Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
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Reviews
(151-175 of 676)Companies can't remove reviews or game the system. Here's why
August 26, 2020
Will be using ActiveCampaign for years to come!
At Ghost City Press we run an annual Summer Micro-Chapbook Series which requires daily email updates to our subscribers. We've used Mailchimp for the past four years, but that platform was growing more and more expensive each year, and as a small business, it was tough for us to justify that expense. I'm very thankful to have found ActiveCampaign which has worked out better than I could have hoped.
- Their customer service is unparalleled in my experience. I was able to talk to a real person when I called with questions and they were incredibly helpful.
- The low price-point is one of the best parts about this service.
- The platform is incredibly easy to use and is very intuitive.
- They let you use a gmail account instead of a business account which many of their competitors do not. This was also an important reason which led to our decision to use ActiveCampaign.
- My only real complaint is that I've gotten a few questions from our subscribers about confirmation emails and have had to resend some of those. Not a lot but a few.
Our organization has used ActiveCampaign for many functions. First and foremost, we use it to manage deals in our sales pipeline. Automation features make it easy for us to pass contact data from forms and events into our CRM. We also use it heavily in marketing, not only to record info from lead magnets, but also to run webinar events. For instance, we automatically send invites and post-webinar drip marketing using automation.
- Automations are easy to build.
- Highly customizeable.
- Integrates with a lot of other platforms.
- Reporting is fairly basic.
August 27, 2020
Great for sequences and automation/easy to use
I use Active Campaign to send emails out regularly to my list. I’ve also set up email automations for funnels, as well as segregating lists depending on marketing efforts. It’s been great for selling products, keeping customers informed, and targeting the right customer with segregation. The email automations are brilliant and very easy to use.
- Email automation
- Segregating lists
- Tagging
- Connecting it via Zapier to our website, etc.
- More email design templates.
- Loading and selecting images for email templates can take a little while.
- Some real stories of people using the product for medium and small size businesses.
- I would like to see how creative industries like music use Active Campaign.
August 27, 2020
ActiveCampaign is a great visual tool for campaigns
We are using ActiveCampaign to market our coaching programs and automate thank-you messages for registering for our Find Love Playbook. With ActiveCampaign's automation for our client emails and teachings, we are able to spend the time would would have spent on essential marketing functions, on what really counts, serving our clients as best we can. ActiveCampaign gives us tools and resources to automate these features without having to be too techy. The customer service is always there to walk us through any issues or questions we have, and that makes this platform feel very supportive to our business. We highly recommend this automation platform for your business.
- Customer service.
- Organizational tool.
- Better delivery - so emails don't end up in spam.
- Better pricing options for larger email lists.
- More fonts available to use.
We are using ActiveCampaign to market our coaching programs and automate thank you messages for registering for our organizational newsletter. ActiveCampaign automates many of the essential marketing touches that we used to have difficulty finding time to do while our client base is growing. ActiveCampaign gives us tools and resources to automate these features without having to be technical gurus.
- Quickly create workflows to automate campaign messages.
- Easily integrate with my other tools to keep my contact list updated.
- Wizard-like templates that help me create technical automations that work.
- More powerful mobile app.
August 31, 2020
Outstanding B2C Email Platform
Using ActiveCampaign to stay in touch with our entire customer/client-base. It helps us stay in touch with them and affords us a very professional & smooth communication medium via which to do so. If we launch a new product or wish to keep tabs on how a recent rollout went, ActiveCampaign gives us a very quick & easy way to reach out.
- Smooth/professional looking communications.
- Good templates = plug & play.
- Good support & training modules.
- A bit higher price point than competitors.
- Drag & drop features within email composition can rarely be a bit clunky.
- Sometimes experience a font resizing issue in the signature line.
June 24, 2020
AC + CF = Clients + Time
I use it to sell more of my own and my clients' services on autopilot. It's used across the whole organization. It really helps free up precious time that we can use to better help our clients and scale.
- Automations
- E-mail marketing
- Editing current emails (it could be faster with fewer steps).
June 24, 2020
The best CRM I've ever tried.
I use ActiveCampaign to store my email list and communicate with my subscribers. I use it to deliver broadcast emails on a daily basis, but at the same time I've created different automations for different segments of users in my list. I have tried several email software, but ActiveCampaign is so far the best and the most flexible one. I highly recommended it to everyone, especially for service based companies.
- Send broadcast emails to targeted users.
- Get great open rates for the email sent.
- Create automations based on the users actions.
- It can improve the overall UX. Sometimes is a little rigid.
- Improve the create email drag & drop system.
June 24, 2020
Activate Your Business Income
ActiveCampaign is fabulous, I use it for all of my business direct mail for lead generation, awareness, marketing and selling.
