Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.474%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.3WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.7Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.4Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.6Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.1Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.1Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.1Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.4Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.5API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.2Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 6.9Performance5 ratings
- 7.6Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.5Configurability4 ratings
- 1.6Product Scalability5 ratings
- 8.9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.5Vendor post-sale4 ratings
Reviews
(26-50 of 676)ActiveCampaign Review
- Automation
- Email Marketing
- Customer database
- Reporting functionality
- Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content.
- Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original.
- Integrates well with other tools in our tech stack.
- The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record.
- Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation.
- System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.
- The automation capabilities are robust and capable.
- The CRM is plenty robust for a company our size.
- The integration between the CRM and the automation capability is quite good and very useful for us.
- The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
- Support is spotty. Our account rep is not as responsive as we would like.
- Information/insight/education on how to use AC better exists but it is hard to find.
Cheap tool that's good for beginners
- It's a cheap solution.
- It integrates well with many other software.
- It's easy to set up.
- it has good email automation and personalization options.
- It doesn't have any landing pages options so you'll need to use additional systems.
- Reporting system is petty basic and could be much more in-depth.
- Automations are sometimes limited. You need to plan ahead and make sure you have everything set correctly.
ActiveCampaign- great for middle grade flexibility and control, but could grow in user friendliness
- Organizing contacts into lists is easy
- The deals pipelines make sense and are intuitive
- Seeing a 360 view of a contact is easy and clear
- The main thing is that it can be clunky and slow. If the software just went faster, my life would be way easier.
- The drag and drop email builder is hard to use and feels inflexible.
- Sometimes emails will have strange formatting that doesn't show up on the backend but shows up when I send a test email or real email out. Random font size changes, etc. When I contacted ActiveCampaign, their solution was to literally delete all of my email campaigns and try again. So... not ideal.
ActiveCampaign: A great marketing tool to start with
- A real clean and complete automation setup
- Low price, even if you wanna try "marketing automation" to get your feet wet
- Reports are kinda bland. I wish I could have more information or even build them myself.
- With no HTML editor, the emails sometimes end up looking like something you don't want to send.
Robust, flexible, and user-friendly!
- Revenue attribution reporting.
- Lead and customer tagging.
- Would love to see more robust CRM capabilities.
Active Campaign, easy to use, very effective, and you can really leverage their services
- List segmentation
- Task follow-up
- Campaign tracking - when emails are opened/read
- Updating client on new features and how to use them
- There is very little contact with [ActiveCampaign] once we are trained
- Would like to be able to segment by custom fields
- Would be great to have an integrated webinar system
ActiveCampaign - An easy way to nurture an audience
The easy-to-use email builder is effective at creating popping content without the need for high-level skills. I have connected my [ActiveCampaign] account to my WordPress website which allows me to easily grow an email list without the need to input details manually.
- Help guides on how to use.
- Easy-to-use email builder.
- Creating and managing new email lists.
- Segmenting lists.
- Funnel building information.
AC saved my small business and helped me market to my list within a day!
- I love the drag and drop feature in the drip campaign section
- I really like the ease of creating good looking emails
- I liked how easy it was to upload my own media into the email templates
- I feel like the dashboard, side nav bar is confusing. I don't always remember what each icon takes me to.
- Theres generally a lot of options on the first page of the platform. I'm not fully sure of the workflows at times.
- I definitely needed a web developer to help me understand what functions do what. I didn't always know what actions on the backend, reflected what actions on the front end.
Great automation & customer service
- Automation
- Customer service
- Easy to use
- Bit slow sometimes
- Calls from your reps to find out how I'm doing are nice but not needed
- Do you integrate with e-commerce software like Drip? If not, that'd be good.
Great service, small drawbacks
- Segmenting
- Automated sequences
- Tagging
- Complexity
- Integrations without the need for zapier
- Funnel visualization
Software that is always ahead of the growth of my business.
- build campaigns
- Tagging
- customer service
- More explanation as you pick a task for an automation on what that will do for the automation. I made sooooooo many simple mistakes in the beginning that caused quite a few an hours to fix.
- Emails in campaigns can only be found to 'duplicate' or review by getting into a campaign. Would like to access all emails I have sent from one location in the platform.
