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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(51-75 of 676)
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Ben Stonyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is being used by Phantom Billstickers for email marketing campaigns. It is being used by the Marketing department only at this stage, but we are looking to extend the CRM piece to the Sales team. The automation functions as a way for us to send engaging and personalized content to customers to encourage them to become repeat customers.
  • Setting up automation is very easy and intuitive.
  • The onboarding process and help from Active Campaign has been amazing and helped solve any issues I have had.
  • Some of the personalization on automation requires too much input of information or assigning when it could be a simple client detail from the client card.
If you have a large customer database and want to send automated emails, then Active Campaign is great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently used in my own as well as my clients businesses.

It saves so much time in sending out marketing especially with the automation recipes, and nurturing prospects.
  • Makes it easy to decide which automation to use when building my own sequence.
  • Made it simple for me to set up a simple campaign for my client.
  • Troubleshooting was fairly simple with the walk-through videos.
  • More diverse templates.
  • Stock image catalogue in-built.
  • Could do with highlighting the best order for setting up campaigns, lists, etc. Sometimes a bit uncertain what to do first.
Well suited where there are integrations to be made.
Shorombo Mooij | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I am using it for CRM and for email marketing. What I love is that you can have both in one place and target your marketing efforts much more effectively.
  • It allows you to really customize your email marketing approach to make sure that the right people get the right content.
  • It is a very good tool to also do your CRM.
  • I love the potential of automation where you can have different funnels running at the same time. All customized to the specific prospect.
  • I find navigating sometimes a bit cumbersome and I tend to open multiple windows as a result.
  • It takes a bit of tweaking to receive notification about new subscribers. This is not as easy as turning something on or off if I recall correctly.
  • I would love to see a bit more flexibility in the email editor. It is good but it could be better.
For anyone who wants to tailor his marketing approach.
Imelda Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I am using ActiveCampaign in my own company as my main marketing channel. Not just for email marketing but for building and growing my client list consistently. I love how easily I can set up automations (the new templates on offer are amazing). ActiveCampaign is the third email marketing I've used and I think I am going to keep using it for a long time.
  • Integrations, more specifically Zapier and WordPress.
  • Templates : I love pre-made templates that can be customized.
  • Lead gen distribution.
  • Prices for smaller accounts.
  • I would like to receive email reports of my account activity (daily, weekly, monthly basis)
  • Dashboard design.
  • Deleting inactive clients from my lists and keeping them out of my price accountability.
ActiveCampaign is a great tool to use for an automated marketing funnel. Great for onboarding new users to your products and services. For the price, ActiveCampaign has no rivals. It can be used for B2B and B2C email marketing. Integrations with third-party platforms have no price. In my opinion, the best feature of ActiveCampaign is the free pre-made templates you can use and customized—lots of work, time, and troubles saved thanks to that.
Lianna Patch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've used ActiveCampaign for one of my two copywriting businesses since 2016, and recently migrated my other business to ActiveCampaign from ConvertKit. As a marketing consultant and copywriter for SaaS and ecommerce businesses, I look for email service platforms that integrate well with store software and other tools. I preferred AC's old interface (I think it changed about a year and a half ago?), which I thought was more intuitive, but regardless, it still offers a MUCH better user experience and much more flexibility of use than ConvertKit.
  • WYSIWIG automations - Easy to map out branching flow logic and If/Then branches.
  • Integrations - Can use API or built-ins to connect with other tools.
  • Preview screen before sending - Nice to have a concise review before hitting Send.
  • Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
  • Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
  • It's not always clear when to use segments vs. groups vs. tags.
  • They insist on branding forms even on paid plans, which they didn't do in the past — If I'm paying $49+/month for a tool, I should be able to turn off the ActiveCampaign branding (I asked and was told I'd need to upgrade to the *next* level. Not cool).
I generally recommend AC to most people looking for an email platform, especially those whose email automation and segmentation needs will grow (e.g. stores, software founders, thought leaders with small teams). Alternatively, for those with lower budgets who need a slightly friendlier UI, I recommend MailChimp. For larger ecommerce stores, I recommend going straight to Klaviyo.