- It allows me to segment my customers, tag them, so that I can speak only to their specific interests so I don't burn my list out with inappropriate emails.
- It offers me the ability to monitor my click through rates, so I can follow up with clients who've shown an interest in certain products or offers and to be able to resend campaigns to customers that haven't opened an email, which results in higher open rates and more sales.
- It's highly intuitive and easy for me and for my team to work with.
- I can't think what you could improve, it's great value and perfect for what I require right now.
July 02, 2020
Great Infusionsoft replacement... unless you just enjoy complicated and expensive software
I used to use Infusionsoft which is a powerful marketing platform but very cumbersome and costly. I switched over to ActiveCampaign and have been thoroughly pleased with it.
I use it for automated marketing campaigns, newsletters, sales and the ease-of-use is terrific. I didn't have to spend six weeks in a bootcamp to understand the basic functionality of it and how to apply it. I'm the primary user, but a few of my employees use it for occasional things and find it user-friendly.
It saved me money, saved me time, and enabled me to match the features of Infusionsoft, for the most part. And the customer service is terrific. If I ever run into an issue or have a question, I am able to get help almost immediately, which is HUGE.
In a crowded market, ActiveCampaign distinguishes itself, and I recommend at least putting in on your list to research if you're looking for a new marketing automation platform.
I use it for automated marketing campaigns, newsletters, sales and the ease-of-use is terrific. I didn't have to spend six weeks in a bootcamp to understand the basic functionality of it and how to apply it. I'm the primary user, but a few of my employees use it for occasional things and find it user-friendly.
It saved me money, saved me time, and enabled me to match the features of Infusionsoft, for the most part. And the customer service is terrific. If I ever run into an issue or have a question, I am able to get help almost immediately, which is HUGE.
In a crowded market, ActiveCampaign distinguishes itself, and I recommend at least putting in on your list to research if you're looking for a new marketing automation platform.
- Great customer service
- Reasonable cost
- Very easy to use
- Wide range of features
- E-Commerce and payment processing feature
- More robust web chat functionality
- No landing pages
July 03, 2020
Great software for small businesses!
I use Active Campaign for automation, connecting with my email list, and nurturing my client relationships.
- Integrations. It works well with all my other software.
- Templates. Tons of templates for email marketing and automations.
- Statistics. Plenty available!
- Reports of user & subscriber activity.
- Folders for photos/media uploads.
I use ActiveCampaign for email marketing and retention. We chose it for the automation capability and being able to drip campaigns.
- Simple to set up, easy to navigate.
- Email templates and flexibility; this reduced our work load.
- Setting up automated campaigns without having to pay for a high cost CRM platform.
- I found it hard to change the footer address, I sometimes want to have a different one for different emails. I tried the steps outlined in the FAQ page but it didn't work.
July 07, 2020
Email Marketing Done Easy!
Score 9 out of 10
Vetted Review
Verified User
As a Personal Trainer both online and in-person, I use ActiveCampaign to connect with my audience. It offers a far more personable experience for my clients as I can write more in-depth than on other social media platforms. It helps me massively with automating key messages across to my audience.
- Integration with other software.
- Email marketing.
- Lead generation.
- Easier positioning of images in emails.
July 07, 2020
I choose ActiveCampaign
I own a small business and use ActiveCampaign across the whole organization, as it is integrated with most of the tools I use. It allows me to create a database of potential clients and build a relationship with them based on trust, as well to keep the contact with those who already bought from me, so they become loyal clients.
- Automations is one of the features I love the most. I can create workflows to welcome new leads or new clients, to let them know about me and my company, to sell my products and services taking into account their interests and behaviour (if they read an e-mail, if they clicked an offer, if they already bought another product...). I can even recover abandoned carts.
- I love the possibility to personalize my e-mails according to my contacts profile or behaviour, so they feel I talk directly to them (I call them by their names or show some paragraphs just to those who attended some courses).
- It is also great that it allows direct and easy integrations with most of the marketing tools and softwares in the market.
- The pricing plan changes from 10.000 to 25.000 contacts and I miss a new pricing plan in the middle, from 10.000 to 15.000 or 17.500 contacts.
- It is not possible to pay the monthly bill by Paypal.
- I miss the display of automations or sequences which are built inside other main automations.
First, let's start off with how seamless it is to transfer over to ActiveCampaign from another email provider. This is what ultimately made me opt-in. I was worried about moving campaigns, contacts, and copy over, but it was effortless. You can have someone help you if you're not tech-savvy but truly, even a novice can make the switch.
ActiveCampaign is intuitive with a low learning curve. I like that I am able to see my contacts in an easy to view snapshot. The ability to create tags instead of creating an entirely new email list has been the real gem for me. Now, I can sort my contacts and send the appropriate email at the right time to the right person.
