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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(101-125 of 676)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign for email marketing as well as automation workflows from lead campaigns to client journeys.
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.
  • Setting up automated emails
  • Building complex workflows with if/else statements works quite well
  • Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.
We really like ActiveCampaign for automating our email system. We can set our email plan and as customers come into the system from lead gen or direct we built the system to then move customers through our campaigns based on what they like or how they came into the system.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.
September 10, 2021

Drip Sequences with Ease

Lauren Waldman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I signed up for ActiveCampaign on the recommendation from the consultant I hire to do my marketing. I needed something that would manage multiple client lists and provide an easy means of sending news and updates to each segmented list. We've been able to cultivate and manage our email campaigns with ease and to date haven't had any technical problems with the system itself. It's been really great.
  • List Segmentation
  • Intuitive and Easy to use
  • Great dashboards.
  • I'm not as familiar with the system so can't really say
I can only speak to what I know and I have to say that I was really impressed with the ease with which we could set up drip campaigns. I thought it would be more complicated than it was, but it was highly intuitive and left little room for error.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to capture leads and automate sales campaigns on our webpage, as well as in our clients'.
  • Automations are particularly simple to develop and pretty flexible
  • Many integrations with other tools
  • Several recipes to inspire on
  • Forms are not easy to customize, there is a lot room for improvement here
  • Design features for emails could be sometimes limited
  • Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
I believe the best platform for automations. It's easy to use, you have many tools and features. You can do almost everything you have in mind. I think it's less appropriate for landing page design, I would think of many other platforms before Active Campaign, both in quality, functionality, and especially in price.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to schedule email newsletters and build automated sales funnels for new leads and customers. ActiveCampaign makes it possible to schedule email newsletters well in advance, so we don't have to show up every week for this. There are also many features to create sales funnels from a free opt-in to a paid digital product.
  • Map out sales funnels
  • Create wait lists for new offers
  • Schedule email newsletters in advance
  • Design is not always intuitive, I sometimes have to look up how to do things
  • It has so many features, I'm sure I'm not using it up to its potential
  • The design could be more visually appealing
If you just want to schedule email newsletters, I would go with simpler software. Also when you need visually appealing email software, ActiveCampaign is not the one. If you want to map out sales funnels and keep track of leads coming into your business, ActiveCampaign will be perfect.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign for our business and it is built into the majority of our internal systems and processes. We not only use it as a sales CRM, but we also heavily rely on the automations component of ActiveCampaign. Additionally, we also integrate our existing client process with ActiveCampaign so that we can automate actions and remove busy work for our employees. Overall, ActiveCampaign has paid for itself many times over!
  • Easy to use CRM that Sales people can pick up quickly
  • Fantastic automations builder that is intuitive
  • Easy contact management
  • The import feature has given us trouble
  • Support has sometimes been slow to help us find solutions to import problems we have faced
ActiveCampaign is fantastic for a small to medium-sized organization. The price is right and doesn't break the bank if you are a startup or a small company that needs a solid customer relationship management tool to get the job done. Also, most of the features are pretty intuitive that can be picked up quickly with minimal training.
Tom Sitzler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I run a small music school and I use ActiveCampaign to keep track of emails for the parents and students as well as keep track of new clients. I only recently started using the CRM component to keep track of the sales process. My only concern with adding new leads is that they require an email address. Sometimes, I only get a phone number before I get an email and it would be nice if I could make an account in Active Campaign without an email required.

I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!
  • Email templates
  • Great funnels
  • Email capture
  • Ease of data entry
  • Cannot make a lead account without an email
  • Some language is difficult getting used to as it doesn't line up with industry-standard lingo
  • Signing in is always weird and takes a few extra steps
When I need to send an email to my entire studio, or a newsletter to the studio and those on my list, ActiveCampaign is perfect. If I need to send a one-off email to one client, ActiveCampaign is overkill.