Mark 'The Copy Father' Kington - Freelance Copywriter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to host my email list, email then Monday - Friday and handle all my automations. It's being used by me as I'm currently a solo operation. It allows me to set up my own funnels and automations for customers coming in meaning I can make money with very little effort after the initial work is done.
  • Easy to use.
  • Great automation options.
  • Compatible with everything I need.
  • The mobile app could be clearer.
  • Open rates and CTR aren't visible on the main page.
  • The site on mobile isn't formatted very well.
ActiveCampaign is great for list building, daily campaigns and continuous automation. It's not so good for using on your mobile/cell due to poor mobile site formatting and an under developed app. However, I believe the app is in beta and I assume it will improve later down the line. At least I hope so.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign for email campaigns like one-off announcements and newsletters, as well as for automation tied to landing pages and other opt-ins. Our marketing department uses the software primarily. We are a small business and this is our primary tool for marketing and email automation.
  • User interface.
  • Designing campaigns.
  • Managing contacts.
  • Managing lists and list segments.
  • Editing/changing format of draft campaigns could be easier.
  • 3rd party integrations could be more robust.
If you're not a professional or trained marketer and just need a simple, easy to use software interface for building automations and email campaigns, this is a great tool. Saves a lot of time and does not take too much time to learn the interface and basic functionality.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is being used by myself in order to prepare all the marketing campaigns to be sent by email. In the future, I also plan to train the fellow junior copywriters working with me, so that they can also use them for my company's marketing, but also for themselves as freelancers, once they start to grow. I changed to Active Campaign after being with another email marketing provider in order to be able to do better and more qualified segmentations.
  • Really good segmentation.
  • Nice visual to plan your funnels.
  • The scaling pricing is fine and fair, not only because the more people you have, the more you get charged, but also because it forces you to have a quality list, not numbers for the sake of numbers.
  • Ok, I like Active Campaign, but the email editor is horrendous: zero usability, lots of editing mistakes, lots of difficulties just to put one paragraph after another. Lots to be improved there.
Active Campaign is a really useful alternative when you have already worked with a software related to email marketing and you've got your things together. If it's your first time, it might be challenging, and you probably wouldn't be taking any advantage out of the usage of this tool. Besides, I have heard the Client Service is absolutely amazing, and they guide you until you have become used to the tool.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used Active Campaign for several years and it does the job that we need it to. It helps us manage our contact list, we are able to create various automated sequences and it has made a big difference in our ability to stay in communication and nurture our contacts. It is very user friendly and the price is very reasonable compared to other software out there.
  • User friendly
  • Great customer support.
  • Lots of templates to choose from.
  • Sales function could improve.
  • Creating automation and tagging can be a little confusing.
  • Lead scoring could improve as well.
Active Campaign works very well for automated sequencing and setting up campaigns to nurture contacts. It generally is very user friendly and is very cost-effective compared to many of its competitors. I have used the other competitors and Active Campaign is so much easier to use, does not require an "expert" to help, and gives you a lot more usability than the higher-priced software.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to create email automation. It is fundamental for follow up and customer service.
  • Easy to set up. One of the first things that you notice when you start using ActiveCampaign is how well-designed and intuitive the user interface is.
  • Intuitive automation. You don't need to be an expert to build an automation.
  • Affiliate friendly. I've never had problem adding affiliate link in my emails.
  • Customizable forms.
  • Customer service. The customer support must improve the response time, I had problem with billing and I waited days to have an answer.
  • A mobile app would be great.
ActiveCampaign is very easy to use and well laid out. It is easy to create some of the most robust automated customer follow-ups I have seen. It works, it is easy to understand and you have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automation, tagging, audience segmentation, and so on.
Paul J. Cortissoz, SPHR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has been a great addition to our in/outbound marketing efforts. What you receive in the platform rivals others I tried like Hubspot e.g. marketing automations for a lot less in terms of monthly costs to our business. The platform is very user friendly and intuitive and they are always upgrading features/functionality. Highly recommend.