ActiveCampaign is intuitive with a low learning curve. I like that I am able to see my contacts in an easy to view snapshot. The ability to create tags instead of creating an entirely new email list has been the real gem for me. Now, I can sort my contacts and send the appropriate email at the right time to the right person.
- Seamless process to switch from another email provider.
- Intuitive tags to sort contacts, instead creating multiple email lists.
- Low learning curve.
- More design options for the email list landing page.
July 15, 2020
Small Business Review For ActiveCampaign
ActiveCampaign is used across my business for email marketing and communication between myself, current, past and potential clients. It serves as marketing, education, and nurturing for the relationships my business creates.
- Easy to use/organize automations and campaigns.
- Good analytics.
- Good options for email layout and style depending on the marketing purpose.
- It would be helpful to be able to create a new list after starting a new campaign/automation but currently you have to create the list first and then go back and start the campaign/automation.
I'm using ActiveCampaign to do marketing and develop relationships with existing clients. It is used as a small business for all clients who attend the physio practice. It addresses problems by automating everything to make sure the client can receive education for their specific problem as they go through a treatment plan. It also saves time by educating leads who sign up on the website so they might become a client without me having to do any work as the emails are sent at set times.
- Automation of emails and segmenting clients into a few or more different lists depending on their needs and problems.
- Intuitive interface to create campaigns and automations and can easily see the journey the client or lead will take.
- Can see when people open their emails and have detailed statistics of that if needed.
- The interface may feel a bit clunky and slow initially but you get used to it.
- A few bugs here and there occasionally, such as one of the leads waiting at the last step of automation wouldn't progress in the automation after an extra step was added, while the others would.
- The fonts for saved email response templates varied for some reason and couldn't be set, so had one that was inconsistent with the font.
- Had a bug with an email template that would make me unable to save some emails I wrote using it, but this was fixed by the support team.
July 14, 2020
Very satisfied with functionality and ease of Active Campaign. And very happy with their quick and accurate support.
We are a building business, two partners, who now do it all. ActiveCampaign helps us connect to our followers and providing value through our email campaigns. It also supports us in automation of a bunch of tasks, which is very important to us, since we for now do all the aspects of our business ourselves.
- Automation.
- Ease of composing campaigns.
- Integration with other platforms and services.
- Most of our desired features are available in higher plans. So for us, more expanded small/starting business plans would be very welcome.
- Visually more attractively designed public archive pages.
- Even more advanced e-mail composer/designer.
- General library of mails used in automations.
- A funnel overview view. Part of it could be another presentation of automations. In addition, a feature to visualize an entire funnel (which could include multiple automations and external landing pages).
July 13, 2020
ActiveCampaign is the perfect fit for our business
I signed up for ActiveCampaign about two years ago, and to be honest did not fully start using it until about a year later. Now it is being used to assist our marketing team with welcoming new referral sources, retaining existing ones, and knowing when a referral source stops working with us. We are now able to stay on top of each person throughout their life cycle of working with us. ActiveCampaign is also going to help us with our customer retention program by implementing automated follow-ups and a personalized home services experience. Lastly, it helps us stay on top of important dates with our own team members. Birthdays, wedding anniversaries, company anniversaries, etc. are made easier by ActiveCampaign's reminder of the date and the customer fields we created.
- Highly customizable.
- Awesome support team.
- Integrations with other platforms.
- Some features are not very clear to understand.
- Some support articles are not straightforward.
July 15, 2020
The most versatile and logical CRM I've come across
Score 9 out of 10
Vetted Review
Verified User
We use ActiveCampaign to sort through the applications we get to join our programs at Uprise. From initial interest, through interviews all the way to joining our programs. We also use it for our large and growing newsletter. It allows us to automate much of the selection process that would otherwise take a lot of hours.
- Excellent for complicated user flows, mapping out emails depending on user behaviour. The simple flow chart way of creating automations is very easy for anyone with a logical thought process.
- Fantastic at managing and segmenting large contact bases because you can tag people through automations depending on almost anything you can think of.
- Very strong at deliverability, because it flags when spam warnings are there and gets us over 90% open rates.
- It could have better options for templates and making emails look good on mobile.
I've trusted ActiveCampaing to manage my mail list and autoresponder for years. It's easy to use and affordable. I chose it after comparing price and functionality to the competitors.
It allows me to create separate lists for different email campaigns and has a wide variety of triggers to start a sequence (links in an email, complete of a different Active Campaign, etc.). The sequences are very graphical and you can even drag various steps and move them to new locations. I have also created a few templates that have saved time for establishing styles for various campaigns.
