching now and the switch couldn't come sooner for us.
Adir Ron | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
  • Very simple drag-and-drop template builder/editor
  • Robust automation planner
  • CRM functionality is sub-par compared to other CRMs
  • Reporting is very basic and lacking advanced functionality [for my needs]
  • Advanced automations, triggers, and connections between workflows are not working well at all
  • [In my experience], the Chatbot is extremely basic and lacking
If you have a simple mailing list, and are looking for a simple Marketing Automation tool to manage mailing list subscribers and the email communication itself - ActiveCampaign is a great platform for you and well-priced too.

However, if you're a power-user, looking to create complex automations and workflows, and/or looking to manage your actual Sales pipeline - unfortunately, ActiveCampaign is NOT the platform for you.
Consider either going for a different all-in-one or splitting your needs and using ActiveCampaign only for the marketing automation part and not the CRM part.
September 06, 2021

Automation Over Aesthetic

Ashlynn Henkel | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is used for the whole company as our email marketing tool for campaigns and automations. It allows us to communicate with our audience based on their interests or actions.
  • Automation Mapping
  • Automation Options
  • Limited Drag'n'Drop Design Options
  • Testing Groups Not Available
  • No Ability to View or Edit HTML in Drag'n'Drop editor
  • No Ability to Create Content Groups in Builder
ActiveCampaign is well suited for small business who have a focus on sending simple, basic email automations. With incredibly limited design capabilities, it is not well suited for companies who want a rich email aesthetic. It doesn't allow for the addition of custom web fonts, background images, content grouping, toggling between mobile and desktop view in the design builder, or a light mode, dark mode option in the design builder.
Michelle Markwart Deveaux | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I use ActiveCampaign to communicate with my current subscribers and clients and customers, and as a way to keep in touch with those interested in my business.

I'm a micro-business, with a tiny team, and two of us use this tool to send client-wide info to our subscription membership group, even though we have a FB group and a Slack channel, having the email go to all is very helpful in keeping members up to date on our shenanigans!

I could use it more and better for marketing, to be sure! I am just learning how to do that well.
  • Easy to create a one-time campaign.
  • Easy to search past campaigns, templates, etc.
  • Customer service how-to's solve the problem of "how do I do that?" quickly.
  • I have trouble navigating automations and setting them up properly.
  • It's SO robust, I am not even sure what I don't know about what it can do!
I am still not 100% sure that it's the right tool for our company, yet I am glad that it's streamlined and less "fluffy" than the other options out there. For a tiny business like mine, I'd say the cost for the ROI may feel high at first, as you're learning the system.
Score 5 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is being used solely by our marketing team. It is an economical tool that addresses the fundamental aspects of marketing automation, including email marketing, form handling and lead scoring.
  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
Score 6 out of 10
Vetted Review
Verified User
Review Source
It is used by the Marketing Department for email automatons. It helps us send messages to our customers at the same time in each of their time zones. We use it for a welcome work flow to make sure we engage with users right away and are able to reduce time sending the same email.
  • Easy automation duplication to save time.
  • Tagging system to segment contact.
  • Contact profiles to learn more about each customer's history with us.
  • Automation tools are very visual and easy to edit or grow.
  • Automation glitches where not all emails send.
  • Reporting malfunctions were the wrong information is displayed.
It makes sense for smaller businesses with not as many contacts needed to go through an automation. When you start working in large volumes you see more glitches and you must create more workarounds. But the user interface is intuitive and overall a good product. Excellent customer service from the reps and they are always there to help with any issues that come up.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our marketing department currently uses Active Campaign as our sole email marketing software. We have it linked to Salesforce through their app. This provides us a solution for all email marketing campaigns.
  • Very easy to create templates.
  • Vast automation tools.
  • New app integrates well with Salesforce Lightning.
  • Immediately after renewing our service (twice) our sending servers were switched which created deliverability issues. After considerable back and forth with their deliverability team, we were finally switched to a third server which was better for deliverability.
  • Automation sometimes is delayed.
  • Salesforce app only works in Lightning.
Overall, our team likes Active Campaign and the ease of use, but the switching of servers has darkened a very good product. The key factor in any email marketing software is deliverability. Both times they switched our servers the servers that they put us on were so poor that emails within our own domain would be picked up by our spam filters and placed in quarantine.
J.P. VanderLinden | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.
  • Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
  • The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
  • Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
  • If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.
  • The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
  • As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
  • At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.
If you're just getting started and know you're going to want an Email Service Provider (not a Marketing Automation software), then you really should check out ActiveCampaign. Compared to MailChimp or ConstantContact or Klaviyo it's a big step up in terms of advanced, smart delivery.