If I need to send a survey or start a sales funnel, Active Campaign is perfect!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used in my sole operator brokerage. I originally got it to replace another newsletter distribution app but then realized it's capable of SO much more- super impressed!!! It will be used across the whole organization- me and a range of contractors in various support roles around the country. I love the integration and automation possibilities- it's brilliant!
  • Marketing campaigns
  • Automations and workflows
  • Analytics
  • It's really slow on my system and no-one can tell me why
  • Huge learning curve, even if you're used to workflows/automations
  • Found it difficult to find stuff in help but that could be just me
Automating and tracking client newsletters, news releases on a one-off basis, I would imagine product releases would go really well because of the really comprehensive analytics and automation available. I'm a newbie so haven't really fully explored what it can do but I can definitely see the potential is huge and will grow with my business with no problems!
September 10, 2021

Active everyday!

Kari Gras | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are currently using ActiveCampaign to communicate more effectively with our current Clients and potential clients. We are also using it to build our pipeline & workload.
  • Easy to import contacts & details from another provider
  • Build your "deals" & customize the pipeline
  • Provide videos that teach you how to move to the next step
  • I'm struggling with the automations ... I'm sure I'm overcomplicating things.
  • Attaching documents to automated emails that get sent
  • Adding a photo or avatar to Clients
I was looking for a CRM that could also provide marketing and wasn't over-complicated, I could have my team participate, and build in a pipeline of deals/contracts for Clients; ActiveCampaign fit these features perfectly and it is affordable. The other software companies seemed to be too robust for what we needed and ActiveCampaign can grow along with us as we scale the business.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I’ve been using ActiveCampaign for close to 6 months now and it’s such a godsend to be able to have all the CRM functionality that one would have within a single platform.

It is used across the entire organization and is great for sending out our organization's messages to all our clients and gets the maximum and widest reach possible.
  • Excellent marketing channel
  • Total CRM solution
  • Customer information in a click of a button
  • Little cumbersome on a mobile phone
  • Maybe the security features a little bit too much.
  • Don’t want to keep going to a Authenticator to log in
It is great when one wants to look up client information in the shortest span of time possible.

Is a little cumbersome on a mobile phone and many times seem to toggle between the vertical and horizontal landscapes.
Lindsey Ciarrocca, Certified Money Coach (CMC)® | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I currently use ActiveCampaign as my email marketing system. For now, my company is just me so I do everything! ActiveCampaign makes it easy to add forms to my website for visitors to subscribe to my emails and has some great automation you can set up.
  • Automated email marketing
  • Segmenting email subscribers
  • A bit of a learning curve
  • A lot of features which is a bit overwhelming at first!
ActiveCampaign has been great for my needs so far. I would definitely like to learn the system better to be able to fully make use of all the features. As a solo user on a Lite plan with only a small number of users, it's very affordable but it seems like the pricing increases quickly as you move up in plans and subscribers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For email campaigns and capturing new leads and reaching out to old leads for my business.
  • Branching out and conditions for email types
  • Differentiate your clientele
  • Make different email sources for different types of customers
  • The speed in which customer service responds
  • More video examples for tutorials for self-teaching
I love it's user-friendliness. But sometimes when dealing with higher volumes of emails, the framework seems to freeze and data is sometimes lost. Otherwise, it is a great system for a beginner and it is also reasonably priced.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My business uses ActiveCampaign to communicate with our customers. We run launch email funnels and send email promotions and updates to our customer list. I love that ActiveCampaign has many integrations with other software applications like Kajabi, etc. That was and continues to be a major selling point for our company.
  • Scheduler
  • Multiple lists/domains
  • Integrations
  • Increased subscribers in price brackets
ActiveCampaign is great for businesses who send marketing emails and need to be able to segment their list as well as integrate with other marketing software tools. It would probably be less appropriate for a company that is strictly sending customer newsletters that are very basic/wouldn’t require tagging, segmentation, integration, etc.
September 10, 2021