  • Email marketing
  • Marketing Automation
  • List segmentation
  • User support
  • Email campaign templates limited
  • Pricing tiers could be more flexible
ActiveCampaign has been great for our SMB use cases. Not sure how well it would work for larger marketing teams. Marketing automations have been very useful for our team to drive our sales funnel. Conversations has also been a welcome addition to our website and was very easy to integrate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We started using ActiveCampaign as a tool to collect and manage our database of contacts and to create email campaigns and newsletters. This is pretty straight-forward and easy to use. Our sales team was recently engaged to use the CRM component with the Deals features. While this is well developed and easy to use overall, we are facing some issues either because the platform has some flaws, either it was not explained well enough how to use it.
  • Easy to use
  • A lot of features
  • Friendly price
  • email integration is flawed. Synchronising the email address with a deal does not bring only the relevant conversation between Sales Agent and Contact referring to a deal; all emails with the contact or with the sales agent are imported. So this feature is useless as it is wrongly implemented - you can not track the conversation and see what your contact and sales discussed so far. Also the feature does not bring the attachments of an email (if, for example, there was an offer or a brochure sent by one of your sales team, no one will be able to see it and pick up the sales process).
  • Deals reporting needs improvement. reporting from deals is a bit confusing and not very friendly. There are some features, but so far they don't hold a lot of value and still we need to go through a lot of manual work to get some data. Some reports (e.g. funnel) show numbers and percentages, but you can not see who the contact was and explore the case-by-case issue (e.g. if there were 4 deals LOST in stage X, we need to see who the contacts were so Sales can explain case by case why the deal was lost)
  • Customer service reply time needs optimization. It can be improved with better response time. If we open a case today regarding an issue or need assistance, getting a response after 3-4 days is not fast enough.
Good to manage database of contacts and to create email campaigns and newsletters.

Good but needs improvement for CRM and deals - especially the reporting features.
Alicia Blessing | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is primarily being used by our marketing department to manage all of our marketing automation needs. We use it to segment our qualified and disqualified users, entering them to our onboarding track based on their level of qualification. We also have developed a series of automations based on a user's behavior (we are able to do this through the native integration with Salesforce to track very specific behaviors).
  • Easy to build automations that allow you to have highly segmented email tracks.
  • Integrates directly with Salesforce for easy contact management.
  • Intuitive user interface that makes it easy to navigate.
  • A/B testing at the automation level for all plan levels.
  • Better reporting interface.
  • An easier way to take existing list members and add them to automation without having to tag them or create some kind of "trigger."
ActiveCampaign is great for building highly tailored drip email campaigns. It also offers a great deal of flexibility in terms of integrating it with other apps via Zapier. We use ActiveCampaign as the primary mechanism to get new users into our new user onboarding campaign.

The reporting interface could use some improvement. All of the data is there but I often feel as though I have to pull several different Excel files and manually create the reports I need.
Josh Walsh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign provides us a solid marketing automation foundation, from keeping a database of our leads, to email marketing, and managing our lead-gen drip campaigns. In the past, we've struggled with needing to use multiple products, and keeping the data in sync and up to date was a challenge. We've centralized that information in ActiveCampaign, which has been quite valuable.
  • Email marketing
  • Designing marketing campaigns
  • Competitive pricing
  • CRM isn't robust enough for complex B2B sales.
  • Better management of leads at scale.
ActiveCampaign seems like a great fit for small to mid sized businesses that are implementing best practice marketing automation. While it has some 3rd party integrations, it hasn't been as good of a fit for our enterprise customers, as they require much more customization or integration than has been practical to accomplish within ActiveCampaign.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to store my email list and communicate with subscribers. I use it to deliver emails on a regular basis, and I've created different automations for different segments of users in my list. I have tried different types of email software, but ActiveCampaign is so far the best and the most flexible one.

  • Send broadcast emails to targeted users.
  • Preview and testing before sending.
  • Automations.
  • Reporting.
  • Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
  • Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
ActiveCampaign is well suited for small businesses just getting started in the email automation space and they’ll grow with you as you expand your customer list. If you have a large customer database and want to send automated emails, then Active Campaign is great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used to build & develop relationships with engaged prospects to move them to make a buying decision.