It allows me to create separate lists for different email campaigns and has a wide variety of triggers to start a sequence (links in an email, complete of a different Active Campaign, etc.). The sequences are very graphical and you can even drag various steps and move them to new locations. I have also created a few templates that have saved time for establishing styles for various campaigns.
- Reports.
- Ease of use.
- Support.
- The editor could use some improvement, such as managing fonts sizes when composing an email.
- Sometimes (not often) the system seems a little sluggish.
- It would be nice if they had an online chat support. But otherwise they respond to contacts relatively quickly.
July 20, 2020
Thanks, ActiveCampaign, for all the Marketing!
We use ActiveCampaign to communicate on a weekly basis with our community. The biggest business problem is WHERE - where do I want my community to stay in touch? I prefer email over social media, as it's more personal and trackable, with less distraction.
Some ways Active Campaign has helped me include adding people to my mailing list, creating automatic followups, email sequences, and weekly communication campaigns. I have used it primarily for email marketing. I can't think of situations where I would not recommend ActiveCampaign over its competitors - it's more cost effective than ConvertKit though perhaps a bit less pretty, and oodles more cost effective than Keap (Infusionsoft).
Occasionally, I receive email marketing from someone and am unable to unsubscribe, and I wish they'd get set up with ActiveCampaign!
When it comes to supporting my community and maintaining email connections, I have trusted ActiveCampaign for more than three years.
Some ways Active Campaign has helped me include adding people to my mailing list, creating automatic followups, email sequences, and weekly communication campaigns. I have used it primarily for email marketing. I can't think of situations where I would not recommend ActiveCampaign over its competitors - it's more cost effective than ConvertKit though perhaps a bit less pretty, and oodles more cost effective than Keap (Infusionsoft).
Occasionally, I receive email marketing from someone and am unable to unsubscribe, and I wish they'd get set up with ActiveCampaign!
When it comes to supporting my community and maintaining email connections, I have trusted ActiveCampaign for more than three years.
- Automation: the setup is simple and straightforward.
- Formatting: again, simplicity rules.
- Delivery: I've never noticed a major deliverability problem.
- Sign up form - I still use a form plugin to dress up the ActiveCampaign form.
- Not as pretty, well-designed or elegant looking as ConvertKit.
- I run into occasional formatting issues when selecting font to make it bold, and the entire line gets wonky. This has been the one consistent glitch over the years.
In my organization, we utilize ActiveCampaign across all departments - from marketing and sales to customer support, making it a crucial part of our business operations.We primarily use ActiveCampaign's powerful email marketing features to manage and optimize our email campaigns. The platform's intuitive design tools and vast template library have streamlined the process of crafting compelling emails, enabling us to maintain consistent engagement with our customers and prospects. Additionally, the split-testing functionality lets us experiment with different email elements, providing insights that drive better performance in future campaigns.
- ActiveCampaign's marketing automation features have also revolutionized our workflows
- We utilize ActiveCampaign's messaging features for sending targeted SMS and site messages, helping us reach our customers in real-time, and further driving engagement.
- In terms of sales and CRM, ActiveCampaign provides a comprehensive view of our customer data, making it easier for our sales team to track and manage leads.
- The mobile app could be improved. It doesn't offer all the functionality available on the desktop version, which can limit what can be accomplished when I'm away from my computer.
- While the platform is comprehensive, its user interface could be more intuitive and load faster at times.
- Some smaller businesses and startups might find ActiveCampaign's advanced features to be pricey. Offering more scalable pricing options or packages tailored to smaller businesses might be beneficial.
November 03, 2023
User friendly and good for automating marketing campaigns
I use ActiveCampaign for my email communication with potential clients, and to create marketing funnels in an automated way. I write marketing campaigns and send them to my list of clients, as well as evergreen funnels for new potential clients. I integrate it with Thrivetheme, which I use for my website and for my online courses.
- User friendly
- Good for automation
- Good for integrating with other software
- I wish it was cheaper
- I wish it would come with a sliding scale price for the number of contacts, at the moment it does, but the difference between one rate and the next is high
- I wish there were more tutorials
July 14, 2021
Great Affordable CRM System
I use active campaign for my own business and also implement it for clients within my agency.
As a Facebook Ads expert I implement active campaign for clients to manage their leads and sales from their ad campaigns.
I also use Active Campaign to manage our own email marketing.
I find it a lot easier to use than other CRM software and much more user friendly.
This saves a lot of time for myself and our clients.
As a Facebook Ads expert I implement active campaign for clients to manage their leads and sales from their ad campaigns.
I also use Active Campaign to manage our own email marketing.
I find it a lot easier to use than other CRM software and much more user friendly.
This saves a lot of time for myself and our clients.
- Ease of use
- CRM capability
- Ecommerce features
- I find the referral platform needs improvement. It's difficult to access from Chrome