On the other hand, if you know you'll be wanting options like landing pages and robust tracking within 12 months, or expect to be working with a large list soon, you might find yourself disappointed, and should start looking at Infusionsoft or HubSpot instead, as you won't be as likely to outgrow it so soon.
Chuck Blatt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I was working on a freelance marketing campaign for a client, and they were just getting started with ActiveCampaign. I had not used it before but figured I could learn since I have used other software similar to this. Once they were able to build their database of emails, we started an email campaign. It was somewhat easy to set up but some of the additional features like A/B testing and automated responses were not as easy as they should have been to set up. I needed to get some tech help from ActiveCampaign, and it ended up working. The campaign was mildly successful, but that was not the fault of the software. I do wish some of the automated tools were more straightforward.
  • Manage email addresses
  • Automated process
  • Email blasts
  • Making the automated process more straight forward
  • Simplifying tools
  • No need to complicate things that are simple
If you are a retailer with a shopping cart, this would be good software, but if you are just using it for blasting emails and newsletters, I think there are better and more cost-effective products. They have made things too complicated for no good reason. Their cost is more than others out there that are easier to use and provide great results.
Tracy Beers | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
My company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.
  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use it for a client who really wanted to dive into automation! We also build out monthly campaigns and utilize segmentation within Active Campaign. It's only being used by the Digital Marketing Department for this one client so far. It addresses issues in the past of being able to really hone down on triggers for automation. We love how specific we can get!
  • Customer Support
  • Automation
  • Email Builder
  • Sending to more than one segment / list / segment & list combo
  • More triggers the merrier
  • I think there's always improvement in the email builder itself
  • Sometimes the platform is very slow and glitchy
It's great if you're not wanting to pay for a huge CRM system. It's great for smaller businesses - especially ones who want to have a high-caliber digital marketing strategy.
Nathan Brown | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We have an active contact capture on our Squarespace site and have used ActiveCampaign to contact existing customers by email. We are conscious that we underutilise the potential afforded by ActiveCampaign. This is in part due to the time investment required to get over the learning curve required for this tool.
  • Support
  • Email automation
  • Lists
  • It's complicated
ActiveCampaign is fully featured and will meet a wide range of future CRM and automation needs, quite likely it can do a lot more than you're currently looking for.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We as Marketing are the only department that actually used ActiveCampaing.
I mainly used it to send our Marketing Campaigns to the database I build
I also used it to embed a form into our website and some Marketing automation
The problem we solved is how to reach our many potentials customers in a massive way.
  • Email Marketing Campaign
  • Marketing Automation
  • Forms
  • Better Landing Pages Designs
  • Better Forms Customize
  • Better Bounce Mails Detection
  • Better Stadistics (Clics sometimes failure)
It is a very good tool to send massive mailing campaigns, It is very easy to set up and do tracking of your campaigns results.
It is also a very good tool to automize certains actions.
I think their´s landing and forms templates are not very goods, and the quality of the pages you can create is not very outstanding.
Aaron Parker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign for our entire email capture, newsletter promotion and overall marketing processes. We have a number pf forms on our website to capture emails for various offers and we follow those up with appropriate autoresponder campaigns. We also send a monthly newsletter and the occasional one-off announcement email through the system.
  • Email Capture
  • Segmentation
  • Autoresponder sequences
  • Automations - sometimes they don't work as expected
  • Help files - it's sometimes hard to find an exact answer (but chat is awesome)
ActiveCampaign has everything you need. I doubt that we are using even 30% of its capabilities and it does everything we need an autoresponder to do. Because of its huge number of capabilities however, the learning curve is a bit longer, but that's still OK.
Annika Brink | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I'm a new startup and was recommended ActiveCampaign by another entrepreneur. I use ActiveCampaign to format and send out email flows. What I really need is a platform that can help me get started and teach me what I definitely need to think about. Within my team, I have one other volunteer who also has access.
  • They allow you to schedule free one-on-one training sessions, even on their low priced plans.
  • ActiveCampaign has the best webinars I've seen. They are really high value, engaging and their staff seems to be true advocates for the product.
  • The interface for formatting emails is intuitive.
  • There's a ton of information on different ActiveCampaign functionality. The starter guide is still a little too complex for me.
  • As a newby, some of the terminology sometimes goes over my head a little bit.
  • The pricing, especially for a new business, is very steep if you like those special features.
I think I would have been able to get more out of my ActiveCampaign experience if I was familiar with a similar program (like MailChimp) before. This does not seem to be an entry-level service. If you run a serious business it's great! It's a little hard right now, but I expect ActiveCampaign to be future-proof as my company grows.
July 07, 2020

Effective Overall!