A great deal for the price

Alexis Yañez Perez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to manage different automation marketing flows with our clients, mainly we use it to design landing pages with contact forms so the leads leave their data in exchange for an ebook or access to a webinar. Later we send email campaigns according to the different segments that we establish.
  • Great automation tools
  • Good website design tools
  • Great email marketing tools
  • Better responsive website design
  • More advance segmentation tools
  • WhatsApp integration
ActiveCampaign is a great tool for companies that need constant lead generation and lead nurturing activities.
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The nonprofit that I work for is currently using ActiveCampaign. While we haven't been able to utilize it to its full capacity quite yet, we are eager to use it as a way to track donors and somewhat for grant management. Currently, we are using it mostly as a contact database and will start sending out digital newsletters soon. When choosing a platform, the board of directors had the goal of finding a CRM system - ActiveCampaign had that AND email marketing, which was a plus because we needed that anyway.
  • Customer service is phenomenal
  • Ease of use
  • Additional training and assistance
  • There are a LOT of functions and terminology - a quickly accessed cheat sheet of terms and what each page on the navbar is used for would be helpful.
  • The opt-in process can be quite frustrating; it feels like we have lost contacts due to this system.
  • Email builder is easy to use but there's room for growth. Not currently a lot of font options which can be annoying in terms of staying on brand.
After extensive research of other platforms, ActiveCampaign was the best in terms of aesthetics, ease of use, and customer service. It's well suited for small businesses or nonprofits who are looking to grow without investing too much. The platform is easy enough to pick up and teach yourself making it a great option for someone without much experience with CRM or email marketing. There is always additional training, too, which is great for those who are eager to continue learning how to best utilize the platform.
Brian Mlambo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using ActiveCampaign in our marketing department and business management. We use it for our marketing campaigns, to send out emails, and to set up automation. We also use it for sending newsletters to our partners. It helps us save time by automating our marketing processes.
  • Automations are simple to use
  • Email builder is exceptional
  • List management and contact management
  • Increase the number of contacts with their starting plans
  • Have more modern and advanced landing pages
  • Include the CRM for other basic packages with limited functions as well
It's really good for marketing and setting up your marketing automation and campaigns.
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.
Score 8 out of 10
Vetted Review
Verified User
It is used to record videos for customers. I use it more for customers.
  • Tagging
  • Atuomation
  • Optional texts
  • Design shown in some devices
  • Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
Is well suited for ecommerce or when many automations are used. If first time with email marketing and no automations intended, people often select free apps, and it is OK, if they will not take advantage of all the superb options of ActiveCampaign.
Shane Chapman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to manage our workflows using the Deals functionality. It works great to keep our teams on track and make sure customer data is not missed or misplaced. Major missing feature, NO FILE ATTACHMENTS. But aside from that, it works great. We also use the Conversations functionality on our website which works great. And the most functional features: the sites and campaigns for keeping in touch with customers and capturing data work awesome.
  • Email campaigns
  • Intake forms
  • Automations
  • Attachments to deals: this is a major miss.
If you're looking for automation, AC is top of the game here. As a CRM, it's average. The Kanban Deals function is simple and effective, but the lack of file attachments may render it not appropriate for some users.
September 06, 2021

We like Active Campaign

Score 8 out of 10
Vetted Review
Verified User
We use Active Campaign to send weekly newsletters about the products and programs we have coming up. We also use it to track recipients' interest in products by tracking clicks and finally we can communicate and follow-up with clients after purchase of one of our courses, retreats, or online study programs.
  • Click tracking
  • Automated tags
  • Interaction with Zapier
  • I'd like to be able to group content elements before saving it
Simply sending blast emails can be done on other platforms for less money, but if you want to get a real feel for what clients are interested in or if you have long complex multistep automatons, Active Campaign is great. I don't honestly think I have even learned the full power of the platform.
Justin Hull | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My organization uses ActiveCampaign to disseminate our content to all levels of our marketing channels. We use the program to onboard clients, to nurture leads, and to automate our review process. We also use the program FOR our clients in a multitude of ways from lead follow-up, lead nurture, and audience segmentation. The program is instrumental to our success and is vital to our company's lead flow.
  • They create well-organized automation templates.
  • They provide easy-to-implement documentation for new users.
  • They offer an excellent reseller program.
  • They give phenomenal customer service and support.
  • The way their automation templates are set up could use some better organization.
  • The SMS feature needs to employ a new sender. SMS doesn't always go through.
  • They could offer a better Chat option with their support team via the website's interface.
ActiveCampaign is well suited for pretty much any business that uses online marketing to generate new leads, to reach out to new or existing customers, or to create new sales via an online interface. It would not be well suited for use in a world where there was no internet.
September 07, 2021

