Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.474%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.3WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.7Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.4Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.6Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.1Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.1Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.1Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.4Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.5API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.2Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 6.9Performance5 ratings
- 7.6Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.5Configurability4 ratings
- 1.6Product Scalability5 ratings
- 8.9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.5Vendor post-sale4 ratings
Reviews
(101-125 of 676)ActiveCampaign did was I needed
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.
- Setting up automated emails
- Building complex workflows with if/else statements works quite well
- Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.
Drip Sequences with Ease
- List Segmentation
- Intuitive and Easy to use
- Great dashboards.
- I'm not as familiar with the system so can't really say
ActiveCampaign is a powerful automation tool
- Automations are particularly simple to develop and pretty flexible
- Many integrations with other tools
- Several recipes to inspire on
- Forms are not easy to customize, there is a lot room for improvement here
- Design features for emails could be sometimes limited
- Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
Upgrade for more features as your business grows.
- Map out sales funnels
- Create wait lists for new offers
- Schedule email newsletters in advance
- Design is not always intuitive, I sometimes have to look up how to do things
- It has so many features, I'm sure I'm not using it up to its potential
- The design could be more visually appealing
Love ActiveCampaign, glad that we switched
- Easy to use CRM that Sales people can pick up quickly
- Fantastic automations builder that is intuitive
- Easy contact management
- The import feature has given us trouble
- Support has sometimes been slow to help us find solutions to import problems we have faced
Recommended for small music studios!
I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!
- Email templates
- Great funnels
- Email capture
- Ease of data entry
- Cannot make a lead account without an email
- Some language is difficult getting used to as it doesn't line up with industry-standard lingo
- Signing in is always weird and takes a few extra steps
If I need to send a survey or start a sales funnel, Active Campaign is perfect!
Would definitely recommend using- but allow time to learn it!
- Marketing campaigns
- Automations and workflows
- Analytics
- It's really slow on my system and no-one can tell me why
- Huge learning curve, even if you're used to workflows/automations
- Found it difficult to find stuff in help but that could be just me
Active everyday!
- Easy to import contacts & details from another provider
- Build your "deals" & customize the pipeline
- Provide videos that teach you how to move to the next step
- I'm struggling with the automations ... I'm sure I'm overcomplicating things.
- Attaching documents to automated emails that get sent
- Adding a photo or avatar to Clients
ActiveCampaign. My Go To Non Human Partner.
- Excellent marketing channel
- Total CRM solution
- Customer information in a click of a button
- Little cumbersome on a mobile phone
- Maybe the security features a little bit too much.
- Don’t want to keep going to a Authenticator to log in
Great getting started email marketing system!
- Automated email marketing
- Segmenting email subscribers
- A bit of a learning curve
- A lot of features which is a bit overwhelming at first!
I like it and will continue to use and learn more about its functions for my business.
- Branching out and conditions for email types
- Differentiate your clientele
- Make different email sources for different types of customers
- The speed in which customer service responds
- More video examples for tutorials for self-teaching
Great email software for beginner to advanced
- Scheduler
- Multiple lists/domains
- Integrations
- Increased subscribers in price brackets
A great deal for the price
- Great automation tools
- Good website design tools
- Great email marketing tools
- Better responsive website design
- More advance segmentation tools
- WhatsApp integration
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.
Slight learning curve at the beginning, but ease of use is HUGE
- Customer service is phenomenal
- Ease of use
- Additional training and assistance
- There are a LOT of functions and terminology - a quickly accessed cheat sheet of terms and what each page on the navbar is used for would be helpful.
- The opt-in process can be quite frustrating; it feels like we have lost contacts due to this system.
- Email builder is easy to use but there's room for growth. Not currently a lot of font options which can be annoying in terms of staying on brand.
ActiveCampaign is the best solution for all your marketing needs! Save time and be active with ActiveCamapaign
- Automations are simple to use
- Email builder is exceptional
- List management and contact management
- Increase the number of contacts with their starting plans
- Have more modern and advanced landing pages
- Include the CRM for other basic packages with limited functions as well
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.
Superb automations and dynamic content options, but error messages needed in designing
- Tagging
- Atuomation
- Optional texts
- Design shown in some devices
- Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
ActiveCampaign: Automations King
- Email campaigns
- Intake forms
- Automations
- Attachments to deals: this is a major miss.
We like Active Campaign
- Click tracking
- Automated tags
- Interaction with Zapier
- I'd like to be able to group content elements before saving it
ActiveCampaign's Ease Of Use Makes Direct Response Marketing A Sinch!
- They create well-organized automation templates.
- They provide easy-to-implement documentation for new users.
- They offer an excellent reseller program.
- They give phenomenal customer service and support.
- The way their automation templates are set up could use some better organization.
- The SMS feature needs to employ a new sender. SMS doesn't always go through.
- They could offer a better Chat option with their support team via the website's interface.
Yay, active campaign!
We've been using active campaign for a variety of uses and recommend it to our users as well!
- Integration
- Customer support
- Ease of use
- Price points
I especially appreciate being able to use the automations, and see which customers are in which part of the automation, as well as what emails they've actually opened. Its super handy for small businesses and entrepreneurs.
Active campaign, a great choice for startups
- Email campaigns
- Salesforce Integration
- Ux/Ui
- Support
- Reporting
I can see Active Campaign falling a bit short compared to Marketo and others for enterprise/larger teams. It doesn't have the full marketing automation capabilities that Marketo has (advances logic steps in campaigns, alerts in sfdc, etc) but that being said, Active Campaign covers most of what you'd need. If you're on a big team or at a bigger company (300+) and you're trying to do very advanced marketing automation, Active Campaign may not be the best choice -- but it's definitely a solid choice.
Solid Email/CRM platform that won't cost an arm and a leg
I'm the primary person using it as I'm the salesperson. We started using it for email automation but found the CRM very user-friendly and easy to work with.
- Prospect / Client Contact Record tracking
- Email Automation
- Advanced Campaign flow
If you are looking for a platform that gives you the tools to do some advanced follow-up automation, AC is a great platform.
It has a bit of a learning curve but honestly, that's true of any platform.
ActiveCampaign is great if you build email funnels
- Automation
- Contact Scoring
- Email Scheduling
- Login Page requires you to input information each time
- Funnel Copying - it often results in error
- Pricing - it is more pricy compared to competitors
What I like about Activecampaign
- Excellent and thorough training resources
- Good for advanced automations
- lots of continuing education opportunities
- takes some time to learn how to use it for more advanced automations
In my humble opinion ActiveCampaign is the best email marketing tool for those who know how to get revenue from it
- Automations
- Email templates
- Lists and tags
- Email deliverability
- Reports
- Integrations
- Interface can sometimes be slow or buggy
- Customer service is good but not 24/7
- Price scales really quickly if you have many contacts