Kendahl MacLaren | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is currently utilized by our marketing department to capture leads that can be passed to the sales team. As we build our lists, we hope to implement more email campaigns and continue to grow our contacts' exposure to our products and services. Our team relies heavily on the ActiveCampaign forms for our website.
  • Automations are simple to set up.
  • Forms are easy to integrate into our WordPress site.
  • Tagging customers is helpful.
  • Forms could use more customization abilities without the need for Custom CSS.
  • Often need to have multiple windows open to easily navigate the platform.
  • Features haven't worked for me (ex. "Wait" feature in automations) and customer service said it is an "ongoing problem" with no fix.
Overall, ActiveCampaign has been easy to set up and being using quickly. There are a wide variety of potential integrations that they offer which seem to be very helpful! We have ActiveCampaign paired with WordPress and Salesforce.

However, we have had frequent small problems that seem to add up, which causes us the need to find workarounds or change how we were planning to do something.
Morgan Specht | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I am a sole-proprietor but have a subcontracted assistant who manages Active Campaign for me. We use it to communicate with past clients and also for marketing/newsletter purposes.
  • Competitive price point.
  • Great design flexibility.
  • Integrates with lots of other software I use.
  • Super robust features make for a steep learning curve.
  • Hard to know where to start with so many different features.
I think Active Campaign would be great for pretty much all businesses. Maybe not super huge e-commerce type sites but any small to mid-sized businesses would greatly benefit.
Stephen Box | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
As a solopreneur, I use ActiveCampaign to automate my marketing funnels and communicate with potential clients.
  • The automation feature is easy to set up and allows me to deliver digital products and important information to new and potential clients.
  • The ability to create tags and custom fields on the lowest pricing tier helps me personalize the content I send out which results in better open rates and more sales.
  • While the "lite" price tier is powerful and works great for my small business there is a huge increase in cost to access certain features. For example, the ability to create dynamic content is possible on the "lite" tier if you do it manually with tags and custom fields. However, if you want to use the actual dynamic content feature then the cost of jumping from the "lite" tier to the "plus" tier is 5x the cost.
For small business owners looking for a reliable service with easy to set up automations and detailed reports at a reasonable price, ActiveCampaign is a winner. Since I'm a solopreneur on the "lite" tier it's hard to say if the higher cost is worth the jump to the higher tiers or how ActiveCampaign compares to its competitors for a larger business.
Herschel Berkowitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign as our primary email marketing platform and CRM tool. We use ActiveCampaign extensively for lead generation campaigns, subscriber segmentation and automations. ActiveCampaign makes all of these tasks a breeze without the need for any complex integration or coding.
  • Email Marketing
  • Drip Campaigns
  • Segmentation
  • Sending limits penalises companies that send frequent emails by forcing them to upgrade to a higher subscribers tier.
  • Account manager non-responsive and difficult to get hold of.
  • No transactional email functionality.
Great for email marketing and automations. Automations very easy to setup and allows for unlimited scenarios.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign both on the marketing and fulfillment sides of the business. ActiveCampaign helps us segment and target our audience so that we can market the most relevant programs and offers to each person. We also use ActiveCampaign to deliver digital course content and help our clients stay on schedule with their learning and development. We've just started taking advantage of the SMS capabilities of ActiveCampaign in this regard as well.
  • Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content.
  • Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original.
  • Integrates well with other tools in our tech stack.
  • The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record.
  • Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation.
  • System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.
ActiveCampaign is great for small businesses that need to easily get something built and deployed quickly. It's a simple system to use, but with enough power to grow with your business for quite a while. It has a pretty good number of integrations with other small business marketing tech tools and hopefully, this will expand over time as well. The price point is palatable for a lot of small businesses as well, but once your contact list really starts taking off, you may need a different system.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it to generate leads and communicate with our list. I know there's so much more it can do and we're working towards being able to use it in more advanced and sophisticated ways. We use it across the whole organization. Business problems it addresses: nurturing our list and audience members.
  • Easy to create email campaigns.
  • Able to create detailed automations.
  • Customer service is available to help.
  • Sales for new customers: My entry into using AC was super lame and I reported the salesperson for over-selling me without my knowledge or understanding.
  • Automations can be difficult to execute without hassles.
  • My team couldn't figure out how to send a re-engagement campaign. That should be more obvious.
I only know my own experience coming from a really HORRIBLE experience with Infusionsoft. But I was oversold initially and AC isn't cheap so that was super lame. It could be more user-friendly for newer businesses and entrepreneurs. But I think it's best suited for people who are really committed to growing their biz and have email lists of 5K or larger.
The support is there but they often can't help us solve problems in a simple or timely manner and it's frustrating.
Score 7 out of 10
Vetted Review
Verified User
Review Source
In general, I was very happy with the ease-of-use of ActiveCampaign. I was setting up a contacts collection automation, including welcome emails, newsletter send-outs, etc. The process to do so was very straightforward and fast, in my opinion.