Yay, active campaign!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used Mailchimp for a decade before active campaign and the difference is absolutely massive. I cannot recommend them enough. The integration with my other programs and sites, as well as the tagging abilities is super useful. They also have a fantastic customer support team if you need them which I haven't so far because it's extremely user friendly.
We've been using active campaign for a variety of uses and recommend it to our users as well!
  • Integration
  • Customer support
  • Ease of use
  • Price points
Well suited for market research and where your customers are coming from, and what they've done as a user.
I especially appreciate being able to use the automations, and see which customers are in which part of the automation, as well as what emails they've actually opened. Its super handy for small businesses and entrepreneurs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using Active Campaign for all of our email marketing needs/campaigns, and also partly for our marketing automation w/ salesforce.
  • Email campaigns
  • Salesforce Integration
  • Ux/Ui
  • Support
  • Reporting
Activecampaign is great for small teams and startups. It's got everything you'd need to execute email campaigns, integrates well with salesforce, and has all the essentials plus some nifty extras - decent reporting, website/email activity per contact (shows in salesforce) and simply, has really great UX/UI, super easy to use and train others on using it.

I can see Active Campaign falling a bit short compared to Marketo and others for enterprise/larger teams. It doesn't have the full marketing automation capabilities that Marketo has (advances logic steps in campaigns, alerts in sfdc, etc) but that being said, Active Campaign covers most of what you'd need. If you're on a big team or at a bigger company (300+) and you're trying to do very advanced marketing automation, Active Campaign may not be the best choice -- but it's definitely a solid choice.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use AC for Email Marketing along with the CRM for prospect tracking.
I'm the primary person using it as I'm the salesperson. We started using it for email automation but found the CRM very user-friendly and easy to work with.
  • Prospect / Client Contact Record tracking
  • Email Automation
  • Advanced Campaign flow
I've tested and helped clients with several platforms. Though I do have other platforms that I will recommend much of the time, AC is my #2 choice, which is saying a lot. I'm happy that it's such a powerful CRM and email platform yet still affordable for small businesses.

If you are looking for a platform that gives you the tools to do some advanced follow-up automation, AC is a great platform.
It has a bit of a learning curve but honestly, that's true of any platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is by far the most comprehensive and funnel focused emailing system I've used and I've tried several before. It has very thorough automation when it comes to funnel setup. One setback is that it usually requires you to log back in each time which can be a time waster, but I guess that also adds to the security aspect.
  • Automation
  • Contact Scoring
  • Email Scheduling
  • Login Page requires you to input information each time
  • Funnel Copying - it often results in error
  • Pricing - it is more pricy compared to competitors
ActiveCampaign is a good choice if you have a large email list and a need for a comprehensive email automation system.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for my company emails. I also support others in using and recommend it to people who want to send highly segmented emails and use it as a CRM.
  • Excellent and thorough training resources
  • Good for advanced automations
  • lots of continuing education opportunities
  • takes some time to learn how to use it for more advanced automations
Really great for people doing advanced automation and who has time to truly learn how to use it most effectively OR who have a team member who is proficient and can handle it for them. Not necessary for people who are just sending weekly emails and don't care about segmentation, because it is a little more complicated to get a hang of than other ESPs.
Gerard Reches Urbano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a freelancer, I work for entrepreneurs who are starting their businesses and require some way to collect leads and to contact them through email marketing. ActiveCampaign allows my clients to stay in contact with their leads and customers and to automate some of the tasks implied in this process.
  • Automations
  • Email templates
  • Lists and tags
  • Email deliverability
  • Reports
  • Integrations
  • Interface can sometimes be slow or buggy
  • Customer service is good but not 24/7
  • Price scales really quickly if you have many contacts
ActiveCampaign is indeed a great email marketing tool, but due to its pricing, only people who know how to get revenue through email marketing will make it worth it. In cases where there is no clear email marketing strategy determined, it can increase your costs without getting anything from it.
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