  • Automation
  • Segmenting lists
  • Integrates easily with other platforms
  • Email editor
It's a well known ESP in the online world, so integrates with other tools via API such as page builders, or membership plugins. Great for creating automated email sequences to build relationships with prospects or to on-board new customers.
If you're more of a blogger who needs to write new email content daily, then the number of steps to get to the email editor is going to be a put off for you.
Shilpa Sunthankar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used ActiveCampaign to create and track form completion for people who clicked on a video or static ad I produced for Facebook for wine industry clients. The forms would smoothly allow a prospect to fill in their details and be gathered onto a list after they clicked on one of our Facebook ads.
  • Easy and intuitive to use.
  • Quick responsiveness from customer support.
  • Simplicity for a prospect to understand.
  • Form development was maybe a little too simple, may not look appealing to a prospect.
  • Could be more functionality in scheduling/calendaring functions.
  • Customer support was responsive, but sometimes the chat was unavailable or hard to find.
Creating a form for a prospect to fill was easy, but one needs an additional application to properly schedule and follow up with a prospect. We were able to create a form easily and integrate it into our landing page created in WordPress, no problem. But we needed more functionality in the calendar/scheduling function for a prospect to properly schedule an appointment.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is currently being used by our marketing department to help automate various tasks and create more personalized messaging for our current and future clients. We also use ActiveCampaign to assist our sales team, while are not currently using them for your CRM, we have looked at switching to them since it would allow us to further benefit from the features offered by ActiveCampaign and further automate and lessen the work load of our team.
  • Email Marketing - ActiveCampaign has an easy to use email marketing and email editing platform making it a cinch to create hand crafted emails with dynamic content, schedule, track and integrate with various analytic platforms.
  • Marketing Automation - ActiveCampaigns marketing automation tool has been a life saver for our marketing and sales teams. Easily allowing us to create various automations to nurture and tag new leads and existing clients, with personalized content all while minimizing manual tasks and saving us tons of time.
  • Lead Generation - ActiveCampaigns form builder easily allows us to create landing pages and link forms that will auto fill fields if the contact is already in the system. These forms allow us to nurture these leads and existing clients because each form can be added to a automation and various tasks and tags may be set automatically allow our teams to better understand what each client is specifically looking for.
  • Improve the conversations iOS app - The iOS provided by ActiveCampaign allows our sales team to use the conversations add-on to instantly chat with new leads or existing clients on the various landing pages we have it enabled on. However, the app consistently crashes and since about 6 months ago, we have been unable to use it. The ActiveCampaign support team is aware of the issues and is working on a fix but at this time, the app is still plagued with problems.
  • Add additional features for their lower packages such as deep data integrations and SMS marketing. While the lower packages offer many features by default, as a small business, adding on or upgrading packages for features such as the SMS sending is currently not in the budget. Having the SMS marketing feature in the the lower tier packages would, I think, be an amazing asset and help propel the ActiveCampaign platform further.
  • Improve navigation of the custom HTML email editing section. The HTML editing section of the email marketing section on ActiveCampaign, while easy to use, can be a bit of a hassle to go back and edit various campaigns or easily change subject lines without having to work through multiples steps in order to do so.
ActiveCampaign is very well suited for creating meaningful automations to help educate your customer along the sales funnel. The ease of use of its automation tool is second to none along with the unparalleled level of support and training offered when first signing up. Our team loves the ability to easily create landing pages and link ActiveCampaign forms to those pages with various automations and tags created to help us associate the right message and product for our customers. There has been more than one occasion that we have had to contact the ActiveCampaign support team and they have always replied quickly and were able to resolve most issues during the same business day they were contacted.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a copywriter, I use ActiveCampaign to run email campaigns for my clients. It's easy to use and ActiveCampaign have loads of helpful tutorials to explain how to set up all of the different campaigns, automations etc. I use it for our marketing and clients' marketing.
  • Easy to use.
  • Effective communication With agents.
  • Tutorials to show how to set everything up.
  • Easy for beginners to grasp.
  • Integration with Clickfunnels requires learning how to code.
  • Agents aren't always available during UK working hours for live chat.