Though there were some basic expected functionalities missing, such as using custom fonts according to company design guides. Also, the email builder, while quite easy to use in general, can be a bit buggy. It was also missing some basic features that I would have liked, such as stacking content blocks (on top of each other, rather than next to each other; Z-dimension) and putting background images on content blocks.

Few grievances aside though, I'm generally happy with the product!
  • Ease of use.
  • Lacking some basic expected features.
I'd use ActiveCampaign when design requirements are low to medium at best. Design requirements aside, the tool is versatile and likely usable to most applicable situations.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign for email marketing, marketing automation, and as our CRM. It addresses our need to build our lists, promote our subscriptions and products and track / manage sales.
  • The automation capabilities are robust and capable.
  • The CRM is plenty robust for a company our size.
  • The integration between the CRM and the automation capability is quite good and very useful for us.
  • The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
  • Support is spotty. Our account rep is not as responsive as we would like.
  • Information/insight/education on how to use AC better exists but it is hard to find.
I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Score 7 out of 10
Vetted Review
Reseller
Review Source
We rely on ActiveCampaign for everything from subscription management, to CRM insights, to an automated email and SMS marketing. It's a fantastic platform that has all the automation capabilities we need without getting too convoluted - very simple to implement and train our team to use. One of the greatest benefits we've found when implementing ActiveCampaign for our clients is the great insight that it provides on Lead and Customer interactions, purchase history, and conversion attribution.
  • Revenue attribution reporting.
  • Lead and customer tagging.
  • Would love to see more robust CRM capabilities.
We have found such success in implementing ActiveCampaign for our own agency as well as a number of our clients, that we have become a reseller of the platform. We truly believe in ActiveCampaign's value and capabilities! That being said, we have found that it is best suited when implementing a client that has an external CRM for us to integrate with via API (or native integration). Without a CRM, it becomes much too difficult and even impossible to provide the high-level of reporting that a more robust CRM offers.
Mike Koolwijk | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We help companies with setting up their marketing, based on existing tools or tools that we can suggest. ActiveCampaign is one of the tools we use and suggest, and also some of our clients use it. (So, there is not really one best tool for me, but it depends on the situation.) For marketing automation, we use ActiveCampaign for smaller companies with fewer than 500 contacts. It's easy to use, gets the job done for most of the wishes there are, and you can start at $9 per month. If it's not working, then it won't hit you too hard. We mainly use ActiveCampaign for lead generation, segmentation, automation of emails to the segments, and contact forms in one system.
  • A real clean and complete automation setup
  • Low price, even if you wanna try "marketing automation" to get your feet wet
  • Reports are kinda bland. I wish I could have more information or even build them myself.
  • With no HTML editor, the emails sometimes end up looking like something you don't want to send.
From my experience, ActiveCampaign is better at "email marketing automation" than marketing automation as a whole. So, when your main focus is getting everything out of your mail campaigns and subscribers, this tool is perfect! If you are a small company, or even a bigger one, and want to "experience" marketing automation, ActiveCampaign is a perfect base to start. But if you are bigger and want the complete picture of "marketing automation" with sales management, etc., I would suggest other tools.
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