- It's big and complex. I am only using a small percentage of what it offers. Feel like a guppy in the ocean and wonder what I am missing out on. It can be really overwhelming for a small business owner starting out. I wish there was a more basic, entry level to Active Campaign that had just 10 things you can do. The top 10 things you can use the platform for to jumpstart your business. And then add on from there.
Great Product - not such a great company any more
- Email Automation
- Contact tracking
- Tagging and segmenting contacts
- Integration (via Zapier for me)
- They need to listen to customer requests
- Old email editor buggy - new one lacks at leas one key feature
- Since the start of 2023: ethics - doubling the cost for legacy users
A Well-Rounded Entry Level CRM
- Campaign Design
- Audience Creation
- Automation Building
- Profile Views
- Detail Reporting
- Powerful Segmentation
- Campaign Testing
Great feature set; Unexplained Open Rate Decline
- Automation Workflow
- Email Capture
- Email Designer is Clunky and More Difficult that Some Competitors.
- We saw an immediate drop in open rates compared to the previous tool and ActiveCampaign has not been able to help us know why.
I am a solopreneur and I use ActiveCampaign to manage my list, set automations, welcome sequences, and broadcast campaigns.
What it helps me do is keep the list management simple by using tags and a few lists. This way I can have a buyers list and a master list and use a simple tag system to properly identify what the person has purchased and interacted with.
I came from using Mailchimp's free plan and didn't like needing to use different lists for everything because they didn't have any tagging system that could integrate with other platforms
- The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
- The tagging system and segmentation approach is convenient since one can create segments from different places
- I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
- I liked the quick ability to search for specific contacts based on status and tags.
- The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
- I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
- While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
- The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.
It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.
The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Great tool for beginners in email automation
- Easy to use.
- Good automation.
- Lots of designs to choose from.
- Not cheap.
- Problems with foreign credit cards.
An excellent experience for a marketing novice
- Marketing campaigns.
- Collect data securely from user.
- Organize data.
- Marketing automations.
- Campaign design.
- Fast messaging.
Quick thoughts from a new user
- Setting up automation is very easy and intuitive.
- The onboarding process and help from Active Campaign has been amazing and helped solve any issues I have had.
- Some of the personalization on automation requires too much input of information or assigning when it could be a simple client detail from the client card.
Packed with features for a great price!
- Contact's journey/interaction with our site and content.
- Reporting
- Customer support
- Reporting on spam reports.
- Speed of the web interface.
- The way you access some features are less than logical.
Great but not perfect!
It saves so much time in sending out marketing especially with the automation recipes, and nurturing prospects.
- Makes it easy to decide which automation to use when building my own sequence.
- Made it simple for me to set up a simple campaign for my client.
- Troubleshooting was fairly simple with the walk-through videos.
- More diverse templates.
- Stock image catalogue in-built.
- Could do with highlighting the best order for setting up campaigns, lists, etc. Sometimes a bit uncertain what to do first.
- It allows you to really customize your email marketing approach to make sure that the right people get the right content.
- It is a very good tool to also do your CRM.
- I love the potential of automation where you can have different funnels running at the same time. All customized to the specific prospect.
- I find navigating sometimes a bit cumbersome and I tend to open multiple windows as a result.
- It takes a bit of tweaking to receive notification about new subscribers. This is not as easy as turning something on or off if I recall correctly.
- I would love to see a bit more flexibility in the email editor. It is good but it could be better.
Great option if you are serious about your business
- Integrations, more specifically Zapier and WordPress.
- Templates : I love pre-made templates that can be customized.
- Lead gen distribution.
- Prices for smaller accounts.
- I would like to receive email reports of my account activity (daily, weekly, monthly basis)
- Dashboard design.
- Deleting inactive clients from my lists and keeping them out of my price accountability.
Better than most alternatives...
- WYSIWIG automations - Easy to map out branching flow logic and If/Then branches.
- Integrations - Can use API or built-ins to connect with other tools.
- Preview screen before sending - Nice to have a concise review before hitting Send.
- Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
- Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
- It's not always clear when to use segments vs. groups vs. tags.
- They insist on branding forms even on paid plans, which they didn't do in the past — If I'm paying $49+/month for a tool, I should be able to turn off the ActiveCampaign branding (I asked and was told I'd need to upgrade to the *next* level. Not cool).