ActiveCampaign is great for beginners and they offer a lot of support when you get stuck with a process. They provide clear explanations and are always friendly and helpful! Also great for email campaigns, asset delivery for opt-in pages.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign as my broadcast and autoresponder email platform in my business, which provides coaching and mentoring to service-based small business owners who want to streamline and reduce the amount of work on their plate, create superstar employees, and take stress-free vacations and time away from the office as they watch their business grow by 50%-1200% and spend more time with their family. Using AC allows me to better focus on being a great coach for my network and clients.
  • I like the visual drag and drop dashboard for creating and maintaining autoresponders.
  • AC integrates with my other systems and platforms such as LeadPages, StealthSeminar, WordPress.
  • There is list segmenting so I can filter in or out whom I want to receive specific campaigns.
  • AC should come up with a mobile interface. It's sorely missing.
  • I would love it if I could send an email to my distribution lists directly from Outlook desktop and/or mobile.
Having used Constant Contact and Mailchimp before, ActiveCampaign is a much better solution—easier to use and better functionality than both of these.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign throughout our whole business. As we are a small firm, everyone involved uses ActiveCampaign between departments. We use it to simplify newsletter subscriptions and for marketing purposes, as we send out individualized marketing to our customers and other interested groups. We also use it to track engagement.
  • Well structured automations
  • Easy to understand interface
  • A lot of options, even in the free version.
  • Problems with deliverability.
  • Premium prices are quite high.
  • Tracking can be complicated.
For small businesses and self-employed customers who want easy solutions to advertise their business via newsletter emails. If you are a coach, it will be perfect, as prices are affordable, it gives you lots of options and is easy to understand for inexperienced sellers. ActiveCampaign will help you find the best marketing strategy for your business.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for email management, as a CRM and for lead generation through free tools that I offer via email campaigns and landing pages. Being a solopreneur and creator of an independent brand, it is extremely important that I have a touchpoint for my clients, leads, and referrals outside of social media. With ever-changing algorithms and moving targets, ActiveCampaign allows me to reach my audience without being reliant on Instagram or Facebook. The integration with Zapier makes my business logistics nearly seamless and customer support is always willing to help me with any integration issues.
  • Contact Management (tags, lists, merges)
  • Automated Campaigns
  • Zapier Integration
  • Sales Funnels
  • Campaign Creation
  • Templates
  • Template Functionality
  • Template & Email Formatting
  • One-Off Emails
I would recommend ActiveCampaign to anyone who describes themselves as 'tech-savvy.' It is well suited for anyone who is wanting a robust system and is willing to figure out how to create a process that works for them (versus having the process already built). It can take some time to figure out the integrations, so it would be helpful for anyone who has a tech background or someone to help them navigate. ActiveCampaign is not good for someone who wants simple, already designed template without add-ons.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use AC to communicate with our customers, distribute sales and blog pieces and generally solicit feedback and offer the next steps in our relationship. It's used throughout the company (as if we had multiple departments...we don't. But if we did, we would) and it addresses the challenge of managing vast lists of emails.
  • Tags customers and sorts them into categories.
  • Is basically easy enough to graphically design.
  • Has excellent customer support.
  • Allowing list usage more easily.
It does a great job of doing what it sets out to do: customer relations management. That's what it offers, that's what it delivers. I have no idea about other companies' capabilities, like Salesforce and other companies. They might do exactly the same thing. I only know about ActiveCampaign. That's that.
April 27, 2021

Great Platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is used for email automation for my wellness business and courses. It saves me so much time by doing all the heavy lifting for me and integrating other platforms to seamlessly funnel clients along and provide them with quality content effortlessly.
  • Automation
  • User friendly
  • Integrations
  • Low cost
  • No feedback on this. It is a great platform.
Best suited when you are expanding and looking to grow an email list. Great for funnels or marketing campaigns to "catch" and educate potential clients.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use the tool for our mass emails and for our email automations. It allows us to create email campaigns and set them to run without much work from us once running.
  • Ease of loading targets
  • Easy to use templates
  • Easy to track targets who click on links/images within email
  • Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
  • Linking targets to automation can sometimes be challenging
  • Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
This is a great tool for anyone looking to create email campaigns, either one-off emails or mass emails. It makes it easy to set up and to track your progress and success.
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